EXECUTIVE SUMMARY:

Porar Ghor is a service provider business that combines and redefines the concepts of three service
sectors. The business aims to provide the experience in Cybercafe facilities, library facilities and
counselling and courses under one roof. Customers do not need to go to 3 stores to access the
services, rather they can get them under the roof. Moreover, the service provided will be of quality and
like no other similar business provides in the country. The market environment is quite competitive and
there are many key aspects to the environment. The competition in the market is extreme. Especially,
in the counselling and course-sharing sector. The customers get the three services in a single place, in
better quality and in a affordable price.

INTRODUCTION:
Education and the use of technology is a far fetching phenomena in the rural parts of our country.
“Porar Ghor” is a one-stop solution to this issue. Our target is to solve this issue for the people of the
rural area by providing computer and other technological services, library and book printing facilities,
and offering courses and consultation at an affordable price. We will provide the facilities such as our
customers will be able to use high-end computers and printers for their studies, office work, freelancing
etc., they will also be able to borrow copies of books, as well as buy and order PDF printed books. Also,
we will collect PDFs of the most demanded books if anyone is interested to take the soft copy. We will
collaborate with many universities, and colleges to offer courses and training programs to our
customers at a reasonable price. We will also provide consulting sessions like career development,
university admission, and job opportunities. Customers will be able to take these services by taking a
membership or subscription. “Porar Ghor” is aimed at students and scholars who are technologically
deprived. Our main target market is the rural dwellers of Bangladesh. We define our target market as
young adults and adults ages 16-50 with low to medium income.
SERVICE:
Porar Ghor is education, service and consulting industry. Our initiatives are aimed at bringing about
substantial, beneficial changes through economic and social programs that will help inquisitive young
adults around rural areas of our country to reach their full potential. Our objective is to provide a one-
stop solution for educational and consulting facilities along with technological assistance at an
affordable cost than the competitors. So, we are mainly providing internet service, cyber cafe and
library facilities. So, our business is providing service.
PRICING:
In our business, we follow a pricing penetration strategy. That means we keep setting prices below
competitors to gain market entry. As our main target market is the rural dwellers of Bangladesh and our
business is new, we will keep the price less. But as in our business, we provide a one-stop solution so
there has no pressure of competition but because of new business, we set our price less to survive in
the market.
TECHNOLOGY:
In our business Porar Ghor, our target is to solve this issue for the people of the rural area by providing
computer and other technological services, library and book printing facilities, and offering courses and
consultation at an affordable price. We will provide the facilities such as our customers will be able to
use high-end computers and printers for their studies, office work, freelancing etc., they will also be
able to borrow copies of books, as well as buy and order PDF printed books. So, as our business is a
technology-based service we need to use advanced technology. We will need a computer and all of the
essential technical devices for providing those services.

MARKET ENVIRONMENT:
Porar Ghor is a one-stop service provider that combines and redefines the three key services that it
provides. The market environment of the business is quite diverse and interesting. Here are some of
the key aspects-
• Demographic: The market segment that we have targeted although having quite a diverse age
group and is demographically so diverse that we actually have to think about different age
groups when deciding our marketing strategy for them. We are planning to attract the younger
age groups with the design aesthetics and low pricing. An older age group will be attracted by
the easy accessibility of our service and the close monitoring and helping.
• Economic: We will also have to take into account the economic condition of our customers.
Although our target customers are usually middle-class people. But we plan to capture a
significant amount of people even from low-income group people with our low pricing in our
subscription policy. We will be working to market some of our products towards this economic
segment too. But our main revenue generation will be from our target group which is the
middle-income group. We have kept our pricing relatively low to keep them attractive while also
having premium services priced just right. This can be marketed properly to gain this segment
of customers.
• Technological: The country is going digital. Our prime minister has just declared that
Bangladesh will be a smart country within 2041. We can use this to our advantage as we are a
tech-based business and our operations will only help achieve this goal. We need to use this in
terms of marketing our business.
• Socio-cultural: Bangladesh is currently getting through a socio-cultural change. This is
happening to the emergence and embedding of technologies and other aspects like cultural
mix with the international community. We should be on the right foot and use this shift to
market and position ourselves in such a way through our marketing that we become a go-to
business for everyone and become huge.

