RALETTA Report Final10101
RALETTA Report Final10101
RALETTA Report Final10101
(An Autonomous Institution Established in 1994, Accredited Twice Consecutively with Grade „A‟ NAAC(UGC) ISO
9001: 2008 Certified Institute, AICTE / UGC Approved Programs affiliated to DAVV, Indore)
I am Anshul Panchal, hereby declare that the presented summer internship report titled
“Digital Marketing Services” is uniquely prepared by me after the completion of 45
days work at Digital Marketing Department of Raletta Technology.
I also confirm that, the report is only prepared for my academic requirements not for
any other purpose. It might not be used with the interest of opposite party of the
corporation.
I also hereby declared that I have read and understood the evaluation method (rubric)
of summer internship project.
……………………………………………………
Anshul Panchal
MBA (FT) II SEM, Sec- ‘E’
Scholar No: - 11212112146
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CERTIFICATE
This is to certify that, the student of Master of Business Administration (FT- Full Time)
program of Prestige Institute of Management and Research, Indore has completed
summer internship project report titled “Digital marketing services”, under my
supervision and guidance. As per my knowledge the work carried out by him is original
and genuine. I wish further success to him.
(Signature)
……………………………
Dr. Deepti Bajpai
Prestige Institute of
Management and Research, Indore
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ACKNOWLEDGEMENT
This project bears the imprint of many people who have assisted me in the successful
completion of this report. I gratefully acknowledge the contribution of all the people
who took an active part and provided valuable support to me during the course of this
project.
To begin with, I would like to offer my sincere thanks to “Raletta Technology” for
giving me an opportunity to do my summer internship with the esteemed organization.
I would express my sincere gratitude to Dr. Yogeshwari Pathak mam Director, Prestige
Institute of Management and Research to allow me to do this project in Raletta
Technology.
With the reverence, I acknowledge the valuable support of Mr. Saksham Garg, SEO
Manager Raletta Technology, for giving me the opportunity to do my summer
internship under his guidance. Without his guidance, support and valuable suggestions
during the internship, the project would not have been accomplished. My heartfelt
gratitude also goes to the entire Raletta Technology team for their co-operation and
willingness to answer all my queries, and provide valuable assistance.
I express my gratitude to my internal project guide Dr. Deepti Bajpai ma’am, Prestige
Institute of Management and Research, for his valuable suggestion and advice.
Anshul Panchal
MBA(FT) II SEM, Sec E
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Executive summary
I had given enough time to know and gather the knowledge about the company off-
page, on-page and social media marketing.
The main aim was to generate traffic on the website and increase domain authority I
was provided with account information of merrchant, I was doing social media posting
for their customers and other works. Company activities were one of the main reasons
to generate traffic. Main objective of the company is sale out their accounting software
and to connect with customer and earn more profit. I am very thankful to Mr. Ishaan
Mishra sir for providing me this opportunity.
Thus, it gave me opportunities to learn about the service of digital marketing. Raletta
helped me learning different techniques of search engine optimization which were bit
easier that helped me easily generate traffic online for the company.
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INDEX
1. Introduction
About the Industry
7-13
Industry profile
Company profile
2. Organization structure
14-15
3. Departmental Description
HR Department
Sales Department 16-20
Marketing Department
4. Strengths and Weakness of the organization
21-22
5. Suggestion
23-24
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7. References
33-34
CHAPTER-1
INTRODUCTION
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INTRODUCTION
1.1. About the Industry
Digital marketing is any form of marketing products or services that involves electronic
devices. One of the big reason we are seeing digital marketing change so much is
because of adoption of new technologies. Marketing is positioning of offering better
than the competitors. The advantage of digital marketing is that we can track how our
ad is working. Is it worth or not. So it become very easy for us to promote our product
and services on digital marketing than traditional marketing.
The power of digital marketing allows geophysical barriers to disappear making all
consumers and businesses on earth potential customers and suppliers. It is known for
its ability to allow business to communicate and form a transaction anywhere and
anytime.
Breakdown of digital marketing:
1. Search engine optimization (SEO)
2. Search engine marketing (SEM)
3. Content marketing
4. Social media marketing (SMM)
5. Affiliate marketing
6. E-mail marketing
Search engine optimization (SEO):
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SEO is the process of optimizing online content so that search engine likes to show it
as top of search results. SEO is process of getting traffic from free, editorial, and natural
search results from search engines like Google, yahoo, bing. Patience and content is
king of SEO
2. Off page SEO: Off page SEO refers to techniques your can use to improve
the position of a web site in the search engine results page (SERPs). Many
people associate off-page SEO with link building but it is not only that.
