1.

EXECUTIVE SUMMARY

We are entering the business because of our love of business and lifestyle. We need to carry out
our dream of owning and operating business. KABIR is a new and exciting company in
Bangladesh. KABIR from Augare providing fast and reliable broadband internet services to
residential and business customers across Bangladesh. KABIR is the creation of a new
technology called WiMAX could really change the internet experience for millions of people
worldwide. In this report, we tried to describe the operation and function of KABIR’s different
sales channel. We have plans to roll out as much network coverage as possible across
Bangladesh to capture the growing market by offering quality customer care and reliable
services. KABIR will soon be available right across Bangladesh; the service is currently
available in Dhaka and Chittagong. KABIR believes that everyone should be able to enjoy
trouble-free access to the internet and the world of opportunities that it brings. The company’s
aim is to make a magical internet experience available to everyone, every day, without
exception. So the company gathered a highly talented team right here in Bangladesh to build a
company that’s determined to improve the internet experience for millions of people – not just
here, but ultimately all over the world.

2.DESCRIPTION OF BUSINESS

The name of our business is KABIR. It’s an internet service provider company in
Bangladesh. Internet is one of the most liberating, exciting features of life in the 21st century. In
a developing country like Bangladesh internet service is so necessary. By using KABIR anyone
can get into – music, news, views, video, information, chat and contact, research, for business,
pleasure or education. We think anyone should be able to enjoy uninterrupted access to it,
wherever they are, whenever they want.

We form our business as a partnership. At present there are four partners: Ismail Hossain,
Shaffat,Arif & Sajjad. We have one-fourth partnership. If we need more capital then we will
increase the number of partners. We are as like an entrepreneurial team consisting of four partners
who have an interest, both financial and otherwise, in and commitment to the venture’s future
and success; whose work is interdependent in the pursuit of common goals and venture success;
who are accountable to the entrepreneurial team and for the venture; who are considered to be at
the executive level with executive responsibility in the early phases of the venture, including
founding and pre-startup; and who are seen as a social entity by themselves.

Augare was established in 2007 by an experienced team of global telecoms executives with the
vision of delivering ‘broadband for all’. It’s committed to achieving this through the delivery of
fast, reliable broadband internet services in emerging markets using Wimax technology. Augere
has an established leadership team in place with experience in the telecommunications industry.
1
The Company successfully raised $125m in a first round of investment, New Silk Route and
Vedanta. The acquisition of spectrum and licenses is well underway. Augere currently has access
to spectrum in Bangladesh. This needs to be done properly. So the company gathered a highly
talented team right here in Bangladesh to build a company that’s determined to improve the
internet experience for millions of people – not just here, but ultimately all over Augere’s first
commercial network launched in the Bangladesh network in October 2016 under the brand name
KABIR. KABIR believes that everyone should be able to enjoy trouble-free access to the
internet and the world of opportunities that it brings. The company’s aim is to make a magical
internet experience available to everyone, every day, without exception.

KABIR is the creation of a group of global telecoms professionals who saw that a new
technology called WiMAX could really change the internet experience for millions of people
worldwide. WiMAX means that you don’t need telephone lines or cable to get connected; all you
need is to live close enough to a transmitter to receive the internet wirelessly. Currently the
company is busy building a network of base stations to offer their brand of internet access right
across Bangladesh. Initially KABIR is starting in Dhaka, but we have a quick plan to do the
same in cities nationwide.

3.DESCRIPTION OF PRODUCT AND SERVICE

The main focuses of this report are sales and distributions of KABIR internet service for
different classes of people with different packages and to demonstrate different aspects of
marketing in the organization. KABIR is providing fast and reliable broadband internet services
to residential and business customers across Bangladesh. KABIR is the creation of a group of
global telecoms professionals who saw that a new technology called WiMAX could really
change the internet experience for millions of people worldwide. WiMAX means that you don't
need telephone lines or cable to get connected; all you need is to live close enough to a
transmitter to receive the internet wirelessly. We use high quality raw materials imported from
Germany. Highly precise model imported from Germany.

