Buyer Persona Templates
Buyer Persona Templates
Buyer Persona Templates
Gabriel Mesa
Demographics Challenges
Age? Income? Location? Gender Identity? What does this person struggle with in
relation to meeting goals? What serves as a
roadblock for this person’s success?
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Gabriel Mesa
Real Quotes Marketing Messaging
About goals, challenges, etc. How can you describe your solution to have
the biggest impact on your persona?
Common Objections
Why wouldn’t they buy your ● Your text here
product/service? ● Your text here
● Your text here
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