COMPETITION:
The concept of our business is somewhat new. Although we are planning to operate our business using
3 models that are already well established in the market, we still are a new concept as we have derived
a combination of the three on a one-stop solution for all of these. The competition will be fierce, as we
will have to be competing with businesses that are already established and quite set in their industry.
We will be competing with other internet access industries (cybercafes) and similar businesses, some
key consulting and education industry players like (10 Minute School, Mentors, international education
consulting firms) and the traditional information service industry (libraries and other book lending and
selling businesses). Among these three, the fiercest competition will be felt when competing against the
players of consulting and education industry players as they are already quite set and have strong
positions in the market. But we will be able to come on top with our one-stop solution. Our one-stop
solution will reduce people’s suffering of wandering around for these 3 related services and this easy
accessibility will be the key to achieving a sustainable competitive advantage. But as in our business,
we provide a one-stop solution so there has no pressure of competition.

INDUSTRY:
Porar Ghor is a business that spans 3 industries, which are-
• Internet cafe/cyber cafe which falls under the internet or tech provider service industry
• Book lending and buying which falls under the information services industry
• Counselling and course sharing fall under the education and consultation industry
The current situation in two of these sectors is age-old and inefficient. Except for the education and
consultation industry which has been upgraded by various companies like 10 Minute School and some
pioneers in the internet or tech provider and information services industry are still quite old and
inefficient. They either have changed the concepts of the business completely either by not offering
some services or they offer very little or very inefficiently. For example- the cybercafés of the country
have not been upgraded like they should have been in the other countries to provide the customers
with a serene but hi-tech environment to work in with access to strong internet connections and
gadgets that are top-of-the-line. We can provide them with these. The libraries in the country give
limited access to book enthusiasts. Where we can provide them with access to all the books in the
world being a developing nation and little to no copyright acting on them, we can lend out and sell
books in PDF versions or printed versions. In the case of the education and consultation industry, we
can follow the models of some established platforms already and steadily grow our content up to the
point when we will be able to match them. Then the race is on for overtaking them by deciding to do
something different here.

BUSINESS MODEL:
Porar Ghor is service providing business that has a business model like this-
1. Value Propositions:
In this step, we solve this problem,
• Easy accessibility of three services at a reasonable price
• Three different services in one platform
• Providing upgraded or improved services than the available services.
Our services are-
• Book lending/ purchasing facilities
 • Cybercafe
• Counselling and course sharing
Features matching customer needs are,
• Three services in one place
• Convenient pricing
• Easy accessibility through website and app
• Unlimited book printing and lending facility

2. Customer Segmentation:
• Those who are students, teachers and philomaths
• Living in a semi-urban area
• Aging between 16-50 years
• Single-sided market

3. CHANNELS:
• Word of mouth
• Social media advertising
• College and university campaign
• Outdoor advertising

4. CUSTOMER RELATIONSHIP:
• Collaborating with educational institutions
• Trend-wise marketing
• Attractive offers
• Competitive pricing
• Subscription policy

5. KEY ACTIVITIES:
• Sales
• Advertising
• Marketing
• Service providing

6. KEY RESOURCES:
• Books
• Electronic devices (computers, printers, projector, camera, microphone)
• Papers, ink
• Website
• Mobile application
• Course outline
 • Internet

7. KEY PARTNERS:
• Star tech
• Triangle
• The book world
• Education institutions (AIUB)
• Course makers

8. COST STRUCTURE:
• Advertising cost 10,000 per month
• Rent cost 15,000
• Management cost and other maintenance cost 10,000

