Business Plan

A requirement in
Elective 1: Entrepreneurial Management

The Squash Fries

A pack of healthy and enjoying

Prepared by:

BSBA 1F - Group 9

Atencion Ruth Mae .

Fortuna Cindy.

Remocaldo Dan

Ordanza Mark Joseph

Tayao , Ralph Renzo

May 2024
I. Executive Summary:
Introduction
May Squash Fries" can be an exciting way to engage your audience and pique their interest. Here
is a sample introduction you can use to describe this dish:. "My Squash Fries offer a delightful
twist on traditional fries, bringing together the vibrant flavors of fresh squash with a crispy and
flavorful coating. These fries are a perfect fusion of wholesome ingredients and indulgent taste,
making them a nutritious and delicious snack or side dish option. With a golden-brown exterior
and a tender interior, each bite of May Squash Fries promises a burst of savory goodness that
will tantalize your taste buds. Whether enjoyed on their own or paired with your favorite
dipping sauce, these fries are sure to elevate your culinary experience and leave you craving
more. Get ready to savor the perfect blend of comfort food charm and wholesome goodness with
every bite of May Squash Fries." Feel free to customize this introduction to suit your style and
add any additional details or descriptions that highlight the unique aspects of your May Squash
Fries dish.

Mission:
May Squash Fries . Is to revolutionize the way people enjoy fries by offering a healthier and
flavorful alternative that celebrates the goodness of fresh squash. We are dedicated to crafting
delicious and nutritious fries that delight the senses.promote well being and inspire a love for
wholeome eating. Through our commitment to quality,innovation and sustainability ,we aim to
provide a guilt free indulgence that brings joy to every bite.

Vision:
My Squash Fries is to redefine the way people experience fries by offering a healthier, flavorful
and innovative alternative that celebrates and natural goodness of squash, we envision a world
where every bite of May Squash fries brings joy, nourishment, and satisfaction to our customers

Business Owners:
It was the idea of Business Administration students from Nueva Ecija University of Science and
Technology, Ms. Ruthmae Atencion, Ms. Cindy Fortuna, Mark Joseph Ordanza, Ralph Renzo
Tayo and Dan Remocaldo these aspiring entrepreneurs are capable enough in handling a business
for they all have background knowledge in organization and management of a business. Ms
Atencion will be responsible for cash flows and will be the ones to create the marketing
strategies and promotions while Ms. Cindy will oversee the cycle and preparation of the business
and operations and other members will be helping with distribution, pricing and target market.

Products and Services:

The Squash Fries provide customers with a variety of different kinds of healthy fries .The squash
fries offers a variety of healthy fries originated from different parts of the country and innovate
their own dishes and recipes , they also offer saice perfect healthy fries to fully satisfy customers
the quality of raw materials used are monitored by the owners

Foods:
Healthy fries
Squash Fries

Sauce:
Garlic herb

Services:
Walk –in Services:
The Squash Fries are available in physical stores and set up a counter where customers can walk
in and place their order for My Squash Fries ,ensuring a streamlined ordering process with clear
menu displays and pricing.
Delivery Services:
Delivery Services will also be offered so that the customers who are too busy to visit the store
will still be able to buy.
Online Shop Service:
The products are available to purchase online. Products will be posted through different social
media. The Squash Fries are available on facebook for nearby customers. For distant customers.
Market:
Filipinos' food scene is dynamic as new and creative snacks can attract food enthusiasts and
those looking for unique snack experiences. The food industry is constantly evolving with
consumers seeking new and unique culinary dishes. Squash fries offer a creative twist on a
classic dish appealing to food. The target market is young adults and Millennials.

II. The Competitive Environment

*Industry Analysis

Porter’s Five Forces Analysis:

The company chooses the Porter’s Five Forces Model of Competition to test the
Attractiveness of the business

a.) Threat of New Entrant/ Potential Competitors

Assessment: Medium Pressure

The threat of potential competitors is marked as medium pressure. Possible new competitors can
easily enter the market especially when Squash fries become a hit in this area.it will be easy for
other entrepreneurs to enter the market but the threat is not much of a worry since for now, there
are only a few businesses that sell vegetables and it is mostly found online especially if
customers live in Nueva Ecija .so it means the business will attract loyal customers first other
than possible new entrants in the market as it is new to customer's eyes in Talavera Nueva Ecija
also. Squash fries have some interesting value propositions and unique selling propositions that
will surely capture the interest of customers, especially those customers or consumers who look
for a high-quality product with lowest price.
b.) Threat of Substitute Product
Assessment : Low Pressure
If there are substitute products that are more attractive or sell better to consumers than our
Squash fries, we may lose customers who simply choose alternative products. This could result
in a decrease in our market share and revenue. It also affects if our competition is more humble
and good at decorating and beautifying their products, the design of the shop they will build is
unique. It will definitely be more attractive to consumers and many will try to buy their product.

