Entertainment Industry Sustainability

Casinos can significantly reduce their environmental impact and improve their sustainability image by
pursuing relevant certifications. Here are some options to consider:

1. LEED (Leadership in Energy and Environmental Design):

 Focus: Comprehensive, covers energy efficiency, water conservation, waste reduction, materials
selection, indoor environmental quality, and more.
 How to get certified: Collaborate with a LEED Green Associate or LEED AP who guides the
project through documentation, submission, and verification. Different LEED levels exist
(Certified, Silver, Gold, Platinum) based on points earned for implemented measures.
 What it requires: Implement energy-efficient lighting and HVAC systems, use recycled materials
in construction, manage water consumption effectively, and prioritize sustainable waste
management practices.

2. Green Seal - Green Casino Program:

 Focus: Specifically designed for casinos, emphasizes energy and water efficiency, waste
reduction and recycling, responsible purchasing practices, and employee engagement.
 How to get certified: Complete a self-assessment questionnaire and submit documentation
demonstrating adherence to Green Seal standards. An independent auditor verifies the
information and awards the certification if criteria are met.
 What it requires: Implement energy-efficient lighting and slot machines, install low-flow faucets
and toilets, implement recycling programs, use environmentally friendly cleaning products, and
educate staff on sustainable practices.

3. Planet Mark:

 Focus: Measuring, reporting, and reducing carbon emissions.

 How to get certified: Develop a carbon reduction plan with Planet Mark, implement emission-
reduction measures like renewable energy sources, and utilize carbon offsets. Different levels of
recognition exist (Partner, Committed, Certified) based on progress.
 What it requires: Track and measure energy consumption, implement energy-saving measures,
consider renewable energy sources, and offset remaining emissions through carbon credits or
projects.

4. ISO 14001:

 Focus: Implementing an environmental management system (EMS) to manage and improve

environmental performance.
 How to get certified: Develop and implement an EMS compliant with ISO 14001 standards,
undergo an audit by an accredited certification body.
 What it requires: Establish environmental policies and goals, identify and manage environmental
risks, develop procedures for resource conservation, and track progress towards environmental
goals.

5. B Corp Certification:

 Focus: Recognizing businesses with high social and environmental standards, transparency, and
accountability.
  How to get certified: Complete an assessment, address any gaps, and demonstrate adherence
to B Corp standards across social and environmental areas.
 What it requires: Implement fair labor practices, source responsibly, manage environmental
impacts, engage in community development, and be transparent about operations.

6. Green Key International:

 Focus: Sustainable tourism and hospitality practices, including energy and water conservation,
waste management, sustainable procurement, and guest engagement.
 Getting certified: Requires self-assessment, documentation, and onsite audit by a Green Key
International auditor. Different levels exist (Bronze, Silver, Gold).
 Casino-specific implementations: Similar to LEED, with additional focus on responsible gaming
practices, employee training, and community engagement.

7. Sustainable Hospitality Alliance (SHA):

 Focus: Collaboration and resource sharing for sustainable hospitality practices, including energy
and water conservation, waste reduction, and responsible sourcing.
 Getting certified: No formal certification, but membership in SHA demonstrates commitment to
sustainability and provides access to resources and guidance.
 Casino-specific implementations: Similar to Green Key International, with emphasis on
collaboration with other hotels and resorts in the region for shared sustainability initiatives.

8. Climate Neutral Now:

 Focus: Carbon neutrality through emissions reduction and offsetting.

 Getting certified: Requires calculating carbon footprint, implementing reduction strategies,
purchasing carbon offsets, and undergoing annual verification.
 Casino-specific implementations: Similar to other certifications, but with additional focus on
renewable energy sources, transportation options for guests, and offsetting gambling-related
emissions.

9. ACE Environment's Sustainable Casino Program:

 Focus: Specifically designed for casinos, addressing energy efficiency, water conservation,
waste management, and responsible gaming practices.
 What it means to be certified: Awards bronze, silver, or gold level certifications based on the
casino's progress in implementing sustainable practices.
 Getting certified: Requires completing a self-assessment, submitting supporting documentation,
and undergoing an optional on-site verification.
 Actions for Casinos: Similar to Green Key and LEED, but with additional emphasis on
responsible gaming practices like promoting responsible gambling resources and providing
employee training on problem gambling identification.

Specific marketing strategies:

 LEED: Emphasize the building's energy efficiency, water conservation, and innovative design
features.
 Green Seal - Green Casino Program: Highlight specific sustainable practices implemented in
the casino, such as responsible gaming initiatives or waste reduction programs.
 Planet Mark: Showcase the casino's commitment to carbon neutrality and its efforts to offset
emissions.
  ISO 14001: Focus on the casino's commitment to continuous environmental improvement and its
robust environmental management system.
 B Corp Certification: Emphasize the casino's holistic approach to sustainability, covering social
and environmental aspects, and its transparency and accountability.

Marina Bay Sands is a leading integrated resort in Singapore that has achieved several sustainability
certifications, such as:

Marina Bay Sands does not have Green Seal and Planet Mark certifications, as far as I know. These are
US-based and UK-based sustainability certifications, respectively. Marina Bay Sands has other
certifications that are more relevant to its location and sector, such as LEED Platinum, ISO 20121, BCA
Green Mark Platinum, and Events Industry Council's Platinum Certification

• LEED Platinum Green Building Certification: A globally recognized certification for buildings that meet
high standards of environmental performance, efficiency, and
innovationhttps://www.marinabaysands.com/sustainability.html.

• ISO 20121 Sustainable Events Management System Certification: An international standard for
planning and delivering events that minimize negative environmental, social, and economic impacts and
enhance positive oneshttps://www.marinabaysands.com/sustainability/commitments.html.

• Building and Construction Authority (BCA) Green Mark Platinum Award: The highest level of award for
buildings in Singapore that demonstrate excellence in environmental design and
managementhttps://agbrief.com/news/singapore/11/05/2022/marina-bay-sands-gets-platinum-
certification-from-events-industry-council/.

• Events Industry Council's Platinum Certification: The highest level of recognition for venues that
implement best practices in sustainability and social
responsibilityhttps://kongres-magazine.eu/2022/05/marina-bay-sands-earns-events-industry-councils-
platinum-certification/.

These are some of the certifications that Marina Bay Sands has obtained to showcase its commitment to
protecting the environment and creating a positive impact on society