9. REVENUE STREAM:
• Revenue from providing internet service,
• Cyber cafe service and Library service.
• Pricing Tactics- Penetration Pricing
• Commission from offered courses and subscription policy
Let’s assume,
Our productive hours= 12*26= 312
Total productive cost,
= (15,000/312) + (10,0000/312) + (10,000/312)
= 112.18
Productive hour from total cost is 112.18.
Price per hour= 112.18*{1/(1-0.30)}
= 160.26
So, per computer price 2 hour= {(160.26/1) *2}
= 320.52 TK.
Per computer price per month= {(160.26/1) *26}
= 4166.76 TK.
10. MARKETING & SALES STRATEGY:
Our marketing strategy will have to be fierce as we are the first in the business to combine three
industries into one and we will be an entirely new concept. So, our marketing needs to first make
people aware and then attract them towards our business. As we are going to open only one outlet
in a district capital, we can make huge promotions and marketing with a considerably low number
of resources. Although our advertising strategy will be based on rapid skimming, we will not be
burning huge resources and costs will be relatively low. And our primary strategy is to use the most
effective marketing strategy of this century, which is – digital and social media marketing to its
fullest because of its effectiveness of it and also because it’s cheap.

11. PRODUCTION REQUIREMENTS:

As our business Porar Ghor is planning to provide 3 services all from different categories, our
production requirement is quite diverse and needs close attention to formulate. We will be
constructing the interiors of the business by combining modern and aesthetic styles in order to
make it an out-of-the-world experience working here in our outlet. We need to set up our computer
projectors in harmony with the decorations. Our equipment should be of quality so that it
depreciates slowly despite the heavy daily usage. We will allocate our employees in the outlet in a
way that they maximize their output based on their expertise and also train them to make the
customers happy customers. And we will be maintaining a database of our subscribers and
customers. Through data analytics, we will find ways to efficiently allocate the limited number of
computers to their maximum output but efficient time allocation services. Managing our customers
or clients will have to be done with extreme care.

12. MANAGEMENT & PERSONNEL:

The management of our business will consist of the three founding members- Mohima Rahman
Khan, Nabila Mehzabien, and Md. Asifuzzaman Chakder. We will be taking all the future decisions
and operating the business until it expands to other locations up until the point, we need a larger
management body. We are planning to start our business with two employees, among them, only
one of them is a mandatory employee. This employee is responsible for taking accounts and
management of the outlet. We are planning to hire another employee who will look after the clerical
work of the outlets. As we plan to grow and expand our business and open more outlets, we will
need more employees in this ratio. Depending on the size, some outlets might even need more
employees than this 2-employee set limit.

13. INTELLECTUAL PROPERTY:

Our business spans 3 industries. Combining these three key services in a single platform while also
upgrading some aspects of the businesses to modernize them is by itself a unique idea and thus an
intellectual property. But we cannot access the protection facilities to protect our unique idea as our
country has a free market-like economy system. We can use copyright and trademarking facilities
to limit the copying of our business idea but not completely eliminate it as it is very easy to copy a
business idea here. Also being a service business, it is quite hard to have trade secrets as anyone
can use our services and essentially copy them. Only one of the industries which are the
counselling and education industry of which we will provide counselling and courses, we will be
having huge resources that are intellectual. These are primarily our intellectual property. Copyright
and patenting can be done here to keep the contents and services safe from copying. Moreover,
some trading secrets can be had in the book printing segment of the business. We can protect this
by making sure it stays a secret and no one else can copy it.

14. ENVIRONMENTAL ISSUES:

Being a service sector, we do not have any major environmental concerns. Only the book printing
that we do might have some effect on environmental degradation, but even that is quite low and we
also encourage t digitally sharing the books between devices. Other services that we provide are
not actually harmful to the environment but rather more eco-friendly ones. Though technological
equipment is to some extent also harmful to the environment, it is only when they are used up and
disposed of. We can use them for a long period of time and we do not need to be concerned about
it just yet.

