May 2021 P2 MS
May 2021 P2 MS
May 2021 P2 MS
Summer 2021
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Summer 2021
Publications Code 4CM1_02_2106_MS
2
General Marking Guidance
• All candidates must receive the same treatment. Examiners must mark the
first candidate in exactly the same way as they mark the last.
• All the marks on the mark scheme are designed to be awarded. Examiners
should always award full marks if deserved, i.e. if the answer matches the
mark scheme. Examiners should also be prepared to award zero marks if
the candidate’s response is not worthy of credit according to the mark
scheme.
• When examiners are in doubt regarding the application of the mark scheme
to a candidate’s response, the team leader must be consulted.
• Crossed out work should be marked UNLESS the candidate has replaced it
with an alternative response.
• Mark schemes will indicate within the table where, and which strands of
QWC, are being assessed. The strands are as follows:
i) ensure that text is legible and that spelling, punctuation and grammar
are accurate so that meaning is clear
ii) select and use a form and style of writing appropriate to purpose and to
complex subject matter
iii) organise information clearly and coherently, using specialist vocabulary
when appropriate
3
Question Which one of the following is a source of long‑term finance? Mark
Number
Answer
1 (a) A01 - 1 mark
(1)
(1)
4
Question State one benefit to customers of using the Amazon website to Mark
Number buy products.
Answer
1 (e) (i) A02 - 1 mark
Question State one way the Amazon website may help to promote the Mark
Number products it sells.
Answer
1 (e) (ii) A02 = 1 mark
Answer
1 (e) (iii) A02 = 2 mark Award 1 mark for
correctly
profit for the year margin substituting
numbers into the
= 11 588 formula
----------- x 100 (1)
280 522 Award full marks for
correct numerical
answer without
= 4.13 (1) working (2)
5
Question Explain one advantage for small retailers of using a cash and Mark
Number carry warehouse.
Answer
1 (f) A01 = 3 marks
(3)
Question Explain one reason why an agenda might be prepared for a Mark
Number meeting.
Answer
1 (g) A01 = 3 marks
6
Question Analyse how these warehouses benefit Amazon. Mark
Number
Indicative content
1 (h) AO2 = 3 marks AO3 = 3 marks
AO2
AO3
7
Question Which one of the following would a supplier send to a business Mark
Number that had received damaged products?
Answer
2 (a) A01 - 1 mark
(1)
Question Which one of the following is the most suitable form of Mark
Number communication to discuss a new product with managers in
different countries?
Answer
2 (b) A02 - 1 mark
Question Figure 2 shows the number of internet users in India from 2015 Mark
Number to 2019.
Identify which year had the smallest number of internet users.
Answer
2 (c)(i) AO2 - 1 mark
2015 (1)
(1)
Question Identify how many internet users there were in 2017. Mark
Number Answer
2 (c)(ii) AO2 - 1 mark
OR
437 (1)
(1)
8
Question Define the term average inventory. Mark
Number
Answer
2 (d) A01 - 1 mark
Question Explain one reason why a business might use competitive Mark
Number advertising.
Answer
2 (e) A01 = 3 marks
(3)
9
Question Explain one benefit to a business of being paid by direct debit. Mark
Number
Answer
2 (f) AO1 = 3 marks
10
Question Option 1: increase the sales of electric scooters Mark
Number Option 2: buy cheaper, lower quality batteries.
Answer
2 (g) AO2 = 3 marks AO3 = 3 marks AO4 = 3 marks
Arguments for option 1:
AO2
• The subsidy may help Gogoro sell a new model for the
same profit without increasing the selling price and
therefore maintain or increase sales
• A new subsidised model would mean Gogoro could afford to
produce lots of scooters at low cost so that more are
available for sale to more buyers and profits increase
AO4
AO2
11
Level Mark Descriptor
0 No rewardable material
Level 1 1-3 • Limited application of knowledge and understanding
of commercial concepts and issues to the
commercial context (AO2)
• Attempts to deconstruct commercial information
and/or issues, finding limited connections between
points (AO3)
• Makes a judgement, providing a simple justification
based on limited evaluation of commercial
information and issues relevant to the choice made
(AO4)
Level 2 4-6 • Sound application of knowledge and understanding
of commercial concepts and issues to the
commercial context although there may be some
inconsistencies (AO2)
• Deconstructs commercial information and/or issues,
finding interconnected points with chains of
reasoning, although there may be some logical
inconsistencies (AO3)
• Makes a judgement, providing a justification based
on sound evaluation of commercial information and
issues relevant to the choice made (AO4)
Level 3 7-9 • Detailed application of knowledge and
understanding of commercial concepts and issues to
the commercial context throughout (AO2)
Deconstructs commercial information and/or issues,
finding detailed interconnected points with logical
chains of reasoning (AO3)
• Makes a judgement, providing a clear justification
based on a thorough evaluation of commercial
information and issues relevant to the choice made
(AO4)
12
Question Which one of the following is an example of a point of sale Mark
Number promotion?