3.1Facilities: We can provide this kind of facilities. Our facilities are highlighted:
 USB-based 56 K Modem

2
  Supports Phone / Internet / Fax
 Compatible with Windows and Linux OS
 Powered by Computer - No External Source
 Combination Modem & High Speed Router
 4 Fast Ethernet Ports
 Diagnostic LEDs
 Double Firewall Safeguards Your Network
 1 x 10/100 Mbps Auto-MDIX RJ-45 Port

KABIR product

1) Modem

2) KABIR internet card

3
Service: In case of any problem KABIR users are getting 24 hours in 7 days instant extra care
through Online, Customer care, Telephone and Home service. We are committed to give our best
service.

We have innovative, sincere and hardworking professionals involved in production Finance, HR,
Sales & Marketing departments. They are our most valuable assets and are responsible for the
continuous growth of the company.

PRICING:

Bangladesh revenue board of telecommunication has set up a price ceiling for WiMAX service
providers, so KABIR has to set the price within that price range. Different pricing strategies
followed by KABIR are

Value Based pricing: KABIR is following value based pricing. They consider the purchasing
power of their customers while deciding the price range. However they evaluate the speed and
maximum access which can be provided by them within that range and fix the price for every
segment.

Product line pricing: product line pricing is different price for different range, or different
service offered, their connections are shared connection, different package like sky and campus

4
have different price, as sky has no access limitation so it’s a bit higher in price, and for campus
speed and access limitation has cap on it so the price varies.

Currently for promotion and popularity they are offering free installation for every connection
they provide.

USB Modem (shuttle or dongle) for prepaid user price 2,000

Tk. 700 card free with connections Modem (shuttle or dongle) for postpaid user price 1500

Less Tk. 1000 for first month bandwidth fee TOWER Modem for postpaid user price 5000

Less Tk. 1000 for first month bandwidth fee GIGASET Modem for postpaid user3000

Less Tk. 1000 for first month bandwidth fee Installation Cost Free

Three categories modem

1) USB modem

2) Tower modem

3) Gigaset modem

KABIR Internet Packages:

Prepaid packages:Whether you want speed, value or volume: the New KABIR prepaid has it
all. KABIR has 3 scratch cards of Tk 700, 400 and 100 @ KABIR retails near you, so just grab
your card, choose your package by calling 01745757744 and start using it the way you want.

Super Speed(up BDT 700 BDT 400 BDT 100 Card

Packages to) card card card validity
Pacer 1mbps 2GB 1GB 200mb BDT 100
card 7 days
Spinner 512kbps 3GB 1.5GB 300mb BDT 400
card 30
days
Sixer 256kbps 4GB 2GB 400mb BDT 400
card 30
days

Packages Speed Usage Monthly VAT Total Additional

5
 Allowance
Charge 15% (BDT) Usage
(BDT)

A1 256 Kbps 5 GB 850 TK 128TK 978 TK N/A

256
A 256 Kbps 10 GB 950 TK 143TK 1093 TK N/A
STAR 256
A-ULTRA 256 Kbps Unlimited 1250 TK 188TK 1,438 TK N/A
A 512 Kbps 5 GB 1250 TK 188TK 1438 TK N/A

512
A 10 512 Kbps 10 GB 1450 TK 218TK 1668 TK N/A

U1 512 Kbps Unlimited 2,250 TK 338TK 2,588 TK N/A

512-Sky
U2 1 Mbps 5 GB 2,250 TK 338TK 2,588 TK N/A

1Mb
U3 1 Mbps 10 GB 2750 TK 413TK 3163 TK N/A

1Mb
U4 1 Mbps 20 GB 5250 TK 788TK 6083 TK Tk 0.15/MB

1Mb

KABIR currently offers three high speed packages, but near future we hope that we will be able
with 3G packages. We hope there is something to suit every internet user. We are trying
something special something new.

