MBA III SEM Syllabus

MBA III Semester Proposed Course structure for the Academic Year 2021-2022
S. Subject
Title of the Course L P C Internal External Total
No Code
1. 21MS13T1 Strategic Management 4 - 4 40 60 100
2. 21MS13T2 Legal Aspects of Business 4 - 4 40 60 100
Business Ethics & Corporate
3. 21MS13T3 4 - 4 40 60 100
Governance
21MS13F4/
4. Elective – I 4 - 4 40 60 100
M4/H4
21MS13F5/
5. Elective – II 4 - 4 40 60 100
M5/H5
21MS13F6/
6. Elective – III 4 - 4 40 60 100
M6/H6
21MS13F7/
7. Elective – IV 4 - 4 40 60 100
M7/H7
8. 21MS13B8 Startup Business Plan 2 - 1 - - -
Total Credits for III Semester (C) 29 280 420 700
The students may choose ONE Specialization among the following:

Subject Subject Subject
Finance Marketing HR
code code Code
Security Analysis
Consumer Leadership
21MS13F4 & Portfolio 21MS13M4 21MS13H4
Behaviour Management
Management
Banking & Compensation
21MS13F5 Insurance 21MS13M5 Retail Management 21MS13H5 and Reward
Management Management
Customer
Project Performance
21MS13F6 21MS13M6 Relationship 21MS13H6
Management Management
Management
Strategic Human
Strategic Financial Digital & Social
21MS13F7 21MS13M7 21MS13H7 Resource
Management Media Marketing
Management
Department of Management Science
Syllabus- MBA III Semester for the Autonomous Batch starting from A.Y. 2021-2022
STRATEGIC MANAGEMENT
Subject Code 21MS13T1 Internal Marks 40
Number of Lecture Hours/Week 04 External Marks 60
Total Number of Lecture Hours 50 Exam Hours 03
Credits – 04
COURSE OBJECTIVES:
 To enable students have a grasp basic concepts of Strategic Management
 To discuss the importance of Environmental Scanning in Strategic formulation
 To give a snapshot on strategy formulation framework.
 To describe procedures, considerations in strategy implementation process
 To explain the significant procedures in Strategy Evaluation and Control
Unit –I
Introduction: Concepts in Strategic Management, Strategic Management as a
process – Developing a strategic vision, Mission, Objectives, and Policies –
Hours – 10
Factors that shape a company’s strategy – Crafting a strategy - Industry and
Competitive Analysis.
Unit –II
Environmental Scanning and Leadership: Methods. SWOT Analysis –
Strategies and competitive advantages in diversified companies and its evaluation.
Strategic Analysis and Choice: Tools and techniques- Strategic Leadership: Hours – 10
Leadership and Style – Key Strategic Leadership Actions - Developing Human
Capital and Social Capital – Balanced Scorecard.
Unit – III
Strategy Formulation: Strategy Framework For Analyzing Competition, Porter’s
Value Chain Analysis, Competitive Advantage of a Firm, Exit and Entry Barriers
- Formulation of strategy at corporate, business and functional levels. Types of
Hours – 10
Strategies – Tailoring strategy to fit specific industry – restructuring and
diversification strategies – different methods Turnaround strategy and
diversification strategies.
Unit – IV
Strategy Implementation : Strategy and Structure, Leadership, culture
connection - Strategies for competing in Globalizing markets and internet
Hours –10
economy – Organizational Values and Their Impact on Strategy – Resource
Allocation – Planning systems for implementation.
Unit – V
Strategy Evaluation and control – Establishing strategic controls - Measuring
performance – appropriate measures- Role of the strategist – using qualitative and
quantitative benchmarking to evaluate performance - strategic information Hours – 10
systems – problems in measuring performance – Strategic surveillance -strategic
audit.
Relevant cases have to be discussed in each unit and in examination case is compulsory
from any unit.
COURSE OUTCOMES:
 Ability to understand the basic concept of Strategic Management and its significance
 Know the importance of Environmental Scanning in Strategic formulation
 Understand the important considerations in strategy formulation
 Familiar with the various strategy implementation process
 Understand the key considerations in Strategy Evaluation and Control.
QUESTION PAPER PATTERN:
SECTION A:
 Five one page answer questions from each unit.
SECTION B:
 Three easy type questions out of five questions.
SECTION C:
 Case Study (Compulsory question)
REFERENCE BOOKS:
1. AzharKazmi, Strategic Management and Business Policy, McGraw Hill, 2008
2. UpendraKachru, Strategic Management, Excel Books, 2009
3. Vijaya Kumar P,.Hitt A : Strategic Management, Cengage learning, New Delhi,2010
4. John A PearceII, AmitaMital: “Strategic Management”, TMH, New Delhi, 2012.
5. Sanjay Mohapatra: “Cases Studies in Strategic Management”, Pearson, New
Delhi,2012
6. Adrian Haberberg&Alison: Strategic Management, Oxford University Press, New
Delhi, 2010
COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

CO PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
1 3 - - - - - - -
2 - 3 - - - - - -
3 - 3 - - 3 - - -
4 - - - - 3 - - -
5 - 3 - - - - - -
3 – High; 2 – Medium; 1 – Low; 0 = No Matching
LEGAL ASPECTS OF BUSINESS

