Atikwa Project
Atikwa Project
Atikwa Project
INTRODUCTION
In time past, students had always depended on traditional method of learning as correspondence
and other book materials were used to enhance the student’s studies. During the said period,
teachers could lecture the students without the aid of any modern technology and students would
book materials for assignment and by organizing face to face group learning in order to facilitate
Surprisingly, the advent of social media has relatively changed all that as students around the
According to Cambridge English dictionary, social media are websites and computer programs
that allow people to communicate and share information on the internet using computer and
mobile phones. Social media are online communities of internet users who want to communicate
with other users of mutual interest whether from personal to business or academic perspective
Academic performance on the other hand means different things to different people depending
on the context within which it is used. Melissa (2018) defined academic performance as a means
of determining how well students meet standards set out by authorities such as educational
performance as achievement made within and outside classroom where certain academic criteria
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Nevertheless, social media have become an integral part of people’s life as this technology
enable people, including students to network with friends and associates, share photographs,
academic contents, interact in games and real time conversation. The ever increasing
proliferation of mobile technologies has increased the case of social media, more especially in
the tertiary institutions where technology is transforming the way students communicate,
Several authors have researched on the use of social media and academic performance of
students in higher school of learning with the aim of improving students’ academic performance.
Although the results of such research are in divergent opinions as to whether social media is a
While most of the studies conducted in the developing countries like Nigeria suggested that
social media is barrier to academic performance (Ezekiel, Ruth and Leo, 2013). They asserted
that students are addicted to the use of social media in Nigeria and this takes most of their times.
The author’s maintained students have developed the habit of chatting even in highly organized
places of worship like church, mosque and even in lecture halls. They opine that social media is
a barrier to academic performance of students as most students who engage in the use of social
media perform poorly in their studies. In line with the above assertion, Oberiri (2016) argued that
most of the platforms used by students are Facebook, twitter, Whatsapp etc. and that the students
use this social networking sites to interact and share interests, beliefs, businesses etc. whereas,
little or no time is given to academic activities. This is because social media have not been fully
harnessed in developing countries for effective academic utilization. The reason is that most of
the institutions of developing countries still depend on traditional learning process which are not
learner centered. However, while some researchers view social media as a barrier to student’s
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academic performance, majority of researchers revealed that social media is a facilitator and can
significantly improve students’ academic performance (Bety and Susan, 2013). This is evidenced
Moreso, Adidi and David (2010) maintained that interactive social media is a great tool that
allow students to access, create and share knowledge by uploading picture, videos and other
learning materials that will improve their academic performance Ganiyi and Akinreti (2011)
stated that the emergence of social media has increased interaction among people thus making
them producers and consumers of information simultaneously. In the same vein, Paul (2013)
From the foregoing, some researchers have maintained that social media are barrier to students’
academic performance while others have argued vehemently by asserted that social media is a
be a lacuna in the Rivers State tertiary institutions’ policies regarding to regulation of students’
use of social media for academic performance, hence the reason for this study.
Social media is believed to be the most popular and fascinating channel of socialization
(Daramola, 2005). Since the emergence of social networking sites in 1990’s it is assumed by
some persons that the academic performance of students in higher institutions is deteriorating;
secondly, students are being distracted, they deviate from studies and even exhibit divided
attention between social networking sites and academic activities. More so, it has been alleged
that students devote more time than they do to their academic works. Regarding to this, the
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question this research work is out to answer is; how do social media usage affect the behavioral
The main purpose of the study is to critically examine how utilization of social media affect
1. To find out various social media sites the youths access or utilize
3. To determine how many hours the students spend in social media networking activities
daily.
4. To ascertain how the use of social media has affected behavioral pattern of youths in
Rivers State
The study will be of significant importance to students, lecturers, school administrators, vice
chancellors and the general public at large as the study will expose the effect of social media
listening in tertiary institutions of Rivers State. It will add to existing knowledge of social media
literature. More so, the information or report will help policy makers to be acquainted of the
influence and relevance of social media education in higher schools of learning. The study also
promises to be of immense importance to the students, parents and researchers. It will facilitate
the efforts of subsequent researchers who would want to embark on further studies on the subject
matter. The parents are not left out as they will also benefit from it. Thus it will help them
monitor and guide their children with respect to social media contents and influences.
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The students stands a position to sit in the intellectual hall of this wealth of knowledge to feed,
wine and dine with this delicacy of knowledge that will acquaint them with both negative and
positive effects of social media contents, usage and expose them to the deep of knowledge and
The study is limited to all the youths in Obio/Akpor LGA of Rivers State
1. What social media sites do youths in rivers state use or have access to?
3. How many hours do the youths spend on social media activities per day?
4. How have the utilization of social media sites affected the youths in rivers state?
HO1 There is no significant relationship between social media utilization and youth’s
behavioral pattern.
