A REPORT ON

Designing Digital Marketing Strategy in real estate sector for Propweb

By
Pratham Jaiswal
23BSP1496

Faculty Guide: Prof. Arijit Bhattacharya Company

Guide: Shubham Palvankar

Date of Submission: 08/April/2024

IBS Mumbai

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 TABLE OF CONTENTS PAGE NO

CHAPTER 1. INTRODUCTION TO SIP

1.1 Objective of Internship………………………………………4
1.2 Purpose of Internship……………………………………….4

CHAPTER 2. INDUSTRY OVERVIEW

2.1 Digital Marketing
……………………………………………………………………..5

2.2 Structure of Indian Banking……………………………………………………….7

2.3 Retail
Banking…………………………………………………………………………..11
2.4 Effect of COVID 19 on Banking Industry…………………………………….13
2.5 PESTLE ANALYSIS on Banking Industry……………………………………….17

CHAPTER 3. COMPANY OVERVIEW

3.1 NATIONAL
BANK………………………………………………………………………20

CHAPTER 4. SIP WORK COMPLETED TILL DATE

4.1 SIP work till Date
…………………………………………………………………..24
4.2 My Contribution
…………………………………………………………………….32
4.3 Challenges
……………………………………………………………………………..32
4.4 Learnings
……………………………………………………………………………….33

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 CHAPTER 1: INTRODUCTION TO SIP

1.1 SIP Objective:

To gain Practical Experience
To develop digital marketing skills
To Understand Digital Marketing Tools
To Learn about Strategy Development
To gain Industry Knowledge
To Portfolio Building.

1.2 SIP Purpose:

The purpose of a digital marketing internship in the real estate sector is to gain hands-on
experience and Learn the fundamentals of digital marketing in promoting properties and
building a strong online presence for a real estate agency or brokerage.
Such as:
Assist with developing and implementing digital marketing campaigns
Analyze campaign performance
Contribute to content creation

CHAPTER 2: INDUSTRY OVERVIEW

2.1 : DIGITAL INDUSTRY

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The digital marketing industry utilizes electronic devices and online channels to promote
brands and connect with potential customers. This includes familiar channels like social
media, email marketing, and web advertising, but also encompasses newer areas like
influencer marketing and search engine optimization (SEO).

The digital marketing industry is a dynamic and ever-growing field focused on promoting
brands and connecting with potential customers through electronic devices and online
channels. It's a vast landscape encompassing a diverse range of strategies and tactics,
constantly evolving alongside the ever-changing digital landscape. The Indian banking
system consists of 12 public sector banks, 22 private sector banks, 46 foreign banks, 56
regional rural banks, 1485 urban cooperative banks and 96,000 rural cooperative banks in
addition to cooperative credit institutions

Core Channels:
 Social Media Marketing: Leveraging platforms like Facebook, Instagram, Twitter, etc. to build brand
awareness, engage with audiences, and drive targeted advertising.
 Search Engine Marketing (SEM): This includes both Search Engine Optimization (SEO) -
optimizing website content and structure for organic ranking in search results - and Pay-per-Click
(PPC) advertising - where businesses pay to display ads at the top of search engine results pages.
 Content Marketing: Creating and distributing valuable, informative content (articles, videos,
infographics) to attract and engage a target audience, establish brand thought leadership, and
ultimately drive conversions.
 Email Marketing: Building email lists and crafting targeted email campaigns to nurture leads,
promote products and services, and build customer loyalty.
 Affiliate Marketing: Partnering with other websites or influencers to promote products or services in
exchange for a commission on sales generated through their referrals.
Beyond the Basics:
 Mobile Marketing: Reaching customers on their smartphones and tablets through targeted SMS
campaigns, in-app advertising, and mobile-optimized websites.
 Marketing Automation: Utilizing software to automate repetitive marketing tasks, personalize
customer journeys, and streamline campaign management.
 Programmatic Advertising: Employing algorithms and automated bidding to purchase online ad
placements across various websites and platforms in real-time.
 Influencer Marketing: Partnering with social media personalities or industry experts to leverage their
audience reach and promote products or services.
Advantages of Digital Marketing:

 Targeted Reach: Allows for highly specific targeting based on demographics, interests, and online
behavior, maximizing campaign effectiveness.
 Measurable Results: Provides data and analytics to track campaign performance, measure ROI
(Return on Investment), and optimize strategies for better results.