6
4.MARKETING PLAN
Although KABIR is a new company with a small group of employees but we are keen to manage
our employees through HR practice. KABIR has the 4 layer distribution of employees. Currently
we have 130 enthusiastic employees to operate our company. The head of the company is CEO
and under him they have functional managers who are senior managers, managers, assistant
managers. Respectively senior executives and executive’s works under the functional managers.
Though these 4 layer human resource distributions KABIR create synergy between their
employees and make their collective effort much more effective. For recruitment employees
KABIR is using EN ROUTE recruitment agency and other some recruitment agencies to get
efficient employees
KABIR has exceptional expertise in the design, roll-out and delivery of telecoms networks in
emerging markets. KABIR’s strategy is to identify emerging market opportunities. KABIRA’s
selection criteria is based around sound business planning principles which identify markets
based on a number of key success defining factors such as population.
Competition is always on an entrepreneur’s or KABIR organization mind. At the moment a new
idea is conceived, one asks, “I wonder if anyone else is doing this.’’ And that question continues
to be asked as long as the business exists. In most instances, existing competitors can be
accurately identified. There are many commercial directories from where names can be found
out. But researching products is usually more difficult because inventors are unlikely to disclose
their ideas until they are ready to go commercial.
KABIR marketing team is working nicely. Marketing department has three sub departments.
These are
1. Product Development
2. Branding
3. CSR/PR

PRODUCT DEVELOPMENT
This department is responsible for find out the innovative features that can attract the existing
and potential customers. Product development is one of the key departments in the company.
While developing new packages and tariff plans this department has to keep in mind the profit
and cost issue. Under all these constraints the department has been producing exciting and new
features which ultimately attract customers. Product team always tries to come up with different
types of products by considering peoples need and wants. Product teams introduce Gigaset,
Dongle, for the customers. Gigaset has the power to capture the frequency more compare to
Dongle. So KABIR provides Gigaset where frequency is bit poor and Dongle for people who
want mobility. Product team design their product according to the customer wants.

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BRANDING:

The brand department of the company deals with image of the brand to the customers. It
basically helps the brand to portray its intentioned image to the potential target group. This
department along with the Marketing Communication department deals with the promotional
activities. As KABIR is very new organization and WiMax is a very new concept that’s why
KABIR have to give too much effort and promotional activities to let the people know about
their product and services. Branding is another sub-department of marketing. Branding team is
trying to promote their KABIR product. They have organized different events to promote their
product. At first they do a campaign in different universities, which worked a lot. At present they
are not branding their product extensively but they have a plan for extensive branding. KABIR is
now giving advertises to different renowned news papers in Bangladesh and they are also giving
advertisement to the different website to promote their product. They also giving advertisement
in the Radio like Radio Amar, Radio Foorti etc.

CSR/PR:

KABIR has another sub department called CSR/PR department. Though they are not doing so
many CSR activities but they are planning to engage in CSR activities. KABIR does different
sorts of public relation activities to promote their product in the market which involves different
University campus campaign. They are offering campus package especially for the students and
they are arranging different campus campaign to sell their product. They are also arranging
different concerts to grab the attention of the customers
Sales KABIR sales and distribution team has five sub departments. These are
1. Direct Sales
2. Corporate Sales
3. Tele Sales
4. Distributor
5. Retail Shop

Direct sales team handles the home users and SME. They try to make the product available to
the corporate and single or home users. In Dhaka city there is more than 50,000 SME. So
KABIR targeted those SME and the direct sales team works with those organizations.
Corporate Sales team works with the corporate clients. Some renowned companies are our
corporate clients. They are

