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Table of contents Executive summary

Company summary
Key officers Company organizational chart Qualifications of officers Salaries schedule

Product analysis
Product description

Market Analysis
Survey analysis

Strategic planning
Statement of the problem Where are we now? Where do we want to go?

Objectives: Short term Long term SWOT analysis Alternative courses of actions Decision Plan of actions Price Indirect competitors list price List of price Place Promotion Projected sales

Production
Production flow chart/Description of the process Production time table

Business policies to ensure effective performance

-Marketing department

-Production department -Human resources department -Public relations department

Financial analysis
Financial assumptions Projected balance sheet Projected income statement Projected cash flow Financial ratios Break-even point Social responsibility Contribution to the philippines economy Employment generation Social responsibility Utilization of raw materials Business ethics

Management profile

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EXECUTIVE SUMMARY D & D Food Company is selling snacks and beverages using cart. We are selling nachos and tacos snacks with the combination of shakes and coolers in a cart so that customer will not go to the mall to have their snacks. VISION
We will lead in product taste at all times. We will provide food quality and service excellence in every encounter and happiness in every moment.

MISSION
D & d food company purpose is to provide customers with excellent quality and value in all our products and services. We will serve great tasting food, bringing the joy of eating to everyone. To increase our share of the food market, and become the most successful business of our kind in our area. Our love of customers, especially young people, will be manifested by our enthusiastic attitudes in serving them.

COMPANYS OBJECTIVES  We make sure the foods we serve are fresh  The food was served to the public must meet the companys excellence standards  Service must be fast and courteous.

 Cleanliness is always be maintained.  To assure continuous product improvement and innovations to meet the customers charging needs and demands.

CORE VALUES  Our love of customers, especially young people, will be manifested by our enthusiastic attitudes in serving them.      Excellence Respect for the individual Teamwork Honesty and integrity Frugality

COMPANY SUMMARY The concept for D&D Food Company revolves around several key words: Quality, innovation, Value, Freshness and Service. Our groups have been involved with the food since Angel and Mithi taking up Hotel and Restaurant Management. They have attained a specialty for their Snacks and Coolers. They have decided to pursue marketing these products. They developed several recipes for nacho topping, and shakes coolers. In our research Mexican food was wildly popular and becoming known in the Philippines now. The food cart industry barely existed, and Filipinos loved to eat and hang out in malls or even in the streets. And now Yum Inna Tum was born. It was specializes nacho snacks together with their shakes cooler. Our dedication is to become known for our own recipe. Even with the variety of toppings, the nacho

is really quite predictable. You can eat nacho no matter where you are. With the small capital as a start its easy set-up and a good chance of success are just some of the reason why we chose food cart business. If you will look at the market trend today, the business is the choice of most aspiring entrepreneurs. We considered that this is easier to manage and operate. It require less capital and rental cost. Its easy to transfer if the location is not good. It captures a wider market because they are normally located along the walkways of malls and commercial centers or lrt stations. D & D Food Company will be founded by the students of St. Josephs College of Quezon City. The companys name is conceptualized based on the abbreviations the first letter D is for dependability and the second letter D is for delicious. The company is committed to provide customers with excellent quality and value in all our products and services. Our goal is to serve great tasting snacks food, bringing the joy of eating to everyone and the combination for the nachos and tacos are shakes and coolers. Our company prepares fresh food daily. We use Cheddar cheese for our dip in nachos and tacos its a semi-hard cows milk cheese which can vary in taste from mild to extra sharp. The cheese is one of the most well known cheeses in the world, and many countries. As is the case with all cheeses, several things set cheddar cheese aside from other cheese. The first is the bacteria that the cheese is fermented with. The second is the manufacturing process. Cheddar cheese undergoes a process called cheddaring while it is processed to yield a distinct level of moisture and unique texture. The cheddaring process is quite distinctive, and it dramatically alters the end product. Yum Inna Tum is a chain of food carts and kiosk that has taken snack lovers by storm. It was a place to get really good food fast and at affordable prices. The structure of our food carts have like modular designed carts made with stainless steel, fiber reinforced plastic and aluminum. Some have been

developed with the ability to be driven by it. We We will operate from Monday to Sunday starting at 7:00 am to 8pm.

Salary schedule Product analysis NATURE OF THE BUSINESS 1. Its Product And / Or Services
We are selling our own recipe in nachos, and tacos. Yum Inna Tum are sells goods to all customers by providing each customer nachos and shake cooler products made to suit the customer, down to the smallest detail. We also offer coolers/shakes to complement the nachos and tacos. We use

Cheddar cheese for our dip in nachos and tacos its a semi-hard cows milk cheese which can vary in taste from mild to extra sharp. This new business will be a superior, full service cart, serving snacks, and shakes coolers. The Yum Inna Tum will assure you for our excellence in menu selections variety of nacho snacks and shakes, friendly and competent service. 2. User of the Product and/or Services Yum InnaTum promotes a healthy and positive lifestyle. The target market is the female and male teenagers college student and young adults, or working people. It aged 10 to 40 years of ages. They are those who are more health-conscious as well as more beauty/scent-conscious than those from other age groups. 3. Keys to Success Keys to success for D & D Food Company will include:
y y Providing the highest quality product with personal customer service. Competitive pricing.

PRODUCTS DESCRIPTIONS Nacho InnaTum Special Sisig Inna Tam A yummy sisig is now in a nachos. You have 2 options you can choose pork sisig or chicken sisig to add flavor in you cheezy inna tam nachos Porksteak Inna Tam Perfectly-grilled, juicy pork chops add an amazing new dimension to the Cheesy inna tam nachos. Cheesy Inna tam nachos There's no need to brown ground beef when fixing this satisfying snack. Top crunchy chips with melted cheddar cheese, then sprinkles it all with chopped tomato and onion for fresh flavor and color. Cheezy Chicken Inna Tam Chunks chicken strips are a tasty addition to this thick, cheesy inna tam nachos dip.

Taco Inna Tum

All Meat Inna Tam: Pork sisig Chicken sisig

Shakes Coolers Inna Tum

We were giving the customers the best experience in tasting our own idea for shakes and coolers.

MARKETING ANALYSIS SUMMARY D & D Food Company focus is on meeting the demand of a regular local resident customer base, as well as a significant level of tourist traffic from nearby highways. SWOT Analysis

Strengths y y y y y We have a unique flavor and recipe to offer. We make sure that we prepares fresh food daily The food was served to the public must meet the companys excellence standards. Service must be fast and courteous. We have a friendly and courteous employee.

Weaknesses y y Our competitors are the companys weaknesses because they are known in the market. Yum Inna Tum is fresh from the consumer.

Opportunities y There exists extensive opportunities for market growth to expand in the new as well as penetrate in the currently existing market segments. y New flavors and new recipes specially focused on more health friendly ingredients should be introduced by Yum Inna Tum in its menus.

Threats y Food cart Industry as a whole faces some crucial risks which are also a risk to the Yum Inna Tum. Firstly this sector is highly labor intensive which increases the subjectivity involved in the delivery of services to the customers. y Secondly the researches and the raised awareness among the publics about the harmful health impacts of food cart consumption is a threat. y The trans-fats, sugars, oils and salts which are ingredients of the fast foods being offered, are thus consumed in low proportions by the aware and educated consumers.