ALL OF

FACEBOOK’S
AD TARGETING OPTIONS
IN 1 EPIC INFOGRAPHIC
With more than 1 billion daily active users, Facebook offers up mind-blowing ad targeting options you simply won’t find anywhere else.
With what seems like endless combinations of demographics, interests, behaviors and more, you can get as creative as you need to in
order to reach your target market on Facebook.

Here’s your cheat sheet to all of Facebook’s targeting options in one epic infographic …

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DEMOGRAPHICS
------ .. ------------------------------
LOCATION AGE
Enter one or more countries, counties/regions, cities, ZIP/postal Select the minimum and maximum age of the people who will
codes, addresses or designated market areas to show or exclude find your ad relevant.
your ad to people in those locations. Location targeting is not
available in all countries. 13 65+

GENDER

Everyone in People recently People traveling

this location in this location in this location

Note: You can even drop a pin in a location anywhere

on the map provided. All Men Women

Note: Choose "All" unless you only want your ads to be

LANGUAGES shown to either men or women.

Leave this blank unless the audience you are targeting uses a RELATIONSHIP
language that is not common to the location you have chosen.

Type in any language to get started

Interested in: Relationship Status:

EDUCATION •• Men
Women
•• Single
In a Relationship
•• Open Relationship
Domestic Partnership

Education Level •• Men & Women

Unspecified
•• Married
Engaged
•• Separated
Divorced
•• In high school
High school grad
•• College grad
Associate degree
•• Master’s degree
Doctorate degree •• Civil Union
Complicated
•• Widowed
Unspecified
•• In college
Some college
•• Professional degree
In grad school
• Unspecified

WORK
Field of Study

lUI Type in a field to get started

Schools Employers:

Type in a school to get started Type in an employer to get started

Undergrad years

Type in a date range to get started

Job Title:

Type in a job title to get started

FINANCIAL

Income:

$30K $500K+

Industries:

Net Worth: •• Administrative

Architecture & Engineering
•• Installation & Repair
Legal
Liquid Assets
• Total Value
•• Arts, Entertainment, Sports & Media
•• Life, Physical, & Social Science
Business & Financial Operations Management

HOME
•• Cleaning & Maintenence
Community & Social Services
•• Military
Nurses

•• Computer & Mathematics

Construction & Extraction
•• Personal Care
Production

•• Education & Library

•• Protective Service

1t ••
Farming, Fishing, & Forestry
Food Preparation & Services
Government Employees
••
Retail
Sales
Temporary & Seasonal
Home Type: Home Ownership: Household Composition:
• Healthcare & Medical
• Transportation & Moving

•• Apartment
Condo
•• First-Time Home Buyer
Homeowners
•• Family-based Households
Grandparents
• IT & Technical
• Veterans

■ Multi-Family Home ■ Renters ■ Housemate-based Households

■ Single ■ New Parents

■ Square Footage ■ New Teen Drivers

■ Year Home Built ■ Veterans in Home

■ Home Value ■ Working Women

Property Size Young & Hip Office Type:
■ ■
■ Young Adults in Home ■ Home Office ■ Small Business • Small Office

ETHNIC AFFINITY GENERATION

•• •• ••
African-American Asian-American Hispanic Baby Boomers Generation X Millennials

PARENTS LIFE EVENTS

All Parents: Moms:

9
Anniversary within Away from Away from
■ New Parents

■ Parents with Toddlers

•• Big-City Moms
Corporate Moms
30 Days Family Hometown

• Parents with Preschoolers

• Fit Moms

■ Parents with Early School-Age Children

■ Parents with Preteens
•• Green Moms
Moms of Grade School Kids

• Parents with Teenagers

• Moms of High School Kids

■ Parents with Adult Children • Moms of Preschool Kids

■ New Moms
Long-Distance
Relationship
New Job New Relationship

• Soccer Moms

POLITICS [U.S.]
■ Stay-at-Home Moms
■ Trendy Moms
o
Newly Engaged: Newlywed:
i1
Recently Moved
3mo, 6mo, 1yr 3mo, 6mo, 1yr

■ Liberal ■ Moderate ■ Conservative

Upcoming Birthday Friends of:
■ Very Liberal ■ Self Reported ■ Very Conservative
[1 of the above]
■ Likely to engage in politics: conservative, liberal

-------------------------------
INTERESTS
--------------------------------
Reach specific audiences by looking at their interests, activities, the pages they liked and closely related topics.
Combine interests to expand your ad's reach.