Answer
3 (a) A01 - 1 mark
Question Which one of the following may be a reason Big Blue holds Mark
Number face‑to‑face meetings with its designers?
Answer
3 (b) A02 - 1 mark
Question State one way the South African government could help Big Mark
Number Blue export products abroad.
Answer
3 (c) A02 = 1 mark
(1)
13
Question Complete the statement of account to show the missing Mark
Number amounts.
Answer
3 (d) i A02 = 1 mark
Answer
3 (d) ii A02 = 1 mark
14
Question Analyse the benefit to Big Blue of allowing customers to pay for Mark
Number their purchases by spreading the interest‑free payment over
three months.
Indicative content
3 (e) A02 = 3 marks AO3 = 3 marks
AO2
AO3
15
Question Option 1: offer a specially designed free T‑shirt with all Mark
Number purchases
Option 2: open an online shop.
Justify which one of these two options Big Blue should choose.
Indicative content
3f AO2 = 3 marks AO3 = 3 marks AO4 = 3 marks
A02
A03
A04
A02
A03
A04
17
Question Outline one advantage for farmers in remote areas of using trains Mark
Number to transport their agricultural products to the cities.
Answer
4 (a) A02 = 2 marks
Answer
4 (b) AO2 = 3 marks AO3 = 3 marks
AO2
AO3
18
Level Mark Descriptor
0 No rewardable material
Level 1 1-2 • Limited application of knowledge and
understanding of commercial concepts and
issues to the commercial context (AO2)
• Attempts to deconstruct commercial information
and/or issues, finding limited connections
between points (AO3)
Level 2 3-4 • Sound application of knowledge and
understanding of commercial concepts and
issues to the commercial context although there
may be some inconsistencies (AO2)
• Deconstructs commercial information and/or
issues, finding interconnected points with chains
of reasoning, although there may be some
logical inconsistencies (AO3)
Level 3 5-6 • Detailed application of knowledge and
understanding of commercial concepts and
issues to the commercial context throughout.
(AO2)
• Deconstructs commercial information and/or
issues, finding detailed interconnected points
with logical chains of reasoning (AO3)
19
Question Evaluate whether the use of venture capital is a good source of Mark
Number finance to help Kobo360 grow. You should use the information
provided and your own knowledge of commerce.
Answer
4(c) A01= 3 marks AO2 = 3 marks AO3 = 3 marks
AO4 = 3 marks
A01
A02
A03
A04
20
Level Mark Descriptor
0 No rewardable material
Level 1 1-4 • Demonstrates elements of knowledge and
understanding of commercial concepts and
issues, with limited commercial terminology
used (AO1)
• Limited application of knowledge and
understanding of commercial concepts and
issues to the commercial context (AO2)
• Attempts to deconstruct commercial information
and/or issues, finding limited connections
between points (AO3)
• Draws a conclusion, supported by generic
assertions from limited evaluation of commercial
information and issues (AO4)
Level 2 5-8 • Demonstrates mostly accurate knowledge and
understanding of commercial concepts and
issues, including appropriate use of commercial
terminology in places (AO1)
• Sound application of knowledge and
understanding of commercial concepts and
issues to the commercial context, although
there may be some inconsistencies (AO2)
• Deconstructs commercial information and/or
issues, finding interconnected points with chains
of reasoning, although there may be some
logical inconsistencies (AO3)
• Draws a conclusion based on sound evaluation
of commercial information and issues (AO4)
Level 3 9-12 • Demonstrates accurate knowledge and
understanding of commercial concepts and
issues throughout, including appropriate use of
commercial terminology (AO1)
• Detailed application of knowledge and
understanding of commercial concepts and
issues to the commercial context throughout.
(AO2)
• Deconstructs commercial information and/or
issues, finding detailed interconnected points
with chains of reasoning (AO3)
• Draws a valid and well-reasoned conclusion
based on a thorough evaluation of commercial
information and issues (AO4)
21