15. CRITICAL RISK FACTORS:

The critical risk factors of our businesses are-
• Internal characteristics: The internal risks of our business are strife between the three co-
founders of the business over any kind of managerial decision. Also, failure of any of the
mechanisms set in place for the smooth operation of the business is also another risk
factor. Conflict resolution and coordination is the key to decreasing this risk.
• Uniqueness: The business model our business will be the very first to bring to fruition a
concept entirely. The business model is the first of its kind in the country and it’s extremely
unique. The uniqueness of the business is prone to copying and it’s a risk factor. Having
some trade secrets and even using copyrights could be a solution.
• Investment: The investment we co-founders are making approximately around 3.3 lakhs
BDT is quite high. And failure could be a huge risk. This risk is mitigated by proper pre-
planning and proactive development of the business.
• External characteristics: The external risks of the business could be political unrest
damaging property, sudden economic downturns, and social and technological factors that
can pose a threat to the business. Proper planning and having contingency plans set in
place beforehand might help mitigate the risks
• Sales growth: Sales not growing might be a risk which can be mitigated by proper
marketing and quality management.
• Product availability: The availability of the product must be ensured at all costs or else this
becomes a risk.
 • Customer availability: The availability of customers is factor dependent on many other
factors. But primarily a brilliant pricing strategy and quality control along with the
development of services and goods and derivation of new and updated techniques is
essential for generating a steady stream of customers.
• Technical obsolescence: Used technologies in our business could be obsolete as time
progresses, for that we need to constantly upgrade those.

Some additional risk factors are-

• Competitive environment.
• Development of a new business is quite a hard task.
• Potential impact of currency fluctuation on business performance.
• Concentration of management resources not being right.
• Risks associated with the occurrence of disasters.
• Risks associated with legal restraints and litigation.
• Financial and economic risks.
• Security and fraud risk.
• Reputational risk as the company grows in size and fame.

16. SWOT ANALYSIS:

The 4 elements are-
Strength of the business:
• Porar Ghor provides three services on a single platform. This brings convenience for them.
• The customers also get high quality services, like of which are not currently available in the
country in the cybercafe and library sector.
• Porar Ghor offers the services that they provide at an affordable price
• Porar Ghor will introduce counselling on various topics that are untouched by substitutes
businesses but necessary. For example- mental health, university admission, subject
selection is some of the topics.
• Porar Ghor Provides the customers access to almost any book of the world in printed form.
• The cybercafé is well designed provides customers with access to high spec gadgets.
Weakness of the business:
• Porar Ghor is starting with comparatively low resources. But the resources can be
scaled up as the business grows.
• Porar Ghor will be starting the business initially with only a few courses. The courses
need production and more will added up as times goes by.
• Porar Ghor is a completely new concept. So, no prior data or experience can be
sourced for learning. Learning will have to be done with hands on experience.
Opportunities of the business:
 • Porar Ghor is a unique concept Although there are several businesses that
provide substitute goods similar to our business, there is none that combines the
three services together in an efficient manner.
• Porar Ghor is the pioneering business in the sector and because it has the
potential to be a market leader.
Threats of the business:
• There are many businesses that produce substitute goods that match ours.
• Some businesses will also try combining and creating mix like ours.
• Some key powerful players will compete with prices and negative marketing to
create constraints for us.

