SNA Viva

Social Network: An Overview
1. What is a social network?

A social network is a set of social entities connected by relationships. These
relationships can represent various interactions like friendship, communication, or
professional ties.
2. Why is it important to study social networks?

Studying social networks helps understand how information flows, how influence
spreads, and how connections between individuals can impact various outcomes in
social, business, and technological contexts.
3. Name some applications of social networks.

Applications include marketing analysis, public health surveillance, social influence
modeling, and community detection
4. Discuss the history of social network analysis.

Social network analysis has roots in sociology and anthropology, where researchers
initially studied the impact of social structures on decision making and behavior.
5. What are the three levels of social network analysis?

Individual level, Dyadic level, and Whole network level.
6. Which tool is commonly used for graph visualization? Name one and describe
its features.
Gephi is a popular tool for graph visualization known for its powerful rendering
capabilities and ability to handle large networks.
Social Network Structure, Measures & Visualization
1. Define the components of a social network structure.

Components include nodes (or actors) and ties (or edges) that connect these nodes.
2. What is meant by 'Network Visualization'?

Network visualization refers to the graphical representation of social networks
where nodes represent individuals or entities and edges represent the relationships
between them.
3. Explain the term 'Scale Issues' in social network analysis.

Scale issues refer to the challenges encountered in analyzing networks as they
grow larger in size, particularly in terms of computational resources and the clarity
of visual representations.
4. What are 'Common Network Terms' used in social media analytics?
Common terms include 'degree', 'betweenness centrality', 'closeness centrality', and
'eigenvector centrality'.
5. Describe the purpose of using a graph layout tool.

Graph layout tools help in positioning nodes and edges in a visually coherent
manner that reflects the structure of the underlying data.
6. What challenges are faced in visualizing network features?

Challenges include managing overlap of nodes and edges, depicting large-scale
networks clearly, and choosing appropriate visual attributes like colors and sizes.
Social Media Text, Action & Hyperlink Analytics
1. What is the purpose of text analytics in social media

It involves processing and analyzing text data from social media to extract useful
information, identify trends, and gauge public opinion.
2. What are social media actions, and how are they analyzed?
Social media actions include likes, shares, comments, and tweets. Analyzing these
actions helps in understanding user engagement and the spread of content.
3. Explain the significance of hyperlink analytics in social media.

Hyperlink analytics examines the role and impact of URLs shared across social
platforms, helping to trace information dissemination and influence.
4. What are 'Social Media Text Analysis Tools'?

These tools, such as NLTK and TextBlob, help in sentiment analysis, topic detection,
and keyword extraction from social media text.
5. How do analytics tools help in understanding social media actions?

These tools analyze the frequency and pattern of actions to predict trends, user
behavior, and potential viral content.
6. Discuss the types of hyperlink analytics.

Types include tracking the number of clicks, analyzing the sources of links, and
studying the content and context in which links are shared.
Search Engine Analytics
1. What are search engine analytics?

Search engine analytics involve analyzing user interaction with search engines to
optimize and improve the effectiveness of search results. They help in
understanding user behavior, trends, and improving search algorithms.
2. What is the significance of location analytics in search engines?

Location analytics enhance search results by providing more relevant information
based on the geographical location of the user. This is crucial for local business
searches and personalized content delivery.
3. Explain the types of search engines.

There are several types of search engines, including web search engines like
Google, database or structured data search engines, and meta-search engines that
aggregate results from multiple sources.
4. Discuss some common search engine analytics tools.

Google Analytics and Bing Webmaster Tools are common tools that provide
insights into how users find and use websites, helping to optimize SEO strategies
and web content.
5. What are the privacy concerns with search engine analytics?

Privacy concerns include the collection and misuse of personal data without
consent, tracking user behaviors, and potential breaches exposing user search
histories.
6. How do search engines use analytics to improve service?

Search engines use analytics to understand search queries, click-through rates, and
user engagement to refine algorithms and deliver more accurate and relevant
search results.
Social Information Filtering
1. What is social information filtering?

Social information filtering uses algorithms to predict preferences based on the
collective feedback or behaviors of other users, commonly seen in
recommendation systems on platforms like Netflix and Amazon.
2. Compare traditional and social recommendation systems.
Traditional recommendation systems predict based on past interactions of a user
with items, while social recommendation systems incorporate relationships and
interactions among users to enhance recommendations.
3. How does social media KPI (Key Performance Indicator) formulation assist in
strategy?
Social media KPIs help measure the effectiveness of social media campaigns,
guiding strategy adjustments and resource allocation to meet business objectives.*
4. Discuss the process of managing social media risks.

Managing social media risks involves monitoring content, implementing secure
and compliant data practices, and preparing for potential PR crises by having
response strategies ready.
5. What are automated recommendation systems?

Automated recommendation systems analyze user data and apply algorithms to
automatically suggest products, services, or content that users are likely to be
interested in.
6. How do businesses align social media with their strategies?

Businesses align social media with their strategies by ensuring that social media
activities support overall business goals, whether it’s brand awareness, customer
engagement, or direct sales efforts.
Social Network Analytics Applications and Privacy
1. What are the applications of social network analytics in the public sector?**
In the public sector, social network analytics can be used for enhancing public
health monitoring, crime pattern analysis, and improving governmental service
delivery through social insights.
2. How can social network analysis improve business success?

Businesses can use social network analysis to identify key influencers, optimize
marketing strategies, and enhance customer relationship management by
understanding social connections and interactions
3. Discuss the privacy issues in social network analytics.

Privacy issues include the unauthorized access to sensitive information, data
breaches, and the unethical use of social data for manipulating user behaviors.
4. Explain the importance of data ownership in social networks.
Data ownership is critical as it determines who has legal control and rights over
data generated and shared on social networks, impacting user privacy and the
capacity of businesses to utilize this data.
5. What are the challenges in maintaining privacy online?

Challenges include ensuring data security, user consent for data use, combating
misuse of information, and adhering to regulatory requirements like GDPR.
6. How are case studies used in analyzing social network success?

Case studies provide real-world examples of how social network analysis has been
successfully implemented to solve specific problems or improve business practices,
offering valuable insights and lessons learned.

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Social Network: An Overview

1. What is a social network?

2. Why is it important to study social networks?

3. Name some applications of social networks.

4. Discuss the history of social network analysis.

5. What are the three levels of social network analysis?

Social Network Structure, Measures & Visualization

1. Define the components of a social network structure.

2. What is meant by 'Network Visualization'?

3. Explain the term 'Scale Issues' in social network analysis.

5. Describe the purpose of using a graph layout tool.

6. What challenges are faced in visualizing network features?

Social Media Text, Action & Hyperlink Analytics

1. What is the purpose of text analytics in social media

3. Explain the significance of hyperlink analytics in social media.

4. What are 'Social Media Text Analysis Tools'?

5. How do analytics tools help in understanding social media actions?

6. Discuss the types of hyperlink analytics.

1. What are search engine analytics?

2. What is the significance of location analytics in search engines?

3. Explain the types of search engines.

4. Discuss some common search engine analytics tools.

5. What are the privacy concerns with search engine analytics?

6. How do search engines use analytics to improve service?

Social Information Filtering

1. What is social information filtering?

4. Discuss the process of managing social media risks.

5. What are automated recommendation systems?

6. How do businesses align social media with their strategies?

Social Network Analytics Applications and Privacy

2. How can social network analysis improve business success?

3. Discuss the privacy issues in social network analytics.

5. What are the challenges in maintaining privacy online?

6. How are case studies used in analyzing social network success?

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