09/07/2023

How to Write a Concept Paper

DR. Bernard Lango
 Concept Paper
A concept paper enables in putting thoughts and ideas
into paper for consideration for research. It is from the
concept paper that one develops the research proposal
which can either be business or academic oriented. Most
students, and especially the postgraduate students who
have a mandatory requirement of undertaking research,
usually goes direct to the research proposal.
 Concept Paper
The concept paper aim is to capture the thoughts and
ideas while the research proposal captures the ideas in a
structured manner for approval to research. Therefore,
in order to write a simple concept paper, follow these
steps:
 1. Concept Paper Title
Every paper must have a title and concept paper is not
left out as one needs to have a title that summarizes what
the paper is about. The title should be as brief as possible
and to the point such that by a glance one would know
exactly the paper’s intention.
Example:

“Leveraging on Mobile Payment Methods to gain

Competitive Advantage by local based businesses”
 Introduction
Introduce the concept by giving a brief on how it will
contribute to the organization or company having more
opportunities as a result. Also, state your understanding of
the main objective of the targeted area of implementation
clearly introducing the gap intended to be addressed. An
introduction is like the sitting room of the concept paper as
it determines a lot on the person proposing the concept.
During presentations, this section also, act as the persona
guide to how the rest of the presentation is preempted.
 Example:
Mobile payment methods have popularity with big
businesses operating in large towns and cities across the
world. These payment methods enable the business
customers to access their cash at the point of sale and do not
need to have physical money to complete their transactions.
This study will therefore help in understanding the mobile
payment methods preferences for the local based business
and how and why these preferences have failed to prevail.
 Example:
The research will therefore address that gap that is viewed
as the low uptake of mobile payment methods by the local
based businesses which are essentially operating in remote
areas. This concept builds upon the various insights that
have been undertaken by various researchers in the
business and information technology field to bridge the gap
of strategic implementation of information technology
systems in business to gain competitive advantage.
 Need for this Study
One of the senior professors where the author teaches refer
to this section as “who dies if the concept is not
implemented” and further advises that it should addresses
the pertinent societal need. The need of the study should
have concrete evidence in the sense that the source of the
need must be documented and verifiable. It is also
important to look at what other scholars have done on the
concept previously, and whether this is enough to answer
the questions intended for the study.
 Need for this Study
Example:
It is estimated that more than 5 billion people have access to
mobile phone devices and that out of this figure about a
third of the population is based in local areas. Further, the
village-based businesses do not have immediately access to
the physical money banking system as they are located
kilometers away.
 Need for this Study
Porter (2011) notes that in order for businesses to achieve
and sustain superior performance, they must be able to
implement systems that are competitively superior. Budree
and Williams (2013, September) and Namada (2018)
established that the areas with large number of low-income
earners experienced low uptake technological
advancements and businesses in these locations are not
keen on leveraging on technology.
 Need for this Study
The concept will therefore be intended to identify the
salient factors that local businesses can apply in leveraging
on mobile payment methods to gain competitive advantage.
 Background
This section indicates that some research has been carried
on the area of interest, however there still exit a gap that
needs to filled. It is important therefore to outline several
studies that have been undertake on the topical area
summarizing their conclusive evidence and relevance to the
study area. A more descriptive background will then be
structured from the worldview, regional, and localized
perspective.
 Background
The concept will therefore be intended to identify the
salient factors that local businesses can apply in leveraging
on mobile payment methods to gain competitive advantage.
 Background
For a shorter-version concept paper this may not count
however it is important to show that some studies have
been done but little research in the area of interest and how
the concept seeks to solve this gap.
 Background
Sample:
Several studies have concluded that mobile payment
methods is one of the major factors put in place by
businesses in gaining competitive advantage, however this
has also, not been achieved in remote areas.
 Background
As a result, Onyango et al. (2014) in their study on mobile
phone technology and the evident performance of micro
and small enterprises, concludes that there is an impact on