17. PORTERS FIVE FORCES MODEL:

Our business combines the services of these 3 industries into one platform and here is the analysis of
the business using porters five forces model:
Competition from rival businesses: The concept of our business is somewhat new. Although we are
planning to operate our business using 3 models that are already well established in the market, we still
are a new concept as we have derived a combination of the three on a one-stop solution for all of
these. The competition will be fierce, as we will have to be competing with businesses that are already
established and quite set in their industry. We will be competing with other internet access industries
(cyber cafes) and similar businesses, some key consulting and education industry players like (10
Minute School, Mentors, international education consulting firms) and the traditional information service
industry (libraries and other book lending and selling businesses). Among these three, the fiercest
competition will be felt when competing against the players of consulting and education industry players
as they are already quite set and have a strong position in the market. But we will be able to come on
top with our one-stop solution. Our one-stop solution will reduce people’s suffering of wandering around
for these 3 related services and this easy accessibility will be the key to achieving a sustainable
competitive advantage.
Competition from potential new entrants: As we are pioneers in the industry and combine 3
industries into 1, we can soon expect people to copy our model and enter the market with the same set
of services. To eliminate this kind of threat, we need to be the very best at what we pledge to provide
and quickly adapt to strengthen where we fall short. We will need to be very efficient in providing the
services that we will provide. And the counselling and educational courses that we are going to offer will
have to unique and protected from piracy. All these will have to be done to ensure maximum efficiency
so that pricing can be kept so competitive that other potential players are scared to enter the market.
From producers of substitute goods: As mentioned before we face competition from players in 3
industries and all of the players of these industries are quite able to provide the market substitute for
our goods and services. It is certain that these competitors will surely try to maximize their efficiency to
be the best and eventually beat us. But our pledge of a one-stop solution and easy accessibility
provided to the customers will be the key that will keep enabling us to capture the market as we grow in
size. People want to get these 3 services as easily as they can get and together. Our business will fulfil
this need. As for combating the threat of substitute goods making our business obsolete, we can
combine and acquire some businesses or even collaborate with them to on one hand upscale our
performance and in another hand eliminate the threat of substitute goods.
Supplier bargaining power: As for our business we will be the supplier for 50 per cent of our services
and products. Only the office supplies like paper, ink, ink cartridges, internet connection provider, spare
part providers and content/counselling providers will need to be supplied. Most of these supplies can be
sourced from the market quite easily without any kind of complication. There are a lot of suppliers to
choose from and therefore the bargaining power will be quite strongly dependent on the market. This
makes us safe from this threat. As for our contents and counselling we will have talk to the suppliers
(course makers, educational institutes, counselling body) and persuade them effectively in order to
control their demand for the content and counselling that they will provide. Their initial demand for high
prices can be met with contracts of royalty and commission-based payments.
Customer bargaining power: Customers should be surprised with the pricing strategy that we are
going to have and be so satisfied with it that they do not even think to bargain. Additionally, incentive
providing and discount offers should help satisfy them to the point they do not want to bargain. As our
customer base is from a bit underprivileged region, we need to set the pricing accordingly. Our revenue
generation will be ensured by our subscription policy and costs will be mostly covered from there. As for
the demand for customer service quality and for more services, these should be met, if possible, of the
customers should be persuaded to provide an alternative to that service. But it is crucial for our
business to be ready to fulfil customer demands and adapt and evolve to bring in new services and
products through innovation.

START-UP SCHEDULE:
The start-up schedules are as follows in chronological order-
• Making a contract between the three co-founders
• Making a complete operation plan
• Listing out the key components and equipment that are required
• Locating the venue for setting up the outlet
• Buying all the equipment, furniture and supplies
• Setting up
• Designing the interior
• Setting up security measures
• Hiring employees
• Establishing supply channels for acquiring supplies
• Creating and putting the marketing and promotions plan in motion.
• Generate and retain customers.
• Proactively develop the service quality.
FINANCIAL PROJECTIONS:

Porar Ghor
Balance Sheet Statement

Particulars Year 1 Year 2 Year 3

Assets:
Current Assets:
Cash 3,50,000 4,00,000 5,00,000
Other current assets 2,40,000 3,40,000 4,80,000
Non-current assets:
Fixed Assets 6,00,000 6,65,000 8,65,000
Tangible Assets 35,000 40,000 50,000
Intangible Assets 80,000 85,000 90,000
Work in progress 10,000 5,500 6,000
Total assets 13,15,000 15,35,500 19,91,000
Current liabilities:
Current liability 50,000 2,00,000 2,50,000
Short term provisions 15,000 15,500 15,000
Non-current liabilities:
Long term liability 2,00,000 2,50,000 3,00,000
Long term provision 50,000 45,000 50,000
Shareholder’s equity:
Capital Fund 10,00,000 10,25,000 13,76000
Total liability and shareholder’s equity 13,15,000 15,35,500 19,91,000
 Porar Ghor
Income Statement
For the end of month December 2022

