This document discusses a lesson about uniqueness and customer profiles. The lesson covers describing individual characteristics, using gerunds after prepositions, discussing cause and effect with causative verbs, and talking about customer research and needs.
This document discusses a lesson about uniqueness and customer profiles. The lesson covers describing individual characteristics, using gerunds after prepositions, discussing cause and effect with causative verbs, and talking about customer research and needs.
This document discusses a lesson about uniqueness and customer profiles. The lesson covers describing individual characteristics, using gerunds after prepositions, discussing cause and effect with causative verbs, and talking about customer research and needs.
This document discusses a lesson about uniqueness and customer profiles. The lesson covers describing individual characteristics, using gerunds after prepositions, discussing cause and effect with causative verbs, and talking about customer research and needs.
LEARNING OBJECTIVE: talk about people’s characteristics and customer research Unit 10 | Session 1 Are we unique? - You, the customer LEARNING OBJECTIVE: talk about people’s characteristics and customer research
Lesson Overview
1. GET STARTED: Unique you
2. PREPARE: Gerunds after prepositions 3. SPEAKING: Similar or different? 4. PREPARE: Causative verbs 5. SPEAKING: Your customer profile 6. PROGRESS CHECK GET STARTED Unique you In what ways are you special or unique? Share your ideas with the class.
I think I have an unusual taste in music.
My left foot is bigger than my right foot.
I’m really good at playing the drums.
PREPARE Gerunds after prepositions Work in small groups. Take turns completing the sentences with a gerund. Your sentences can be true or false. Ask questions to see if your partner is telling the truth. 1. I’m guilty of . . . I’m guilty of eating large bars of chocolate in bed. 2. I’m very excited about . . .
3. I’ve always been good at . . .
Really? You look so slim. Have you had this habit long? 4. I wouldn’t dream of . . .
5. I’m very proud of . . . Oh, yes. I’ve been doing it all my life.
6. I’ve always been terrible at . . .
Hmm! I don’t think you’re telling the truth. 7. I often get bored with . . .
8. I’m totally obsessed with . . .
You’re right. I’m not! SPEAKING 01 Similar or different? Are you more similar to your friends or different? Discuss using the topics below and your own ideas. • clothes • education • experiences • goals • hairstyles • hobbies / interests I think I’m more similar to my friends. • humor We’re all totally obsessed with • music listening to K-pop. • personality • books / TV shows PREPARE Causative verbs Complete the sentences about shopping habits with your own ideas. 1. Having a budget prevents me . . .
2. Credit cards allow me . . .
3. Online stores make people . . .
4. Having a mall nearby helps me . . .
5. Nothing can stop people . . .
6. Buying groceries online lets consumers . . .
Having a budget prevents me from
overspending. PREPARE 02 Causative verbs Work in groups. Take turns choosing a word from the list. Without saying the word, describe it using causative verbs. Guess your partner’s word. • an alarm clock It’s a thing that prevents me • an umbrella from getting wet. • nature • a dictionary Hmm. Is it an umbrella? • music • a computer No, but it enables people to stay dry. • art • a camera Oh, OK. Is it a raincoat? • warm clothes • diet Yes, it is! SPEAKING 02 Your customer profile A new department store is opening near you. Share what products or services you would like as a customer. Use the questions below to help you. • What things do you need to buy?
• What things do you want to buy?
• What brands do you like?
• What clothing styles do you prefer?
• What other amenities would you like to have
(e.g., a restaurant, a café, an ATM, etc.)? SPEAKING Your customer profile Tell the class about your partner’s profile. Analyze their needs and wants. Then give an assessment of products and services that would interest them.
I’ve analyzed Katya’s profile, and I’ve
determined that she really likes eating out with her friends. So, if the store had a restaurant, that would allow her and her friends to eat there. I’ve also determined that she likes fashion, so the store should have a good variety of high-end clothing brands. PROGRESS CHECK
Now I can . . .
describe people’s characteristics.
use gerunds after prepositions.
describe research.
use causative verbs to describe cause and effect.
talk about customer research
Unit 10 | Session 1 Are we unique? - You, the customer LEARNING OBJECTIVE: talk about people’s characteristics and customer research