HO2 There is a significant relationship between youth use of different social media and
behavioral pattern
Financial Limitation: - This is one of the major constraints, which has limited the extensiveness
of this work.
Time Constraints: - The time given for this research work was not enough to get
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1.9 Definition of Key Terms
Social Media: They are form of electronic communications which facilitates interaction based
on certain interests. It includes web and mobile technology. (Kaplan and Helen, 2010) defined
social media as a group of internet based application that allows the creation and exchange of
Social networking: The use of internet to make information about yourself available to other
people especially people you share an interest with, to send messages to them.
Social networking sites: A website where people put information about them and can send to
others.
Media: Are all those media technologies that are intended to reach a large audience by mass
Academic Performance: is how well a student meets standard set by the school in terms of
measurement of grades especially on test, homework and class activities (Melesse J. Bell, 2018).
Utilization: It is the action of using something by making practical and effective use of it.
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CHAPTER 2
LITERATURE REVIEW
Each section presents the conceptual history to the sciences that support the current work. This
also describes the method, the current problems as well as scholarly opinions on solving the
problem mentioned.
There is a growing number of social media users globally. According to Whizzky (2018), out of
the total world population of 7.6 billion, there are 4.2 billion internet users worldwide. The
publisher explained further that out of the 4.2 internet users, there are more than 3 billion active
users of social media worldwide and the persistently grows by 7% yearly, (Smart, 2018). This
indicates that active social media users constitute about 71% of global internet users. Further
report stated that more than 64% of brands are using two or more media platforms. More
discovery shows that 81% of all small and medium businesses around the world use some kind
of social platform. Smart (2018) posits that social media users grow by 121 million between
second quarter of 2017 and third quarter of same year. There is an assumption that new users are
joining the platform every 15 seconds as Facebook messenger and Whatsapp handles 60 million
messages per day Whizsky (2018).It has been alleged that Saudi Arabia has the highest media
penetration of 99%, with Taiwan, North Korea, Singapore, Ghana, Kenya following the lead
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Generally, the use of social media globally is increasing as companies across industries connect
directly to consumers through social media which has great opportunities. This is especially due
too heavy users, who spend over three hours per day on social media. It has been discovered that
generation x (ages between 35-49) spends the most time in social media. This group of society
are estimated to spend 7 hours per week on social media (Sean, 2017).
Nielsen (2017) revealed that 25% of females spend most of their time on social media in relation
to 19% of their males’ counterpart, and this has spread across cultures.
2.1.2 Concept of the use of social media by students in United State of America
In the United State of America, it was observed in a study conducted by [Smart, 2018] on social
media penetration on smartphone owners between the ages 18 and above. It indicated that
between October to December, 2018 Facebook dominated the landscape not only did it take the
top spot, but its other platforms like messenger and Instagram also took 2 nd and third places
respectively. Facebook messenger recorded a wonderful 47% penetration and Instagram came 2 nd
for engagement. The rate of social media usage in America has drastically increased compared to
a decade ago as 76% of Americans now use media network as against 7% usage rate year’s back.
There is no doubt, social media penetration in both developing and developed nations of the
world is great as America witness overwhelming up shoot in the rate of media usage.
In Nigeria, there is an ever increasing use of social media by students, most internet users spend
considerable time exploring the media sites as more students are attracted to the platforms on a
daily basis and recently, the rate at which university students frequent the sites is overwhelming.
Although, 75% of online population uses social media; a report showed that the number keeps
increasing on both blogging and others social networking platform Punch Newspaper (2017).
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This can be linked to students’ quest for information and their zeal to enhance learning through
online platform.
According to Nielsen (2016), the size of global student’s daily use of social media is really mind
blowing; as at June, 2016, there were 80 million tweets daily and billions of messages on the
Facebook platform, while in Nigeria, Titiola (2018) revealed that there are about 60 thousand
More so, according to Tech point Africa (2018), Nigeria is mobile first as approximately 75
thousand Nigerians students access the Facebook platform through mobile devices. In the same
vein, the report maintained that as at February 2016, Facebook released its last official report
which showed that over 80 thousand Nigerians students used Facebook actively monthly
This showed that between 2016 and 2018, about 20 thousand more Nigerians students were
active on Facebook. This to a greater extent demonstrates that mobile penetration in Nigeria
In most Nigerian higher institutions, there is also a sharp rise of students use of social media
Therefore, social media tool can be a very important tool for any type of organizations to thrive
in Nigeria.