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  Personalized Approach: Enables personalized communication with customers, fostering stronger
brand relationships and loyalty.
 Global Reach: Offers the potential to reach a worldwide audience at a relatively low cost compared
to traditional marketing methods.
 Cost-Effective: While some aspects require investment, digital marketing often offers a good return
on investment compared to traditional marketing.
Staying Ahead of the Curve:

The digital marketing industry is constantly evolving. With the emergence of new technologies like artificial
intelligence and virtual reality, staying up-to-date on trends and adapting strategies is crucial for success.
Continuous learning, experimentation, and embracing new tools are essential for any digital marketer to
thrive in this dynamic field.

2.2 : STRUCTURE OF INDIAN BANKING SYSTEM

Reserve Bank of India is the central bank of the country and regulates the banking system of
India. The structure of the banking system of India can be broadly divided into scheduled
banks, non-scheduled banks and development banks.

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Banks that are included in the second schedule of the Reserve Bank of India Act, 1934 are
considered to be scheduled banks.

All banks which are not included in the second section of the Reserve Bank of India Act,
1934 are Non-scheduled Banks. They are not eligible to borrow from the RBI for normal
banking purposes except for emergencies.

Scheduled banks are further divided into commercial, cooperative banks and development
banks
Commercial Banks is an institution that accept deposits from the general public and advance
loans with the purpose to earn profits.Commercial banks can be broadly divided into public
sector, private sector, foreign banks and RRBs.
In Public Sector Banks the majority stake is held by the government. After the recent
amalgamation of smaller banks with larger banks, there are 12 public sector banks in India as
of now. An example of Public Sector Bank is State Bank of India.
Private Sector Banks are banks where the major stakes in the equity are owned by private
stakeholders or business houses. A few major private sector banks in India are HDFC Bank,
Kotak Mahindra Bank, ICICI Bank etc.
A Foreign Bank is a bank that has its headquarters outside the country but runs its offices as
a private entity at any other location outside the country. Such banks are under an obligation
to operate under the regulations provided by the central bank of the country as well as the rule
prescribed by the parent organization located outside India. An example of Foreign Bank in
India is Citi Bank.
Regional Rural Banks were established under the Regional Rural Banks Ordinance, 1975
with the aim of ensuring sufficient institutional credit for agriculture and other rural sectors.
The area of operation of RRBs is limited to the area notified by the Government. RRBs are
owned jointly by the Government of India, the State Government and Sponsor Banks. An
example of RRB in India is Arunachal Pradesh Rural Bank.
A Cooperative Bank is a financial entity that belongs to its members, who are also the
owners as well as the customers of their bank. They provide their members with numerous
banking and financial services. Cooperative banks are the primary supporters of agricultural
activities, some small-scale industries and self-employed workers. An example of a
Cooperative Bank in India is National cooperative bank

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Development Banks are financial institutions that provide long-term credit in order to support
capital-intensive investments spread over a long period and yielding low rates of return with
considerable social benefits

The major development banks in India are; Industrial Finance Corporation of India (IFCI
Ltd) 1948, Industrial Development Bank of India' (IDBI) 1964, Export-Import Banks of India
(EXIM) 1982, Small Industries Development Bank of India (SIDBI) 1989, National Bank for
Agriculture and Rural Development (NABARD) 1982.

