ENGLISH FOR BUSINESS

COMMUNICATE
Effectively
EFFECTIVELY AT WORK

Ultimate
GUIDE
WWW.ENGLISHPRIORITY.COM • GABBY RINCON
 Table of Contents

04
Welcome

06
Challenges for Non-native English Speakers

07
Why are companies interested in hiring
bilingual professionals?

08
Why do professionals need to improve
their English communication skills?

09
BENEFITS of improving your English skills at work

10
Professional English Roadmap

ENGLISH PRIORITY • GABBY RINCON

Table of Contents

12
Business Essentials

15
Effective Business Speaking

21
Effective Business Writing

26
Cross-Cultural Awareness

29
Case Studies

09
Professional English Roadmap

ENGLISH PRIORITY • GABBY RINCON

 Welcome!
I'm Gabby, your Business English Coach.
I've been a teacher for more than 15 years! Yes, 15!
I help professionals Improve their English skills to
be able to communicate effectively
and Advance their careers.

Welcome to our academy!

We are dedicated to helping professionals improve their English

communication skills to advance their careers and reach their goals
confidently. So, whether you want to improve your writing, speaking, or
listening skills, we have the expertise and resources to help you succeed.

Our mission is clear: we help professionals improve their English to advance

their careers and reach their goals. Communicating effectively in English is
crucial to success in today's global economy. We are dedicated to providing
the tools and support necessary to help our students achieve their full
potential.

Our vision is to break the glass ceiling for non-native English-speaking

professionals so that they can get better job opportunities. We believe that
everyone deserves a fair chance to succeed, and we are committed to
providing the resources and support necessary to help our students reach
their career goals.

If you have any questions, send us an email at: [email protected]

Remember, your professional and personal life can change entirely if you
focus on learning what matters!

You know what? You got this!

Gabby Rincon
ENGLISH PRIORITY • GABBY RINCON
The Glass Ceiling for
Non-native English Speakers is REAL.

I believe the only limitations are the ones

that we accept. I know that there is, in
theory, a glass ceiling. But I don't believe
that it's a solid wall. I'm going through it.
Nothing's stopping me. Yes, there are these
preconceived notions; yes, we have
challenges. Let's accept them, let's not be
afraid of them, let's break through them.

Debbi Fields

ENGLISH PRIORITY • GABBY RINCON

 Challenges for Non-native English Speakers

Non-native English speakers may face challenges in corporate and international

companies due to language barriers, cultural differences, bias and
discrimination, career advancement, misinterpretation of instructions, and lack
of confidence. Companies can address these challenges by providing language
training, promoting diversity and inclusion, and creating a supportive work
environment that values and recognizes the contributions of non-native English
speakers.

But, there is also some good news!!!

The hottest job skill is...

CNN Money named bilingualism

the “hottest skill” for job seekers

The BBC says that over a 40-year career, knowing a

second language can add up to an extra $128,000 earned.

The Schwartz Insurance Group says the bilingual pay

differential for hourly earnings ranges from 5% to 25%

A growing number of positions in many companies list

second language abilities as a requirement which means
that there is less competition for those key jobs

When you speak a second language you increase your chances

of being hired by a foreign corporation which makes you more likely
to get that dream job you’re applying for

Bilingual employees have a useful skill that can translate into increased
revenue for the company, and as a result, some companies will
compensate these employees accordingly.

ENGLISH PRIORITY • GABBY RINCON

 Why are companies interested in hiring
1

bilingual professionals?

Companies are interested in hiring bilingual professionals because they

can improve communication with clients, increase market reach, improve
collaboration in global teams, enhance reputation, and access unique
talent.

By hiring bilingual professionals, companies can become more competitive

and better positioned to succeed in a globalized marketplace.

1.,Better communication with clients: Many companies have a diverse

customer base, and hiring bilingual professionals can help them to
communicate more effectively with clients who speak different languages.
This can lead to improved customer satisfaction and increased sales.

2. Increased market reach: Hiring bilingual professionals can also help

companies to expand their market reach by enabling them to communicate
with customers in different regions or countries.

3. Better collaboration in global teams: Many companies have teams that

work across different countries or regions. Hiring bilingual professionals can
help to improve communication and collaboration within these teams,
leading to increased productivity and better outcomes.

