Course Code Course Title: L T P C

MBRM21201 Business Research 3 0 0 3

Pre-requisite: None Methods – 1
Course Objectives
1. Discuss the role of business research for effective decisions-making in an organization.
2. To describe the scientific method of undertaking research within the scope of business
management and its allied areas.
3. To understand the basic framework of business research process.
4. Familiarize students with the skills of writing research proposals and research report.
Course Intended Learning Outcomes
CILO 1: Ability to apply theories of business research methods for solving business
problems.
CILO 2: Ability to analyze research problems to draft an appropriate research design.
CILO 3: Ability to evaluate various measurement scales along with instruments for
collecting primary and secondary data.

Module:1 Research Process: Definition, Problem 9 hours

Identification & Hypothesis Formulation CILO1 & CILO2
Introduction to Business Research
Importance of Business Research - Case Discussion
Problem Definition and Developing a Research
Approach
Formulating the Problem Statement and Research
Design – Case Discussion
Business Research for Theory Building and
Practice
Module: 2 Research Design & Method Types 10.5 hours
CILO1 & CILO2
Research Design
Exploratory Research: Secondary Data
Exploratory Research: Qualitative Research
Descriptive Research: Survey and Observation
Conclusive Research using Quantitative Data
Descriptive Research: Observational Methods
Causal Research: Experimentation
Module: 3 Measurement and Scaling 7.5 hours CILO3
Measurement and Scaling Concepts
Scale Development for Business Research
Measuring Attitude, Intention and Behavior
Questionnaire Design and Development
Instrument Validation - Reliability and Validity
Module: 4 Sampling Techniques 3 hours CILO3
 Sampling Design and Procedures
Sampling Techniques and Sample Size
Guest lecture / Industry visit/ Expert sessions
1.
2.
Total Hours: 30 Hours

Textbook 1. Marketing Research: An Applied Orientation by Malhotra, N. K., & Dash,

s S. [Pearson Education, 2015, 6th Edition.]
2. Business Research Methods: A South-Asian Perspective by Zikmund, W.
G., Babin, B. J., Carr, J. C., Adhikari, A., & Griffin. M. [2016, 8th
Edition.]
Reference 1. Marketing Research: A South Asian Perspective by Gilbert, A., Churchill,
Books Jr., Iacobucci, D., & Israel. [Cengage Learning, 2012, 6th Edition.]
2. Business Research Methods by Cooper, D. R., Schindler, P. S., &
Sharma, J. K.[ McGraw Hill Education, 2016, 11th Edition.]
3. Business Research Methods by Bryman, A., & Bell, E.[ Oxford
University Press, 2015, 4th Edition]
4. International Marketing Research by Kumar, V.[ PHI Learning Private
Limited, 2011.]
Research 1. Palmatier, R. W., Houston, M. B., & Hulland, J. (2017). Review articles:
Papers Purpose, process, and structure. Journal of the Academy of Marketing
Science, 46(1), 1–5.
2. Cook, B. G., & Cook, L. (2016). Research designs and special education
research: Different designs address different questions. Learning
Disabilities Research & Practice, 31(4), 190-198.
3. Fisch, C., & Block, J. (2018). Six tips for your (systematic) literature
review in business and management research. Management Review
Quarterly, 68, 103-106.
4. Jain, N. (2021). Survey versus interviews: Comparing data collection
tools for exploratory research. The Qualitative Report, 26(2), 541-554.
5. Khan, N. A., Azhar, M., Rahman, M. N., & Akhtar, M. J. (2022). Scale
development and validation for usage of social networking sites during
COVID-19. Technology in Society, 70, 102020.
6. Ajzen, I. (2020). The theory of planned behavior: Frequently asked
questions. Human Behavior and Emerging Technologies, 2(4), 314–324.
7. Hamid, S., Azhar, M., & Sujood. (2023). Behavioral intention to order
food and beverage items using e-commerce during COVID-19: An
integration of theory of planned behavior (TPB) with trust. British Food
Journal, 125(1), 112-131.
Case 1. Fall of Mayur Hypermarket: Significance of Business Research
Studies
2. Juggernaut Sports Entertainment Private Limited: Formulating the
Problem Statement and Research Design
 3. Cerenity Sanitizer: Marketing Research for New Product Launch (A)
Mode of Evaluation:
Continuous Evaluation
Session No. Marks Evaluation Form CILO
Assignment: Students will be given CILO 1
assignment(s) and will be given suitable time to
submit the same. The assignment must be hand-
written by the students. Any form of plagiarism
7 10 or unfair means would warrant disqualification
from the evaluative component. Post submission
of the assignment, the course instructor may also
quiz students about the contents of the
assignment.
Quiz 1: A quiz comprising of 10 multiple choice CILO 2
9
10 questions to be answered in 10 minutes.
Case Solution: CS3: Cerenity Sanitizer: CILO 2
11 05 Marketing Research for New Product Launch
(A)- written synopsis and class discussion.
Review of Research Paper: Khan, N. A., Azhar, CILO 3
M., Rahman, M. N., & Akhtar, M. J. (2022).
Scale development and validation for usage of
17
10 social networking sites during COVID-19.
Technology in Society, 70, 102020- write-up and
class discussion.
Presentation: 5 minutes presentation of each CILO 3
18 05 group of 5 students on Theory of Planned
Behavior at the end of the session.
Project: At the beginning of the course, each CILO 1, 2,
student must take up a project in groups by 3
selecting any marketing problem of interest that
20 is within the scope of the course and collecting
primary data. The progress of the project will be
20 continuously monitored and evaluated. A written
report of the same will have to be submitted at
the end of the course to the instructor and also
presented before the class. The format of the
project report will be shared by the course
instructor.
End Term Examination
After CLIO 1, 2,
Course 3
40 End Term
Completio
n
Recommended by Board of studies July 2023
 Approved by Academic Council on No: DD/MM/YYYY
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Disclaimer: The Syllabus and the Course Outline is indicative of the body of knowledge a
student should possess. It does not anyway be construed as a to be covered in class in as-is
condition. Faculty may add, delete, and modify content based on updated information or
context.