the use and implementation of mobile phone technology to
achieve the full business performance. In order, therefore to
achieve competitive advantage, Porter (2011) advises that
the strategy implemented should be geared towards
achieving full potential competitively.
 Background
Many scholars also agree that there is a significant
relationship between mobile payment methods and gaining
competitive advantage to sustain an improved performance.
Most also argue that the mobile payment method of use will
be dependent on the location and nature of need. The
handbook by Namada (2018) notes that the concept of
organizational learning must be down-trotted to the local
businesses to learn which mobile technology suits their
operations and how this technology can be leveraged to
achieve competitive advantage.
 Background
The literature and conclusions from the scholars however
fail to answer specific questions that related to leveraging
on mobile payment methods to gain competitive advantage
for local based businesses. Most of the studies were focused
on businesses and companies in towns and cities with the
area of interest majoring on performance whether
competitively or not. This study will therefore be focused
on the factors of consideration for leveraging on mobile
payment methods to gain competitive advantage by local
based businesses.
 Objectives
These are the broad and specific objectives the research
seeks to answer. It should be stated starting with the words
“To” and linked to the general and the specific area where
the study is to be undertaken. Both the general and the
specific objectives must be regularized to conform with the
topic of the concept.
 Objectives
Example:
The research paper seeks to achieve its general objective of
leveraging on mobile payment methods to gain competitive
advantage by focusing on the following specific objectives:
1. To determine the influence of perceived risks on the use
of mobile payment methods to gain competitive advantage
by local based businesses.
 Objectives
2. To determine the influence of M-Payment characteristics
(mobility, reachability, convenience, and compatibility) on
the use of mobile payment methods to gain competitive
advantage by local based businesses.
3. To assess the influence of personal innovativeness on use
of mobile payment methods to gain competitive advantage
by local based businesses.
 Research Questions and or Hypothesis
The research can choose to answer either questions
emanating from the research literature and especially from
the research objectives, or hypothesis scenarios and test at
the end of the research whether they were accepted or not.
 Research Questions and or Hypothesis
Example: Choosing research questions.
1. Does perceived risks influence the use of mobile payment
methods to gain competitive advantage by local based
businesses?
2. Does M-Payment characteristics (mobility, reachability,
convenience, and compatibility) influence the use of mobile
payment methods to gain competitive advantage by local
based businesses?
 Research Questions and or Hypothesis
3. Does personal innovativeness influence the use of mobile
payment methods to gain competitive advantage by local
based businesses? 3. Does personal innovativeness influence
the use of mobile payment methods to gain competitive
advantage by local based businesses?
 Research Methodology
This is the how of the concept and describes how the
concept will be achieved once it reaches the research level.
It should define the intention on the design of research to
be conducted, the population targeted, and the type of data
to be collected.
 Research Methodology
Example:
The study intends to use cross sectional survey design in
determining the leverage on mobile payment methods to
gain competitive advantage by local based businesses. The
study will sample 478 local based businesses registered in
Kenya out of a population of 4 thousand which are mainly
registered and operated in village area settings.
 Research Methodology
The study will collect both primary and secondary data, and
the quantitative data generated will be analyzed using
descriptive statistics which will include percentage
distribution, mean and the frequency counts. The
qualitative data from the study will undergo transcription
and reported in themes and sub-themes. The relationship
between the independent and dependent variables will be
explained through multiple regression.
 Research Timeline
This is to indicate the allocation of time for undertaking the
research and breaking to specific section and finally
indicating the overall schedule of the research. Timelines
are importance in concept paper as they are used to
determine the length of the research and the funding needs
over the period. In academic concept papers, this period is
usually pre-defined by the various university standards and
one should have a look at their university standards on the
research paper duration.
 Reference
The reference materials used for the concept paper must be
outline under the reference section following a standard
format that is approved by the university. Remember there
are several formats for referencing various articles and
other academic work and only one must be used at one
particular time for a standard practice.
Contents Title of your presentation.