4. Enhanced reputation: Companies that hire bilingual professionals

demonstrate a commitment to diversity and inclusivity, which can enhance
their reputation and appeal to customers and employees alike.

5. Access to talent: Bilingual professionals bring unique skills and

perspectives to the workplace, and companies that hire them can benefit
from their expertise and cultural knowledge.

ENGLISH PRIORITY • GABBY RINCON

 Why do professionals need to improve
1

their English communication skills?

Professionals who require advanced English communication skills need

them to succeed in the global business environment and achieve their
career goals.

1. Globalization: Many high-level professionals work in international

companies where English is the primary language of communication. To
communicate effectively with colleagues, clients, and partners, they need
advanced English communication skills.

2. Business meetings and negotiations: High-level professionals often

participate in business meetings and negotiations where they need to
express their ideas clearly and persuasively. Advanced English
communication skills can help them communicate effectively, build
relationships, and achieve their business objectives.

3. Cross-cultural communication: High-level professionals often work with

colleagues and clients from different cultural backgrounds. Advanced
English communication skills can help them navigate cultural differences,
avoid misunderstandings, and build strong relationships.

4. Industry-specific terminology: Many industries have their own technical

terms and jargon that high-level professionals need to understand and use
correctly. Advanced English communication skills can help them
communicate effectively within their industry and with clients and
partners.

5. Career advancement: High-level professionals who can communicate

effectively in English have a competitive advantage in the job market.
Advanced English communication skills can help them secure promotions,
negotiate higher salaries, and pursue international career opportunities.

ENGLISH PRIORITY • GABBY RINCON

 1
BENEFITS of improving your English skills at work

Improving English communication skills is essential for professionals to

communicate effectively with stakeholders, increase job opportunities,
enhance their reputation, negotiate more effectively, and participate more
actively in global initiatives.

By investing in language training, professionals can become more effective

communicators and contribute to the success of their organizations.

1.nBetter communication with stakeholders: Improving English

communication skills can help you to communicate your ideas clearly,
understand stakeholder concerns, and build stronger relationships with
stakeholders.

2. Improved job opportunities: English is the most widely used language in

the business world. Many positions require strong English communication
skills, especially for companies that operate globally or have a diverse
customer base.

3. Enhanced reputation: Effective communication with stakeholders can

enhance a professional's reputation and help to build a positive brand
image for the company they work for.

4. Better negotiation skills: Professionals often negotiate with clients,

suppliers, and partners. Improving your English can help you to
communicate your position clearly, understand the other party's position,
and negotiate more effectively.

5. Increased participation in global initiatives: Many companies have

global initiatives, such as mergers and acquisitions or international
expansion. Improving English skills can help professionals to participate
more actively in these initiatives, enabling them to contribute to the
success of the company.

ENGLISH PRIORITY • GABBY RINCON

 Professional English Roadmap

If you are working in an International company or you're planning to, having

strong English communication skills is essential for success in the global
business world and can help individuals build strong relationships, negotiate
effectively, collaborate with colleagues, and advance their careers.

You need to develop some important skills to communicate effectively at work.

This is what I call the Professional English Roadmap:

1 Business Essentials

2 Effective Business Speaking

3 Effective Business Writing

4 Cross-Cultural Awareness

5 Case Studies

ENGLISH PRIORITY • GABBY RINCON

Professional English Roadmap

English communication skills can enhance confidence by improving fluency,

clarity of expression, understanding, reducing anxiety, and projecting a
professional image.
The most important skills you need to develop are
knowledge of essential communicating vocabulary, how
to speak and write effectively, and you need some 1 Business Essentials

awareness of corporate culture.

2 Effective Business Speaking

Business English refers to the advanced language

3 Effective Business Writing

proficiency necessary for employees to conduct

themselves in business settings. 4 Cross-Cultural Awareness

It goes beyond the basic skills required for everyday

conversation, combining advanced language proficiency 5 Case Studies

required to handle projects in global companies. It

follows a more disciplined approach in order to deliver a
professional way of speaking and conversation.
It’s not a different subject but more like an extension of general English.
This is why our program is for intermediate students or at least a B1 level.
Learning business English is empowering for individuals who aim for their
professional growth

International corporations usually have an

official corporate language. As they expand
operations to countries where other native
languages are spoken, new employees need to
be fluent in that corporate language.
Human resource departments develop and
implement formal corporate language training
programs to meet this need.