c.) The Bargaining Power of Buyers

Assessment : Medium Pressure
Since our Squash fries rely on online system order and client retention Squash fries has a very
strong customer base. Additionally , consumers’ opinions , tastes ,and purchasing habits are
easily manipulated, which creates a serious threat to business.

d.) The Bargaining Power of Supplier

Assessment: Low Pressure
Squash products are utilized in Squash Fries for specialty snacks and have a very limited power
of suppliers since they depend on the support of producers and sell a commodity, with a
particular dependence on the supply of higher –priced.

e.) Rivalry Among Existing firms

Assessment : Medium Pressure
Although there is strong rivalry in the Squash industry for new customers and premium locations
,Squash Fries has high –quality fries and skilled sellers who can consistently make high –quality
Squash Fries for our customers.However ,overall . The industry is saturated, settled,and stable
,which allows almost all the competitors to make very good margins.

Competitive Matrix:
To know in full detail the status of business against its competitors from Talavera, Nueva Ecija
and online shops, the entrepreneurs created a competitive matrix containing the factors that the
business needs to succeed and how important it is.
 Critical Success factors Rating The Squash Fries Savemore

Low Price 20 20 25
Variety of Squash fries 40 40 40

Uniqueness of chips offered 10 10 8

Employee Standards 10 10 8

Packaging 10 10 10

Safety of Customers 10 10 10

Services 10 10 7

Promos 10 10 7

Total: 120 120 115

Introduction "May S
Interpretations:
• The Squash Fries , Fries have low prices and their prices are applicable to the grams of every
pack of fries ,while Savemore have higher prices. .
• The Squash Fries offer a difference of quality of vegetable while savemore used vegetable that
is different from quality they used
• The Squash Fries offer the most unique kinds of healthy fries because the entrepreneurs
carefully think of new fries to capture customers’ interest and they also offer types of flavorful
sauce. My Squash Fries have almost the same type of chips being offered to different target
markets and the public. Savemore has limited healthy fries offered and what they’re offering is
common healthy fries
• In terms of employee standards . The Squash Fries are freshly made by the students who have
done thorough research to their products and make sure that they follow the standard and quality
making sure that the product is healthy, clean and fresh, having a difference from its competitors.
• The Squash Fries have an Eco –friendly packaging while the competitor also used recyclable
materials for its packaging.
• My Squash Fries make sure that the facility follows the healthy, clean and safe procedures just
like competitors.
• The Squash Fries have more services offered as they offer ordering through online delivery and
walk in while savemore doesn’t deliver either delivery nor online services.
• The Squash Fries are the only business who offers promo to customers.

My Squash Fries got the highest score with 120 points while Savemore got 115 points based
on our experiment and research by conducting free taste for those target markets who have
tried both products.

Competitive Strategy

Differentiation Strategy:

The Squash fries offer products that include innovation in the world of Snacks. Specialities in the
fries are the business ‘ first priority . The menu of the business will be dissimilar from the others.
The business owners will create a varied menu and use different ingredients for producing a
variety of products . The Squash fries also has lots of services and promos that are in favor for
customers especially in the new normal situation other competitors have few services similar to
The Squash Fries but they’re not offering all of it especially the promos that the customers will
receive this business.

III. Marketing Plan

1. Product or service Offering
 Squash fries is one of a kind business that offers a different joy and taste that is unique
from the common fries that you see in the market. It offers a healthy flavor by natural and fresh
ingredients. The Squash Fries is committed to serve every customer the best food that can satisfy
their cravings. This business will surely give the best service to every customer either in its
delivery or in our physical store.

2. The Value Proposition and Unique Selling Proposition

Proposed VP: ( A pack of healthy and enjoying) Squash fries will make sure to make everyone
enjoy and feel healthy by eating fries. Squash fries have a lot of variation from the common
Fries. In our market industry, most of the customers will prefer something healthy and something
that will satisfy their wants in food. That’s why the Squash Fries business was built to serve the
most healthy fries in the food industry. It combines with the most delicious sauce that is named
garlic dip sauce that the entrepreneurs combine in their healthy Squash Fries.

Proposed USP: The Squash Fries will be given 10% voucher for every 5 pieces purchase of chips
and every customer that will back and purchase 5 times on physical store will be given a loyalty
card, which means once a customer accept a loyalty card they will also accept a one free pack of
Squash Fries.

