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    Intro. To MKT (Final Project)

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    Nadeem Kiani
    The document outlines the requirements for a marketing plan final project. Students must develop a marketing plan for a new product, including a product description, market analysis, target market identification, marketing mix, promotional techniques, marketing strategy, budget, and performance evaluation. They will submit a written report and PowerPoint presentation outlining their marketing plan and will be evaluated based on criteria such as clarity, effectiveness, appropriateness, thoroughness, creativity, professionalism, and organization.

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    Intro. To MKT (Final Project)

    Uploaded by

    Nadeem Kiani
    16 views3 pages
    The document outlines the requirements for a marketing plan final project. Students must develop a marketing plan for a new product, including a product description, market analysis, target market identification, marketing mix, promotional techniques, marketing strategy, budget, and performance evaluation. They will submit a written report and PowerPoint presentation outlining their marketing plan and will be evaluated based on criteria such as clarity, effectiveness, appropriateness, thoroughness, creativity, professionalism, and organization.

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    Intro. to MKT (Final Project)

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    The document outlines the requirements for a marketing plan final project. Students must develop a marketing plan for a new product, including a product description, market analysis, target market identification, marketing mix, promotional techniques, marketing strategy, budget, and performance evaluation. They will submit a written report and PowerPoint presentation outlining their marketing plan and will be evaluated based on criteria such as clarity, effectiveness, appropriateness, thoroughness, creativity, professionalism, and organization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views3 pages

    Intro. To MKT (Final Project)

    Uploaded by

    Nadeem Kiani
    The document outlines the requirements for a marketing plan final project. Students must develop a marketing plan for a new product, including a product description, market analysis, target market identification, marketing mix, promotional techniques, marketing strategy, budget, and performance evaluation. They will submit a written report and PowerPoint presentation outlining their marketing plan and will be evaluated based on criteria such as clarity, effectiveness, appropriateness, thoroughness, creativity, professionalism, and organization.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Introduction to Marketing

    Final Project
    Total Marks: 18
    Part (a)
    1. Project Title: Marketing Plan for a New Product
    2. Project Description:
    In this project, you will develop a marketing plan for a new product of your choice.
    You can either choose an existing product or come up with a completely new
    product idea. Your marketing plan should include the following elements:

    ➢ Product Description: Provide a detailed description of the product,


    including its logo, tagline, features, benefits, and target market. An analysis
    of the product's unique features and benefits.

    ➢ Market Analysis: Conduct a thorough analysis of the market for your


    product, including a SWOT analysis and identification of your competitors.

    ➢ Target Market: Identify your target market and develop a customer persona
    that represents your ideal customer.

    ➢ Marketing Mix: Develop a comprehensive marketing mix that includes


    product, price, promotion, and place.

    ➢ Development of promotional techniques to effectively communicate the


    value proposition of the product to the target audience.

    ➢ Your plan should also consider relevant marketing strategies, such as


    differentiation or any other strategy you think can be important for
    your product to compete in the market.

    ➢ Marketing Budget: Develop a budget for your marketing plan and identify
    the most effective channels for reaching your target market.

    ➢ Evaluation of your performance: How you will evaluate the performance


    your business.
    Part (b)

    • You will make a power point presentation on the basis of your report.
    • A presentation will be conducted in last weeks of your semester.

    Part (c)

    ➢ Deliverables:
    • Your final project should include a written report that outlines your
    marketing plan and a presentation that summarizes your findings.

    ➢ Evaluation Criteria:
    Your project will be evaluated based on the following criteria:

    • Clarity and completeness of your marketing plan.


    • Effectiveness of your marketing mix.
    • Appropriateness of your target market and customer persona.
    • Thoroughness and accuracy of your market analysis.
    • Creativity and originality of your product idea.
    • Professionalism and organization of your written report and presentation.
    • Marks will be marked on print outs of your report and power point
    presentation.
    • Project Report Marks: 8 (Report print outs=4 + Behavioral Assessment=4)
    • Power Point Presentation Marks: 8 (Power point presentation with print
    outs=4 + Behavioral Assessment=4)

    ✓ Instructions:
    • This will be a group project and each member will be evaluated
    individually.
    • You are required to take print outs of your report and power point
    presentation as well and then submit it on given deadline.
    • Deadline of the project & power point presentation:7th May,2024
    (Tuesday)
    • No report and power point presentation will be submitted after
    deadline.
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