Credits – 04
COURSE OBJECTIVES:
 To understand the essentials of a valid contract provisions of Indian Contract Act, 1872
 To describe the important aspects of Sale of Goods Act, 1930
 To know the important provisions of Consumer Protection Act, 1986
 To understand the important features of Indian Partnership Act, 1932
 To familiarizes the important provisions of Companies Act, 1956
Unit –I
Importance of Commercial Law: The Indian Contracts Act, 1872 – Nature of
the Act and Classification of Contracts – Essentials of a Valid Contract – Offer
Hours – 10
and Acceptance – Capacity – Consideration –Free Consent –Legality of Object –
Performance of a Contract – Discharge of a Contract – Breach of a Contract and
Remedies.
Unit –II
Sales of Goods Act: Distinction between Sales and Agreement to Sell –
Conditions and Warranties – Performance of Contract of Sale –Transfer of
Hours – 10
Ownership – Rights of an Unpaid Seller. Consumer Protection Act, 1986:
Consumer Right –Machinery for Redressal of Consumer Grievances.- Information
Technology Act 2000.
Unit – III
Contract of Agency: Kinds of Agents –Creation of Agency- Duties and Rights of
Principal and Agents- Principal’s Liability for the Acts of the Agent-Liability of
Hours – 10
Agent –Termination of Agency. Negotiable Instruments Act, 1881- Kinds of a
Negotiable Instruments and endorsement-Presentation and discharge of
Negotiable Instrument.
Unit – IV
Indian Partnership Act, 1932: Meaning and Essentials of Partnership-
Registration – Tests of Partnership-Duties and Rights of Partners – Dissolution of Hours –10
Partnership.
Unit – V
Company Act 1956-Nature and Types of Companies – Formation –
Memorandum of Association-Articles of Association –Kinds of Shares –Duties of Hours – 10
Directors-Winding up.
from any unit.
COURSE OUTCOMES:
Familiar the important provisions of Indian Contract Act, 1872
Able to know the overview of Indian Sale of Goods Act, 1930
Ability to understand the three tier consumer grievance redressal agencies
Know the various kinds partners and features of Indian Partnership Act, 1932
 Ability to understand the various provisions of Companies Act, 1956
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. Ravindra Kumar: “Legal Aspects of Business”, Cengage Learning, New Delhi, 2011
2. S.N.Maheshwari, S.K.Maheshwari: “A Manual of Business Laws”, Himalaya
Publishing House, 2013.
3. Kuchhal M C, DeepaPrakash: “Business Legislation for Management”, Vikas
Publishing House, New Delhi, 2012
4. Pathak: “Legal Aspects of Business”, Tata McGraw Hill, New Delhi, 2010

1 - - - - 3 - - 20
2 - 3 - - - - - -
3 - 3 - - - - - -
4 - 3 - - - - - -
5 - 3 - - - - - -
BUSINESS ETHICS & CORPORATE GOVERNANCE

Credits – 04
COURSE OBJECTIVES:
 To make students understand the importance of Ethics
 To describe the impact of globalization on Indian Business ethics
 To familiarize the ethical aspects in functional departments strategies
 To make students aware of good Business and Corporate Governance
 To illustrate the Indian Scenario of Corporate Governance
Unit –I
Importance of Business Ethics: Values and Ethics- Business Ethics and Law –
Hours – 10
Ethics in Work Place – Ethical Decision Making- Theories of Business Ethics –
Management and Ethics- Indian Ethical Traditions
Unit –II
Impact of Globalization on Indian Business Ethics: Reasons for Unethical
Hours – 10
Practices among Indian companies – Development of Indian Capital Markets –
Various studies on Ethical Attitudes of Managers Major Indian Scams
Unit – III
Ethics in Marketing, HRM and Finance: Product safety and Pricing-Ethical
responsibility in Product- Advertising and Target Marketing Ethics of sales,
Hours – 10
advertising and product placement and Consumer Autonomy. Ethics in HRM &
Finance – HR related ethical issues - Institutional Culture – Frauds in Banks -
Measures against Bank Frauds – Frauds in Insurance sector
Unit – IV
Corporate Governance: An overview – Theory and Practice of Governance-
Indian model of Governance- Good Corporate Governance – Land marks in
Hours –10
emergence of Governance OECB Principles – Sarbanes-Oxley Act 2002- SEBI
Initiatives
Unit – V
Corporate Governance Indian Scenario: Role of Government in Ensuring
Corporate Governance – Governance issues relating to Board of Directors –
Hours – 10
Duties and responsibilities of Auditors – Governance under limited competition –
Role of Media – Corporate Governance in Developing and Transiting Economies.
from any unit.
COURSE OUTCOMES:
 Ability to understand the importance of Ethics
 Understand the impact of Globalization on Indian Business ethics
 Familiar with the Ethical aspects in Marketing, Finance and HR
Ability to understand the significance on Corporate Governance in Business
 Students aware about the Indian model of Corporate Governance
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. A.C. Ferando, Business Ethics, Perason Education, 2009
2. SK Mandal, Business Ethics & Corporate Governance, McGraw Hill2010
3. A.C. Fernando, Corporate Governance, Person Education, 2010
OURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

1 - 3 - - - - - 3
2 - - - 3 - - - -
3 - - 2 - - 3 - -
4 - 3 - - 3 - - -
5 - - - - 3 - - -
SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
Subject Code 21MS13F4 Internal Marks 40
Credits – 04
COURSE OBJECTIVES:
 To describe the basics of Investment fundamentals
 To provide insight about the relationship of the risk and return
 To familiarize the students with the fundamental and technical analysis of the diverse
investment avenues
 To describe the various models of Portfolio Analysis and Selection Models
 To present the significance of Portfolio Evlauation and Revision.
Unit –I
Concept of Investment Education: Investment Vs Speculation, Investment
alternatives - Investment Process - Sources of Investment Information – Trading
System in Stock Exchanges –Market Indices. Calculation of SENSEX and NIFTY Hours – 10
- Return and Risk – Meaning and Measurement of Security Returns. Meaning and
Types of Security Risks: Systematic Vs Non-systematic Risk - Measurement of
Risk.
Unit –II
Equity and Bond Valuation Models: Preference Shares and Equity Shares
Earning valuation-Cash flow valuation-Asset Valuation-Dividend-discount Hours – 10
model; Valuation of Bonds – Bond Returns and Risks -Bond Pricing Theorems
convexity, duration, bond immunization.
Unit – III
Investment Analysis: Fundamental Analysis – Economy, Industry and Company
Analysis, Technical Analysis – Dow Theory – Elliot Wave Theory – Trends and Hours – 10
Trend Reversals - Efficient Market Theory –Hypothesis- Forms of Market
Efficiency.
Unit – IV
Portfolio Analysis and Selection: Elements of Portfolio Management, Portfolio
Models – Markowitz Model, Efficient Frontier and Selection of Optimal Portfolio.
Hours –10
Sharpe Single Index Model and Capital Asset Pricing Model, Arbitrage Pricing
Theory.
Unit – V
Portfolio Evaluation and Revision: Performance Evaluation of Portfolios;
Sharpe Model – Jensen’s Model for PF Evaluation, Evaluation of Mutual Fund – Hours – 10
Portfolio Revision.
from any unit.
COURSE OUTCOMES:
 Familiar with the fundamentals of Investments and its avenues.
Understand the relationship of the risk and return
Familiar the students with the fundamental and technical analysis of the diverse
investment avenues
 Know the various models of Portfolio analysis and selection
 Understand the significance of Portfolio Evaluation and Revision
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. V.K. Bhalla, Investment Management, 13th Edition, S.Chand& Company, 2008
2. S.Kevin: Security Analysis and Portfolio Management, PHI Learning, New Delhi, 2009
3. PunithavathyPandian: Security Analysis and Portfolio Management, Vikas Publishing
House, New Delhi,2009
4. SudhendraBhat: Security Analysis Portfolio Management, Excel Books, New Delhi,
2009.
5. ZviBodie, Alex Kane, Alan J. Marcus, PitabasMohanty, Investment, 10th Edition,
McGraw Hill Education, 2015.
6. M. Ranganatham, Madhumathi, Security Analysis & Portfolio Management, Pearson
Education, 2012
7. Robert A Strong: Portfolio Management, Jaico Publishing House, New Delhi, 2001