1. Facebook: This is the largest and widely used social networking site. Facebook was
was founded on February 4, 2004 at Harvard college and currently has its base in Metro
Park, Califonia, USA: Facebook has approximately 2.23 billion users as at 2019
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(PriitKallas, 2019). Though it was initially created to facilitate student’s
prominence, allowing users to network with friends and relations, call, sell on-line market
or promote business, brand & products. It also allows users to create their own profiles,
2. YouTube: This is a community content site that houses about 1.9 billion users. It was
founded by Jawed Karin, Steve Chen, Chad Hurley on February 14, 2005 and launched
same day. It embodies streams of videos, creator video app; video management, comment
3. Instagram: This social networking medium was created by Kelvin Systrom and Mike
Krieger in 2012. It has over one billion users (PriitKallas, 2009). It is used in sharing
photos and video clips, it helps convert your clips into works of art by applying multi-
filter to photos. It can post to other social media allow followers “comment” or “like”.
4. Ozone: This is a Chinese social networking site and blogging site. It was founded by
Tencent in 2005 and has over 563 million users (PriitKallas, 2009). It enables users to
share photos, watch videos, listen to songs, write blogs, maintain diaries etc.
5. Weibo: This is another Chinese social networking site that was launched by the founder,
Sin a Corp on August 14, 2009. It has user population of 376 million (priitKallas, 2009).
It is a micro-blogging social media and it’s known for its hybrid mix of Facebook and
twitter features.
6. Twitter: this is a platform that allows user to tweet or post short messages, to convey
message to the world, promote businesses or shops etc. it was created by Jack Dorsey,
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Noah Glass, Biz Stone, Evan Williams on March 21, 2006 and launched on July 15,
7. Reddit: this is an American social networking site. It was founded by Alexis Ohanian,
Steve Huffman, and Aaron Swartz on June 23, 2005 and has over 330 million users
(PrittKallas, 2019). It helps users submit content and later vote for the content to
determine whether the content moves up or down which is organized based on area of
interest (subreddits).
8. Pinterest: This networking platform was founded by Ben Silbermann, Evan sharp and
Paul Sciarra in 2010. It has user population of 200 million (trictKallas, 2019). It allows
for photo sharing and bookmarking. The platform enables users to find ideas for project
and save them. It can also help users plan travel agenda, etc.
9. Ask For: this social medium was founded by Mark TexebinOsakarsLiepins, Valerijs,
Vesnakous and Klavs Sinks and launched in 2010, it has a user size of 160 million
10. Tumbiri: This is a micro blogging platform, it was founded by David Karp in 2007 and
has about 115 million users (PrittKallas, 2019). It is used to find and follow things the
users like. It’s also used in posting multimedia and has the flexibility to customize things.
11. Flickr: it was founded by Stewart Butter field and Caterina Fake. It has about 112 million
user and was launched on February 10, 2004. It is a photo/video sharing site, has
12. Google Plus: It was founded by Vic Gundotra, Bradley Horowitz and launched on June
28, 2011. It has user population of 111 million. It enables users to stay in touch with
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people by sharing messages, photos, videos, useful link sites etc. it also facilitate video
conferencing etc.
13. LinkedIn: This platform was founded by Reid Hoffman, Alllen Blue, Eric Iy, Jean-lue
Vaillant, Lee Hower on December, 2002. It is an ideal site to comment with different
14. Vkontakte (VK): This is a Russian networking site though similar to facebook but has
most of her users in Russia. It was created by PavelDurov, Nikolai Doruv, Yitschak,
Mirilashvili, Lev Benzumovich levier on September, 2006 and has over 97 million users
worldwide (PriitKallas, 2019). It has user interface, allows for media and files sharing
and streaming, it can share, download and stream media files and its mostly used by 16
15. Odnoklassniki: this platform was founded by Albert Popkov and launched on March 4,
2008. It has a user population of over 71 million (PriitKallas, 2019). It focuses on sharing
photographs with old classmates, it has features that allows users to rate the photo of
other. Users can see who viewed their profile, it allows for chatting with friends etc.
The theoretical framework is the procedure that can hold or support a theory of a research study.
The theoretical framework introduces and describes the theory that explains why the research
by detaching psychology from mechanistic and mentalist welfare. He made popular the concept
that the nervous system can explain all forms of behavior. Watson stresses that for proper
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understanding of learning process, one need to understand the brain and how it functions. His
theory of learning is based on the tenet that all types of learning can be lessened to stimulus
response (S-R) connections. He propounds that when a stimulus and response take place at the
same time in close contiguity the tie between them is strengthen. How powerful the stimulus
Watson’s second theory is known as recency, implying that the most recent response is
strengthened more by its consistent occurrence than its earlier response. It conducted his
experiments with rats. Through the experiment conducted it was realize that laying emphasis on
a subject matter aids quick understanding. In teaching one is expected to lay much emphasis on
the objectives of the lesson or subject been learnt so as it could be inculcated into the mind of the
learners. In teaching one is expected to lay much emphasis on the objectives of the lesson or
subject been learnt so as it could be inculcated into the mind of the learners.