Particulars Amount Total

Revenues:
Sales revenue 60,500
Less: Sales returns and allowance -500
Total revenues 60,000
Cost of goods sold 25,000
Gross profit 85,000
Expenses:
Advertising 10,000
Bad debts 500
Depreciation 1500
Employee wages 15,000
Interest Expense 12,000
Miscellaneous 500
Rent 15,000
Utilities 500
Total Expenses 55,000
Net Income 30,000

Porar Ghor
Cash Flow Statement
Quarterly

Particulars January February March April May June

Cash Inflow 20,000 35,000 70,000 90,000 1,20,000 1,50,000
Cash 10,000 20,000 30,000 40,000 50,000 70,000
Outflow
Cash Flow 10,000 15,000 40,000 50,000 70,0000 80,000
Cash 10,000 25,000 65,000 1,15,000 1,85,000 2,65,000
Balance
 CAPITAL REQUIREMENTS & STRATEGY

The purpose of capital requirements is to prevent banks and financial organizations' assets from being
heavily weighted with securities that raise the risk of default. For us to invest in our firm and see a return,
we must have a specific quantity of capital. According to our business, we intend that our funding for the
start-up will require 10,00,000 BDT. This is our overall investment for our business. We are 3 members
involved in this business. For the procurement of production costs, hiring of employees, interest, rent,
and other utilities expenses, we will require loans. Additionally, a lot of money will be spent on advertising.
From our investment of 10,00,000 we expect to contribute 2,65,000-2,70,000 taka from each member
from that as keeping 30% of profit overall. Thus, we expect to secure our finance. Rest 2,00,000 BDT we
will collect via bank loan. We will collect this from Islamic Bank Bangladesh Ltd.

So, debt to equity is = (Total Debt/Total Equity) *100

= (3,15,000/10,00,000) *100
= 31.5%

ROI = (Net Income/Investment) *100

= (30,000/1,00,000) *100
= 30%
Let assume,
Our productive hours = 12*26= 312
Total productive cost = (15,000/312) + (10,000/312) = (10,000/312)
= 112.18
Productive hour from total cost is 112.18.
Price per hour= 112.18*{1/(1-0.30)}
= 160.26
So, per computer price 2 hour = {(160.26/1) *2}
= 320.52 TK
Per computer price per month= {(160.26/1) *26}
= 4166.67 TK.

BREAK EVEN ANALYSIS:

Contribution Margin = {1 – (Variable Expense / Net Sales)}
= {1- (13,500/ 30,000)}
= 0.55
Quantity = (12*26) = 312

Break Even Sales = (Fixed Cost / Contribution Margin)

= (46,000 / 0.55)
= 83,636 Sales/ 312
= 268 days
The Break-Even Sales of our Porar Ghor Business is 83,636 sales in 268 days.

Recommendation & Findings:

• Porar Ghor aim to eradicate inequality among people in terms of access to technology.
• Porar Ghor will reduce the hassle for the customers as they will able to get all three services
together and they will not have to run from store to store to meet their needs.
• Porar Ghor will revolutionize the 3 industries and create a single industry which will make life
easier for people.
• The customers will have easy access to the services and be so satisfied that their satisfaction
will drive the growth of our business and our business will grow effortlessly.
• The 3 industries will soon combine and create more easy to access and efficient industry.

Conclusion:
Porar Ghor is the first of its class service providing business combining 3 key services and providing them
in a single platform. We combine quality and availability in services and plan to bring the best of these 3
services together in a slightly remote places from the capital city targeting tech savvy philomaths.