3. THE 7P’s of Marketing Mix

A. Product

Healthy Chips
Squash Fries

Souce
Garlic herb

B. Place
 Squash Fries will have a physical Store in the town of Talavera , Nueva Ecija near the
Municipality of Talavera . We will use this store as our storage room and will also cook our
product here , for people who want to taste our product but they are far from Talavera we will
make our products available in Facebook so that everyone who wants to have a taste of our
product can try it , we will also create a Facebook page and Instagram account for the post
updates about our product , for our customers who wants a delivery , they can message us and
send their addresses and orders through our Facebook/ Instagram page so that we can process
thier orders.

C. Pricing
Chips
-Squash fries

Ingredients for Squash Fries Quantity Price

(1 week Supply )
Squash 21 kilos 840
Corn starch 7 kilos 315
Black Pepper 7 packs 35
Salt 7 packs 35
Oil 7 Liters 420
Total Amount: 1,645

Ingredients for Sauce (Dip) Quantity Price

(1 week Supply )
Mayo 1 Liter 175
Sour Cream 240 ml 110
Parsley 250 Grams 60
Oregano 10 grams 60
Garlic Powder 30 grams 70
Vinegar 1 Liter 57
Sugar 1 kilo 100
Total Amount: 580
 Amount of Ingredients for 30 packs

Variable Cost Fixed Cost

Item Value Item Value
Ingredients Measurements

Squash 3kg 120 LPG Tank 800

Corn Starch 1kg 45

Salt 1 sachet 5 Electricity 0

Black Pepper 1 sachet 5

Oil 1 Liter 60

Mayo 17

Sour Cream 15

Parsley 1 10

Oregano 10

Garlic 10
Powder
Vinegar 10

Sugar 10

Total Variable Cost 317 Total Fixed 800

Cost
Value per pack: 20 php
Mark up : (42.17%) 223
Packaging: 1 php ( 30 pieces)
Final Price : P 20.00

D. Promotion
D. Promotion
Squash Fries limited time offer ,Indulge in a healthy and delicious treat with Squash Fries
, Made From Fresh ,locally sourced squash .our fries are alternative to Traditional Squash fries.
Buy One , Get one Free: Enjoy a free serving of Squash Fries with every purchase of a regular
serving ,
Family Pack Special : Get 20% off when you buy our Family Pack of Squash Fries , Perfect for
sharing with your loved ones.

E. Packaging
The squash fries packaging choose to be eco-friendly that will align with containers made firm
paper and cardboard.

F. People
The Squash Fries will hire at least 5 Staff and One staff is for our Physical store. One for online
shops and taking deliveries ,will serve as our cashier and food runners, are important for service
,taking orders, and ensuring dining experience for customers. The Manager of The Squash Fries
which are also the owners will take the full responsibility on managing our business and can
assure our dearly customers that our staffs are going to be friendly and will be approachable ,Our
good and well trained cook can assure our customers that they will have a delicious and tasty
healthy chips

G. Process
Process will be further discuss in operation plans under methods

IV. Operation Plan

1. Methods

A. Manufacturing or Sourcing of Goods or Source Delivery Process

The business owners decide that The Squash fries will source healthy chips ingredients
from public market ,Talavera Nueva Ecija and Friendship , Since Squash Fries aims an
affordable price, the owners have chosen sources that offer lower or wholesale prices than usual
but offer aa good quality of food

B. Distribution Method
Squash Fries have a physical store which is located near the school and municipality of
Talavera, Customers can go to the store to buy their preferred healthy fries , they also can order
online for reservation and they can pick it up at the store or it can be delivered to their houses
the same day if it is located in Talavera or nearby places.

C. Payment Process
In a physical store they can pay using their cash and the business also accepts Gcash payment
after they choose healthy chips they will buy in delivery and facebook.

2.Manpower

A. Job Description
• Manager
Is a person responsible for supervising and motivating employees and for directing progress of
the business.

• Packer
The ones who are preparing finished products for packaging and selling . Typically , a packer
will be assigned to a specific area. Retrieve the items needed from the inventory for checking
good conditions and wrap them securely.
• Cashier
An employee who takes money , makes change , issues receipts and otherwise helps to facilitate
customer transactions.

• Delivery Staff
Is very responsible to deliver our product and to note down the address and have the food items
to the customers who has placed the delivered order.