ADVANTAGES
Innovation and services like mobile banking, internet banking and extension of facilities at
ATMs will improve operational efficiency.
Low NPA levels along with high net interest margins will ensure healthy business
fundamentals.
Robust demand due to increasing in working population and growing disposable income will
raise the demand for banking and related services
India's fintech market is expected to reach Rs. 6.2 trillion (US$ 83.48 billion) by 2025. RBI
launched the ‘RBI Retail Direct scheme’ for retail investors to increase retail participation
in government securities
In FY18, India’s digital lending stood at US$ 75 billion and is estimated to reach US$ 1
trillion by FY23 driven by the five-fold increase in the digital disbursements

Conclusion :

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Development of a country’s economy is heavily influenced by the banking system of a
country. It is also important in the development of rural and suburban regions of a country as
it provides capital for small businesses and helps them to grow their business.
Scheduled banks, non-scheduled banks, development banks and cooperative banks caters to
the financial service requirement of the people. The initiatives taken by the Reserve Bank and
the Government of India in order to promote financial inclusion have considerably improved
the access to the formal financial institutions.
Thus, the banking system of a country is very significant not only for economic growth but
also for promoting economic equality.

2.3: RETAIL BANKING

Retail banking refers to the dealing of commercial banks with individual customers, both on
liabilities and assets sides of the balance sheet. Fixed, current / savings accounts on the
liabilities side
Mortgages, loans (e.g., personal, housing, auto, and educational) on the assets side, are the
more important of the products offered by banks. Related ancillary services include credit
cards, or depository services.

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Today’s retail banking sector is characterized by three basic characteristics:

Multiple products: deposits, credit cards, insurance, investments and securities Multiple
channels of distribution: Call Centre, branch, Internet.
Multiple customer groups: consumer, small business, and corporates

Retail banking has immense opportunities in a growing economy like India. As the growth
story gets unfolded in India, retail banking is going to emerge a major driver.
The rise of the Indian middle class is an important contributory factor in this regard. The
percentage of middle to high income Indian households is expected to continue rising.

The younger population not only wields increasing purchasing power, but as far as acquiring
personal debt is concerned, they are perhaps more comfortable than previous generations.
Improving consumer purchasing power, coupled with more liberal attitudes toward personal
debt, is contributing to India's retail banking segment.
The technological factors played a major role. Convenience banking in the form of debit
cards, internet and phone-banking, anywhere and anytime banking has attracted many new
customers into the banking field

Decline in interest rates have also contributed to the growth of retail credit by generating the
demand for such credit.

The combination of the above factors promises substantial growth in the retail sector.

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The Indian banking system consists of 12 public sector banks, 22 private sector banks, 46
foreign banks, 56 regional rural banks, 1485 urban cooperative banks and 96,000 rural
cooperative banks in addition to cooperative credit institutions.

TRENDS IN RETAIL BANKING:

2.4: EFFECT OF COVID 19 PANDEMIC ON BANKING INDUSTRY

In the year 2019, a pandemic broke out -Coronavirus disease 2019 or COVID-19. During this
out-break, billions of people all over the world were made to stay at home.

Lockdown was Imposed by Governments and other authoritative bodies had recommended
and, in some parts

The disease spreads from those that are infected to a non-infected individual through droplets
that are expelled either through coughing, sneezing or any other way that then makes it into
the non-infected individual.

Banking as an industry had to adapt to the new norms set by government for COVID 19
pandemic. As per the government guidelines use of ATMs, interaction with Banking agents
and any other point of contact had to be thoroughly supervised and sanitized for the safety of
all who are involved. This increased costs of operations of retail banking branches.

Fortunately, initiatives from the government of India led to movement towards digital
banking due to demonetisation and digitalization.

Earlier people who were dependent on physical transfer of value, either through cash or other
means have been severely hit .

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Banks had to create new systems as well as educate their public on how to use these new
online payment systems and so on.

Introduction of technologically advanced banking products to their customers banking sector

in India, a steady growth in the overall mobile /internet transaction volume of banking sector
in India was seen

The number of transactions also increased as the value of overall internet /mobile banking
transaction increased year by year.

After the corona period the growth of overall mobile internet transaction rapidly developing.

There was a progress in the Inward and Outward transactions of Mobile/internet banking
in banks after the corona pandemic.