1 - - - - - 3 - -
2 - - - - - 3 - -
3 - - - - - 3 - -
4 - - - - - 3 - -
5 - - - - - 3 - -
BANKING AND INSURANCE MANAGEMENT
Credits – 04
COURSE OBJECTIVES:
 To Understand the historical development of Indian Banking System and to know the
CAMEL Approach
 To familiarize the various types of lending and know the various loan products of banks
 To familiarize the various Innovations in Indian Banking Industry (Basel, CBS etc.)
 To describe the detailed overview of Indian Insurance Industry and also describe the
role of IRDA
 To understand the various concepts of Life Insurance and General Insruance.
Unit –I
Introduction to Banking- Meaning of a Bank and Customer- Bank and customer
Relationship - Role of commercial banks in Economic Development - Evolution
of Banking in India – origin, nationalization, reforms and Financial Inclusion in Hours – 10
India - Financial statements of banks with special focus on Indian banks -
Financial statement analysis of banks: CAMEL Approach, Key Performance
indicators- Sources of Bank Funds.
Unit –II
Uses of Bank Funds: Features of Bank Credit - types of lending - assessment of
credit worthiness of a prospective borrower - management of credit process -
different types of loans and their features - Loan Pricing: The basic model, pricing Hours – 10
fixed & floating rate loans, cost-benefit loan pricing, Customer Profitability
Analysis - Non Performing Assets: - gross and net concept of NPAs, causes,
implications & recovery of NPAs.
Unit – III
Regulation and Innovations in Banking System: Regulation of Bank Capital:
The need to regulate Bank Capital - Concept of Economic Model - Concept of
Regulatory Capital, Basel Accords I,II and III. - Banking Innovations - Core
Hours – 10
Banking Solution - Retail Banking - Products & Services: Nature, Scope, Future
and Strategies - Plastic Money - National Electronic Funds Transfer - ATM -
Mobile Phone Banking - Net Banking- Banc-assurance. Changing role of Banks
as Financial Intermediaries. Customer service quality in Indian banking industry.
Unit – IV
Introduction to Insurance: Insurance as a Risk Management Tool- Principles of
Insurance - Characteristics of Insurance contract - Functions of Insurers:
Production, Underwriting, Rate Making, Managing Claims and Losses,
Hours –10
Investment & Financing, Accounting & Record Keeping and other miscellaneous
functions - Types of Insurers- Concept of Reinsurance, uses and advantages -
Marketing channels: Agents & brokers - responsibilities, classification, criteria for
appointment and capital adequacy norms for broker - an overview of IRDA.
Unit – V
Life Insurance and General Insurance: The concept of Life Insurance - types of
Life Insurance contracts - Tax treatment of Life Insurance- Life Insurance
Products- Classification of Life Insurance - The Actuarial Science- Provisions of Hours – 10
Life Insurance contracts - Special Life Insurance forms - Health and General
insurance–Overview, Types, Third Party Administrators- Micro Insurance in India
from any unit.
COURSE OUTCOMES:
 Ability to understand the Indian Banking system and know the CAMEL Approach
 Adhere the how the banks used their funds and understand the various loan products
 Adhere the recent innovations in Indian banking system
 Familiar the Indian Insurance sector and adhere the role of IRDA
 Ability to understand the various concepts in Life Insurance and General Insruance
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. R.Shanmugham: Financial Services, Wiley India, New Delhi, 2010
2. M.Y.Khan , Financial Services, Tata McGraw-Hill, New Delhi, 2004.
3. Harsh V.Verma, Marketing of Services, Global Business Press, 2002
4. Bhole : Financial Institutions and Markets, TMH, New Delhi, 2009
5. MY Khan, Indian Financial System, TMH, New Delhi, 2009
6. Gayatri V. Pathak, Indian Financial System, Perason Education, 2011
7. Padmalatha Suresh, Dr. Justin Paul, Management of Banking and Financial Services,
Pearson Education, 4 Edition,
8. NeelamGualti, Life and General Insurance, Excel Books, 2011
9. Emmett J. Vaughan, Fundamentals of Risk and Insurance, 11 th Edition, Wiley

