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    Instan Kuy

    Uploaded by

    jevonsetiawan2806
    The document discusses a product called Instan-Kuy. It aims to meet customer needs for quick and cheap food by providing delicious, practical, and nutritious instant food products. It segments customers behaviorally as busy people who need fast food, demographically as students and workers aged 17+ with incomes over 2 million, and psychographically as having simple lifestyles.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Instan Kuy

    Uploaded by

    jevonsetiawan2806
    15 views2 pages
    The document discusses a product called Instan-Kuy. It aims to meet customer needs for quick and cheap food by providing delicious, practical, and nutritious instant food products. It segments customers behaviorally as busy people who need fast food, demographically as students and workers aged 17+ with incomes over 2 million, and psychographically as having simple lifestyles.

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    Instan-Kuy

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    The document discusses a product called Instan-Kuy. It aims to meet customer needs for quick and cheap food by providing delicious, practical, and nutritious instant food products. It segments customers behaviorally as busy people who need fast food, demographically as students and workers aged 17+ with incomes over 2 million, and psychographically as having simple lifestyles.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    15 views2 pages

    Instan Kuy

    Uploaded by

    jevonsetiawan2806
    The document discusses a product called Instan-Kuy. It aims to meet customer needs for quick and cheap food by providing delicious, practical, and nutritious instant food products. It segments customers behaviorally as busy people who need fast food, demographically as students and workers aged 17+ with incomes over 2 million, and psychographically as having simple lifestyles.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    INSTAN-KUY

    Customer Needs = Customers need food


    Customer Wants = Cutomers want delicious and practical food but
    quickly and cheaply

    GAIN CREATORS
    GAINS
    d
    give promotions
    c e a n t an
    pri inst
    PPRR

    practical packaging low to eat


    CU
    OODD

    t ST
    UUCC

    there are nutritional an n OM


    w io
    TT SS

    y tri t loo
    tast ient nu
    ER
    EERR

    facts for the product k


    c
    VVII

    JO
    ff ic om ing
    CCEE

    BS
    su an p f
    SS

    o
    Instan-Kuy bu d r arin r f
    y e g o
    PAIN RELIEVERS PAINS in view pr od
    sta s ice
    prod n s
    uct t-k
    Quality Controls on the the defe u
    fo cts y
    product the od isn’t
    foo fres
    mat h
    Expired in less than a year ch y d d
    our o
    Many choices of variants tast esn't
    e

    List of Supply and Channel


    Local farmers
    Packaging industry
    Distributors
    Resellers
    Online = Online Marketplace
    Dropshippers
    example = Shoppe, Instagram,
    Investors
    Facebook, etc.
    Marketing agencies
    Brand ambassadors
    Offline = Self service
    Employees
    example = Indomaret Point, etc

    AURA SHABRINA - 2702379460


    JEVON SETIAWAN - 2702367832
    SHOFIE SHAFFAH KAMAL - 2702379523
    STEFANY ANGELINA MATURANGGA - 2702379555
    INSTAN-KUY
    ions
    ntat
    gme
    Se

    Behavioral Segmentation - orangnya sibuk; pagi langsung


    kerja/belajar, baliknya malam, ingin makan tapi tidak ada waktu,
    jadi butuh sesuatu yang instan, selain itu tidak suka masak / ribet

    Demographic Segmentation - 17+ keatas, para pelajar atau


    pekerja, dan income dengan pendapatan 2 jt keatas

    Psychographic Segmentation - Gaya hidup sederhana serta


    lifestyle gaya hidup yang sederhana

    AURA SHABRINA - 2702379460


    JEVON SETIAWAN - 2702367832
    SHOFIE SHAFFAH KAMAL - 2702379523
    STEFANY ANGELINA MATURANGGA - 2702379555

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