The Inward and Outward transactions of Mobile/internet banking showed an increasing trend
of growth in

As the COVID-19 infection rate increases, it was a threat to the banking sector’s
sustainability due to which the number of bank branches decreases significantly, which

The fintech sector acts as a competitor to the banking sector. With the increase of
COVID19 infection rate, the public pays more attention to fintech.

From the history of banks, the interest difference between obtaining deposits and loans is the
primary source of profit for banks.
Therefore, the banking sector competed fiercely for customers’ deposits and loans, and the
rapid expansion of bank branches was an essential means of bank competition. However,
bank lending decreased significantly during COVID.

RISK FACTORS:

Operational risk:

Operational risk is defined by the Bank for International Settlements as ‘the risk of loss
resulting from inadequate or failed internal processes, people and systems or from external

events.

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Due to Covid 19 changes in employee working pattern challenges was faced such as business
execution and process management failures as well as system failures and business
disruption.

Banks’ liquidity position

Banks liquidity position was affected due to reduced cash inflows from loan repayment,
increase in the cash withdrawals by depositors to meet their own funding needs and flight to
quality as customers may move their funds from banks expected to be significantly impacted
by the pandemic to banks that are less impacted.

Cyber threats
Banks IT network was affected due to remote working conditions and adoption of digital
channels as cyber threats trying to exploit any remote access weaknesses with new attack
techniques the attack surface of banks’ IT network with.

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operational and fair value losses

Reduced profit levels and capital depletion was experienced by banks due to combined effect
of low business activities, higher impairment and possible operational and fair value losses
CAR may drop below the regulatory threshold as a result of increase in credit exposure.

Increased defaults

Increase in the number of defaults resulting from curtailed economic activities, lower
recoveries, higher credit exposures and credit rating downgrade of customers in heavily
affected industries.

Reduction in the value of the loan portfolio

The expected reduction in the value of the loan portfolio from impairment reasons may
impact the banks’ ability to meet certain ratios such as Capital Adequacy Ratio (CAR), Loan
to Deposit Ratio (LDR), Non Performance Loan (NPL) ratios

Relief measures
Banks have provided customers with relief measures such as payment deferrals, mortgage
forbearance, loan modifications, late fee waivers, and suspension in reporting account
delinquencies.

While it is necessary to provide temporary relief to customers, Such interventions must also
be accompanied by enhanced risk management actions across impact areas such as
Acquisition, Account management, collections, reserving and capital planning.

2.5 PESTLE ANALYSIS

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POLITICAL FACTOR
The state of the banking sector is affected Government laws . The government can intervene
in the matters of banking whenever, leaving the industry susceptible to political influence.
This includes corruption amongst political parties, or specific legislative laws such as labor
laws, trade restrictions, tariffs, and political stability.

Economic Factor
The banking industry and the economy are interdependent. Bank’s can have access to capital
depending upon how income flows, whether the economy is prospering or barely surviving
during times of recession, affects how much capital banks can access. Spending habits and
the reasons behind them affect when customers borrow or spend funds at banks.
Additionally, when inflation skyrockets, the bank experiences the backlash. Currency and its
value is affected by inflation which causes instability. Foreign investors think twice before
providing their funds when a particular country’s currency value is high.

SOCIAL FACTOR
Cultural influences, such as buying behaviors and necessities, affect how people see and use
banking options.
People turn to banks for advice and assistance for loans related to business, home, and
academics.
Consumers seek knowledge from bank tellers regarding saving accounts, bank related credit
cards, investments, and more.
Consumers desire a seamless banking experience and technology is developing to allow
consumers to buy products easier, without requiring assistance directly from banks.

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TECHNOLOGICAL FACTOR
Technology is changing how consumers handle their funds. Many banks offer a mobile
application to witness accounts, transfer funds, and pay bills on smartphones.
Smartphones can scan cheques and the bank can process it from their end, at their location.
This change helps to save paper and the need to drive directly to the branch to handle these
affairs.
During Covid technology became backbone for this industry to survive and will continue in
the furute.
Debit cards are also changing. Chips have been implemented, requiring users to insert their
card into debit machines rather than swiping them.