1 - - - - - 3 - -
2 - - - - - 3 - -
3 - - - - - 3 - -
4 - - - - - 3 - 2
5 - - - - - 3 - 2
PROJECT MANAGEMENT
Credits – 04
COURSE OBJECTIVES:
 To know the overview of Project and Project Management fundamentals
 To illustrate the various Project Feasibility studies and steps in Project Life Cycle .
 To present the project evaluation methodology and project evaluation technqiues.
 To familiarize the overview of Project Management techqniuesPERT and CPM
 To specify the role various stakeholders of the Project and the roles and responsibilities
of project Manager
Unit - I
Project – Classification – Importance of Project Management – An Integrated
Approach – Project Portfolio Management System – The Need – Choosing the
appropriate Project Management Structure: Organizational considerations and Hours – 10
project considerations – steps in defining the project – project Rollup – Process
breakdown structure – Responsibility Matrices – External causes of delay and
internal constraints.
Unit – II
Project Feasibility Studies - Opportunity studies, General opportunity studies,
specific opportunity studies, pre-feasibility studies, functional studies or support
studies, feasibility study – components of project feasibility studies – Managing Hours – 10
Project resources flow – project planning to project completion: Preinvestment
phase, Investment Phase and operational phase – Project Life Cycle – Project
constraints.
Unit – III
Project Evaluation under certainty - Net Present Value (Problems - Case
Study), Benefit Cost Ratio, Internal Rate of Return, Urgency, Payback Period,
Hours – 10
ARR – Project Evaluation under uncertainty – Methodology for project evaluation
– Commercial vs. National Profitability – Social Cost Benefit Analysis,
Commercial or National Profitability, social or national profitability.
Unit – IV
Developing a Project Plan - Developing the Project Network – Constructing a
Project Network (Problems) – PERT – CPM – Crashing of Project Network
(Problems - Case Study) – Resource Leveling and Resource Allocation – how to
Hours –10
avoid cost and time overruns – Steps in Project Appraisal Process – Project
Control Process – Control Issues – Project Audits – the Project Audit Process –
project closure – team, team member and project manager evaluations.
Unit – V
Managing versus Leading a project - managing project stakeholders – social Hours – 10
network building (Including management by wandering around) – qualities of an
effective project manager – managing project teams – Five Stage Team
Development Model – Situational factors affecting team development – project
team pitfalls
from any unit.
COURSE OUTCOMES:
 Understand the overview of fundamentals of Project Management .
 Familiar with the various Project Feasibility Studies
 Know the various methodologies and technique of Project Evaluation
 Understand the overview of PERT and CPM methods and Project Crashing techqniues
 Ability to understand the roles and responsibilities of project manager and also know the
role of various stakeholders of project
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. Prasanna Chandra, Projects, McGraw Hill Higher Education, 9thEdiation,
2019.
2. Clifford F. Gray, Erik W. Larson, Gautam V. Desai, Project Management :
The Managerial Process, McGraw Hill Higher Education, 9 thEdiation, 2019.
3. Clifford F. Gray, Erik W. Larson, Gautam V. Desai, Project Management :
The Managerial Process, McGraw Hill Higher Education, 9 thEdiation, 2019.
4. SitangshuKhatua, Project Management and Appraisal, Oxford University
Press,2011
5. 2011.
6. Jeffrey K Pinto, Project Management: Achieving Competitive Advantage,
Pearson Education India, 5th Edition, 2020.
7. Bhavesh Patel, Project Management: Financial Evaluation with Strategic
Planning, Networking and Control ,Vikas Publishing House, 2nd Edition,
2010.

1 2 - - - - 3 - -
2 - 3 - - - - - -
3 - - - - - - - 3
4 - - - - - 3 - -
5 - 2 - - - - - -
STRATEGIC FINANCIAL MANAGEMENT

Credits – 04
COURSE OBJECTIVES:
 To acquaint the students with concepts of corporate strategic Financial Planning.
 To present the various corporate financial strategies
 To understand the various techqniues of Corporate Investment strategy
 To familiarize the various types of Mergers and its procedures in corporate world
 To describe the various Corporate Restructuring strategies.
Unit –I
Corporate Policy: Strategic Financial Planning- changing complexion of
regulatory framework - Shareholder Value Creation (SCV): Market Value Added
(MVA) – Market-toBook Value (M/BV) – Economic Value Added (EVA) – Hours – 10
Managerial Implications of Shareholder Value Creation- Corporate Risk
Management – Understanding the firms Strategic Exposure.
Unit –II
Corporate Financial Strategies: Capital Structure Planning- EBIT,EPS,ROE
analysis- Shareholders’ Risk –– Financial Options and Value of the Firm –
Hours – 10
Dividend Policy and Value of the Firm – Growth and External Financing
Requirement. (Problems)
Unit – III
Corporate Investment Strategy: Techniques of Investment Appraisal Under
Risk and Uncertainty – Risk Adjusted Net Present Value – Risk Adjusted Internal
Rate of Return – Capital Rationing – Decision Tree Approach for Investment Hours – 10
Decisions – Evaluation of Lease Vs Borrowing Decision- Long term investment
plans analysis with risk and return. (Problems)
Unit – IV
Corporate Financial Engineering: Merger Strategy – Theories of Mergers –
Horizontal and Conglomerate Mergers – Merger Procedure – Valuation of Firm –
Hours –10
Financial Impact of Merger – Merge and Dilution Effect on Earnings Per Share –
Merger and Dilution Effect on Business Control. (Problems)
Unit – V
Corporate Restructuring: Takeover Strategy – Types of Takeovers –
Negotiated and Hostile Bids – Takeover Procedure – Takeover Defenses –
Takeover Regulations of SEBI – Distress Restructuring Strategy – Sell offs – Spin Hours – 10
Offs – Leveraged Buyouts- Buy back shares – Alignment of Interest – Corporate
Governance . (Problems)
from any unit.
COURSE OUTCOMES:
 Students areable to understand the concepts of corporate strategic Financial
Planning.
 Familiar with the various corporate financial strategies
 Know the various techqniues of Corporate Investment strategy
 Familiar with the various types of Mergers and its procedures in corporate world
 Understand the various Corporate Restructuring strategies..
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. AswathDamodaran, Corporate Finance, Theory and Practice, Wiley India Private
Limited.
2. Preeti Singh: Investment Management, Himalaya Publishing House, New Delhi, 2009
3. M.Ranganadham: Investment Analysis and Portfolio Management , Pearson
Education, New Delhi, 2009
4. Prasanna Chandra , Projects: Planning, Analysis, Financing Implementation and
Review, 5/e TMH, New Delhi, 2003
5. V.K. Bhalla, Financial Management and policy.,Anmol Publications Pvt. Ltd.

