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    English: Digital Marketing

    Uploaded by

    Nur Kholifah
    The document discusses the importance of language, specifically English, in digital marketing. It begins by quoting Nelson Mandela about how speaking to someone in their own language goes to their heart. It then provides reasons why language is important in digital marketing, noting that it is the first way a brand represents itself and how words can include or alienate audiences. The document also discusses how English is important for digital marketing careers, allowing marketers to write content, communicate internationally, and convert leads. While English proficiency is important for some roles, average English is sufficient for others. Overall, the document argues that understanding English is necessary to participate and succeed in digital marketing globally.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    English: Digital Marketing

    Uploaded by

    Nur Kholifah
    175 views21 pages
    The document discusses the importance of language, specifically English, in digital marketing. It begins by quoting Nelson Mandela about how speaking to someone in their own language goes to their heart. It then provides reasons why language is important in digital marketing, noting that it is the first way a brand represents itself and how words can include or alienate audiences. The document also discusses how English is important for digital marketing careers, allowing marketers to write content, communicate internationally, and convert leads. While English proficiency is important for some roles, average English is sufficient for others. Overall, the document argues that understanding English is necessary to participate and succeed in digital marketing globally.

    Original Description:

    English for Digital Marketing

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    Material

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    The document discusses the importance of language, specifically English, in digital marketing. It begins by quoting Nelson Mandela about how speaking to someone in their own language goes to their heart. It then provides reasons why language is important in digital marketing, noting that it is the first way a brand represents itself and how words can include or alienate audiences. The document also discusses how English is important for digital marketing careers, allowing marketers to write content, communicate internationally, and convert leads. While English proficiency is important for some roles, average English is sufficient for others. Overall, the document argues that understanding English is necessary to participate and succeed in digital marketing globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    175 views21 pages

    English: Digital Marketing

    Uploaded by

    Nur Kholifah
    The document discusses the importance of language, specifically English, in digital marketing. It begins by quoting Nelson Mandela about how speaking to someone in their own language goes to their heart. It then provides reasons why language is important in digital marketing, noting that it is the first way a brand represents itself and how words can include or alienate audiences. The document also discusses how English is important for digital marketing careers, allowing marketers to write content, communicate internationally, and convert leads. While English proficiency is important for some roles, average English is sufficient for others. Overall, the document argues that understanding English is necessary to participate and succeed in digital marketing globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 21

    ENGLISH

    for
    DIGITAL
    MARKETING
    IS IT LANGUAGE IMPORTANT IN DIGITAL
    MARKETING?
    “If you talk to a man in a language he understands, that goes to his head. If you
    talk to him in his language, that goes to his heart.” –
    Nelson Mandela.
    It sounds a bit romantic. Right?
    You’ll see that .....

    It’s a key consideration for any company looking to expand


    into different countries. why???
    language unlocks the doors of the global
    market
    In fact, each language is a key that unlocks the door to a different
    customer base.

    2
    IS IT LANGUAGE IMPORTANT IN DIGITAL
    MARKETING?

    YES.
    Now, how language use infuences our
    marketing?
    The language you use
    matters.
    3
    In the field of marketing, language isn’t just a means of
    communication – it’s also one of our first chances to leave
    a lasting impression on those around us.

    Why we should care about


    our language?

    4
    1.
    Language is our
    first brand
    ambassador
     It’s the first way that we represent
    ourselves and our goods and services.
     It’s how we inform people what we’re
    about, what we provide, and what our
    priorities are.
    2.
    Words have the
    power to include or
    alienate
     If you want to create a real connection
    between your brand and your audience,
    you need to carefully listen, speak to
    them in a language they understand
    and embrace their culture.
    3.
    Nobody likes to be
    talked down to
     Most people like marketing strategies
    that are simple and to the point, not full
    of jargon and hard to understand.
    4.
    We use keywords
    to paint a mental
    picture
     A good writer is able to use keywords to
    create descriptions that conjure up vivid
    imagery in our heads.
     In a marketing context, these descriptions
    help us visualize why we need a particular
    good or service.
    “WHY ENGLISH”
    How about the other
    languages?

    9
    IMPORTANCE OF ENGLISH IN DIGITAL
    MARKETING
    > To be a part of digital marketing, you should
    understand the importance of English and learn it.
    Why???
    Want to market your product online?
    Want to sell it in the online market,?
    Will have to write content for your product ?
    Have to convince your buyers and clients ?
    Want to sell your product in the international market?
    Have to make your clients understand your product?
    .

    You should know English because English is a


    global language
    10
    IMPORTANCE OF ENGLISH IN DIGITAL
    MARKETING

    > Connect with people on a worldwide basis;


    > Proper English teaches you to produce error-free
    contents;
    > English is preferred by the digital media industry.

    11
    CAREER IN
    DIGITAL
    MARKETING
    Let’s see the career with/without good
    english!

    12
    DIGITAL MARKETING JOB
    Standard in English Excellent in English
    > Promotion of a > Content Writing
    business > Email Marketing
    > Social media Ads > International
    > Marketing Communication
    management  > Conversion of Leads 

    13
    In two or three columns
    Yellow Blue Red
    Is the color of gold, Is the colour of the Is the color of blood,
    butter and ripe clear sky and the and because of this it
    lemons. In the deep sea. It is located has historically been
    spectrum of visible between violet and associated with
    light, yellow is found green on the optical sacrifice, danger and
    between green and spectrum. courage.
    orange.

    14
    > The digital marketing field
    demands an understanding of
    English if you want to be in the
    job.
    > However, you don’t require to FINAL
    have expertise in English, some SAY
    job roles required good
    proficiency in English but some
    responsibilities can be done with
    average English if you are
    intending to pursue a career as a
    digital marketing expert.

    15
    LET’S
    BEGIN!!!
    Are you ready?

    16
    083179950855 WA
    WARM-UP
    [email protected]

    ASSIGNMENT
     Think one object around you!
     Make a short paragraph consist of 5-10
    sentences about the object you choose!
     Pretending that you’re a marketer
     Use W-H Question
     10 minutes to finish it. Ehe 

    Good Luck !!!


    17
    INTRODUCE/PROMOTE

    W-H Q Visualiz
    Trust
    needed e

    https://www.youtube.com/watch?
    v=XcPiSo_84Nk

    18
    INDIVIDUAL
    ASSIGNMENT :
    Due date :
     Video Promotion about
     16th December
    Argia Academy
    ’21
     Upload it on your own
     10.00 a.m
    inst. Account
     Put your name and the
    title of this assignment on
    the caption
     Don’t forget to tag
    @argiaacademy on your
    post

    19
    Thanks!
    Any questions?

    20
    Credits
    Special thanks to all the people who made and
    released these awesome resources for free:
    > Presentation template by SlidesCarnival
    > Photographs by Unsplash

    21

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