Media, Information, and Technology Literacy and Society

Our society is what it is today because of media, information, and technology. How these take shape is
important in the development of concepts such as globalization, networked society, and information
revolution (Dewdney and Ride, 2006). Media, information, and technology hold such powers that can create
ripples of effects in the world today.
Through technology, the everyday lives of nations improve. Through media, these improvements are shared
across nations. Through information sharing, nations understand one another and cultures are shared to
create interconnected communities with a common understanding of the world and of how to live.
Meanwhile, the idea of a networked society is characterized by a vision of a society that is thoroughly
interwoven with information and communication infrastructures, which (re)shape the practices and structures
that constitute all facets of social life” (Brocke, Becker, and de Marco, 2016), also made possible through
media, information, and technology.
The tripartite forces of media, information, and technology offer many opportunities in society, such as the
following.
1.Globalizing communication-There is an opportunity to globalize communication because media information,
and technology contribute to the dissemination of discourse norms across various cultures, may it be
geographical or on the basis of context and standards.
2.Reshaping language toward better understanding-New media offers new language constructions that are
adapted by various communities and cultures is
3.Offering opportunities for collaboration-With the interconnectedness offered by the changing media,
information, and technology landscape, collaborations have become easier more than ever.
4. Providing voice to the voiceless – Today, many vulnerable communities are given a voice because media,
information, and technology have reached them. While some of these tend to disrupt the cultural practices of
the community, others are an opportunity for the community to grow and progress.
5. Promoting the importance of education – The pandemic is proof that learning never stops as you have
surely experienced online synchronous and asynchronous modalities of learning. The classrooms have shifted
online in one form or another, and your teachers have used the power of technology to ensure that you
continue to learn.
6. Heightening entertainment experience – The possibilities and future directions of entertainment today are
endless, from experiencing films physically through four-dimensional (4D) viewing to virtual and augmented
realities in games.
7. (Re)discovering identities – The experience of new forms of media, information, and technology allows us
to discover our own identities and even our national identities.
8. Creating communities – As already mentioned in previous modules and discussions, it is through media,
information, and technology that we continue to expand our communities and even create new ones
9. Contributing to economic growth – Your knowledge of media, information, and technology allows you to
engage in productive activities that can lead to financial benefit and economic growth.
10. Changing the world – Whether you subscribe to the idea that technology, along with media and
information, shapes society or the other way around, we all become instruments of change because of this
relationship.

Threats refers to the explanation of vulnerability,both intentionally or accidentally, resulting in damage some
examples are as follows

1. Media and Technology Dependence: Overdependence on technology can lead to addiction, social
isolation, and a lack of face-to-face communication skills. People may also become vulnerable to
cyberbullying, online harassment, and identity theft.
2. Information and Cyber Security: With the increasing amount of personal and sensitive data being
stored digitally, cyber threats have become a major concern. Cybercriminals can use malware, phishing,
and social engineering tactics to gain access to confidential information and use it for financial gain,
espionage, or other malicious purposes.
3. Cyber Warfare: Cyber warfare involves the use of technology to carry out attacks on computer systems
and networks. This can include disrupting critical infrastructure, stealing sensitive information, or
interfering with military operations. It is a growing concern as nations invest more resources into
developing their cyber capabilities.
4. Digital Divide: The digital divide refers to the gap between those who have access to technology and
those who do not. This can be due to factors such as income, location, age, and education. Lack of
access to technology can limit opportunities for education, employment, and civic engagement.
Overall, these threats highlight the importance of ensuring that technology is used responsibly and securely,
and that efforts are made to bridge the digital divide to ensure equal access to opportunities.
Abuse refers to the intentional overuse of media, information and technology to the point that it becomes
harmful to the individual user and even to others.

1. Internet addiction – While exposure to the internet is helpful in many ways, too much internet
consumption can lead to addiction. Too much of anything is a bad idea and the same can be said with
the internet and its related new media forms such as gaming or social media. Some tend to be addicted
to gadgets and the internet that they are unable to perform other duties in school and in work others
even delay eating and other bodily functions due to too much online consumption. So, their physical,
emotional, and mental states of being are affected.
2. Information manipulation – This has already been discussed in the previous modules, information
carries so much power that it can be controlled toward the purposes of disinformation. This is further
made possible due to technologies that allow photo and video manipulation easier, as well as media
forms that make dissemination of malicious information possible. Information can be manipulated to
cause harm or bully others as well.
3. Propaganda – when information is manipulated or controlled with the purpose of influencing public
opinion through deliberate dissemination, it becomes propaganda. Information is the name of the gam,
and people in power tend to use it in their favor. Propaganda used to be a neutral term for influencing
 the public through information, but today, it has been associated with the idea of manipulating what
the public thinks.

