Subtense

Title: Wooden Subtense Bar for Horizontal Distance Measurements
Authors:
Anadon, Rowena
Ayala, Liam
Bohol, Daisy-J
Cagang, Jezrael
Cortez, Mark
De Padua, Jestoni
Depillo, Ronito
Parao, Rodny
Zamora, Zenia Myca
Executive Summary
This report evaluates the wooden subtense bar, a precision instrument used for horizontal
distance measurement. The primary objective is to assess its market potential,
performance, and competitive landscape. Key findings include a significant demand in
surveying and construction industries, a comparison with metal and digital alternatives,
and insights from customer feedback. Recommendations focus on enhancing product
features and marketing strategies to increase market penetration.
Introduction
The wooden subtense bar is a traditional tool used by surveyors to measure horizontal
distances with high accuracy. This report aims to analyze its market viability,
performance in comparison to modern alternatives, and gather feedback from current
users. The scope includes a detailed market analysis, competitor assessment, and sales
performance review to provide actionable recommendations for future strategies.
Methodology
Data for this report was gathered through a combination of primary and secondary
research methods:
 Primary Research:Survey experienced from the researchers based on their

observations.
 Secondary Research:Market reports, competitor analysis.
 Data Analysis:Statistical analysis of sales data and customer feedback.
Findings/Results
Product Description
The wooden subtense bar, typically made from high-quality hardwood, is designed for
durability and precision. It features graduated markings for accurate distance
measurement and is lightweight for ease of transport and use in the field.
Market Analysis
The market for horizontal distance measurement tools is moderate, by surveying,

construction, and geodetic engineering sectors. Wooden subtense bars are favored for
their affordability and ease of use, particularly in educational settings and small-scale
projects.
Competitor Analysis
Key competitors include metal subtense bars and digital measuring devices. While metal
bars offer greater durability, they are heavier and more expensive. Digital devices provide
advanced features but require more maintenance and training and are very expensive.
Feedback
Feedback from the persons or evaluators, the wooden subtense bar’s simplicity, accuracy,
and cost-effectiveness. Common issues include susceptibility to weather conditions and
wear over time. Desired features include improved weather resistance and design.
Sales Data
Sales data indicates a steady demand for wooden subtense bars, with notable spikes
during surveying services. However, there is a gradual shift towards digital alternatives
among larger firms.
Analysis
The wooden subtense bar remains a valuable tool in the market due to its cost-
effectiveness and ease of use. However, to maintain and grow its market share,
addressing issues related to durability and incorporating user-friendly features is
essential. The competition from digital devices is significant, but the wooden subtense
bar has its affordability and simplicity provides a competitive edge.
Conclusions
The wooden subtense bar holds a stable position in the market, particularly among small-
scale users and educational institutions. Its affordability and ease of use are key strengths,
but improvements in durability is necessary to enhance its competitiveness. The shift
towards digital devices presents a challenge, but also an opportunity for innovation in the
traditional tool segment.
Recommendations
1 Marketing Strategies:Emphasize the cost-effectiveness and simplicity of the

wooden subtense bar in marketing campaigns. Target educational institutions and
small-scale surveyors.
2 Customer Engagement:Establish a feedback loop with users to continually
improve the product based on real-world use.
3 Expansion of Product Line:Explore the development of a hybrid model that
combines traditional measurement with digital enhancements to appeal to a broader
market.

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Title: Wooden Subtense Bar for Horizontal Distance Measurements

 Primary Research:Survey experienced from the researchers based on their

The market for horizontal distance measurement tools is moderate, by surveying,

1 Marketing Strategies:Emphasize the cost-effectiveness and simplicity of the

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