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GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 2nd Semester from academic
Subject Name: Research Methodology (RM) year 2018-19
Subject Code: 4529206
1. Learning Outcome:
Learning Outcome Component Learning Outcome

Business Environment and Domain  Familiarize the students with the types of
Knowledge (BEDK) problems often faced by Business Organizations
Critical thinking, Business Analysis,  Understand the importance of systematic
Problem Solving and Innovative approach to problem solving
Solutions (CBPI)
Global Exposure and Cross-Cultural  Gain exposure to globally accepted theories and
Understanding (GECCU) methodologies of conducting business research
Effective Communication (EC)  Understanding the crucial aspects of effective
communication and interpretation of research
findings.
2. Course Duration: The course duration is of 40 sessions of 60 minutes each.
3. Course Contents:
Module Module Content No. of 70 Marks

No: Sessions (External
Evaluation)
Business Research Fundamentals:
Research – meaning and types of business research –
basic, applied, comparative, absolute, problem
solving, problem identifying, qualitative, quantitative,
I characteristics of good research. 10 17
Hypothesis, Types of hypothesis – Descriptive,
Relational – Correlational and Causal, null and
alternate.
Brief Introduction to Business Research Process
Steps in Business Research Process - I:
1. Problem Identification / Problem statement
2. Review of Literature (including citation and
bibliography / references).
3. Research Questions & Research Objectives
4. Hypothesis formulation
II 5. Research Design: 10 18
Exploratory Research Design:
Difference between Qualitative and
Quantitative Research.
Qualitative Research:
Observation, Focus Group, Depth Interview,
Projective Techniques.
Conclusive Research Design:
Quantitative Research:
III Descriptive research – survey, survey methods. 10 18
Causal research – Experimentation – labs v/s
field experiments, with and without control,
Page no. 1 of 3
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before and after.
Steps in Business Research Process - II:

6. Sampling Design – Probabilistic and non-
probabilistic sampling.
7. Sources of data – primary and secondary
Measurement and Scaling. Validity and
reliability. Questionnaire designing.
Steps in Business Research Process - III:
8. Data Preparation – preliminary questionnaire
screening, editing, coding and data entry
IV 10 17
(using statistical software).
9. Research Writing: - Research Proposal
Synopsis, Research Report
Practical:
A group of two students (Maximum) has to work on a
Minor Research Project on the topic selected from the
(30 marks
V beginning of the semester in line with all the steps of ---
CEC)
Research Design starting from Identification of
Research Problem to Findings & Conclusion and has
to submit a Report to the concerned faculty member.
4. Pedagogy:
 ICT enabled Classroom teaching
 Case study
 Practical / live assignment
 Interactive class room discussions
5. Evaluation:
Students shall be evaluated on the following components:
Internal Evaluation (Internal Assessment- 50 Marks)
A  Continuous Evaluation Component 30 marks
 Class Presence & Participation 10 marks
 Quiz 10 marks
B Mid-Semester examination (Internal Assessment-30 Marks)
C End –Semester Examination (External Assessment-70 Marks)
6. Reference Books:
No. Author Name of the Book Publisher Year of

Publication /
Edition
1 Naval Bajpai Business Research Methods Pearson Latest
2 Naresh Malhotra and Marketing Research – An Pearson Latest
Satyabhusan Dash applied orientation
3 Donald R. Cooper Business Research Methods TMH Latest
and Pamela S.
Schindler
Page no. 2 of 3
With effective
4 Zikmund Willium Business Research Thomson Latest

Methods
5 Uma Sekaran Research methods for Wiley India Latest
business: A skill building
approach
6 Panneerselvam R. Business Research Methods John Wiley and Latest
Sons
7 D. K. Bhattacharyya Research Methodology Excel Latest
8 J. K. Sachdeva Business Research Himalaya Latest
Methodology
9 Adithan Bhujange Research Methodology for Excel Latest
Management and social
Science
10 Alan Bryman Business Research Methods Oxford Latest
University Press
Note: Wherever the standard books are not available for the topic appropriate print and online
resources, journals and books published by different authors may be prescribed.
7. List of Journals/Periodicals/Magazines/Newspapers / Web resources, etc.
1. Journal of Indian Business Research

2. International Journal of Statistics and Analysis
3. Sankhya – Indian Journal of Statistics
4. Economic Times
5. Financial Express
6. Business Standard
7. Economic & Political Weekly
8. Vikalpa
Page no. 3 of 3

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GUJARAT TECHNOLOGICAL UNIVERSITY

Learning Outcome Component Learning Outcome

2. Course Duration: The course duration is of 40 sessions of 60 minutes each.

Module Module Content No. of 70 Marks

before and after.

Steps in Business Research Process - II:

No. Author Name of the Book Publisher Year of

4 Zikmund Willium Business Research Thomson Latest

7. List of Journals/Periodicals/Magazines/Newspapers / Web resources, etc.

1. Journal of Indian Business Research

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