These enable businesses to support international growth, open new

markets, and share knowledge rapidly and more effectively. Furthermore, it
makes corporations more appealing to global talent pools and increases
employee loyalty.

Let's take a look at the 5 steps in the Profesional English RoadMap

ENGLISH PRIORITY • GABBY RINCON

 1
1 Business Essentials

1
First of all, Business English is a specialized part of English language teaching
and learning that focuses on elements of English pertaining to commerce,
trade, business relations, professional settings, and international language
standardization.

Business English can be used in a wide range of settings and formats. It’s best
distinguished from other forms of English by the environment and way in
which it is used. Here are a few examples of when it might be used:

Business or International Meetings – This might include meetings within a

business, meetings between a business and its clients, or even
international and diplomatic meetings.

Professional Settings – While this is rather broad, it can refer to any

environment in which professional language is expected. For example, a
formal dinner between government officials may require the use of
business English.

Negotiations – When two parties want to reach a contractual agreement,

business English is the most common language to facilitate the
negotiation.

Business Presentations – If an individual or group needs to present

information to their colleagues, clients, or another business, they will likely
present in business English.

Business Letters, Memos, or Other Documentation – Since English is the

international language of business, most business letters (especially to and
from businesses in an English-speaking country) use this form of English.

Though I've provided a definition and examples of how to use business

English, you may still be wondering how it is any different from other kinds of
English.

ENGLISH PRIORITY • GABBY RINCON

 1 Business Essentials

1
Naturally, since all forms of English fall under the same language umbrella,
there is plenty of overlap.
However, there are a few key characteristics that help distinguish it as a
distinct form of communication:

Vocabulary
This is perhaps the most important and distinguishable element of business
English. This form of English often includes words, phrases, and idioms that
are specific to business settings and formats. We will go into greater detail
about business English vocabulary below.

Tone
Tone, both in written and spoken English, is very important in business
settings. Business English is typically more formal and professional than
casual, conversational English. This also has an effect on word choice and
even grammar.
For example, slang, contractions, and other elements of casual language are
not as common in professional English conversation or writing.

There are some additional resources on Business Idioms,

Phrasal Verbs and Powerful verbs for your resume,
If you are interested, please, check: Free Resources HERE.

There's additional vocabulary you should know, like:

Business Ethics and Compliance

Corporate Terminology
Daily Routine
Job Titles / Levels of Management
Business roles within an organization
Organizational Structure

ENGLISH PRIORITY • GABBY RINCON

 1 Business Essentials

You should also know how to:

1
Describe your Job professionally
Talking about your products and services
Company Performance
Talk about your Daily Routine
Talk about your experience, business etiquette, and dress code
Talk about Responsibilities, Progress, and Achievements
Express Changes, Problems, and Difficulties
Office Procedures
Receiving Notes and Messages
Asking for help
Making Arrangement / Making Suggestions
Talking about Success and Failure
Asking for a Pay Raise

Professional BIO and Elevator Pitch

Having a professional BIO and an Elevator Pitch is essential when introducing

yourself. Start by brainstorming the highlights of your experience and career.
Then you can get to work.

A short professional bio is a brief summary of who you are as a professional. It

should show you in the best possible light and highlight your achievements but
not feel like you’re giving a hard sell. Ideally, it feels honest, professional, and
intriguing.

In an Elevator Pitch, you tell the recruiters/networkers/people in general what

you’ve got to offer in a handy nutshell. This is a 30- to 60-second message that
conveys your unique value, including what you do, how you do it, and for whom.

Check out a workshop on how to write a

Catchy and Professional Elevator Pitch HERE!

ENGLISH PRIORITY • GABBY RINCON

 2
2 Effective Business Speaking

Improving 1speaking skills helps individuals communicate their ideas and

thoughts more clearly to their colleagues and clients from different parts of the
world. This can help avoid misunderstandings and promote collaboration.

Speaking clearly and confidently demonstrates professionalism and shows that

individuals are taking their work seriously. This can help build credibility and
trust with colleagues and clients, which is especially important in international
business settings.

You can stand out and demonstrate your value within the company.
This can lead to new opportunities for career
advancement within the company or even across industries.

ENGLISH PRIORITY • GABBY RINCON

 2 Effective Business Speaking

When speaking,
1 there are different skills you need to develop.
Telephoning, meetings, and presentations are the most common scenarios.