LEGAL FACTORS
The banking industry follows strict laws regarding privacy, consumer laws, and trade
structures to confirm frameworks within the industry.
Such structures are required for customers in the allocated country and for international users.

ENVIRONMENTAL FACTOR
With the use of technology particularly with mobile banking apps the use for paper is being
reduced.
Additionally, the need to drive directly to a branch to handle affairs is minimized as well.
Many issues are taken care of through mobile apps and online banking services.
Consumers can apply for credit cards online, buy cheques online, and have many of their
banking questions answered online or by phone.
Thus, reducing individual environmental footprints.

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 CHAPTER 3: COMPANY PROFILE

3.1 NATIONAL BANK

Weaver Community of South Mumbai promoted a credit co-operative society in the

name “Bombay Weavers’ Credit Co-Op Society Ltd in the year 1947

In the year 1951, the above name was changed to “National Bank” The existing
management took reins of the Bank as on 3rd January 1989 with two branches, Rs.3
crore in Deposits Rs.2 crore in advances.

Bank has grown to 15 branches with over Rs. 520 crores in Deposit and over Rs. 207
crores in Advances.

Bank is proud of its large & diverse Clientele which has grown by leaps and bounds with
it.

Bank has set a Visionary Growth Plan focusing its business strategy on creation of its
Staff, Clients as well as Shareholders’ Value. Bank has successfully implemented the
Core Banking Solution (CBS).

This has resulted in extending Value Added Services to its clientele. Bank now offers
ATM, Mobile Banking & Internet enabled services.

First Co-op. bank in Mumbai to implement computerization.

Services offered:

5. Services offered by the bank are Any Branch Banking along with ‘May I help you?’
counters in all the branches.

6. Facility for all 7 days banking in a week in 4 branches and Safe Deposit Lockers
Facility in 2 branches.

7. Also Insurance cover on deposits up to Rs.1lac as well as tie-up with Birla Sun Life for
Life Insurance & Bajaj Allianz for General Insurance Products.

8. Senior Citizens shall be eligible to get additional 0.50% on Term Deposits

9. Women’s and children’s shall be eligible to get additional 0.25% on Term Deposits

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 10. Fixed Rate of Interest on all Term Loans including Housing Loans, turnkey Projects
etc.
11. Vehicle Loans on Soft Terms as regards Rate of Interest, Margin, Share money etc.
12. Payment facility like RTGS/NEFT & E-Payment of Taxes
13. Facilities like ATM / Rupay Debit Card, Internet Banking, Bancassurance, Pan cards
and SMS alerts on mobile

MOBILE APPLICATION SERVICE

National bank mobile banking services can be available to people if they have a bank
account with them.

National bank mobile banking registration will help people perform all banking
transactions on your mobile phone without going to a branch or ATM.

After activating National bank mobile banking you’ll be able to use all banking services
such as check balance, fund transfer, payments, etc. on your mobile phone.

Earlier you had to visit a branch or ATM to sign-up for mobile banking, but now you can
do so directly using mobile app.

After downloading the mobile app, you can immediately register for Bank’s mobile
banking and start performing all banking transactions on your mobile.

TECHNOLOGY USED:

Every bank uses a Core banking services (CBS) is a centralized system or network made by a
bank and its branches.
It allows the customers to access their bank accounts and perform basic transaction from any
branch of the bank.

The core banking system makes banking processes easy with the help of information
communication technology.

Its main focus is on better customer experience. The CBS used by National bank is Swiftcore
2.0 version which is a .NET based software.

The employees of the bank are trained for Swiftcore 6.3 version which is a Java based system
and also a browser based system.

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WHY BANK WITH NATIONAL BANK

 A Nationalist Cooperative Bank with 72 years' standing & running and Consistently

Profit Making.

 Consistently 'A' Grade Classification

 Solidly backed and assured funds safety as on 31.03.2020

 Cash & Bank Rs. 130.10 Crores Liquid

 Govt. Securities Rs. 214.87 Crores

 Bank has grown to 15 branches with over Rs. 520 crores in Deposit and over Rs. 207

crores in Advances.

