Chapter I

Strategic Focus
The Satisfries aspires to achieve a profitable business. In today’s time various of

businesses have been competing to each other especially when it comes to food. We

really wish that this business plan will serves as our basis in pursuing to our chosen

business which is sweet potato fries. May this business plan will become our blueprint

as we start making this business.

It is our primary objective to operate a profitable business that serves delicious

and affordable sweet potato fries. It also aims to provide the costumers 100%

satisfaction at the cheapest cost which is very affordable to students. We assure you

that you will have a chilling experience every bite of our sweet potato fries. We will

serve you the best as we can.

Our product differentiates Itself from our competitors at inception due to our

positive image associated with health; we combine this with great taste and functionality

(vitamins and Minerals). Satisfries will invade the school community, to promote health-

Conscious market. Sweet potato can help uplift lives of farmers once Commercialization

and development of the crop is implemented, hence, reducing poverty as well as being

an important contributor to the food security programme of the government. It helps

people to market their goods and make profit for it depends on the way they utilize the

product. It is a great help for those who are Less fortunate to generate costly business.

The business is already on the process of improvements for better products in order to

become worth to buy.

 Chapter II
The Business
Description of the Business

SatisFRIES” is made from sweet potato locally known as “Kamote” which is one

of the Filipino’s favorite snack. Sweet potato french fries make for a delicious treat,

offering an alternative to traditional potato french fries. Combination of sweet and salty

fries blends perfectly and the crisp that crushing through your mouth makes you forget

you name. Just take a bite and surely you will crave for it!

Location

“SatisFRIES” is sold inside the campus specifically in the school canteen at

Mindanao State University Maigo School of Arts and Trades (MSU-MSAT) to cater the

student industry. This is to ensure the convenience and accessibility for the customers.

It is fit for the students of MSU-MSAT because in the campus there’s a policy that once

you enter the campus you can no longer go outside during class hours. So, it would not

be a hard time for them to buy their snacks since satisfries will go roaming the entire

campus during snacks or break time.

Competition

The competitors of our business would be the school canteen. The campus had

2 canteens and one of those is selling fries too . But “SatisFRIES” has its competitive

edge against its competing product. First, its affordability and its benefits and the values

that it returns to the customers because of the richness of the nutrients that the
ingredients contained. It also adopt on the present need of the students when it comes

to food.

Proponents

The owners of the proposed business are Christian June Embolode, Jane

Ramos, Gladys Navarro and Juanie Hiludo. Before we came up to our ideal business,

we first contemplated on the things that we are good at in order to have a harmonious

flow as we start our business soon. One of our assets in this business is the knowledge

of Ms. Navarro related to food. She has National Certificate (NCII) in Cookery and

Bread and Pastry Production (BPP) . She will be the head in terms of cooking and other

necessary things specifically on the production of our product.On the other hand Ms.

Jane Ramos was a graduate of ICT track in her Sr. High school, her skills will be a

massive help in spreading our product online. As we all know that social media is one of

the biggest factor that influenced people nowadays and with her skills , it would be

great to have an advertisement on different social media platforms. Mr. Embolode and

Ms. Hiludo will be in charge in marketing , since these two are good in persuading

people and they have techniques when talking of sales. Overall, as the business starts

to run the decision making should not rely only to one person but rather than we will use

our joined forces for us to address the problems that might come as soon as we start .
 Chapter III

Market Analysis

We will be concentrating on the customers that provide us with the greatest

profit, in other words those customers desiring to taste our sweet potato fries. The target

customers of our business are the students , teachers , staff and personnel of the

MSU-MSAT. The campus is surrounded by a sufficient number of target customers ,

sufficient paying capacity and has sufficient interest to purchase the product being

offered by our business. Moreover, since the proponents consider the paying capacity

of its target market, it is rational that one of the consumer and customers buying reason

is the product’s affordability and quality. The target clienteles of Satisfries will surely buy

the food product because of its deliciousness, affordability and convenience.

Competitive Analysis

Inside the campus there are 2 canteens which sell various of products. The following

products are the most common product available in their store. Every table is listed with

the products and price.

Table 1. Factors that would draw a line between the proponents’ services relative
to its competitors.
Factors Proponents Competitor 1 Competitor 2
Price Fixed Varied Varied
Location Near the Near the Near the

Customers Customers Customers

Accessibility More accessible Accessible Accessible

(soroy2 system)
Quality Service Better Good Good
Convenience More Convenient Convenient Convenient
Product One Product Wide Product Wide Product

Table 1 shows that what the competitors are currently offering will be the basis

for The proponents’ actions in implementing its plan. The proponents will opt for

innovative Strategies that would encourage customer to try our product. After all we will

assure that they will never regret buying our product.

Table 2. Proponents and Competitor’s Profile

Business Price Product Service Place

 Made from Soroy2 system No permanent
freshest location
Lowest price
ingredients
for students
Proponents (Only Sweet
budget
(Sweet Potato Potato Fries
Fries) are sold)
Diverse Over the Besides newly
Competitor 1 Prices vary Product counter built Registrar
(Canteen #1) from their food system
Diverse Over tbe At Sr. High
Competitor 2 Prices vary Product counter school
(Canteen #2) from thei food system Building

Table 2 shows the competitor’s profile in relation to Satisfries . The profile

includes the price, product, location, and service.

Chapter IV
 Product

Product Classification

Satisfries is a food business which will primarily be offering convenient,

affordable, delicious, nutritious, and freshly sweet potato fries with cheese andbarbecue

powder (depends on your choice). Satisfries will be serving around the campus since

the location of the business is within MSU-MSAT.

Product Specification

1. Sweet Potato Fries

Satisfries sweet potato fries is a combination of sweet and salty fries blends

perfectly and the crisp that crushing through your mouth makes you forget you

name. Just take a bite and surely you will crave for it!
 Raw Materials

Raw Materials are materials necessary to produce the product of the Business.

Raw materials are categorize into direct materials which are inputs that Become part of

the product and indirect materials which are all other materials Consumed in the making

of the product but do not become part of the product such As fuel, lubricants etc. The

materials needed for this business are readily available Within the city and the

proponents had gone through canvassing for the prices of Raw materials.
 Older Filipinos love eating camotes, also known as sweet potato, for breakfast.

Aside from filling your stomach completely, it has fewer carbs than regular white rice.

Since sweet potato is a seasonal root crop grown in tropical and subtropical regions like

the Philippines, you can produce your own product without spending too much money.

You can have sweet potato in your backyard or in your garden.

Product

Sweet potatoes, though often eaten after boiling (Linung-ag) it is also a common

ingredients in some Filipino delicacies such as sinigang or sour soup, ginataan and also

kamote-cue. That’s why we came up to an idea that suits to the budget and standards

to every students. From the traditional way of cooking we decided to make it innovative,
and that is where “SatisFRIES” came from. We used sweet potato instead of a potato to

make fries because it’s cheap and have a lot of nutrients, it is high on fibre, iron and

calcium, as well as a good source of vitamins C, A, and B6.