Buyer Persona Templates

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General Buyer Persona

Gabriel Mesa
Demographics Challenges
Age? Income? Location? Gender Identity? What does this person struggle with in
relation to meeting goals? What serves as a
roadblock for this person’s success?
● Your text here
● Your text here
● Your text here ● Your text here
● Your text here ● Your text here

Identifiers What can we do?


Communication preferences? ...to help our persona achieve their
Social media platforms? goals? ...to help our persona overcome their
challenges?
● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
Background
Job? Career Path? Family?
Lifestyle?

● Your text here


● Your text here
Goals
● Primary/secondary goals? Personal vs professional goals? Role-related vs company goals?
Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
General Buyer Persona

Gabriel Mesa
Real Quotes Marketing Messaging
About goals, challenges, etc. How can you describe your solution to have
the biggest impact on your persona?

● Your text here


● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here Elevator Pitch/Bumper
● Your text here Sticker
Sell your persona on your solution -
in a sentence or a few words!

Common Objections
Why wouldn’t they buy your ● Your text here
product/service? ● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here

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