 Conscious and alert banking

 Out of 100% deposit, only 46% lent

 Lower income & middle-income groups' economic requirements & loans are our

priority

 Computerised Banking & Technologically savy.

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 CHAPTER 4: SIP WORK ASSIGNED AND COMPLETED TILL DATE

4.1 work assigned and completed till date

I started my internship on 3rd March 2022. On the first day I was given training on the
abbreviations and terms used for operating the banks software. After the induction session my
role was explained to me by the colleague for the day.
Below mentioned is the details regarding the training provided to me in the initial days.
The software used by the bank is SwiftCore and the training on different types of accounts
and their abbreviation used in the system was conducted.
The account types are as followed:
• For Current Account (CA) the number assigned is 11
• For Savings Account (SB) the number assigned is 10
• For Savings Account Deep laxmi (SBDL) the number assigned is 15
• For Overdraft (OD) the number assigned is 14
• For Overdraft on fixed deposit (ODFDR) the number assigned is 41

Based on the type of cheque the details is entered in the system. The software training for
specific entry are as follows:
 Outward clearing cheques.
 HOIBT Transaction (Head office Inter branch transaction)
 Voucher entry
 Cash Payment
 NEFT/RTGS

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 Transfer Entry
 Cheque book create and issue entry
 ATM registration
 Term Deposits entry
 Pass book Entries
 Statement printing
 Kyc details update

• Along with above all the work assigned to me, I prepared Debit and credit vouchers.
• These vouchers are generally prepared for expenses like printing and stationary,
entertainment expense, internet expenses etc.
• Also updating records in the banks register for new cheque book issued, Return
cheques, ATM cards
• Attending customer queries related to account details, Term deposits, helping them to
fill forms, mobile banking.

Below mentioned are detailed explanation regarding the task assigned.

1.Outward Clearing :

This type of clearing cheques of other banks are presented by our customers in our
branch.
These cheque details are entered into the system so that it can be electronically
transmitted to clearing house and after that the cheques with different bank slips is send to
clearing house for clearing of cheques.
In outward Clearing cheques belong to other bank, but the customer belongs to our banks.
The voucher and cheque collectively carry the same amount.

The cheque number, city code, bank code and branch code are the details required while
making outward clearing transactions.

The above details are entered in the system along with amount and narration.

The narration includes the name of the party that has issued cheque. After entering
these cheques it is authorized.

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The cheque details are explained in the image below:

o The numbers in black is explained below:

o The Six digit number 109492 is the cheque number
o The Nine digit number 400409010 can be further divided as 400-city code,
409-Bank code, 010- branch code o The Two digit number 10 is the
transaction code of the account in the bank o After the outward clearing we
generate clearing report which shows the total number of cheques and amount
cleared for first clearing which is useful for HOIBT transaction and preparing
voucher

2.HOIBT Transaction

HOIBT refers to Head office inter branch transaction. Inter branch transaction takes
place between two branches of the same bank.
This is process which is completed after the outward clearing cheques are collected by
the courier person for first clearing.
The data related to total number of cheques and amount are recorded.
After entering into the system, a system generated reference ID is generated which is
included in the voucher.

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 we prepare a voucher (form 16) for the same number of cheques and amount and
stamp the voucher with clearing stamp with first clearing date. After preparing
the voucher it is authorized.

3.DEBIT AND CREDIT VOUCHER

Voucher is the supporting documents that accountants use as the summary to record
into the accounting system. It is the primary document to prove that the transactions
have occurred, it is used to record payment, receipt and journal adjustment.

A debit voucher (form 14) or payment voucher is the supporting document that shows that the
monetary transaction has occurred. It shows that the company has made payment to its
supplier and other parties. This payment voucher will be used for both cash and bank
transactions.
Above voucher is prepared when a duplicate passbook was issued to a customer. The amount
of Rs. 64.90 is debited from customer’s account and credited to bank’s profit and loss
account. After preparing the voucher it is authorized.

