BIOCARE COSMETICS

LIP LOCKS
Lip locks vs competitors
“THE BATTLE FOR PERFECT POUT”
 Acknowledgement

We would like to convey our heartfelt gratitude to “Ms Swarika”

Mam for her tremendous support and assistance in the
completion of our project. We would also like to thank our Hod
mam, “Mrs Sangeeta” Mam, for providing us with this wonderful
opportunity to work on this project.

We , as a team ,are thankful to each other as withoutour

teamwork the completion of the project would not have been
possible.
 Meet Our Team

MEHAK KAPOOR SHANU SHARMA TANYA AHUJA

AAKARSHIT KAPOOR AANISH BHATIA

INTRODUCTION
Introduction to Biocare Ltd and Liplocks
Biocare Ltd is a company that specializes in
creating high-quality beauty products. One
of their most popular products is Liplocks,
a lip gloss that is designed to provide long-
lasting moisture and shine.
Liplocks has become a favorite among
consumers due to its unique formula and
beautiful colors. With its smooth texture
and non-sticky finish, it's no wonder why
Liplocks has become a staple in many
people's makeup bags.
OUR Features
- Natural Products with no chemicals .
-Of all the ingredients in the world, few are more

COMPANY healthful or more beautiful than those

found in the Himalayas.
- Keeps your lips hydrated and enriched with

Biocare ltd. vitamins for long duration.

-Blessed with natural riches, including precious
minerals, rare herbs and exotic plants.
Email id : [email protected] -to attain new insights concerning the lips health
and other beauty needs that is long lasting.
Addresss :
Ramesh Nagar, District West Delhi ,
Delhi , India
Pin code : 110015
 USP
 The concept of our business ,specifically our product , is to produce lip balms as
natural as possible or what we might say “little-to-no chemical ” product. The
products will be created using natural ingredients like honey , avocado, fruits ,
natural food coloring and flavoring to give the balms some tint .
 We are not only going to produce a product that guarantees customers
satisfaction but also provide nourishment to lips without adding any colors to
your lips.
 The lip balms have a very moisturizing base ,and as of right now offer 4 different
flavors : BURBERRY, HONEY, AVOCADO, FRUITS .
LOGO & TAG LINE

Lip locks vs competitors

“THE BATTLE FOR PERFECT POUT”
 INGREDIENTS USED
Vitamin-e
 Liplocks contains a range of natural and
synthetic ingredients that work together
to create a high-quality lipgloss. Some of
the key ingredients include jojoba oil,
shea butter, and vitamin E. These
ingredients are known for their hydrating
and moisturizing properties, making them Beeswax
ideal for use in a lipgloss. Castor oil
 In addition to these ingredients, Liplocks
also contains a range of other
ingredients such as beeswax, castor oil,
and lanolin. These ingredients help to
protect the lips from environmental
damage and keep them looking healthy
and youthful.
Shea butter
FRUITS
BURBERRY : An ancient and honored herb with rich history of healing and purifying
properties . Leaves a feeling of softness and soothing effect on lips.

Honey : Honey is the nectar of life ,composed of sugars ,minerals and natural
skin brighteners . It softens the skin and lighten the complexion .

Fruit : Fruit has been the “juice of health and vitality “,rich in vitamins ,nutrients
and natural skin brighteners . Skin reclaims its soft , smooth , youthful tone and
texture .

Avocados : Avocados are among the most nutritious fruits . They are natural
healers and skin softeners with nourishing anti –oxidant and regenerating powers that
have heal wounds and cure sun damage.
#1 Packaging
Packaging for Liplocks
 Packaging is an important aspect of any
beauty product, and Liplocks is no
exception.
 Biocare Ltd has carefully designed the
packaging to be both functional and
visually appealing.
#2  We have designed our product in two
ways one is a small round box with a
beautiful logo printed on it.
 Second one comes in a sleek, clear
tube with lip locks logo printed on it.
 The packaging is not only stylish but
also allows customers to see the color
of the lip gloss before purchasing.
PRICING OF PRODUCT

LIP LOCKS LIP LOCKS LIP

COLOUR LIGHTENING
CHANGING LIP SCRUB BALM
BALM (3.2G) (6G)
• RS 140 • RS 210
Directions to use?