Here are some tips to increase your influence and get what you want from
business meetings:

Make sure you know what you want to say and that it is a useful
contribution.

Focus on action. Explain simply and clearly WHAT you want people to think
or do. Then say WHY they should think or do it.

Be objective. Be prepared to recognize both sides of an argument and then

state your position.

Focus on the problem, never the person. Be objective and fair. Focus on the
facts as you see them. If you do this, more people will agree with you.

Don’t judge. Say: “I feel this is wrong”. Don’t say: “You are wrong”.

Show respect: Respect the other person even if you disagree with them. If
you are wrong, be prepared to concede your point politely, never angrily.

Be consistent. Don’t change your views or your principles, and people will
respect you. However, if you do change your view, say so, and explain why.

Be calm. Measure your tone of voice to get respect from your audience.
Always use a calm balanced tone of voice.

Download some useful vocabulary for

Leading Meetings HERE

ENGLISH PRIORITY • GABBY RINCON

 2 Effective Business Speaking

1 your opinion, there is a technique that helps us to organize our

When giving
ideas and to deliver better communication in all senses by using linking words
which are very important to go straight forward in our meeting, conversation,
presentation, or negotiation.

Sequence: First, secondly, finally, another, next, in the first place, to begin

with, last(ly), last but not least, first of all, then there is.

Talking generally: In general, usually, on the whole.

Contrast: however, nevertheless, on the other hand.

Adding another point: In addition, moreover, on another point, furthermore,

additionally, besides, on the top of that, … as well as …, what is more.

Examples: For example, for instance, e.g.

Alternatives: Either, or, alternatively, instead of..

Real (surprising) situation: In fact, actually, as a matter of fact.

Something is obvious: Clearly, obviously, of course.

Most important point: Especially, above all, in particular.

Rephrasing: In other words, that is to say, i.e.

Result/consequence: As a result, therefore, for this reason.

New topic: In relation to, regarding, with reference to.

Summarizing: to conclude, to sum it up, summarizing, to recap briefly, all in

all, in other words, that’s to say.

Download some useful vocabulary for

Leading Meetings HERE

ENGLISH PRIORITY • GABBY RINCON

 2 Effective Business Speaking

When giving your opinion, there is a technique that helps us to organize our
ideas and1to deliver better communication in all senses by using linking words
which are ve

How to agree:
I suppose you are right. Absolutely! / Definitely / Exactly.
I share your view / I think so. No doubt about it.
I completely agree with what you I’m absolutely certain that….
just said. I’m convinced that….
I couldn’t agree more. I quite agree with you.
I’d go along with that.
He is quite right / absolutely right / He may be right.
I have no objection. / I approve of it. / I have come to the same conclusion.
I hold the same opinion/ We are of one mind / of the same mind on that
question.
I am at one with him on that point. / It is true. / That is right.
That's just it! / Fair enough! / Quite so!
Just so! / Yes of course!
That’s a good point / I see your point.
I see where you’re coming from.

How to disagree:
With all due respect, I completely disagree.
I’m afraid I can’t agree with you on that one.
I am sorry, but that is not accurate.
I see why you might think that.
With regard to your request, unfortunately, we are not able to…
We regret to inform you that…
I am afraid I disagree.
I beg to differ.
I’d be inclined to disagree.

Download some useful vocabulary for

Participating in Meetings HERE

ENGLISH PRIORITY • GABBY RINCON

 2 Effective Business Speaking

How to be objective:
1
If we look at the situation objectively, …
The facts of the matter are these.

How to concede:
I take your point.
In that case, I withdraw my objection.

How to manage disagreement:

Can I suggest a compromise on this?
I see your point, but…
I kind of agree with you/that.
I agree with you to an extent, however.
You make a good point, but…

How to agree to disagree:

Let’s agree to differ.
I’m afraid we have to agree to disagree on this.

Inquiring about a Product:

I have seen the product details on your [website, presentation] and...
I’m very interested in buying [one/a dozen/doing business with you].
We are in the process of [extending our infrastructure, improving our
services, etc..…] and would like to explore the possibility of doing
business with you.
I came to know from some trusted sources of your
possession/production of some high-quality [product name] and would
very much like to learn more about it.
My name is [X], and I’m the [production manager] at [company name]. I
am looking for a supplier for [product name]. I want to know whether
you have it available and if so, how much it would cost.
My name is [X], and I‘m contacting you on behalf of [company name]. I
would like to inquire about one of your products, [product name].