Guthrie (1886-1959), Guthrie (1946) of Washington University was the foremost advocate of
Watson’s law of frequency in favor of principles of posterity. Guthrie carried out an experiment
with cats in puzzle box. The experiment involved the use of puzzle box, of special design, in
which the front box was made of glass to enable an observer to unrestrained observation and
photographic recording. Another important characteristic of the box was an addition of a special
release mechanism, comprising a post suspended from the top. The post was designed in such a
way that a small pressure by the animal (cat) from any direction will prompt the door to open, for
it to catch the fish. The movement of the post will activate a camera to snap the cat’s movement
while responding. A dish of fish was put inside the puzzle box. The glass door was to enable the
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cat to see the dish of fish at every movement. Guthrie observed that upon entering the box the
cat’s first movement was the usual “trial and error” associated with every animal placed in a box.
Guthrie stressed that the importance of stimulus over responses makes no provision for satisfiers,
annoyers or reinforcement in his theory of learning. His theory proved that learning takes place if
emphases are laid on the subject matters. Repetition during learning processes aids quick recall
of the subject matter as it helps and enables the learner to recall what was taught. The system
will automatically identify the sign language when it’s been shown to the screen.
This section focuses on the research works of scholars that are related to the current study
Social media, otherwise known as social networking sites or social networking services are
online interaction sites where people exchange ideas and even make comments regarding any
information (Boyd & Ellision, 2008). They are platforms which people explore to build social
networks or social relationships with other persons who share similar personal interest, activities,
backgrounds or real-life connections. The social network service is distributed across various
networks; they are computer networks, linking people, organizations and knowledge. Social
media vary in format and number of features, they can incorporate the range of information and
communication tools, operating on desktops, laptops, mobile devices such as smartphone, tablets
android etc. They have feature, digital photo/video/sharing and web blogging diary entries on
line etc. Andreas and Michael (2010) described social media as a group of internet based
applications that are built on the technological foundations of web 2.0 that allows for the creation
and exchange of user generated contents. Social media can be grouped into four classes and these
include;
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i. Blogs-SNSS (Facebook, twitter, Instagram etc.)
The total number of available social media sites worldwide is not certain and this could be as a
result of frequent development of more social networking sites and the extinction of some
unpopular ones. However, according to anexa ranking, about 314 social networking sites are
available worldwide and this include; Facebook, Tencent QQ, We-chat, Qzone, Tumbir,
Instagram, Flickr, Meet-up, Meet-me, Tik-Tok, discord, spreely, Quora, Vero, Douban, Mixi,
Tout, twitter, Google plus, Baidu-Tiebu, Skype, Viber, Sina, Weibo, line, Snapchat, YY,
Vkontakte (VK), Pinterest, Linkedin, Telegram, Reddit, Taringa, Foursquare, Renren, Tagged,
Badoo, MySpace, Stumbleupon, The Dots, Kiwi box, sky rock, Delicious, Snappish, Reverb
Nation, Devian Art, Buzz net, Gaia Online, Funny or die, Friendster, Live Journal, Xanga, Xing,
Visdeo, My heritage, Flixter, Care2, Cafemom, Revelry, Nextdoor, Wayn, Cellufun, YouTube,
Hermkens and Kietzman (2011) stated that social media eases communication among people
regardless of their geographical location thereby making it open to everyone to easily share
information such as files, pictures, videos etc. It enables people to create blogs and send instant
message through real-time conversations. It also allows for communication with friends,
families, course mates project supervisors, administrators and lecturers in an easy and effective
way. Due to high social interest of people, social media are now the highest electronic
communication activity on the internet. While there authors observed social medial in a generic
form, Sherifa et al (2016) observed that the ever-increasing use of social media by teenagers and
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young students is drawing the attention of researchers around the world. The researcher
identified social media as one of the most used technology in recent times, more especially by
teens and young students. They maintained that teenagers use social media to experiment with
their identities and connect with families and friends for several reasons.
This is in line with Strasburgeret al (2009) perception of social media where they described
peering as an important features of young stars, therefore they use social media as platform to
create friendship. This makes them spend most of their times with friends on social media and
most of the value for such socialization is based on relationships. Due to teens enthusiasm
towards peering, young people are attributed to social interaction as they learn to form and
maintain intimate friendship. Thus, social media creates an ideal platform to easily socialize. As
such, peer groups become primary resource for emotional support (Allen et al, 2010).
