C23156717L MSCDA624 Assignment One

Chinhoyi University of Technology

SCHOOL OF ENTREPRENEURSHIP AND BUSINESS SCIENCES

GRADUATE BUSINESS SCHOOL

MASTER OF SCIENCE IN DATA ANALYTICS EXAMINATION

Assignment Details

Student Name : GWEKWERERE ELFIGIO

Student ID : C23156717L

Class Type : Weekend

Course Name : Big Data Structures and Algorithms

Course Code : MSCDA624

Due Date : 27/09/2023

Assignment One: (Individual)

❖ FJK Consultancy (Pvt) is a tech company that deals in Software Engineering and
Cyber Security. A new director who was recently appointed wants to improve the
company’s engagement of employees across the global centers of excellence (GCE)
to drive innovation, research, and university partnerships.

• Explain how you can accomplish the following using the BDAL, in the description
include how you would:
o Store formal and informal data

o Track research from global technologists

o Mine the data for patterns and insights to improve the team’s operations
and strategy
o Present results to stakeholders [30 Marks]
_____________________________________________________________________________
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BDAL (Big Data Analytics Lifecycle)

It goes through several life stages, including creation, testing, processing,
consumption, and reuse. These stages are mapped out in the Data Analytics Life
Cycle for professionals working on data analytics initiatives. Each stage has its own
significance and characteristics. FJK Consultancy (Pvt) will have to adopt the
stages of BDAL to improve their teams operations and data strategies.

Phase 1: Discovery
 As FJK Consultancy (Pvt) we will have to identify key roles of the operation. The
roles will define and segregate tasks among key members for a successful analytics
project. For instance a good team for FJK Consultancy will be set as below:
 Business user, project sponsor, project manager – whom will understand
and provide key knowledge on main domain areas either fund the project
financially or analytical technicalities reporting to the Chief Technical
Officer (CTO).
 Business Intelligence analyst – provides business domain expertise based on
deep understanding of the data.
 Data engineer and DataBase Administrator – key functions will be to install
and maintain the performance of database servers and develop processes for

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optimizing database security and set and maintain database standards and
manage database storage and access.
 Data scientist – provides analytic techniques and modeling, and this
involves include extracting data from multiple sources, using machine
learning tools to organize data, process, clean, and validate the data, analyze
the data for information and patterns, develop prediction systems, present
the data in a clear manner, and propose solutions
 The data fell into two categories
 FJK Consultancy (Pvt) data may fell into two categories which will need to
brainstorm for example; Five years of idea submissions from internal innovation
contests to come up with an agreed content of data to start with and also have
minutes and notes representing innovation and research activity from around the
world for analytical benchmarking at the end of the project.
Their hypotheses can be grouped into two categories namely:
 Descriptive analytics of what is happening to spark further creativity,
collaboration, and asset generation
 Predictive analytics to advise executive management of where it should be
investing in the future

Phase 2: Data Preparation

This includes steps to explore, preprocess, and condition data to create robust environment
– buy setting up an analytics sandbox
FJK Consultancy’s data preparation tends to be the most labor-intensive step in the
analytics lifecycle discovered that certain data needed conditioning and normalization and
that missing datasets were critical.
The data preparation phase includes data cleaning, recording, selection, and production of
training and testing data. Additionally, datasets or elements may be merged or aggregated
in this step. Challenges faced may include:
 FJK Team recognized that poor quality data could impact subsequent steps
 They discovered many names were misspelled and problems with extra spaces
 The seemingly small problems had to be addressed

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Phase 3: Model Planning

Since FJK Consultancy (Pvt) we have done the data discovery and preparation, we will
have to do Data Modeling plan. Data Model plan involves the process of creating a visual
representation of either a whole information system or parts of it to communicate
connections between data points and structures. Identifying the right milestones to achieve
the goals by tracing how people move ideas from each milestone toward the goal, tract
ideas that die and others that reach the goal and comparing times and outcomes using a few
different methods and analytical techniques enabling the team to meet the business
objectives and accept or reject the working hypotheses.

Phase 4: Model Building

JFK Consultancy (Pvt) team will at this stage execute the data model planning to data
model building. This involves developing datasets for training, testing, and production,
developing analytic models on training data, test on test data. Model building is an
essential part of data analytics and is used to extract insights and knowledge from the data
to make business decisions and strategies:
JFK Consultancy employed several analytic methods which include:
 NLP on textual descriptions
 Social network analysis using R and RStudio
 Developed social graphs and visualizations
Social graph of data submitters and finalists

There are many variables to be considered which will need to prove the validity and
accuracy of the model on the test data. Other variable is the dependability of the model
output to domain experts as we ll as well the context of the parameter values of the
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domain. Data model building also measure accuracy and if additional data inputs are
required, to support the model in runtime environment in case of any change on any
variable
Model building also benchmarks its operations in the event of change of the model used if
it can alter the results as shown by tables. It defines and monitors behavioral characteristics
of each data input variable as shown by the tables up and below, in case of a change in any
variable.
Social graph of top innovation influencers

Phase 5: Communicate Results

JFK Consultancy (Pvt) study being successful in the identification of hidden innovators, it
found high innovators in specific geographical area of the data tests. For example, the
model building might have been in Bindura, Zimbabwe. The communication of the results
must be specific so as to enhance the accuracy of the data results and innovators. The Chief
Technical Officer (CTO) launched longitudinal studies and found out hidden, high value
innovators and found ways to share their characteristics and knowledge.
An effective communication of results will help inform investments in co-operate research
projects and creates unique tools to submissions to improve ideas with recommendation
systems.

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Phase 6: Operationalize
This enables FJK Consultancy analysis plant or project team to consume the outcomes with
the process context and relevant recommendations. It converts abstracts of concepts into
measurable and observable conclusion. Major findings are that in requires more data in
future as some of the data maybe very sensitive. Another parallel test run initiative ie
required to enhance Business Intelligence activities, and to develop a mechanism to
constantly and continuously evaluate the model after its commissioning.

On the FJK Consultancy analytical project, different tools and techniques were used to
define the where the processing was hosted and it includes distributed cloud servers e.g.
Amazon EC2, as data could be stored on distributed storages to enable parallel process of
data across multiple nodes.
The programming model could be by the use of processing e.g. MapReduce for the
purpose of analytical provisions as the data is huge and of complex nature. • This
programming paradigm enables massive scalability across hundreds or thousands of
servers in a Hadoop cluster.

References;
- https://www.researchgate.net/figure/1-Big-Data-Analytics-Lifecycle-by-EMC-
Education_fig31_334588183

- Reeve, A. (2013) Managing Data in Motion: Data Integration Best Practice, Techniques
and Technologies, M. Kaufmann

- Map Reduce Video — Google Chrome . YouTube. 2018 [cited 2023Sep.26]. https://
https://www.youtube.com/watch?v=EmHc9hV5Xi8