1. American Embassy and other Embassy

2. Standard Chartered Bank
3. BRAC Bank
4. World Bank and
5. Islamic Bank Bangladesh Ltd.

8
There is a separate office for the manager of corporate sales who is also responsible for corporate
customer relations. Corporate customers are given high priority in terms of sales and also in
terms of after sales service. Of course this is due to the high usage and need for
Good long term goodwill with such corporate clients. This department however deals mainly
with sales to corporate customers and maintenance of relations with both current clients as well
as scouting out potential new corporate clients, whereas the after sales service and other issues
are dealt with by the customer services operations section of the company.
Distributor makes sure that KABIR product is available in the market. They get commission on
modem and bandwidth price.
Tele sales team sale KABIR connection by making call to the potential customers. They have
some customer group from the business corporate world. For selling to those people they adopt
telemarketing approach KABIR is distributing their product through their own outlet and third
party. They have their own outlet in Gulshan 2 at Shamil Store and they are using Transcom as
third party to distribute their product. They have also given exclusive right to some computer
accessories selling company which are located in IDB to distribute their product.
They are also selling their product through telesales in some special cases. KABIR have build
experience booth in different places to

Customers

• Student (school, college, university)

• Employers

• Businessman

Religion: Muslim, Hindu, Catholic, and others.

Nationality: Bangladeshi and other.

9
Customers Location

10
Distribution & Coverage

KABIR have divided the regions they operate in into five polygons,

1. Polygon1-Gulshan, Banani, Baridhara, Bashundhara

2. Polygon 2- Uttara

3. Polygon 3- Mirpur

4. Polygon 4- Dhanmondi

5. Polygon 5- Motijheel

At present we are providing our service in Dhaka city, in these five polygons. KABIR’s target
was, at the end of the December we will have full Dhaka city coverage and at the same time we
will start our operations in Chittagong. We have kept our promise.

Initial Focus

KABIR just started their operation from December 05. We are new in this emerging industry. So
initially we are not going to give equal focus to every aspect of the business. For our business
KABIR initially want to give focus to two most important activities. One is “expansion of
coverage” and other one is to improve our “own process of service.”

Core competencies

Internet service is all about how speed we can provide to our customers. Capability to provide
high speedy wireless internet to customers is the main core competency of KABIR. Superior
24/7 customer service and greater network coverage are playing a vital role as their core
competencies.

5.COMPETITION
Potential customers – This is the most important source of market information. The KABIR
organization Communicate with potential customers. You may make use of a formal
questionnaire and conduct a market survey. Importance of marketing research: Once an
enterprise has been established, the question is no longer whether the product or service is

11
feasible, but whether the enterprise can reach its growth potential and compete effectively. Fresh
entrepreneurs make assumptions about customers, pricing, quality, image, product authorized,
style, packaging, etc.

For a part of promotion we offer some exceptional products. Such as: Cap, T-Shirt, Bag etc.

At presents all of our competitors have enabled 3G service to some of the areas of Dhaka City.
But their service is not so good. They can’t afford to provide uninterrupted service like us. It’s
our plus point. Our packages are also at low price rate. It’s another point. Our employers and IT
engineers always trying to give their best to ensure highly customer service. We are committed
to provide high speed internet across the whole country. Our mission is only giving internet
service. But another competitors are selling many of the products. So they are loosing their
market. Our technology is highly qualified and we are giving good service at the same time. We
are using advanced technology for providing high speed. We also giving free Wi-Fi service some
of the well renowned Campus. So we are clearly ahead from our competitors. Our innovative
idea will make a difference from our rival.

ADVERTISING AND PROMOTION

We have launched some new packages for a part of advertisement. It may helpful, the cause we
have to do something new in business arena.

• KABIR offers fixed WiMAX service for Home & Business (SME) use.

• KABIR product is differentiated by Speed (256 Kbps, 512 Kbps, 1 Mbps, 2 Mbps etc.).

• Fixed Monthly Billing for Sky Packages (256 and 512 packages)

• User Name & Password stored in Modem and connection “Always On”.

• Any PC will be connected on Internet without extra Authentication.

• People can share the bandwidth among multiple PCs using a Router or LAN. Just provide
our Installation Engineer on your router/ Switch LAN cable.