Contributing, Neelotpaul and Arit (2013) revealed that the emergence of social media has
enhanced the means of communication over the internet. They maintained that social media is an
emerging digital communication channels for creating user oriented information sharing platform
According to Statista.com, published in legit.com and written by George Ibenegbu (2019), there
are about 90 million active users of internet in Nigeria. Statistics of social media users listed the
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2. Facebook: Facebook lost its first position and now the second widely used social
platform by students in Nigeria with almost 41% of Nigerian students registered in the
platform.
3. Instagram: This site holds the third position now in Nigeria, as 25% of university
4. YouTube: Most Nigerian students prefer this medium to watch YouTube videos. About
5. Facebook Messenger: Most Nigerian students prefer using this site for sending and
receiving messages.
6. Google Plus: Most university students in Nigerian prefer using it to share messages,
7. Twitter: Most Nigerian students prefer using this medium to access and post the current
8. Snapchat: The fascinating features of this site get many Nigerians students attracted as
features like snap ads, filters, lenses, vertical video ads with attachment etc are all
(Legit.com, 2018)
geographical, temporal and cultural enclave called institution. These interactions includes student
to student, teacher to student or student to world interactions. This is referred to as curricula and
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extra-curricular activities Chaudhari (2010). In recent times, social media websites are used to
influence these interactions. Most universities are investing on internet, computer, media
technologies etc. with the purpose of using them to improve student’s performance. However,
there is growing concern as to whether the investments has achieved the goal of improving
This perception has prompted the researcher to explore use of one of these technologies (social
The purposes for students use of social media could differ from one social networking site to the
other, from one age bracket to the other or from one region to the other, as these are possible
The user of YouTube for instance may explore the site to view community content like video
while the users for Instagram may use it to share photos. Students in America mostly use social
media for academic activities while Asian and African are believed to use social media to
express their opinion and establish useful connections respectively (Bridgestock, 2013).
Nevertheless, it has been argued in some quarters that students mostly use social media for
academic activities such as sharing academic materials, forming learning communities etc. (Bety
and Susan, 2013) and this is most evidenced in United States of America. More so, Aditi and
David (2010) maintained that interactive social media are mostly used by students to improve
learning by uploading videos and learning materials .The rate at which students explore the
social media nowadays has promoted learning as some students in this part of the world are
beginning to use social media for sharing academic information, forming learning community,
research purposes, Paul (2013). However, some of the studies conducted in developing countries
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like Nigeria, posited that social media are used by students for chatting and other non-academics
In the same vein, Oberiri (2016) maintained that students use social media to interact and share
interests, beliefs, businesses etc. whereas, little or no time is given to academic activities. In a
research conducted by Lamp Elison & Steinfield (2017), it was observed that students use social
However some general purpose for the use of social media suggests as follows;
The relationship that exists between social media and academic performance cannot be over
emphasized as the priority of this work tends to examine such relationship, even though there
seems to be some degree of differences in terms of negative and positive effects, an overview of
previous study by other researchers on this subject matter will be of great benefit.
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2.3.3.1 Social Media in Education
The impact of social media is not restricted to business only but spreads to other spheres of
human endeavors. Honestly speaking, in recent times, social media world is greatly influencing
education. The revolution of social media has engulfed the entire organizations including
education and scholars as they look forward to leveraging on the potentials of the nascent
Although, there are divergence views as to whether social media is a barrier or facilitator to
education, Ezekiel, Ruth and Leo (2013) argued that students are addicted to the use of social in
Nigeria and this take most of their times. They maintained that students chat even, in highly
organized places of worships, like churches mosques and even in lecture halls. They posited that
social media is a barrier to academic performance as students who indulge in theuse of social
In the above argument, Oberiri (2016) noted that most of the channels used by students are
Facebook, twitter, Whatsapp as they use them to interact and share information relating to
common interest, friendship, relationships, beliefs and businesses etc. While little or no attention
is given to academic activities. He maintained that social media has not been harnessed in most
of the developing nations for effective academic utilization as most institutions in these
Magana and Hana (2012) asserted that although social media can be harmful to young students
such that they lose focus on school and reduce their academic performance, they pointed out that
social media can be beneficial for both teachers and adult students in enhancing teaching and
learning. This is achievable in young stars if it is properly and responsibly used under the
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However, despite the negative perception of social networking sites on students’ performance, it
can also serve as a facilitator to students’ academic performance. it is no doubt that online
learning has gone viral recently, as many higher institutions are devising means of teaching their
courses online via different social media channels. This is because provision of learning
According to Bety and Susan (2013) social media is a good facilitator and can significantly
improve students’ academic performance. Paul (2013) posited that social media networking sites
are facilitators of academic performance. He disclosed that social media platforms like Facebook
developed nations as it promotes learning. In the same vein, Elhan and Ali (2014) disclosed that
rapid technological innovation has change the world as learning has also changed from
traditional method to a sophisticated online community learning. They explained further that due
to the popularity of mobile and computer technologies, use of chalkboard and markers has now
become obsolete as the use of multimedia presentation, social networks and blogging has
In their contribution, Than and Werner (2005) stated that the world today has become the vast
store house of information due to technological advancement and use of internet and other
Moreso, Aditi and David (2010) maintained that interactive social media is a great learning
community where students can access, create and share knowledge by uploading video, files,
pictures and other learning materials that will improve their academic performance .