#1 Take a small amount of

lipbalm with your finger .

#2 Apply it gently on your lips.

#3 Reapply when needed.

 Competitors in the Lip Gloss Market
COMPETITORS While Liplocks is a great product, it's important to
understand the competition in the market. Some
of the top competitors include brands like
NYKKA,SUGAR,LAKME,and BIOTEC
Cosmetics. These brands have created a strong
presence in the beauty industry and offer similar
products to Liplocks.
However,
Biocare Ltd
NYKKA SUGAR sets itself
apart by using
natural
ingredients
and offering a
wider range of
shades to
choose from.

BIOTEC LAKME
MARKETING STRATERGY
• Determining the right marketing tactics
MARKETING PLAN and stratergies.

GO TO MARKET • Identify USP’s and gathering data about

STRATERGY customers.

• Applying qualitatives and quantitavies

TARGET MARKET research methods.

• Understand and improve your position in

MARKET POSITIONING the market.

• Analyze target market and gathering data

MARKET RESEARCH
 CHANNEL OF DISTRIBUTION

In B2C, goods will flow

B2C from company to end
customer directly. We
The distribution have started our own
of goods from Ecommerce portal and
the also through online
manufacturing shopping apps like
company to the Myntra,Nykka ,Amazon
end customer. for the movement of
goods.
 MEANS OF FINANCE :

PERSONAL
FINANCE
PERSONAL RAISE OF FUNDS
25%
PUBLIC
FINANCE 31%
THROUGH PUBLIC SHARES

LOANS
LOANS FROM BANK
18%
PREFERENCE
SHARES 26%
 Transportation
Transportation of Liplocks

When it comes to transporting Liplocks,

Biocare Ltd takes great care to ensure that the
product arrives at its destination in perfect
condition.
The lip gloss is packaged in a sturdy box with
protective padding to prevent any damage
during shipping.
Additionally, Biocare Ltd works with trusted
shipping partners to ensure that Liplocks
arrives at its destination safely and on time.
COST SHEET AS ON 31st April , 2023
PARTICULARS PER UNIT

OUTPUT = 1,50,000 LIP BALMS

Raw Materials
Vitamin E 350000
Shea butter 300000
Castor Oil 320000
Fruits 420000
Beeswax 400000 17,90,000 45
Direct Labour
Wages paid to factory workers 3,00,000 3,00,000
Direct Expenses 1,50,000 10
PRIME COST 22,40,000 55
Factory / Work Overheads
Depreciation on plant and machinery 1,00,000
Rent 50,000
Electricity charges 50,000
FACTORY COST 24,40,000 72
Office and Administration Expenses
Office Staff Salary 2,00,000
Salary to administrative staff 1,50,000
Rent 1,00,000
Electricity 50,000
COST OF PRODUCTION/ 29,40,000 80
COST OF GOODS SOLD
Selling and Distribution expenses
Advertisements 10,00,000
Packaging rates 2,00,000
Delivery Vehicles 1,50,000
COST OF SALES / TOTAL COST 42,90,000 85

Profits (40% on Selling Price) 7,38,000

SALES 50,28,000 140
S : Strengths W : Weakness
1. Intense Competition
1. Unique Packaging
2. Limited Direct-to-Consumer Channels .
2. Sun Protection
3.Challenges in Emerging Market
3. Long Lasting
4. Natural
SWOT
ANALYSIS
O:Opportunities T: Threats
1. Expanding Direct-to-Consumer
1.Intense Competition
Channels
2. Changing Consumer Preferences
2:Strengthening Online Presence
3.Economic uncertainties