KABIR Campus package

KABIR has introduced the KABIR Campus package, starting at 850 Taka/month (excluding
VAT) for a 128 kbps download speed. Only students can sign-up for the KABIR Campus
package. During, sign-up students need to bring their school/college/university ID to sign up for
the service. Although the 128 kbps Campus package has unlimited downloads, KABIR’s fair
usage policy still applies

12
New Package Plan
All packages are in BDT. Additional charge of BDT 0.15/MB beyond usage allowance is
applicable in all packages except Sky. Figures in above table indicate monthly fee. For every
monthly package you will get total BDT 1000 off in your 3 months package fee.

KABIR doubles internet speed

WiMAX service provider KABIR has doubled its internet speed to provide the fastest wireless
internet service to its customers without any extra cost. “This means 256 Kbps users can now
enjoy up to 512 Kbps; 512 Kbps users will experience up to 1 Mbps and 1 Mbps users will enjoy
up to 2 Mbps without paying any extra charges.”The company introduced the broadband “Pre
Pay” services in the country for the first time and offered modems at Tk 1,000.Customers can
now avail up to 1Mbps speed through KABIR Pre Pay by paying Tk 400 a month.

KABIR should come up with TV advertisement as early as possible because as they are
launching new product in present market so their prime function to create consumers. Here
Television media has no alternatives. They may provide expert opinion (IT engineer) or
celebrity’s opinion through their advertisement. And of course they need to highlight the various
uses and benefits of using wireless broadband services.

Radio advertisement: Radio Amar, Radio foorti , ABC Radio etc.

Print media: Prothom-Alo, The Daily Star, Naya-Digonto, and through billboard.

LOCATION
Our location is situated in Polygon1-Gulshan, Banani, Baridhara, Bashundhara Polygon 2-
Uttara Polygon 3- Mirpur Polygon 4- Dhanmondi Polygon 5- Motijheel. We have divided into
five sector so that we be will able to serve our customer more efficiently. In a commercial area
so many social networking are required as a result our modem will solve all the requirement. We
have spread our service to home based customer, retailer, commercial area everywhere that
possible.

SUPPLIERS / SOURCE OF MATERIALS

We use high quality raw materials imported from Germany. Highly precise module imported
from Germany. Then it is adapted in our own company. We made our factory in Gazipur. We
complete here the processing of the product. Rest of the product that we can’t made here, we
make it by famous company of China. From here we can easily transport our company made
product and imported product. Our own company suppliers moves the product around the whole
country. Dhaka is too near from Gazipur so business is more easy from here. This company have

13
innovative sincere and hardworking professional involved in Production, Finance, HR, Sales and
Marketing development of HRS. They are our most valuable assets and are responsible for the
continuous growth of the company.

MANAGEMENT
The KABIR modem internet service is one distinct customer group on which a business will
concentrate its efforts. A tiny, small market segment, also called a market niche, keenly focuses
an entrepreneur’s efforts on product characteristics, pricing, promotions, and channels of
distribution related to that specific customer group. Companies try to establish segmentation
strategies so that efficient use of resources can be achieved internet business. Every niche will
have characteristics defined partially by the customer and partially by location. Some of these
characteristics are:

Growth characteristics – For any market segment, there will be ups and downs. Changes
reflect economic conditions, evolving competition or possibly a stage in the product life cycle.
Investors and lenders will want to see hard data on growth trends and they will take a dim view
of weakly supported market information.

Sales forecast – The KABIR internet result of good marketing research will be a well-defined
sales forecast. A sales forecast is the quantified volume and value of projected sales within a
market segment for a specific time period. In addition, a sales forecast helps determine human
resources, production and management system requirements. It will also reveal seasonality, the
pattern of variation in sales over a calendar year.

