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    SNA Assignment

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    Sura Itana

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    © All Rights Reserved
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    SNA Assignment

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    Sura Itana
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    SNA_assignment

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    SNA Assignment

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    Sura Itana

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Addis Ababa University

    Addis Ababa Institute of Technology


    School of Information Technology and Engineering

    Social Network Analysis Individual assignment

    Name: Sura Itana


    Id: UGR/2347/14
    AI Stream

    Submitted to: Dr. Vittapu


    Submitted date: 30/10/2024
    In social network analysis, understanding the sources and types of data is essential for analyzing
    patterns, relationships, and behaviors within a network. Social networks encompass both online
    and offline interactions among individuals, organizations, or other entities, making data
    collection and categorization crucial for accurate network analysis.

    Sources of Data for Social Networks

    1. User-Generated Content: Social networks rely heavily on user-generated content, such


    as posts, comments, likes, shares, and other forms of interaction. This data captures the
    sentiment, opinions, and relationships between users, forming the backbone of social
    network data.

    2. Platform Metadata: Metadata generated by social platforms includes timestamps,


    geolocation tags, and user demographic information. This data type helps analyze
    interaction patterns and locate central figures or hubs within a network.

    3. External APIs and Web Scraping: Public APIs and web scraping allow for data
    collection from different social platforms. Data from APIs can include a range of
    information like followers, friends, or mentions, which helps in understanding how
    individuals or groups connect.

    4. Survey Data: Survey-based data, although not as commonly used in real-time social
    network analysis, offers valuable insights into user attitudes, preferences, and offline
    relationships that may not be apparent in digital interactions alone.

    5. Behavioral Analytics: This includes tracking click-through rates, session durations, and
    other metrics indicating how users engage with the platform. It helps in identifying trends
    and understanding how users are influenced within the network.

    Types of Data in Social Networks

    1. Relational Data: The core of social network data, relational data, captures the
    connections and interactions between entities. This includes data on friendships,
    followerships, group memberships, or shared content, which is essential for mapping the
    structure of the network and finding influencers.

    2. Attribute Data: Each entity (node) in a social network has associated attributes, like age,
    gender, location, and interests. Attribute data is important for segmenting the network and
    understanding demographics within different clusters or communities.

    3. Temporal Data: Social interactions are dynamic and temporal data tracks changes in
    relationships, message frequencies, and topic trends over time. This type of data is useful
    for identifying emerging communities or shifts in influence within a network.

    4. Text and Multimedia Data: Social networks contain unstructured data such as text
    posts, images, and videos. Text analysis, image recognition, and sentiment analysis can
    reveal the themes and opinions present within the network, offering deeper insight into
    community interests.

    Financial Transaction Networks as a Social Network

    A Financial Transaction Network can also be viewed through a social network lens, as it maps
    connections between entities like banks, customers, and businesses. Transactions act as
    interactions, revealing patterns of monetary flow and connections based on financial behavior. In
    this sense, financial networks show the economic “social relationships” that exist within a
    community or ecosystem.

    Social network analysis, whether for a social media platform or a financial network, relies on
    various data types and sources to uncover relationship patterns, central nodes, and the underlying
    structure of the network. By understanding these data types, analysts can explore social
    influence, detect trends, and improve strategies in a networked environment.

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