Liccard, et al (2007) stated that social media is no longer a tool for communication only, but are
widely used in education, as lectures are usually mediated by social media technologies and
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academic engagements like peer assessments, collaborative work and intellectual discuss.
Research has shown that 30% of students use social media for post and blogs communications
while 52% use online podcasts, video, Wilkes and blogs to access educational materials.
There are misconceptions about students’ use of social media and their academic performances,
although the reason for the emergence of some social media like Facebook, Whatsapp etc. was
not originally for academic purposes but in recent times, a lot has been observed in the students’
In the accounts of that and Werner (2005) Bety and Suasan (2010), Alham and Ali (2014) Aditi
and David (2010), Luccardiet al (2007) and many more, it was posited that social media is a
good facilitator of academic performance. On another note, Leo (2013) pointed out the addictive
influence of social media on students while Whizsky (2018), Smart (2018) etc. asserted that there
However, HadiAshana (2018) Lamp Edison and Steinfield (2017), argued that students make use
of social media for non-academic activities which results to the wastage of their resource
fulltime.
From the fore-going, it has been clearly observed that students have great zeal for the use of
social media but tend to misuse it resulting from poor school media regulation. It has also been
noticed that some social media sites like Google plus etc. have a great deal of potentials that can
be harnessed for good academic performance. Unfortunately, the previous researchers failed to
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take cognizance of a holistic approach on this problem as to include school media policies which
would curtail the misuse of the media and expand the social media sites to accommodate and
CHAPTER 3
RESEARCH METHODOLOGY
This chapter discussed the research type and method that were employed in carrying out the
The researcher adopted the experimental research design, because the study seeks to establish
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The study covers all communities’ youths in Obio/Akpor local government area of Rivers
State.
All youths in Obio/Akpor local government area of Rivers State constitute the study’s
population.
S/N NAME OF COMMUNITIES AGE GRADES AGE GRADES AGE GRADES PER
25) (26-35)
5 Ogbogoro 18 22 15
6 Orazi 40 40 50
7 Wimpy 50 50 35
8 Rumokoro 15 18 23
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9 Choba 27 19 32
The sampling technique used was the Taro Yamane’s method (www.uniprojectmaterial.com).
The method indicates that the sample size of any population can be determined by simply using
the Taro Yamane’s method. The method is expressed mathematically as shown below
N
n= 2
1+ N (e)
2205
n= 2
1+2205 (0.05)❑
2205
n=
1+2205 (0.0025)
2205
n=
1+5.5125
25
2205
n= =300
6.5125
n=300
Therefore the sample size for this study was 300. This represents 18% of the production.
The instrument used for data collection was the questionnaire, titled the impact of social
questionnaire will be made up of twenty (20) items structured as; Strongly Agreed (SA), Agreed
The survey instrument was tested for face validity. The items contained in the questionnaire were
presented to the project supervisor to assess the suitability of the item. The corrections and
suggestion were incorporated in the work by the researcher. This instrument was also tested for
content validity and it was considered valid and appropriate for the study. Hence, the instrument
The instrument was considered reliable based on the kuder-Richardson estimates (K-20 and K-
21). A pre-test was conducted in the ten communities used for the study, using five research
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questions in each school. Data obtained was calculated using kuder-Richardson k-20 relation and
the result obtained was 0.96. According to Wali (2002) as in Uwazie (2008), a pre-test result of
0.55 to 1.00 in research is accepted to indicate that the instrument is reliable, hence the
The mean and percentage statistical procedure were used for analyzing the data collected from
the field, and the hypotheses were tested using the Chi-square at 0.05 level of significance. The
x =∑ ¿ ¿ ¿
2
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CHAPTER 4
4.1 Introduction
This chapter presents the data generated from the field. The data were generated from the 300
Mean of the item in questionnaire (key: Strongly Agree = 4, Agree = 3, Disagree = 2, Strongly
( 4+3+2+1)
Agreed = 1; Criterion mean = =2.5 indicates that the questionnaire item is accepted.