1 - - - - - 3 - -
2 - - - - - 3 - -
3 - - - - - 3 - -
4 - - - - - 3 - 2
5 - - - - - 3 - 2
CONSUMER BEHAVIOUR
Subject Code 21MS13M4 Internal Marks 40
Credits – 04
COURSE OBJECTIVES:
 To disucssthe basic concept of Consumer Behaviour with the assumptions of various
models.
 To describe the Psychological Foundation of Consumer Behaviour
 To illustrate the Consumer Communication Process
 To disseminate the concept of Consumerism, and related discussions
 To provide the legislative framework of Consumper Protection.
Unit –I
Introduction to Consumer Behaviour- Understanding consumers and market
segments. Evolution of consumer behaviour, consumer analysis and business
Hours – 10
strategy. Models of Buyer Behaviour, Howard Model, Howard- Sheth Model,
EKB Model, Webster and Wind Model and Sheth Industrial Buyer Behaviour
Model.
Unit –II
Psychological Foundations of Consumer Behaviour: Consumer Motivation,
Perception, Personality and Behaviour, Learning and Behavior Modification,
Information Processing, Memory Organization and Function, Attitude Formation Hours – 10
and Attitude Change. Social and Cultural Environment Economic, Demographic,
Cross Cultural and Socio–Cultural Influences, Social Stratification, Reference
Groups and Family, Personal influence.
Unit – III
Communication and Consumer Behaviour: – Components of communications
process, designing persuasive communication and Diffusion of Innovations.
Hours – 10
Consumer Decision Processes High and Low Involvement, Pre-purchase
Processes, Post Purchase processes, Consumption and evaluation, Brand Loyalty
and Repeat Purchase Behaviour.
Unit – IV
Consumerism: The roots of consumerism, consumer safety, consumer
information, environmental concerns, consumer privacy, legislative responses to Hours –10
consumerism and marketer responses to consumer issues.
Unit – V
Consumer Protection: Consumer Protection Act 1986, Central consumer
protection council, state consumer protection councils, consumer disputes
Hours – 10
redressal agencies, consumer disputes redressal forum, National Consumer
Disputes redressal Commission.
COURSE OUTCOMES:
 Ability to Understand the concept of Consumer Bheaviour with the assumptions
 Clearly know the psychological foundation of Consumer behavior
 Familiarize the steps in Consumer Communication process.
 Understand the Consumerism and related concepts
 Familiar with the legal framework of Consumer protection
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. Leon G.Schiffman, Lesile Lazar Kanuk, Consumer Behaviour, Person Education,
2. S. Ramesh Kumar, Consumer Behaviour, Pearson Education, 2017
3. RamneekKapoor, Nnamdi O Madichie: “Consumer Behaviour Text and Cases”, TMH, New
Delhi, 2012.
4. RamanujMajumdar: “Consumer Behavior insight from Indian Market”, PHI Learning, New
Delhi, 2011
5. M.S.Raju: “Consumer Behavior Concepts, applications and Cases”, Vikas Publishing House,
New Delhi, 2013.
6. David L Loudon and Albert J Della Bitta, Consumer Behaviour, 4/e, TMH, New Delhi, 2002.

1 - - - - - 3 - -
2 - - - - - 3 - -
3 - - - - - - 3 -
4 - - - - - 3 - -
5 - - - - 3 - - 2
RETAIL MANAGEMENT
Credits – 04
COURSE OBJECTIVES:
 To familiarise the basic concept of retailing in India.
 To discuss the various retail strategies formulated by the retailers .
 To famariaze the various considerations in selection relation locations
 To know the concept of Store Layout and Design to attract the customers
 To understand various Retail pricing strategies at retail stores in India.
Unit –I
Basic concept of retailing – Retail development – types and functions of retailers
Hours – 10
– Multi channel retailing – organized retailing in India – special characteristics of
retailing services retailing- legislation for retailing in India.
Unit –II
Retail strategy: Market strategy – retail format and target market – building
Hours – 10
sustainable competitive advantage – growth strategies – strategic retail planning
process.
Unit – III
Retail location: Types, location opportunities – selection of location and Site
Hours – 10
analysis - financial strategy – strategic profit model – setting and measuring
performance objectives.
Unit – IV
Store layout and design: Store operations and inventory management
merchandise planning and control, buying merchandise – developing assortment Hours –10
plan.
Unit – V
Retail pricing strategy: Category management, customer services – retail
branding- International retailing – promotional strategies – advertising, sales Hours – 10
promotion, store atmosphere.
COURSE OUTCOMES:
 Able to understand the basic concept of retailing in India.
 Familiar the various retail strategies of retail firms.
 Know the various considerations in selection retail location.
 Know the concept of Store Layout and Design to attract the customers
 Understand various Retail pricing strategies at retail stores in India.
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. A.J. Lamba:“The Art of Retailing”, Tata McGraw Hill Education Pvt. Ltd. New
Delhi.2011
2. SwapnaPradhan, “Retail management”, Tata McGraw Hill Education Pvt. Ltd. New
Delhi, 2012
3. Sheikh and Kaneez Fatima, “Retail Management”, Himalaya Publishing House,
Mumbai, 2012
4. Sivakumar, A, “Retail Marketing”, Excel Books, New Delhi, 2007
5. Gibson G. Vedamani, Retail Management, Functional Principles and Practices, Jaico
Books.
6. Chetan Bajaj, RajnishTuli, Nidhi Varma Srivatsava, Retail Management, Oxford
University Press, 2016
7. David Gilber, Retail Marketing Management, Pearson Education, 2003.

