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    Simple & Multiple Regression

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    rocker PANTAI (rockerPANTAI)
    Simple & Multiple regression

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    Simple & Multiple Regression

    Uploaded by

    rocker PANTAI (rockerPANTAI)
    23 views12 pages
    Simple & Multiple regression

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    Simple & Multiple regression

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    Simple & Multiple regression

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views12 pages

    Simple & Multiple Regression

    Uploaded by

    rocker PANTAI (rockerPANTAI)
    Simple & Multiple regression

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    REGRESSION ANALYSIS

    Selecting the Correct Multivariate Method


    Multivariate
    Methods

    Dependence Interdependence
    Methods Methods

    Multiple relationship of
    One Several dependent &
    Metric Nonmetric
    Dependent Dependent independent
    Variable Variables Variables

    SEM

    Factor Cluster
    Metric Nonmetric Metric Nonmetric Analysis Analysis
    Nonmetric
    Canonical MDS and
    Multiple Discriminant MANOVA Correspon-
    Correlation,
    Regression Analysis and Metric dence
    Dummy
    and Conjoint and Logit Canonical MDS
    Copyright ©Analysis
    2010
    Variables 1-2
    Pearson Education, Inc.,
    Simple Regression Defined

    Simple regression analysis . . .


    is a statistical technique that can be
    used to analyze the relationship
    between a single dependent
    (criterion) variable and a single
    independent (predictor) variable.
    Multiple Regression Defined

    Multiple regression analysis . . .


    is a statistical technique that can be
    used to analyze the relationship
    between a single dependent
    (criterion) variable and several
    independent (predictor) variables.
    Simple Regression

    Y = b0 + b1X1

    Y = Dependent Variable
    b0 = intercept (constant)
    b1 = regression coefficient
    X1 = independent variable
    Multiple Regression

    Y = b0 + b1X1 + b2X2 + . . . + bnXn

    Y = Dependent Variable
    b0 = intercept (constant)
    b1, b2 ,.....bn = regression coefficient
    X1 , X2....... Xn = independent variable
    • Variabel dependen = variabel tergantung =
    variabel terikat = variabel kriterion = variabel
    endogen.
    • Variabel independen = variabel bebas = variabel
    prediktor = variabel eksogen.
    • R atau r = koefisien korelasi (untuk mengetahui
    kuat atau lemahnya hubungan antar variabel,
    serta untuk mengetahui arah hubungan antar
    variabel = + atau -)
    • R2 = koefisien determinasi (untuk melihat
    perubahan variasi variabel dependen yang
    dapat dijelaskan oleh variasi variabel-variabel
    independennya)
    Multiple Regression Decision Process
    Stage 1: Objectives of Multiple Regression
    Stage 2: Research Design of Multiple Regression
    Stage 3: Assumptions in Multiple Regression Analysis 
    outlier, linearity, normality, multicollinearity (uji
    tidak ada korelasi antar variabel bebas), heteroscedasticity
    (uji kesamaan varians residual dari satu pengamatan ke pengamatan
    yang lain), autocorrelation (uji tidak adanya korelasi antara
    kesalahan pengganggu pada periode t dengan kesalahan
    pengganggu pada periode t-1).
    Stage 4: Estimating the Regression Model and Assessing
    Overall Fit
    Stage 5: Interpreting the Regression Variate
    Stage 6: Validation of the Results
    Contoh

    • Sebuah penelitian menguji pengaruh


    penggunaan iklan di koran, iklan di radio,
    jumlah outlet, dan jumlah SPG pada
    volume penjualan produk.
    – Volume penjualan (juta Rupiah/bulan)  Sales
    – Iklan koran (juta Rupiah/bulan)  Koran
    – Iklan di radio (juta Rupiah/bulan)  Radio
    – Jumlah outlet (unit )  Outlet
    – Sales Promotion Girl (orang)  SPG
    Sales Koran Radio Outlet SPG
    300.12 26.23 12.23 6.00 3.00
    312.25 25.12 12.88 6.00 3.00
    362.02 29.80 15.26 6.00 2.00
    400.25 34.55 14.23 9.00 4.00
    412.60 33.45 13.02 10.00 5.00
    423.00 32.26 13.56 5.00 5.00
    320.14 23.45 12.03 8.00 3.00
    366.25 34.76 15.26 9.00 3.00
    451.29 40.12 14.32 8.00 2.00
    430.22 36.21 13.33 10.00 5.00
    265.99 25.89 12.05 4.00 2.00
    254.26 22.98 15.26 4.00 2.00
    352.16 36.25 12.89 8.00 4.00
    365.21 36.87 12.45 8.00 3.00
    295.15 22.41 13.44 4.00 3.00
    354.25 26.25 13.67 6.00 4.00
    415.25 36.99 19.25 8.00 5.00
    400.23 32.79 18.78 9.00 5.00
    423.22 33.98 16.59 8.00 4.00
    452.62 23.21 18.45 9.00 5.00
    512.33 44.98 13.45 10.00 6.00
    435.23 35.99 15.78 8.00 5.00
    302.21 25.00 16.35 9.00 3.00
    330.92 23.25 19.58 6.00 3.00
    254.25 24.86 13.87 4.00 2.00
    265.21 26.23 15.87 5.00 3.00
    215.36 20.98 13.23 4.00 3.00
    235.26 24.88 15.69 5.00 3.00
    222.32 25.87 18.97 4.00 2.00
    323.45 28.94 18.29 7.00 3.00
    Koran

    Radio
    Sales
    Outlet

    SPG

    4-1
    Sales = 22,693 + 5,147 koran + 1,209 radio
    + 10,840 outlet + 22,665 SPG

    4-1

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