Concept Paper Sample

CONCEPT PAPER SAMPLE
Leveraging on Mobile Payment Methods to gain Competitive Advantage

by Local based Business
I. Introduction
Mobile payment methods have popularity with big businesses operating in large towns and
cities across the world. These payment methods enable the business customers to access their cash
at the point of sale and do not need to have physical money to complete their transactions. This
study will therefore help in understanding the mobile payment methods preferences for the local
based business and how and why these preferences have failed to prevail. The research will
therefore address that gap that is viewed as the low uptake of mobile payment methods by the local
based businesses which are essentially operating in remote areas. This concept builds upon the
various insights that have been undertaken by various researchers in the business and information
technology field to bridge the gap of strategic implementation of information technology systems in
business to gain competitive advantage.
II. Need of this study
It is estimated that more than 5 billion people have access to mobile phone devices and that
out of this figure about a third of the population is based in local areas. Further, the village-based
businesses do not have immediately access to the physical money banking system as they are
located kilometers away. Porter (2011) notes that in order for businesses to achieve and sustain
superior performance, they must be able to implement systems that are competitively superior.
Budree and Williams (2013, September) and Namada (2018) established that the areas with large
number of low-income earners experienced low uptake technological advancements and businesses
in these locations are not keen on leveraging on technology. The concept will therefore be intended
to identify the salient factors that local businesses can apply in leveraging on mobile payment
methods to gain competitive advantage.
III. Background
Several studies have concluded that mobile payment methods is one of the major factors
put in place by businesses in gaining competitive advantage, however this has also, not been
achieved in remote areas. As a result, Onyango et al. (2014) in their study on mobile phone
technology and the evident performance of micro and small enterprises, concludes that there is an
impact on the use and implementation of mobile phone technology to achieve the full business
performance. In order, therefore to achieve competitive advantage, Porter (2011) advises that the
strategy implemented should be geared towards achieving full potential competitively.
Many scholars also agree that there is a significant relationship between mobile payment
methods and gaining competitive advantage to sustain an improved performance. Most also argue
that the mobile payment method of use will be dependent on the location and nature of need. The
handbook by Namada (2018) notes that the concept of organizational learning must be down-
trotted to the local businesses to learn which mobile technology suits their operations and how this
technology can be leveraged to achieve competitive advantage. The literature and conclusions from
the scholars however fail to answer specific questions that related to leveraging on mobile payment
methods to gain competitive advantage for local based businesses. Most of the studies were focused
on businesses and companies in towns and cities with the area of interest majoring on performance
whether competitively or not. This study will therefore be focused on the factors of consideration for
leveraging on mobile payment methods to gain competitive advantage by local based businesses.
IV. Objectives
The research paper seeks to achieve its general objective of leveraging on mobile payment
methods to gain competitive advantage by focusing on the following specific objectives:
1. To determine the influence of perceived risks on the use of mobile payment methods to
gain competitive advantage by local based businesses.
2. To determine the influence of M-Payment characteristics (mobility, reachability,

convenience, and compatibility) on the use of mobile payment methods to gain competitive
advantage by local based businesses.
3. To assess the influence of personal innovativeness on use of mobile payment methods to

gain competitive advantage by local based businesses.
V. Research Questions and or Hypothesis
1. Does perceived risks influence the use of mobile payment methods to gain competitive
advantage by local based businesses?
2. Does M-Payment characteristics (mobility, reachability, convenience, and compatibility)
influence the use of mobile payment methods to gain competitive advantage by local based
businesses?
3. Does personal innovativeness influence the use of mobile payment methods to gain
competitive advantage by local based businesses?
VI. Research Methodology
The study intends to use cross sectional survey design in determining the leverage on mobile
payment methods to gain competitive advantage by local based businesses. The study will sample
478 local based businesses registered in Kenya out of a population of 4 thousand which are mainly
registered and operated in village area settings. The study will collect both primary and secondary
data, and the quantitative data generated will be analyzed using descriptive statistics which will
include percentage distribution, mean and the frequency counts. The qualitative data from the study
will undergo transcription and reported in themes and sub-themes. The relationship between the
independent and dependent variables will be explained through multiple regression.
VII. Research Timeline
Research Section Duration
1. Title 1 week
2. Introduction 1 week
3. Need for this Study 2 weeks
4. Background 3 weeks
5. Objectives 1 week
6. Research Questions and or Hypothesis 1 week
7. Research Methodology 2 weeks
8. Data analysis interpretations and discussions 3 weeks
9. Summary conclusion and recommendations 2 weeks
10. Reviewing work for final submission 1 weeks
VIII. Reference
Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior

performance. simon and schuster.
Namada, J. M. (2018). Organizational learning and competitive advantage. In Handbook of

Research on Knowledge Management for Contemporary Business Environments (pp. 86-
104). IGI Global.
Budree, A., & Williams, K. H. (2013, September). Factors influencing the uptake of mobile
banking in developing countries: A case study of M–Pesa in South Africa. In Proceedings of
22nd Internafional Business Research Conference (pp. 9-10).
Onyango, R. A., Ongus, R. W., Awuor, F. M., & Nyamboga, C. (2014). Impact of adoption and
use of mobile phone technology on the performance of micro and small enterprises in Kisii
Municipality Kenya. World Journal of Computer Application and Technology, 2(2), 34-42.

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Leveraging on Mobile Payment Methods to gain Competitive Advantage

II. Need of this study

2. To determine the influence of M-Payment characteristics (mobility, reachability,

3. To assess the influence of personal innovativeness on use of mobile payment methods to

V. Research Questions and or Hypothesis

VII. Research Timeline

Research Section Duration

3. Need for this Study 2 weeks

7. Research Methodology 2 weeks

8. Data analysis interpretations and discussions 3 weeks

9. Summary conclusion and recommendations 2 weeks

10. Reviewing work for final submission 1 weeks

Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior

Namada, J. M. (2018). Organizational learning and competitive advantage. In Handbook of

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