Brand Management
Brand Management
Brand Management
Question :
1. The practice of marketing to consumers only after gaining their express
permission. That is?
A. Permission marketing
B. One-to-One Marketing
C. Experiential marketing
D. Mass customization
2. Consumers help add value by providing information to marketers;
marketers add value, in turn, by taking that information and generating
rewarding experiences for customers. That is?
A. Permission marketing
B. One-to-One Marketing
C. Experiential marketing
D. Mass customization
3. Customize products and services
A. One to one marketing
B. Cause marketing
C. Standardized marketing
D. Relationship marketing
4. It is an approach of selling goods and services in which a prospect explicitly
agrees in advance to receive marketing information
A. Green marketing
B. Cause marketing
C. Relationship marketing
D. Permission marketing
5. In this marketing, the privilege (not the right) of delivering anticipated,
personal and relevant messages is only to those people who actually want
them.
A. relationship marketing
B. permission marketing
C. experiential marketing
D. one to one marketing
6. Three concepts helpful with relationship marketing are:
A. Relationship marketing, One-to-One Marketing, Experiential marketing
B. One-to-One Marketing, Experiential marketing, Permission marketing
C. Relationship marketing, Experiential marketing, Mass customization
D. One-to-One marketing, Permission marketing, Mass customization