Competition – Competition is always on an entrepreneur’s or KABIR organization mind. At

the moment a new idea is conceived, one asks, ’’I wonder if anyone else is doing this?’’ And that
question continues to be asked as long as the business exists. In most instances, existing
competitors can be accurately identified. There are many commercial directories from where
names can be found out. But researching products is usually more difficult because inventors are
unlikely to disclose their ideas until they are ready to go commercial. Describe direct and indirect
competition (as it pertains to the target markets only) For key competitors, give market share,
resources, product and market focus, goals, strategies, strengths and weaknesses Describe what
is unique about the company's product/service compared to the competition

Products or Substitute –The question of what products or substitutes exist now is an

adjunct to finding out which competitors exist. The crucial question is one of availability. Are
products or services available to my target customer group? An associated question is whether
these customers buy substitutes. For example, would they buy KABIR card in market are
available

14
HR practice

Administration and Human Resource: As the name implies, this department has three major
divisions. The Administration division is responsible for Contract, Legal and Protocol &
Government affairs. The Purchase & General Maintenances is responsible for Purchase &
Support and Estate & Properties, Maintenance & general security. The Human Resource
department is responsible for procuring future employees according. This department is also
responsible for maintaining the database of all employees, leaves, attendance, health care and
related fields of employees. Although KABIR is a new company with a small group of
employees but they are keen to manage their employees through HR practice. KABIR has the 4
layer distribution of employees. Currently they have 130 enthusiastic employees to operate their
company. The head of the company is CEO and under him they have functional managers who
are senior managers, managers, assistant managers. Respectively senior executives and
executive’s works under the functional managers. Though these 4 layer human resource
distributions KABIR create synergy between their employees and make their collective effort
much more effective. For recruitment employees KABIR is using EN ROUTE recruitment
agency and other some recruitment agencies to get efficient employees.

FINANCIAL PLAN
The business of business is earning profits. However, profit would accrue only if the business
becomes a success. The business would become a success only if the area activity selected by an
entrepreneur is the right one and effective financial and marketing planning is undertaken.

 Capital Budgeting

 Operating Budgets

 Income statement

 Performa, Balance sheet

 Break Even Analysis

 Performa / Cash flow / Fund flow

 Performa uses / Sources of funds

Among these, Cash Flows, Income Statement and the Balance Sheet are the key financial areas
which need careful management and control.

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Capital

Total capital is needed 100000000 taka for started our business.

Sources of capital

As we found our business as a partnership form and we are four partners so we

provide 25 percent of total capital equally and the rest of the capital is collected
from bank loan.

Capital return:
We have a three years expense requiring target which are as follows:

First year: 30% of total expenses

Second year : 30% and

Third year: 40%

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
First year Second year Third year

16
Financial Document

17
 Total capital 100000000
Stock capital 80782
Land Purchase 1000000
Building 2000000
Machine Purchase 3000000
Raw Materials 3000000
Equipments 5000000
Investment ( project) total taka =14000000

Salaries for Employees 1000000

Advertising 1200000
Official Expense 500000
Government taxes payment 200000
Manufacturing 500000
Inventory Expense 300000
Electricity Bill 400000
Telephone Bill 20000
Transportation 20000
Distribution Expenses 90000
Training Expenses 50000
Government Licenses 1000000
Social Welfare foundation 100000
Total Expenses =5218000
Conclusion
KABIR is a new and exciting company in Bangladesh. Internet and telecommunication
technologies are one of the great innovations in 21stcentury. This innovation has a big role in the
changing mode of business environment and advertisement technology. KABIR have plans to
roll out as much network coverage as possible across Bangladesh to capture the growing market
by offering quality customer care and reliable services. KABIR will soon be available right
across Bangladesh; the service is currently available in big cities Dhaka, and Chittagong. KABIR
believes that everyone should be able to enjoy trouble-free access to the internet and the world of
opportunities that it brings. The company’s aim is to make a magical internet experience
available to everyone, every day, without exception. So the company gathered a highly talented
team right here in Bangladesh to build a company that’s determined to improve the internet
experience for millions of people – not just here, but ultimately all over the world.

18