Risks refer to destructions of assets when vulnerabilities are exploited through threats. For us human threats
due to the use of media, information, and technology can damage human capital, such as the following:
1.Relationships – With opportunities for virtual communication, relationships are said to be established
and made stronger. However, another perspective is that the progress in technolog have isolated us. In fact,
during the COVID-19 pandemic, lockdowns were in place and it was through media and technology that we
were able to share information and establish relationships However, we also became alone in facing the
many struggles we have in relation to school and work. We can only hope that relationships, in their many
forms, were able to survive long momen of our being apart.
2.Cultural Heritage -Media and technology carry information that promotes cultural heritage such as
virtual museums and tours. However, while it allowed various cultural experiences and structures to be
accessible to many, these may also have some risks in redefining the authent experience of the culture.
3.Socio-political systems – As discussed before, media, information, and technology redefine socie political
systems because they become a power struggle between those who have the power to control these and
the masses. It becomes risky when those elites who have the resources to control media, withhold
information, and create technology use their power for personal gain. The masses as much as they can,
have a slim chance of overthrowing such systems. Social classes also tend to become more divided because
of access and affordability instead of dissolving
Misuse- refers to the wrongful use of media, information, and technology without the person’s knowledge that
what they are doing is already wrong and harmful.
1.Fake News- people tend to misuse information when they read, share, and even apply fake news
without them realizing it.
2.Plagiarism and copyright infringement- they easy access to information in various media and
technology forms can raise issues on intellectual property.
3.Callout and cancel culture- Online shaming has become pervasive in the social space throught call
out and culture. Because people have easy access to means of expressing opinion through social media,
individuals, group of people, or even brands or organizations tend to be ostracized when they are being
called out online.
Digital Citizenship- is the ability to navigate our digital environments in a way that’s safe and responsible and
to actively and respectfully engage in these spaces. Although we live and interact in the digital world in a
similar way to the offline world, we’re not always as mindful of our actions online.
1.Digital identity-is arises organically from the use of personal information on the web and from the shadow
data created by the individual’s actions online. A digital identity may be a Pseudonymous profile linked to the
device’s IP address, for example, or a randomly-generated unique ID. Digital identities are seen as contextual in
nature since a user gives selective information when providing authentication information.
2.Digital Use-means the use in a Uniform Resource Locator (URL), Internet domain name or similar future
electronic address, on an Internet site or in a periodical, or use with respect to any Facebook page, Twitter
account, Pinterest account or any other social media, telephone numbers, or other means of directing …
3.Digital Safety-is frequently referred to as internet safety, media safety, online safety, or cyber safety
encompasses many things. At the core of digital safety is protecting ourselves, our families and others as we
connect through digital devices. The new ways of interacting digitally facilitate real world interaction. Digital
safety is learning how to safeguard your privacy and protect your family from predators as we connect in this
new digital age.
4.Digital Security-is also known as information security, is the practice of protecting digital information from
unauthorized access, use, disclosure, disruption, modification, or destruction. With the increasing use of
technology in every aspect of our lives, digital security has become a top priority for organizations of all sizes.
5.Digital emotional intelligence-High emotional intelligence can be shown in many areas of a person’s life.
Some clear examples would be: displays of good self-control when faced with something emotionally
upsetting, showing empathy towards others, and taking criticism well
6.Digital Communication- is the use of online tools like email, social media messaging and texting to reach
other individuals or a specific audience in order to share a message. Even something as simple as reading the
text on a webpage like this can be considered digital communication.
7.Digital Literacy-is an individual’s ability to find, evaluate, and communicate information by utilizing typing or
digital media platforms. It is a combination of both technical and cognitive abilities in using information and
communication technologies to create, evaluate, and share information.
8.Digital rights-is closely linked to freedom of expression and privacy, are those that allow people to access,
use, create and publish digital media, as well as access and use computers, other electronic devices and
communications.

Tech Trends
Part of transitioning into the smooth to’s and fro’s of real and digital worlds is the opportunity to use the
online resources to promote various causes in becoming responsible citizens in both worlds. Today, online
campaigns are helpful in promoting many advocacies because of their reach, ease of access, and ability to send
clear messages in different ways.
Traditional media forms report efforts to fight for advocacies. Digital platforms made possible through
technology provide an opportunity to not only promote these campaigns but also allow for interaction with
the public.
Some of the best online campaign strategies are as follows:
1. Social media campaigns – Social media posts, pages, hashtag trends, and other contents are used to
ensure that the campaigns are promoted to various communities and subcultures and that those who
see them are able to learn practical ways to apply the information that they receive into various
engagements.
2. Storytelling-Some campaigns are effective because they appeal to emotions. Many organization and
companies use the power of good storytelling to capture the hearts of the viewers whil promoting key
messages about the society.
3. Multichannel campaigns – Some companies use multiple channels to promote their causes, alon with
their products. Cross-posting on various social networking sites allow them to reach variou
demographics.