4.Credit Voucher

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Credit (form 13) or Receipt Voucher is the supporting document that shows the company has
received cash from their customer, bank, or other parties.
Below voucher is prepared when a duplicate passbook was issued to a customer. The amount
of Rs. 64.90 is credited to bank’s profit and loss account and debited from customer’s
account. After preparing the voucher it is authorized.

4.Cash Payment:
Cash payment entry can be done by accepting a cheque or cash withdrawal Slip. While
entering data into the system it is very important to check the Name, account type, amount,
signature and date mentioned in the slip.
The signature should be mention at the back of the cheque and withdrawal slip. If the account
holder comes for withdrawal he will issue a self cheque whereas if some other person come
to withdraw the amount on behalf of him so he has to sign at the back of the cheque. After
entering the data in the system it is further passed for authorization. The customer can collect
the cash from cash counter after authorization.

5.NEFT / RTGS Transaction.

NEFT stands for national Electronic Funds transfer whereas RTGS is Real time gross
settlement. There is no maximum or minimum limit for NEFT.RTGS is designed for high
value transaction amounts, with minimum limit of RS. 2 lakhs is required for the transfer.

The customers are required to fill the Neft / RTGS form for the payment.The form
contains customer account details which included account type and cheque number and
beneficiary details which included name of the beneficiary, account number, IFSC code,
name of the bank and its location. The bank charges for this service according to the
amount transferred.
It is very important to be alert and double cheque in terms of these entries while
entering details as one single mistake can make huge difference.
This form is submitted along with the account holder’s cheque or withdrawal slip with the
same amount mentioned in the form excluding charges or including the charges. After
entering the data a reference id is generated which is to be noted in the form and stamp the
cheque and form with transfer stamp and pass it for authorization.

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 In case the charges are not included in the issued cheque and form, we debit the
customer’s account holder with the respective charge as per the amount tranferred and
while credit the amount to profit and loss account of bank, CGST and SCGST.

6.Transfer entry:
Account to account transfer of amount within the same bank, Transfer of amount against loan,
Term deposits, Recurring deposit are some of the entries done by me. It is very important to
be alert and double cheque in terms of transfer entries while entering details as one single
mistake can make huge difference.

7.Cheque book stock create and issue entry.

When cheque book stocks are received the details is first entered in the system in the stock
creation section and stock issue section. The details like account type, account number,
starting cheque number to ending cheque number, size of the cheque book (total number of
cheque leaf).
For Saving account the size is 15 and for Current account it is 30 or 25.

14. ATM registration: For applying ATM card a person needs to submit the form for the
same. The details mentioned in the form is entered into the system as well as recorded
in the register. The important thing to be checked while entering the data mentioned in
the form along with other details is the name the customer wants to be mentioned on
the ATM card.

15. Pass book entries: It is a book used to record bank or building society transaction on a
deposit account. It is a page with pre-printed table. It is important to check the last
print date in the system and in the pass book which should be same while printing
.

16. Account Statement printing: It is a document issued by banks elaborating about the
activities in depositers savings or current account. The banks charges for issuing
account statement.

17. KYC details: KYC is an important part of any account opening. Aadhar card has been
made mandatory for all the accounts and it acts as an important link. The rule
regarding Aadhar card linking was made compulsory recently and many accounts that
were opened previously did not have Aadhar linked with them. While issuing forms
related to account opening I used to explain the customers the required informations to
be filled and kyc documents to be submitted.

18. Term Deposits: Deposits is one of the main factor contributing to the source of
funding for banks. Banks make money by lending money to their customers at higher

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 interest rates and make profit. National Bank’s Terms deposit schemes are one of the
unique schemes offered to their customers. The rate of interest offered is what attracts
more customers to bank. Senior Citizens shall be eligible to get additional 0.50% on
Term Deposits. Women’s and children’s shall be eligible to get additional 0.25% on
Term Deposits. Types of deposits are as follows:

 Fixed Deposit Monthly Interest Scheme– Minimum-12 Months to 120 Months  Fixed
Deposit Quarterly Interest Scheme- Minimum-12 Months to 120 Months
• Recurring Deposit Scheme -Minimum-12 Months to 120 Months
• Short Term Deposit Scheme -Minimum-15 Days to Less Than One Year
Below are the criteria for above deposits except for short term deposits