Download some useful vocabulary for

Participating in Meetings HERE

ENGLISH PRIORITY • GABBY RINCON

 2 Effective Business Speaking

Tips for Successful

1 International Meetings

An effective international meeting leader should:

allow extra time for the meeting to accommodate language difficulties.

state the meeting objectives very clearly and explain the rules and
procedures for this meeting.
ask participants to agree that the best form of cooperation and the
most efficient way of working is for everybody to be included in the
discussion and to be able to follow it clearly, given that there are
different levels of English in the group.
set some communication ground rules to address the extra difficulties
of multi-national participation and L2 speaker participants.
ask L1 speakers, in particular, to use simpler language than they might
otherwise use.
ask everyone to speak slowly and clearly, and L1/stronger L2 English
speakers help their weaker colleagues.
encourage participants with a weaker level of English to make a
contribution to the meeting.
ask everyone to check the meaning if they don’t understand a point.
summarize each point carefully, then ask a participant to reformulate it
for the group.

Meetings participants should:

pay attention.
speak slowly and clearly.
check and clarify anything they don’t understand or didn’t hear
correctly.
be ready to repeat points that other participants don’t understand.
be prepared to summarize any point they are asked about, in their own
words.

Download some useful vocabulary for

Participating in Meetings HERE

ENGLISH PRIORITY • GABBY RINCON

 3
3 Effective Business Writing

Writing skills
1 are crucial for non-native English speakers working in international
companies as they help them to communicate effectively, demonstrate
professionalism and credibility, and create new opportunities in the global job
market.
By improving your writing skills, you can communicate your ideas, thoughts,
and opinions clearly and effectively, which can enhance your performance in
your job and help them to build better relationships with your colleagues and
clients.
They are also often associated with professionalism, attention to detail, and
accuracy. They help you demonstrate professionalism and competence in the
workplace, which can lead to greater opportunities for career advancement and
recognition.

Good writing skills are essential for

effective communication in the workplace.

ENGLISH PRIORITY • GABBY RINCON

 3 Effective Business Writing

Writing is NOT only about the format, emails,

1
reports, letters, correspondence, articles, essays,
etc. It's about the tone and intentions.

To be respected and recognized as an authority in your field, you need to

develop some writing skills like:

Clarity: The ability to express ideas and information clearly and concisely is
crucial for establishing oneself as an authority in your field. In general,
professionals should strive to write in a way that is easy to understand for
their intended audience, without using unnecessary jargon or technical
terms.

Research: Good writing requires thorough research and analysis of the topic
at hand. Professionals should be able to conduct research and use credible
sources to support their arguments, which can help to establish their
credibility and authority on the subject.

Persuasion: Effective writing often requires the ability to persuade readers

of a particular point of view. Professionals should be able to make a
compelling argument, present evidence and facts to support their position,
and use persuasive language to convince their readers of the validity of their
ideas.

Attention to detail: You should pay close attention to the details of your
writing, such as grammar, spelling, and punctuation. Mistakes in these areas
can detract from the credibility and authority of their writing, while
attention to detail can signal professionalism and competence.

Originality: To establish oneself as an authority in a particular field, it is often

necessary to contribute new and original ideas to the conversation by
bringing a fresh perspective to their writing and offering unique insights and
perspectives that can set them apart from others in their field.

ENGLISH PRIORITY • GABBY RINCON

 3 Effective Business Writing

How to improve
1 your writing skills:

Read extensively: Reading extensively in English is a great way to improve

writing skills, as it can expose non-native speakers to different writing styles,
vocabulary, and grammar structures. Reading also helps to expand one's
knowledge of a variety of subjects.

Practice writing every day: Like any skill, writing requires regular practice to
improve. Non-native speakers should make an effort to write something in
English every day, even if it's just a few sentences. This could be in the form
of journaling, blogging, or even emailing.

Get feedback: Getting feedback from others can be very helpful in

identifying areas for improvement. Non-native speakers should consider
working with a writing tutor or language exchange partner who can provide
constructive feedback on their writing.