1 - - - - - 3 - 2
2 - - - - 3 - - -
3 - 2 - - - 3 - -
4 - - - - - 3 - -
5 - - - - - 3 - -
CUSTOMER RELATIONSHIP MANAGEMENT
Credits – 04
COURSE OBJECTIVES:
 To describe the importance of Customer Relationship Management in Marketing
Decision Making
 To demonstrate the various CRM strategies adopted by the companies.
 To familiarize the various Marketing aspects in Customer Relationship Management
 To illustrate the various customer retention strategies and other relavant topics
 To describe the various operational and implementation aspects in Customer
Relationship Management
Unit –I
Introduction: Definition of CRM –Elements of CRM – CRM Processes and
systems, Importance of CRM, Critical success factors for a winning CRM Hours – 10
program – Advantages of CRM – Integrated CRM system –Planning and
Managing CRM Programme - Application areas.
Unit –II
CRM as an integrated business strategy: Nature of CRM strategy – Contents of
Hours – 10
CRM Strategy – Description of Customer – Supplier Relationships, The dynamics
of Relationships, The relationship oriented organization.
Unit – III
CRM marketing aspects: Customer knowledge, value of customer knowledge,
utilization of data as an asset, multi-channels and communication- Influence of the Hours – 10
channels on pricing and the formation of relationships – The relationship policy to
improve size, quality and relationship with the customer base.
Unit – IV
Analytical CRM: Relationship data management – Expanding the size of
customer database - Data analysis and data mining – Concept of customer loyalty
Hours –10
– customer value assessment – Customer Retention strategies – Retention and
Cross – sell analyses – effect of marketing activities – Reporting the results
Unit – V
Operational CRM and CRM implementation: Call center Management –
internet and the websites – traffic building – Providing quality during the visit to
the website – Process of developing, producing, sending and following – up direct Hours – 10
mailings. Causes for disappointing CRM results – The best CRM implementation
strategies –Privacy and ethics Consideration in CRM implementation
COURSE OUTCOMES:
 Ability to understand the importnace of Customer Relationship Management in
Marketing Decision Making
 Familiar with the various CRM strategies adopted by companies.
 Adhere the various marketing aspects in CRM
 Understand the various customer retention strategies
 Familiar with the operational and implementational aspects of CRM.
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. S.Shanmugasundaram: “Customer Relationship Management” Prentice Hall of India.
2. Jagadish N. Seth, AtulParvatiyar, G. Sahinesh, Customer Relationship Management,
McGraw Hill, 2008.
3. Ed Peelen: “Customer Relationship Management” Pearson, Education
4. Roger J Baran, Robert J Galka and Daniel P Strunk: “Customer Relationship
Management” Cengage learning
5. V. Kumar, Wener J. Reinartz, Customer Relationship Management, Wiley India 2003.
6. Kaushik Mukherjee, Customer Relationship Management, Prentice Hall of India, 2009.

1 - - - - - 3 - 2
2 - - - - 3 - - -
3 - - - - 3 - - -
4 - - - - 3 - - -
5 - - - - 3 - - -
DIGITAL & SOCIAL MEDIA MARKETING

Credits – 04
COURSE OBJECTIVES:
 To describe the basic and concurrent concepts in Digital marketing
 To know the various channels of Digital Marketing
 To familiarize the important elements in Digital Marketing Plan.
 To understand the various online advertising related tools
 To familiarize the various Social Media Marketing concepts
Unit -I
Understanding Digital Marketing: Concept, Components of Digital
Marketing, Need and Scope of Digital Marketing, Benefits of Digital Hours – 10
Marketing, Digital Marketing Platforms and Strategies, Comparison of
Marketing and Digital Marketing, Digital Marketing Trends.
Unit –II
Channels of Digital Marketing: Digital Marketing, Website Marketing,
Search Engine Marketing, Online Advertising, Email Marketing, Blog
Marketing, Social Media Marketing, Audio, Video and Interactive
Marketing, Online Public Relations, Mobile Marketing, Migrating from
Hours – 10
Traditional Channels to Digital Channels. Marketing in the Digital Era
Segmentation – Importance of Audience Segmentation, How different
segments use Digital Media –Organizational Characteristics, Purchasing
Characteristics, Using Digital Media to Reach, Acquisition and Retention
of new customers, Digital Media for Customer Loyalty.
Unit – III
Digital Marketing Plan: Need of a Digital Marketing Plan, Elements of a
Digital Marketing Plan – Marketing Plan, Executive Summary, Mission,
Hours – 10
Situational Analysis, Opportunities and Issues, Goals and Objectives,
Marketing Strategy, Action Plan, Budget, Writing the Marketing Plan and
Implementing the Plan.
Unit – IV
Search Engine Marketing and Online Advertising Importance of SEM,
understanding Web Search – keywords, HTML tags, Inbound Links,
Online Advertising vs. Traditional Advertising, Payment Methods of Hours –10
Online Advertising – CPM (Cost-per-Thousand) and CPC (Cost per-click),
Display Ads - choosing a Display Ad Format, Landing Page and its
importance.
Unit – V
Social Media Marketing: Understanding Social Media, Social
Networking with Facebook, LinkedIn, Blogging as a social medium,
Microblogging with Twitter, Social Sharing with YouTube, Social Media
Hours – 10
for Customer Reach, Acquisition and Retention. Measurement of Digital
Media: Analyzing Digital Media Performance, Analyzing Website
Performance, Analyzing Advertising Performance.
COURSE OUTCOMES:
 Ability to understand the various concepts in Digitial Marketing
 Know the various channels of Digital Marketing
 Understand the overview of Digital Market Plan
 Familiar with the various Online Advertising related tools
 Understand the various Social Media Marketing concepts.
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. Dave Chaffey, P.R. Smith, Digital Marketing Excellence: Planning, Optimizing
and Integrating Online Marketing, 5th Edition, Routledge India.
2. Tracy L.Tuten, Michael R. Solomon, Social Media Marketing, Sage Publishers, Second
Education, 2015.
3. Jeremy Kagan, SiddharthShekhar, Digital Marketing Strategy and Tactics, Wiley India,
2020.
4. Seemagupta, Digital Marketing, Mcgraw Hill Higher Education, Second Education
2020.
5. VandanaAhuja, Digital Marketing, Oxford University Press, 2015.
6. Puneet Singh Bhatia, fundamentals of Digital Marketing, Pearson Education India. 2017