Search engine marketing (SEM): SEM is most effective way today to promote
product and services using paid advertisements that appears on search results pages.
This includes Google Adwords SEM gives advertisers opportunity for their ads to
appears alongside results of those quarries. These ads are known ad PPC ads. All ads
go through process known as ad auction before appearing alongside with search
results.
Content marketing: “Content is the king” in digital marketing industry. Content can
be in terms of image, text, video, etc. content marketing means engage in and every
spot of buyers journey. Here first we need to know who our buyers are. After that we
need to develop content and then promotion of content to potential audience.
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Social media marketing: creating and sharing content on social media networks in
order to achieve Social media marketing, or SMM, is a form of internet marketing
that involves your marketing and branding goals. Social media marketing includes
activities like posting text and image updates, videos, and other content that drives
audience engagement, as well as paid social media advertising,
Social media marketing can help with number of goals, such as:
Building conversions
DIGITAL MARKETING
Meaning:
Digital marketing is defined by the use of numerous digital tactics and channels to
connect with customers where they spend much of their time: online. From the
website itself to a business's online branding assets -- digital advertising, email
marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under
the umbrella of "digital marketing."
The best digital marketers have a clear picture of how each digital marketing
campaign supports their overarching goals. And depending on the goals of their
marketing strategy, marketers can support a larger campaign through the free and paid
channels at their disposal.
A content marketer, for example, can create a series of blog posts that serve to
generate leads from a new ebook the business recently created. The company's social
media marketer might then help promote these blog posts through paid and organic
posts on the business's social media accounts. Perhaps the email marketer creates an
email campaign to send those who download the ebook more information on the
company. We'll talk more about these specific digital marketers in a minute.
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1.3.Company profile:
1.3.1 History:
Raletta technology was established by 2 engineers in 2015 with initial capital of INR 1
Cr. It was registered as Raletta technology on April 2016. Providing the best IT services
and products to clients and consumers around the globe.
Raletta technology provides services in SEO, PPC, E-mail marketing, SMM, website
development, reputation marketing, content writing. Merrchant has two co-founders
who have limitless passion for technology and internet.
Founders core skills includes online marketing, SEO, SMM, e-commerce, financial
accounting and graphic designing.
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Mr. Navrajvir Singh
Co-founder and CEO. Expert in online advertising, e-commerce and financial
accounting.
● Have run an e-commerce website www.19againbrand.com in 2014.
● Dropped out of DEMONTFORT University, UK to start the e-commerce website.
● Stood first for Adobe premiere pro, while second for computer jingle at IPSE IT
FEST 2010, held at Mayo College.
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Raletta Technology was formed in June 2016 and started operating in November 2016.
There are basically four ventures that the company is into: -
3. Digital Marketing: - Digital Marketing is the first and foremost work function
of the company as it has its clients that require Digital Marketing expertise
which the company has to offer. This company started from zero but has become
one of the best digital marketing agencies of the city within a time span of less
than a year.
4. Raletta toons: - They have recently launched their new product, entering into
animation and VFX world.
Company vision: -
Raletta technology’s vision is to be most trusted provider of IT services and products
that ensure the security and freedom of clients and businesses. As a group of like-
minded enthusiasts, they will define the future of technology and internet. They will
conduct themselves with integrity and live their company values, deliver superior
performance and foster an internal environment of innovation, collaboration, and trust.
Company mission: -
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Raletta’s roadmap starts with their mission, which is enduring. It declares their purpose
as a company and serves as the standard against which raletta weigh their actions and
decisions. To create an easily approachable IT company for clients and customers who
are not tech savvy as well as pro tech enthusiasts, to inspire moments of optimism and
happiness through their social media platforms and to create value and make a
difference by their innovative ideas, products and solutions.