4
4 3 2 1
28
2. Do Youths discuss Accepted
media
what is found in
books?
Table 4.1 indicates that the mean values of items 1, 2, 3, 4 and 5 are 3.0,2.7,2.7,2.7,2.7
respectively and are all greater than mean (2.5) and are accepted. That youths agreed that they
(students) use social media, discuss issues found in social media, use social media for e-
learning, compare information from social media with what is found in books and use social
media for research. Also, the grand mean indicated that student students use social media
Research Question 2: What are the different social media sites student’s uses?
4 3 2 1
29
book to receive and 150 50 50 50 300 3.0
provide information to
other Youths?
by Youths?
and Instagram?
basis?
group?
Table 4.2 Table 4.2 indicates that the mean values of items 1, 2, 3, 4 and 5 are 3.0, 2.7, 2.7, 2.7,
2.7 respectively and are all greater than mean (2.5) and are accepted use face book to receive and
provide information to other students, uses YouTube often to watched and accessed by students,
habitually use twitter, Google plus and Instagram, use snapshot, Skype and LinkedIn on regular
basis and use whatsapp to form chat group. Also, the grand mean indicated that student students
30
Research Question 3: Why do Youths prefer the use of a particular social media?
4 3 2 1
culture through
downloading learning
materials including
31
preference for Youths
Table 4.3 table 4.3 indicates that the mean values of items 1, 2, 3, 4 and 5 are ,2.6 2.9, 2.9, 3.1,
3.0 respectively and are all greater than mean (2.5) that students agreed that e-leaning is a
preference for students use of social media, interactive social media is a preference by students to
improve their learning culture through downloading learning materials including videos, charts
and maps, interaction and sharing of online materials preference for student’s use of social
media, research work is a preference for students use of social media and fun and entertainment
Research Question 4: What are the activities in social media that influence youth’s behavior
pattern?
4 3 2 1
to aid academic
performance.
32
chat group to aid 150 70 30 50 300 3.2
learning.
work.
aid learning.
Table 4.4 indicates that the mean values of items 16, 17, 18, 19 and 20 are 3.5, 3.2, 2.5, and 3.5
and are greater than the criterion mean (2.5) and are accepted. That youths agreed that youths
knowledge of learning sites improve their study habits, students develop skill of exploring
subject sites to aid academic performance, students use academic chat group to aid learning
students explore social media for their research work and student have knowledge of fun and
33
4.2 Test of Research hypotheses
HO1: There is a significant relationship between social media utilization and behavioral pattern
Table 4.6: Summary of regression analysis on the relationship between use of social media
A. Model Summary
B. Coefficientsa
Coefficients
34
a. Dependent Variable: Use_of_Social_Media
C. ANOVAa
The table above showed the summary of regression analysis on the relationship between youth’s
behavioral pattern and use of social media in the Rivers State (OBIO/AKPOR LGA). Part A
showed that the use of social media variable only account for 4.9% (0.049x100) based on the R-
square value use of social media by the Rivers State. Part B shows a very positive relationship
between the two variables (B= 0.156). The regression equation y=16.76+0.156x indicating that
an increase in the use of social media variables will lead to an increase in student’s academic
performance of the Rivers State youths. From Part C, the F-statistic (20.417) shows that there
was significant contribution of the independent variable (motivation) to product variable (F1,
394=20.417, p<.05). This implies that the use of social media variables contribute significantly
to student’s academic performance of the Rivers State youths. Therefore, the null hypothesis was
35
HO2: There is a significant relationship between youth use of different social media and
behavioral pattern
Table 4.7: Summary of regression analysis on the relationship between youth’s use of
Model Summary
B. Coefficientsa
Coefficients
36
a. Dependent Variable: Different Social Media Site Use By Students
C. ANOVAa
Squares
The table above showed the summary of regression analysis on the relationship between
student’s use of different social media and academic performance in the Rivers State
(OBIO/AKPOR). Part A showed that student’s use of different social media variables only
account for 3.5% (0.035x100) based on the R-square value use of different social media by the
Rivers State youths. Part B shows a very positive but weak relationship between the two
variables (B= 0.19). The regression equation y=90.30+0.76x indicating that an increase in use of
different social media variables will lead to an increase academic performance in the Rivers State
(OBIO/AKPOR). From Part C, the F-statistic (2.09) shows that there was no significant
contribution of the independent variable (use of different social media) to youths behavioral
pattern variable (F1, 58=.2.09, p>.05). This implies that the use of different social media
(OBIO/AKPOR). Therefore, the null hypothesis was rejected at 0.05 alpha level.