1 - - - - - 3 - 2
2 - - - - - 3 - -
3 - - - - - 3 - -
4 - - - - - 3 - -
5 - - - - - 3 - 2
LEADERSHIP MANAGEMENT
Subject Code 21MS13H4 Internal Marks 40
Credits – 04
COURSE OBJECTIVES:
 To describe the various Leadership Models
 To familiarize the various Motivational theories
 To understand the Leadership Development in organisations
 To describe the significance of Strategic Leadership in organization.
 To demonstrate the various cross cultural Leadership across the globe
Unit –I
Organisational Leadership: Definition, Components and evaluation of
leadership, factors of leadership, Situational Leadership Behaviour: Meaning,
Fiedler Contingency Model, Path Goal and Normative Models - Emerging
Leadership Behaviour: Transformational, Transactional and Visionary Leadership Hours – 10
- Leadership for the new Millennium Organisations - Leadership in Indian
Organisations. Leadership Effectiveness: Meaning, Reddins’ 3-D Model, Hersey
and Blanchard Situational Model, Driving Leadership Effectiveness, Leadership
for Organisational Building.
Unit –II
Leadership Motivation, Culture: Motivation Theories for Leadership:
Maslow’s, Herzberg, X, Y and Z theories of Motivation - Similarities and
Distinctions of Need Hierarchy and Two Factors theories. ERG – McClelland -
Hours – 10
Expectancy - Porter and Lawler Theories. - Emerging Challenges in Motivating
Employees. Motivation, Satisfaction, Performance. Organisational Culture:
Meaning, Definitions, Significance, Dimensions, Managing Organisational
Culture, Changing organisational Cultural.
Unit –III
Leadership Development: Leadership development: Significance – Continuous
Learning: Principles of learning to develop effective leadership – Vision and
Goals for organisation: significance of goals for leaders – Charting vision and
Hours – 10
goals of Indian leaders and abroad - Tools for developing dreams for effective
leadership dreams – Leaders vision in organisation building – Leadership
Attitude: significance – Developing and Maintaining positive attitude for effective
leading.
Unit – IV
Strategic Leadership: Leader Self management: significance - Developing self-
esteem and balancing emotions – Interpersonal Leadership Skills: Praise – Hours –10
Criticise – Communicate – Leadership Assertiveness: Circle of influence and
circle of concern – Leadership with Edification: Tools of edification – Leadership
and creativity: Developing creative thinking – Leadership and Team Building:
Principles of team building, individual versus Group versus Teams – Leadership
and Integrity: Developing character and values
Unit – V
Leadership in the cross cultural context: Leadership across Globe:
Characteristics - Significance – Functions – GLOBE research program of
Wharton School – challenges of leadership in varying culture and values – Global
Hours – 10
perspectives of leadership – Leadership in USA – Leadership in Japan – European
leadership – Leadership in Arab countries – Implications of global leadership –
Leadership and Corporate Social Responsibility across globe
COURSE OUTCOMES:
 Familiar the various Leadership Models
 Understand the various theories of Motivation
 Understand the Leadership Development in organisations
 Ability to know the importance of Strategic Leadership
 Ability to understand the various cross cultural Leadership across the globe
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. Peter G. Northouse, Leadership, 2010, Sage. Publication.
2. Uday Kumar Haldar “Leadership and Team Building” Oxford Higher Education 2010
3. Richard L. Daft “Leadership” Cengage Learning 2005.
4. Richard L Hughes, Robert C Ginnett, Gordon J Curphy “Leadrship” Tata McGraw Hill
Education Private Limited 2012.
5. Peter Lornge, Thought leadership Meets Business, 1st edition, 2009, Cambridge.
6. John ADAIR, Inspiring Leadership, 2008, Viva Books.

1 - - 3 - - 2 - -
2 - - 3 - - 2 - -
3 - - 3 2 - 2 - -
4 - - 3 - - 2 - -
5 - - 3 2 - 2 - -
Syllabus- MBA III Semester For the Autonomous Batch starting from A.Y. 2021-2022
COMPENSATION & REWARD MANAGEMENT
Credits – 04
COURSE OBJECTIVES:
 To demonstrate the various wage concepts and related concpets
 To present the various Job Evaluation technqiues and compensations structures.
 To describe the Wage and Salary Administration in India
 To familiarize the functions of payroll department.
 To discuss the Pay structure and its various components
Unit - I
Compensation: concept and definition – objectives and dimensions of
compensation program – factors influencing compensation –Role of compensation
and Reward in Modern organizations. Compensation as a Retention strategy-
aligning compensation strategy with business strategy – concept of reward - non-
Hours – 10
financial compensation system-Reward management process - Managing
Compensation: Designing a compensation system – internal and external equity–
pay determinants - frame work of compensation policy - influence of pay on
employee attitude and behavior - the new trends in compensation management at
national and international level.
Unit – II
Job evaluation and Compensation Structure: Introduction to Principles and
Procedures of job evaluation programs-Introduction to basic job evaluation
methods-Compensation Structure History and past practices, elements of Hours – 10
,management compensation –Types of compensation system, Role of
compensation and Reward in modern organizations-compensation surveys
Incentive payments and its objectives.
Unit – III
Wage and Salary administration: Nature and Purpose, Wage surveys-
Administration of wage and salary-Principles-Components of wages-Theory of Hours – 10
wages-Wage differentials-Importance Wage differentials in India-Executive
compensation plans-Legal frame work for wage and salary administration.
Unit – IV
Control systems for labour costs: Introduction-Direct and Indirect labour , Role
of various departments-The personnel department-Industrial engineering
department-Types of worker Payroll department-Process and steps for preparation Hours –10
of payroll-Wage analysis-Cost accounting treatment of wages components-
Compensation surveys-Profit sharing.
Unit – V
Pay Structure and Tax Planning: Introduction- Compensation Structures-
Hours – 10
Performance based and Pay based structures-Designing pay structures-comparison
in evaluation of different types of pay structures-Significance of factors affecting-
Tax Planning –Concept of Tax planning-Role of tax planning in compensation
benefits-Tax efficient compensation package-Fixation of tax liability salary
restructuring.
COURSE OUTCOMES:
 Understand the various wage concepts
 Familiar with the various methods of Job Evlautions
 Understand the functions of Payroll Department.
 Ability to understandnthe Wage and Salary Administration in India
 Familiar the Pay structure and its various components
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. Dr. Kanchan Bhatia “Compensation Management”, Himalaya Publishing House, New
Delhi 2012.
2. A.M.Sarma, N.Sambasiva Rao: “Compensation and Performance management”,
Himalaya Publishing House, Mumbai
3. DewakarGoel:“Performance Appraisal and Compensation Management”, PHI Learning,
New Delhi, 2012
4. ER SoniShyan Singh ‘Compensation Management’ – Excel Books, New Delhi – 2008.
5. Mousumi S Bhattacharya NilanjanSengupta , “Compensation Management” – Excel
Books, New Delhi – 2009
6. Tapomoy Deb “Compensation Management” – Excel Books, New Delhi – 2009