BUSINESS & INDUSTRY

• 1t -
Advertising Agriculture Architecture Aviation Banking Business Construction Design

Economics Engineering
-
=
Entrepreneurship Healthcare Higher Education Management Marketing Nursing

1t
Online Personal Finance Real Estate Retail Sales Science Small Business

ENTERTAINMENT

li lllJ D.......
Games Live Events Movies Music Reading TV

FAMILY & RELATIONSHIPS

•• CD CD
Family Fatherhood Motherhood Friendship Dating Marriage Weddings Parenting

FITNESS & WELLNESS

11
Bodybuilding Dieting Gyms Meditation Nutrition Physical Exercise

li1
Physical Fitness Running Weight Training Yoga Zumba

FOOD & DRINK

111P G
Alcoholic Beverages Beverages Cooking Cuisine Food Restaurants

HOBBIES & ACTIVITIES

......
..••••
Arts & Music Current Events
•
Home & Garden Pets Politics & Social Issues Travel Vehicles

SHOPPING & FASHION

.11 .1.. ~.
11111
Beauty Clothing Fashion Accessories Shopping Toys

SPORTS & OUTDOORS TECHNOLOGY

Outdoor Recreation Sports

D
......
Computers
D
Consumer Electronics

-------------------------------
BEHAVIORS
--- ... --------- ... ------- ----------- ------
Reach people based on purchase behaviors or intent, device usage and more. Some behavior data is available for U.S. audiences only.

BUSINESS-TO-BUSINESS
•
AUTOMOTIVE ~
Motorcycle
■ New Vehicle Buyers [near market] ■ Seniority ■ Company Size

■ Owners
Purchase Type
•
•
New Vehicle Shoppers [in market, max in market]
Used Vehicle Buyers [in market]
• Industry

,ti, CHARITABLE DONATIONS DIGITAL ACTIVITIES e!

■ All Charitable Donations
■ Animal Welfare
•
■
Health
Political
•• Operation System Used
Canvas Gaming
• Operating System Used

■ Photo Uploaders
• Arts & Culture ■ Religious
• Console Gamers ■ Primary Email Domain
■ Cancer Causes
■ Children’s Causes
■
■
Veterans
World Relief
• Event Creators

■ Facebook Payments
• Small Business Owners

■ Technology Adopters [early, late]

■ Environmental & Wildlife •• Facebook Page Admins
Internet Browsers Used
• Unity Plugin

EXPATS FINANCIAL ©
Multiple Countries
■ Banking ■ Spending Methods [line of credit]
■ Investments

•
,.._
JOB ROLE MEDIA D
......
■ Corporate Executives
■
Farmers
• Financial Professionals ■ Radio ■ Television

PURCHASE BEHAVIOR
□ MOBILE DEVICE USER
■ Business Purchases ■ Pet Products
All Mobile Devices by Brand ■ New Smartphone & Tablet Owners • Buyer Profiles
• Purchase Habits

• All Mobile Devices by OS

• Smartphone & Tablet Owners ■ Clothing ■ Purchase Types

•• All Mobile Devices

Feature Phones
■ Smartphone Owners
• Smartphones & Tablets
■
■
Food & Drink
Health & Beauty
■
■
Sports & Outdoors
Store Types

■ Network Connection • Tablet Owners ■

■
Home & Garden
Household Products
■
■
Subscription Services
Technology

• Kids’ Products

X TRAVEL
All Frequent Travelers Frequent International Travelers
RESIDENTIAL PROFILES 1t
■
■ Business Travelers ■ Frequent Flyers ■ Length of Residence ■ Recent Home Buyer
• Casino Vacations

■ Commuters
• Leisure Travelers

■ Personal Travelers
■ Likely to Move
■ New Mover
■ Recent Mortage Borrower

• Cruises
• Returned from Trip [1 week, 2 weeks ago]
SEASONAL & EVENTS
■ Currently Traveling
■ Family Vacations
■ Timeshares
■ Used Travel App [2 weeks, 1 month]
11
■ Baseball ■ Fall Football
• College Football

■ Cricket
•
■ Rugby
Professional Football

---.-.-----------------------------
CONNECTIONS
-------------------------------
Reach people who have a specific kind of connection to your page, app or event. This narrows the audience to include
only people with that specific connection who also meet the other targeting categories you select.

• People who like your page

■ Friends of people who like your page
• People who used your app
■ Friends of people who used your app
•• People who are going to your event
Friends of people who are going to your event

■ Exclude people who like your page • Exclude people who used your app
• Exclude people who are going to your event

---------------------------------
REMARKETING
-------------------------------

People who visited your website Customer lists of emails Custom lists of phone numbers Custom lists of Facebook user-IDs

If you’re not already advertising on Facebook, I have one question for you: Why not?
As you can see, with all these killer targeting options, you can reach a local or global audience like never before.

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WOULD FACEBOOK ADS WORK FOR ME?
Discover the value of Facebook ads for FREE with the Facebook Opportunity Calculator.

TRY IT NOW
www.wordstream.com/facebook-advertising

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