37
4.3 Summary of the Result
i. The youths has accesses to so many social media sites that they usually use.
ii. There is a relationship between the use of social media and youths behavioral pattern in
iii. The youths usually spend almost the entire 24 hours of their day on different social media
sites.
The analysis in table 4.1 above shows that the mean values of items 1, 2, 3, 4 and 5 are 3.0, 2.7,
2.7, 2.7, 2.7 respectively and were all greater than mean (2.5) and were accepted indicating that
youths uses Facebook, Twitter, Instagram, Wechat etc which indicates that the youths are
conversant with so many social media sites in OBIO/AKPOR Local Government Area of Rivers
State. The result gotten indicates that a large class size has a negative effect on the behavioral
The analysis in table 4.2 shows that the youths of Obio/Akpor LGA of Rivers State usually go
online almost every 10mins interval they are online. The result indicates that the mean values of
items 6, 7, 8, 9, 10 are less than (2.5) and are therefore rejected showing that long time spent on
38
social media has a negative influence on the behavioral pattern of youths in OBIO/AKPOR
The analysis in table 4.3 the youths send close to 22hours of there 24hours on social media in
OBIO/AKPOR local government area of Rivers State. The result obtained indicates that the
mean values of items 13 and 14 are greater than criterion mean (2.5) and are accepted indicating
the youths spend close to 20hours of there 24hours on social media that in OBIO/AKPOR LGA.
While the mean values of items 11, 12 and 15 are less than the criterion mean (2.5) which the
youths send close to 18hours of there 24hours on social media in OBIO/AKPOR LGA. The
result gotten from the study shows that youths spends more time in social media in
The analysis in table 4.5shows the x 2 calculated of 27793.4 is higher than the x2 critical value of
203.422 at 160 degree of freedom and 0.05 level of significance. The null hypothesis was
therefore rejected meaning that there is a significant relationship between social media and
youth’s behavioral pattern in OBIO/AKPOR local government area of Rivers State. This reveals
that social media is highly in use by youths in OBIO/AKPOR local government area of Rivers
State. From the above result it’s been seen and confirmed that the use of social media by the
youths OBIO/AKPOR local government area of Rivers State has a negative effect on their
behavioral pattern.
39
CHAPTER 5
5.1 Summary
The study investigated study is to critically examine how utilization of social media affects
behavioral pattern of youths in Rivers State. Four research questions and two research hypothesis
were stated to ascertain the level of the relationship between youths and the effects of the
Chapter two concentrated on literatures related to the study. Related literatures were reviewed
under the following sub-headings: conceptual frame work, theoretical frame work and empirical
frame work. Chapter three basically deals with research design, population of the study, sample
and sampling techniques, instrument for data collection, validity of instrument, reliability of the
instrument, method of data collection and method of data analysis. Chapter four looked at the
presentation of data and analysis of the data. The data collected was analyzed using SPSS as a
statistical tool. Chapter five looked at the following sub-headings: summary, conclusion,
recommendation to the study on the utilization of social media effects and academic performance
of students in Rivers State tertiary institutions and suggestions for further studies.
40
5.2 Conclusion
This study examined utilization of social media and its effects on academic performance of
students in Rivers State tertiary institutions. The mean items for the entire five research question
were above the critical mean of 2.50. This indicates that the respondents accepted all the
questions formulated.
Furthermore, null hypotheses one and four were accepted meaning that the use of social media
and students ‘activities in social media variables contribute significantly to student’s academic
performance of the Rivers State universities students why hull hypothesis two and three were
rejected meaning that use of different social media and students ‘preference for the use of a
performance of the Rivers State universities students. The researcher thereby concludes that
5.3 Recommendations
1. Government through the institutions authorities in the state should encourage students to
adequate continue the use of social media to enable them take apt advantage of the
2. Vice chancellors and other school administrator within the shores of the institutions
should encourage students to concentrate or chose a particular social media that provides
41
3. Vice chancellors and other school administrator within the shores of the institutions
should encourage students to concentrate or chose a particular social media that provides
4. Vice chancellors and other school administrator within the shores of the institutions
should encourage students to concentrate or chose a particular social media that provides
The study prescribed ways that social media has introduced the new ways of accessing
information. The researcher is of the view that there should be proper monitoring and
supervision and assessment of the social media by the students. It is also the view of the
42
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APPENDIX I
46
S/N ITEMS SA A D SD
social media
learning
found in books?
research?
by Youths
Youths?
accessed by Youths?
47
8 Do Youths habitually use twitter,
basis?
chat group?
social media
of social media.
48
14 Research work a preference for
Youths
performance.
aid learning.
49