TABLE OF CONTENTS

01 | Dogs 02 | Cats
We will talk about this first. We will talk about this
second.

03 | Elephants 04 | Kangaroos
Then, we will talk about After that we will talk about
this. this.
Section 01 Title of your presentation.

WE WILL TALK
ABOUT THIS
FIRST.
ADD A BRIEF INTRODUCTION OF YOUR SECTION HERE: LET’S DIVE IN AND GET TO KNOW
SOME INTERESTING FACTS ABOUT ANIMALS!
Elephants Title of your presentation.

DID YOU KNOW?

Did you know that elephants can sense storms?

Elephants may be able to detect a thunderstorm from

hundreds of miles away, and will head towards it, looking for
water.

You can add a little bit more information. But try to not
overload your slides with text.
Koalas Title of your presentation.

KOALAS
ARE EVEN
MORE LAZY
THAN CATS.
Koalas don’t have much energy and, when not feasting on leaves, they spend their time dozing in the
branches. Believe it or not, they can sleep for up to 18 hours a day!
They know more Title of your presentation.

Clearly, animals know more than we

think, and think a great deal more than
we know.

― Irene M. Pepperberg
Cats & Dogs Title of your presentation.

DID YOU KNOW?

Did you know that dogs can smell your feelings? Did you know that a cat uses its whiskers as
feelers to determine if a space is too small to
Dogs can pick up on subtle changes in your squeeze through?
scent, which can help him figure out how you
are feeling, such as by smelling your perspiration Also, cats love to sleep. A fifteen-year-old cat
when you become nervous or fearful. has probably spent ten years of its life sleeping.
Cats Title of your presentation.

CATS
LOVE TO
SLEEP.
A fifteen-year-old cat has probably spent ten years of its
life sleeping.

Also, cats use their whiskers as feelers to determine if a

space is too small to squeeze through.
Recap Title of your presentation.

CHARACTERISTICS

Something Something
One Two
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consectetuer adipiscing elit. consectetuer adipiscing elit.

Something Something
Three Four
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. consectetuer adipiscing elit.
Chart Title of your presentation.

ADD YOUR TITLE HERE

100 %

80 %

60 %

40 %

20 %

0%
Title One Title Two Title Three Title Four Title Five
Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor
sit amet, sit amet, sit amet, sit amet, sit amet,
consectetuer consectetuer consectetuer consectetuer consectetuer
adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit.
End of section Title of your presentation.

VERY INTERESTING
FACTS!

This is where you section ends. Duplicate this set of slides as many times you need to go over all your sections.
Three columns Your presentation title.

ADD YOUR TITLE HERE

Something Something Something

about this. about that. about this.
Far far away, behind the word Far far away, behind the word Far far away, behind the word
mountains, far from the mountains, far from the mountains, far from the
countries Vokalia and countries Vokalia and countries Vokalia and
Consonantia, there live the Consonantia, there live the Consonantia, there live the
blind texts. blind texts. blind texts.
The team Title of your presentation.

THIS IS OUR TEAM

Erika V. John S. Marie M.

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consectetuer adipiscing elit. consectetuer adipiscing elit. consectetuer adipiscing elit.
Timeline Title of your presentation.

THIS IS A TIMELINE
Subtitle Two Subtitle Four
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consectetuer adipiscing elit. consectetuer adipiscing elit.

1999 2005 2015 2019 2022

Subtitle One Subtitle Three Subtitle Five

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consectetuer adipiscing elit. consectetuer adipiscing elit. consectetuer adipiscing elit.
App Title of your presentation.

PRESENTING
A WEBSITE
OR AN APP?
If you are presenting a website, an internet product or an app,
you can place a screenshot of it here.
Website Title of your presentation.

PRESENTING
A WEBSITE
OR AN APP?
If you are presenting a website, an internet product or an
app, you can place a screenshot of it here.
Thank you Title of your presentation.

THANK YOU!
Do you have any questions?

[email protected]
555-111-222
mydomain.com
Credits Title of your presentation.

Credits.

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