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CHAPTER-2
ORGANIZATIONAL STRUCTURE
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Director
CEO COO
Mr. Navrajvir Singh Mr. Ishan Mishra
Human
Development Testing Accounting
Resourse
Content
Interns
Writing
Anshul Panchal(Team
Leader)
Other Interns
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CHAPTER-3
DEPARTMENTAL DESCRIPTION
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3.1 Human Resource Department:
Human Resources (HR) are the department within a business that is responsible for all
things worker-related. That includes recruiting, vetting, selecting, hiring, on boarding,
training, promoting, paying and firing employees and independent contractors. HR is
also the department that stays on top of new legislation guising how workers need to
be treated during the hiring, working, and firing process.
HR is considered by many business strategists to be the most important of all company
resources. That’s because employees can gain new skills, thereby increasing the size of
a company’s competitive advantage overtime. Other resources simply don’t have that
capacity.
A marketing department promotes your business and drives sales of its products or
services. It provides the necessary research to identify your target customers and other
audiences.
Digital Marketing:
Digital marketing is a term used to describe the integrated marketing services
used to attract, engage and convert customers online. Digital marketing utilizes
multiple channels such as content writing, influencer marketing, SEO, social
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media and online advertising to help brands connect with customers and
uncover performance of marketing programs in real-life.
Roles and Responsibilities:
1. reddit.com
2. pinterest.com
3. dig.com
4. diligo.com
3. Info graphic submitting: info graphs submission in SEO simply means leaving
images related to your website in different image submission or sharing sites. Image
submission involves choosing the right image, file format, alternate text, and image
description.
There are two ways in which you can make image submission.
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1. 500px.com
2. Ipernity.com
3. Smugmug.com
4. 4share.com
5. Wehearit.com
4. PDF and PPT’s Sharing: PPT submission is a part of SEO off-page activity.
You can easily make a PowerPoint presentation of PPT, and you can easily explain
it to others. It does not read any major articles written in it. You can make it with
the help of the image and slide. And uploading these to PPT submissions sites
gives you duplicate links and helps you to rank your website and blog a lot, it is
one of the best activities of the SEO Some popular Pdf sharing sites are:
1. 4shared.com
2. Mediafire.com
3. Pixeldra.in
5. Classified Submission:
Classified submission is one of the most influential ways to let the world know your
business and services. It includes SEO strategies for websites promotion by driving
buyers and generating sales for products or services.
6. Competitors analysis:
Competitor analysis is done by various SEO tools like Ubersuggest, MOZ, Mangools
where you have to paste your competitor’s posts link and do the same for your
organization. The main motive is to make your website visible on every page of internet
where your competitor posted it can be blog commenting, forum ppt or PDF sharing,
classified or making a profile over different website
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CHAPTER-4
STRENGTHS AND WEAKNESS
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Strength and Weakness of Organization:
Strength:
1. The company’s biggest strength is its team work
2. The company has up to date technological know-how
3. The company has ability to attract new customers.
4. The company has strong connections with big giants in respective field.
5. Innovative thinking and creative idea
Weakness:
1. The company is facing hurdles to market their services.
2. The company might take some time to break into the market and gain
acceptance especially from top profile clients.
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CHAPTER-5
SUGGESTIONS
24
Suggestions:
Leanings:
25
9. Improved my written communication by writing blogs and articles.
10. Learned about paid advertising in Google and social media.
CHAPTER-6
WEEKLY OVERVIEW
26
1st Week from: - 06/June/2019 to 12/June/2019
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12/06/2019 Wednesday Day 7: Classified ad submission.
Submitted ads for technologymoon.com in service
category on different ads submission sites like OLX,
Quikker.
13/06/2019 Thursday Day 8: Profile Creation and Creating post.
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Day13: blog commenting.
18/06/2019 Tuesday
Continued with last week task
Day14: Classified Ad Submission.
19/06/2019 Wednesday
Created Classified ad of Blogs and Posted.
Day15: Info graphic Creation and Submission.
20/06/2019 Thursday
Created an Info graphic Image and submitted on
different platforms. And learned social media
marketing
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Day19: Competitor link Analysis.
24/06/2019 Monday
Continued with yesterday’s task.
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Day26: Learned Google AdWords
01/07/2019 Monday
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Day33: competitor backlink analysis
08/07/2019 Monday Analyze competitor of technology related blogs.
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Day39: Holiday
14/07/2019 Sunday
33
Day45: Competitor analysis on Moz and ubersuggest
20/07/2019 Saturday
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CHAPTER-8
References
References: -
https://ishanmishra.in/
https://prbulls.com/
https://merrchant.com/
https://raletta.in/
https://neilpatel.com/
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