• Any Amount minimum Rs.500/-

• 12 Months to 24 months – 06.75% P.A
• 25 Months to 36 months – 06.75% P.A
• 37 Months to 120 months – 06.00% P.A

For short term deposits minimum amount is Rs.500 and interest rate are as follows:

• 7 Days to 14 Days - 4.00% P.A

• 15 Days to 45 Days - 5.00% P.A
• 46 Days to 90 Days - 5.50% P.A
• 91 Days to 180 Days 6.00% P.A
• 181 Days to 270 Days 6.50% P.A
• 271 Days to Less than 1 Year 6.50% P.A

After receiving the forms along with the cheque I used to enter the details in the system and
make entry in the register of banks for the same.

4.2 Contribution
I contributed to the bank by being a part of its work life, by helping the employees to meet
their targets, helping them to finish of their work handling customers, giving
opinions/solutions whenever asked or required and giving ideas of improvement in the
branch.
The task assigned to me was completed as per the deadline and also interacting with
customers to help them fill forms or address queries related to schemes, services and charges
deducted.

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4.3 Challenges
1. Initially I faced difficulty in remembering the abbreviations related to banking terms and
understanding the software
2. Sometimes customers are not cooperative to understand situation and problems arises. In
case of their payments is not received to their concern party is delayed so they keep
enquiring and cross questioning.
3. As an intern you face issue while handling customers as in the initial days we don’t have
detail knowledge about some documents required for a particular work.
4. As banking working is a time and process based work , if the task is not complicated
within the time frame it creates huge impact on the further process. For eg if outward
clearing cheques are not prepared on time for the delivery to head office it delays the
further process which affects the day to day work pattern.

4.4 : LEARNINGS FROM SIP TILL DATE

During the initial months of internship period, I have been able to learn, implement and even
connect the classroom knowledge with actual work. The following are my learning’s 1)
Attention to the Details:
This is a very important working skill for every job in the bank. It is very important to catch
minor mistakes or inconsistencies while working. The work must be done carefully avoid any
financial loss to banks besides the clients.
2) Banking Industry Information: Good information and understanding about the
banks services and products, latest banking trends and other urgent matters besides their
associated work helped me in dealing with handling their customers queries and help them as
per their requirements.
3) Process: Following a systematic process is very important as every process has to be
completed under the deadlines.
For example: outward clearing cheques has to be entered in the system in the first clearing
timeslot (before 11 am) Account to Account transfer entries should be done immediately as
there are payments by customers to their parties.
4) Training: The software training provided by the colleagues in bank helped me gain
knowledge about important terms in banking as well as the internal process which made be
confident while performing a task assigned.
6) Service: A good service to the customer is important as it creates customer relationship
which very important in the sustainability of any bank.
A good word of mouth regarding the bank ensures that quality references are been generated.
7) Responsibility And Accountability: Working in a bank is a very responsible work as it
involves customers money so a single mistake in a number can cost a huge amount of loss.
when they have different meanings. The ability to be responsible and accountable is a direct
result of the tasks that is assigned and personal work ethic that take ownership of work

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 product. It has helped me become more responsible towards my work and made me efficient
while performing the tasks.
8) Time Management and Multi-Tasking Skills:
There are lot of customers at a time, which have to deal with money or other related work.
Hence time management and multi-tasking skills are very important for each bank job profile
so that every time the bank completes its work.
Dealing with customers while performing the task allotted is very important skill that I
learned and developed.
9) Communication Skills:
The officers and employees of the bank have to deal with transactions and performances daily
and interact with every kind of people in bank like educated or illiterate, rich-poor,
technofriendly or unaware of modern techniques so all the bank employees should have good
communication skills.
10) Patience: Patience is very important to work in a bank as you have to deal with
different mindset of people and have understanding accordingly. While entering money
transactions in system one should be very careful and patiently perform the task to avoid any
mistake.

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