Focus on grammar and vocabulary: Non-native speakers should make a

conscious effort to improve their grammar and expand their vocabulary.
They can use grammar books, online resources, and vocabulary-building
exercises to improve their skills.

ENGLISH PRIORITY • GABBY RINCON

 3 Effective Business Writing

How to improve
1 your writing skills:

Edit and revise: Editing and revising one's writing is an important step in the
writing process. You should take the time to review their writing, looking for
errors in grammar, spelling, and punctuation, as well as opportunities to
improve the clarity and flow of your writing.

Use online tools: There are many online tools available that can help non-
native speakers improve their writing skills. These include grammar
checkers, spell checkers, and online writing communities where writers can
receive feedback and support from other writers.

Learn from mistakes: Making mistakes is a natural part of the learning

process. You should not be discouraged by mistakes, but rather view them
as opportunities for learning and growth. By analyzing your mistakes and
learning from them, you can continue to improve your writing skills over
time.

Overall, improving writing skills in English requires dedication, practice, and

a willingness to learn from mistakes. By following these tips, non-native
English speakers can develop their writing skills and improve their
communication in the global workplace.

ENGLISH PRIORITY • GABBY RINCON

 3 Effective Business Writing

Pieces of1writing to use in corporate:

Professionals in corporate settings use a variety of different types of writing to

communicate with colleagues, clients, and other stakeholders. These include
emails, reports, proposals, presentations, business plans, and memos, among
others.

Emails: Emails are a common form of communication in the corporate world.

Professionals use emails to communicate with colleagues, clients, and other
stakeholders, often for purposes such as arranging meetings, following up
on projects, or sharing information.

Reports: Reports are often used in corporate settings to summarize

information, analyze data, and make recommendations. Professionals may
be asked to write reports on topics such as market research, financial
performance, or project status updates.

Proposals: Proposals are used to pitch ideas or solutions to stakeholders.

Professionals may write proposals to secure funding for a project, to win a
new client, or to propose a new initiative within the organization.

Presentations: Presentations are used to communicate information to a live

audience. Professionals may create presentations to share project updates,
provide training, or present new ideas to stakeholders.

Business plans: Business plans are used to outline the goals and strategies of
an organization. Professionals may be asked to write business plans to
secure funding or to provide a roadmap for the organization's future growth
and success.

Memos: Memos are a form of internal communication used to share

information with colleagues or employees within an organization.
Professionals may write memos to share updates on company policies,
provide instructions, or share information about upcoming events.

ENGLISH PRIORITY • GABBY RINCON

 4
34 Cross-Cultural Awareness

What is Cross-Cultural
1 Awareness?

Working in international companies demand an

additional set of skills related to the way we perceive
ourselves and the world around us.

Cross-cultural awareness is the ability to understand, appreciate, and

effectively navigate cultural differences between people from different
backgrounds, ethnicities, races, religions, and nationalities.

It is the ability to recognize and appreciate cultural differences in

communication styles, values, beliefs, and behaviors and to adjust one's own
behavior and communication style to effectively interact with people from
diverse cultural backgrounds.
In today's globalized world, cross-cultural awareness is becoming increasingly
important in corporate environments as companies operate across borders and
interact with customers, suppliers, and employees from diverse cultural
backgrounds.

Here are some reasons why cross-cultural awareness is important in corporate:

Building relationships: Cross-cultural awareness helps build positive

relationships with customers, suppliers, and employees from diverse
cultural backgrounds. It demonstrates respect and appreciation for
different cultural perspectives, leading to trust and open communication.

ENGLISH PRIORITY • GABBY RINCON

 34 Cross-Cultural Awareness

Improved communication: Effective communication is crucial in any

business environment, and cross-cultural awareness helps to bridge the
communication gap that may exist due to cultural differences. It helps to
avoid misunderstandings, misinterpretations, and conflicts that may arise
from cultural differences in communication styles.

Enhancing teamwork: In today's globalized world, teams are often

composed of members from diverse cultural backgrounds. Cross-cultural
awareness helps to create a harmonious and productive team environment
by fostering understanding, respect, and appreciation for each other's
cultural differences.

Increasing innovation: Cultural differences can bring new perspectives and

ideas, leading to innovative solutions to complex problems. Cross-cultural
awareness allows companies to tap into the creativity and innovation
potential of a diverse workforce, leading to increased competitiveness and
profitability.

How to learn about Culture with Business English?