1 - - - - - 3 - -
2 - - - - - 3 - -
3 - - - - - 3 - -
4 - - - - - 3 - -
5 - - - - - 3 - -
PERFORMANCE MANAGEMENT
Credits – 04
COURSE OBJECTIVES:
 To demonstrate the overview of Performance Management
 To disseminate the Performance Management Planning Process.
 To discuss the performance management systems
 To describe the Performance Monitoring and Couseling
 To describe the various performance management skills
Unit - I
Introduction: –Definition –concerns-scope-Historical developments in
performance management-Over view of performance management-Process for Hours – 10
managing performanceImportance –Linkage of PM to other HR processes-
Performance Audit
Unit –II
Performance Management Planning: Introduction-Need-Importance-
Approaches-The Planning Process—Planning Individual Performance- Strategic Hours – 10
Planning –Linkages to strategic planning-Barriers to performance planning-
Competency Mapping-steps-Methods.
Unit – III
Management System: objectives – Functions- Phases of Performance
Management System- Competency based Performance Management Systems-
Reward based Performance Management Systems- Electronic Performance Hours – 10
Management Systems- HR ChallengesAppraisal for recognistion and reward-
Purpose of Appraising –Methods of AppraisingAppraisal system design-
Implementing the Appraisal System-Appraisal and HR decisions.
Unit – IV
Performance Monitoring and Counseling: Supervision- Objectives and
Principles of Monitoring- Monitoring Process- Periodic reviews- Problem
Hours –10
solving- engendering trust- Role efficiency- Coaching- Counseling and
Monitoring- Concepts and Skills
Unit – V
Performance Management Skills – Operational change through performance
management. High Performing Teams: Building and leading High performing
Hours – 10
teams – team oriented organizations – developing and leading high performing
teams- Role of Leadership
COURSE OUTCOMES
 Familiar with the overview of Performance Management
 Know the overview of Peroframnce Management planning
 Understand the performance management systems
 Understand the significance of Performance Monitoring and counseling.
 Ability to know the various performance management skills
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. PremChadha: “Performance Management”, Macmillan India, New Delhi, 2008.
2. A.S. Kohli, Tapomay Deb, Performance Management, Oxford University Press, 2008.
3. Michael Armstrong & Angela Baron, “Performance Management”: The New Realities,
Jaico Publishing House, New Delhi, 2010.
4. T.V.Rao, “Appraising and Developing Managerial Performance”, Excel Books, 2003.
5. David Wade and RonadRecardo, “Corporate Performance Management”, Butter
Heinemann, New Delhi, 2002.
6. DewakarGoel: “Performance Appraisal and Compensation Management”, PHI
Leaarning, New Delhi, 2009
7. A.M. Sarma “Performance Management Systems” Himalaya Publishing House, New
Delhi, 2010.

1 - - - - - 3 - -
2 - - - - 3 - - -
3 - - - - - 3 - -
4 - - - - - 3 - -
5 - - - - - 3 - -
STRATEGIC HUMAN RESOURCE MANAGEMENT

Credits – 04
COURSE OBJECTIVES:
 To clearly distinguish the HRM and Strategic HRM.
 To demonstrate the basics of SHRM Planning
 To familiarize the issues in Strategy Implementation
 To describe the Strategic Human Resource Development
 To examine various approaches of Human Resoruce Evaluation.
Unit - I
Human Resource Strategy: Introduction to Strategic Human Resource
Management Evaluation objectives and Importance of Human Resources
Hours – 10
Strategy- Strategic fit – A conceptual framework -Human Resources contribution
to strategy - Strategy driven role behaviors and practices – Theoretical
Perspectives on SHRM approaches - Linking business strategies to HR strategies.
Unit – II
Strategic Human Resource Planning: Objectives, benefits, levels of strategic
planningActivities related to strategic HR Planning-Basic overview of various Hours – 10
strategic planning models-Strategic HR Planning model-Components of the
strategic plan.
Unit –III
Strategy Implementation: Strategy implementation as a social issue-The role of
Hours – 10
Human Resource-Work force utilization and employment practices-Resourcing
and Retention strategies-Reward and Performance management strategies.
Unit – IV
Strategic Human Resource Development: Concept of Strategic Planning for
HRD Levels in Strategic HRD planning-Training and Development Strategies- Hours –10
HRD effectiveness.
Unit – V
Human Resource Evaluation: Overview of evaluation - Approaches to
evaluation, Evaluation Strategic contributions of Traditional Areas - Evaluating
Hours – 10
Strategic Contribution of Emerging Areas-HR as a Profit centre and HR
outsourcing strategy
COURSE OUTCOMES:
 Know the distinction between the HRM and Strategic HRM.
 Adhere the levels in Strategic Human Resource Planning
 Familiar with various elements in Strtegy Implementation
 Understand the Strategic Human Resource Development
 Adhere the various approaches in HR Evalaution.
SECTION A:
SECTION B:
SECTION C:
REFERENCE BOOKS:
1. Charles R. Greer: “Strategic Human Resource Management” - A General Manager
Approach - Pearson Education, Asia
2. TanujaAgarwala “Strategic Human Resource Management” Oxford University Press,
New Delhi 2014
3. Srinivas R Kandula “Strategic Human Resource Development” PHI Learning PVT
Limited, New Delhi 2009
4. Fombrum Charles &Tichy: “Strategic Human Resource Management” - John Wiley
Sons, 1984
5. Dr. Anjali Ghanekar “Strategic Human Resource Management” Everest Publishing
House, Pune 2009
6. Dreher, Dougherty “Human Resource Strategy” Tata McGraw Hill Publishing Company
Limited, New Delhi 2008

1 - - - - - 3 - -
2 - - - - - 3 - -
3 - - - - - 3 - -
4 - - - - - 3 - -
5 - - - - - 3 - -

MBA III SEM Syllabus

Uploaded by

Copyright:

Available Formats

MBA III SEM Syllabus

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

MBA III SEM Syllabus

Uploaded by

Copyright:

Available Formats

MBA III Semester Proposed Course structure for the Academic Year 2021-2022

The students may choose ONE Specialization among the following:

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

LEGAL ASPECTS OF BUSINESS

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

BUSINESS ETHICS & CORPORATE GOVERNANCE

OURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

STRATEGIC FINANCIAL MANAGEMENT

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

DIGITAL & SOCIAL MEDIA MARKETING

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

STRATEGIC HUMAN RESOURCE MANAGEMENT

COURSE OUTCOMES TO PROGRAM OUTCOMES MAPPING:

You might also like