• Cook
Responsible for managing food stations, producing food , preparing and serving the fries

• Customer Service Representative

Is responsible for handling / receiving orders online . Customer service representatives answer
questions or requests from customers or the public

B. Employee Qualifications

• Manager
> Must have experience in work involving managing
> Has a strong personality
> Must know how to handle employees
> No criminal records
> Have a problem solving
> Most know to socialize with workers

• Cashier
> Can be a college or senior high school graduate
> honest
> know to deal customer
> has a pleasing personality
> His / her course must be related to business management

• Delivery Staff
> know how to drive
> Must have a driver license
> Must be patient and honest

• Cook
> Must be graduated from a hotel and management restaurant or related course
> Has long patience
> Must have an experience in making chips

• Customer Service Representative

> Experienced working with customer support
> Knowledgeable using computers / digital devices
> Ability to stay calm when customers are stressed or upset
C. Selection of Job Applicants

1. look for applicant experience in food preparation or cooking

2. Should pass the attitude test
3. Should pass the given exam related to the job .

D. Job Offer

Job Openings be shared on social media sites such as Facebook,Instagram and the company
websites to be easily reached by the applicants .

E. Employee Development
Organize , where employees can participate in recipe development and experimentation,
Encourage creativity and innovation in coming up with new seasoning combinations dipping
sauces or for my squash fries.

F. Machine

A. Equipment and other Physical Facilities

1. Gas Stove - We will use two gas stoves for cooking our products . So we will have two
gas stoves firstly so that we can produce chips faster that will be sold to our customers
and secondly so that the taste of our product does not mix.
2. Refrigerator - For storing the ingredients of our products

B. Telecommunications and information technology

1. Computer - This will be used for our online shop and for updating our customers via
Facebook page and Instagram account
2. Cell Phone - it will be used for taking delivery orders
G. Supplier
Public Market
● It is where the business will buy fresh harvest Vegetables and some Ingredients

Friendship Supermarket Talavera

● It is where the business will buy all the remaining ingredients

B. Logistic
1. Warehousing - The business will have a refrigerator and a kitchen to store some
ingredients while packed and finished healthy fries are stored in the main stoge .
2. Transportation - The business owner have a service vehicle owned by the business and
that will be used to purchase all of ingredients
 V. Financial Plan

Squash Fries
Projected Income Statement
For 3 years
Account Title Year 1 Year 2 Year 3

Sales 219,000 438,000 657,000

Sales Discount

Net Sales 81, 395 162,790 244,185

Cost of Good Sold

Operating Expense 135,655 271,310 406,965

Selling Expense

Advertising Expense

Administrative Expense

Utilities Expense

Salaries Expense
Depreciation Expense –
office Equipment

Depreciation Expense –
kitchen Equipment

Depreciation Expense -
building

Total Operating Expenses

Operating Profit

Tax Expense (30%)

Net Profit 81, 395 162,790 244,185

Squash Fries
Projected Statement of Financial Position
For 3 years
Account Title Year 1 Year 2 Year 3

Current Assets 219,000

Cash 81, 395
Inventory 10,950
Total Current Assets 219,000

Fixed Assets 9,600

Cellphone
 Gas Stove
Total Fixed Assets
Total Assets
Total Liabilities
Equity
Capital 135,655 271,310 406,965
Income 81, 395 162,790 244,185
Total Equity

VI. Conclusion and Recommendations

Conclusion

The Entrepreneurs decided that the most ideal location to open the chip store was in the area at
the municipality of Talavera and not far away from schools. Although the Talavera area was
highlighted as one of the more suitable areas, the entrepreneurs considered the fact that there
were a lot of fries stores in other areas that were competing for market share compared to the
Talavera area. Although this was not a major concern in our location, close proximity to Schola
Christi and TNHS, as a major institution with numerous students , provided the necessary
customer base for a successful business.
There was a 100% increase in sales during the second year while another 100 % increase in sales
during the third year of the business. This sale forecast shows that there’s a big possibility that
business will be stable and successful with its continuous unique promotion.

Recommendation:

A thorough feasibility study is essential in determining the viability of a Squash Fries business.
Evaluating the cost of raw materials and production is a critical aspect. Squash, being a readily
available and affordable vegetable, can be a cost-effective ingredient. Assessing potential
revenue and profit margins is equally important. By conducting market research and price
comparisons, aspiring entrepreneurs can establish competitive pricing while ensuring
profitability. Understanding the different aspects such as distribution and storage must also be
considered. Developing efficient supply chains and storage solutions can help streamline
operations and meet customer demands effectively.

In a competitive market landscape, developing a robust branding strategy is paramount. Creating

a unique identity for Squash Fries through packaging, logo design, and messaging can
differentiate the product from competitors. Implementing targeted marketing campaigns to create
awareness among the target market is essential. Utilizing social media platforms can be wider
range of target market. By leveraging digital marketing tools and engaging in promotional
activities, entrepreneurs can effectively market Squash Fries and drive consumer interest and
demand.
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