Business English classes can help professionals develop cultural awareness and
cross-cultural communication skills in several ways:

Understanding cultural differences: Business English classes can provide an

understanding of cultural differences that can affect communication in the
workplace. This can include topics such as nonverbal communication,
attitudes toward hierarchy, and business practices.

ENGLISH PRIORITY • GABBY RINCON

 34 Cross-Cultural Awareness

How to learn about Culture with Business English?

Learning appropriate communication styles: Business English classes can

teach professionals how to communicate effectively with colleagues and
clients from different cultures. This can involve understanding
communication styles and adapting one's own communication to match the
expectations of different cultures.

Practicing cross-cultural communication: Business English classes can

provide opportunities to practice cross-cultural communication through
role-playing, simulations, and case studies. This can help professionals
develop strategies for working effectively with people from different
backgrounds.

Building relationships: Business English classes can help professionals build

relationships with colleagues and clients from different cultures. By
understanding and respecting cultural differences, professionals can build
trust and rapport that can lead to successful business relationships.

Developing empathy: Business English

classes can help professionals develop
empathy for people from different
cultures. By understanding cultural
differences and perspectives,
professionals can better appreciate the
challenges and opportunities of working
in a global business environment.

ENGLISH PRIORITY • GABBY RINCON

 5
4
35 Case Studies

Learning1Business English - Case Studies

It is important to analyze different case studies like the following so you can see
how strong English communication skills played a critical role in achieving
success in the business world.

By investing in language training and improving their communication skills,

these professionals were able to build stronger relationships, negotiate more
effectively, and achieve their goals.

Case Study 1: The Power of Clear Communication in the Financial Industry:

A financial advisor at a global bank was struggling to communicate with clients

in Asia due to language barriers. However, after taking an English course that
focused on business communication skills, he was able to communicate more
clearly and build stronger relationships with his clients. This led to an increase in
business and helped him to become one of the top-performing advisors at the
bank.

Case Study 2: From Non-Native Speaker to Global Marketing Executive:

An international marketing executive from Brazil was held back in her career due
to her limited English skills. However, after taking an English course that focused
on business communication skills, she was able to communicate more
effectively with her colleagues and clients, leading to increased success in her
role. She was eventually promoted to a global marketing position and now
manages a team of marketers from around the world.

ENGLISH PRIORITY • GABBY RINCON

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35 Case Studies

Case Study 3: Effective Communication Leads to Successful Business

Partnerships:

A software company in the United States was struggling to communicate with a

potential partner in China due to language and cultural barriers. However, after
hiring a business English consultant to help them improve their communication
skills, they were able to successfully negotiate a partnership agreement. This led
to increased revenue and helped the company to expand its global reach.

Case Study 4: Breaking Barriers to Building Successful Teams:

A healthcare organization in the UK was struggling to integrate a team of non-

native English speakers into their workforce. However, after providing language
training that focused on business communication skills, the team was able to
communicate more effectively with their colleagues and patients. This led to
improved patient satisfaction and increased productivity, ultimately
contributing to the organization's success.

ENGLISH PRIORITY • GABBY RINCON

 Business English Framework

1 Business Essentials
These 5 steps are the Framework for
our Business English Program FOCUS.

2 Effective Business Speaking

FOCUS is a program created for

professionals who want to take the
careers to the next level. 3 Effective Business Writing

Individual or small group classes that

4 Cross-Cultural Awareness
will give you the tools and foster the
skills you need to communicate
effectively at work. 5 Case Studies

This program will help you improve your grammar, vocabulary, pronunciation,
and fluency in a professional context in several ways:

Grammar: It provides instruction and practice exercises focusing on the

grammar rules commonly used in a professional context. For example,
classes can cover sentence structure, verb tense, prepositions, and articles,
among others.

Vocabulary: This program introduces you to new vocabulary related to

various industries and professions. Classes can also help professionals learn
idioms, phrasal verbs, and other expressions commonly used in business
settings.

Pronunciation: It helps you improve your pronunciation by providing

instruction on common pronunciation challenges, such as intonation, stress,
and word linking. Classes can also provide opportunities for individualized
feedback and practice.

ENGLISH PRIORITY • GABBY RINCON

Learn more about FOCUS

MORE INFO

ENGLISH PRIORITY • GABBY RINCON

Learn more about FOCUS