Amore is a new cosmetic company owned by Ray Babber and Avinash Sharma. The company will produce herbal, chemical-reduced skin and body care products for sensitive skin. The company aims to provide high quality products through research and manufacturing while also prioritizing employee well-being, customer satisfaction, and developing a distribution network. Amore plans to target middle class consumers aged 20 to 65 by offering quality products at reasonable prices.
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Amore is a new cosmetic company owned by Ray Babber and Avinash Sharma. The company will produce herbal, chemical-reduced skin and body care products for sensitive skin. The company aims to provide high quality products through research and manufacturing while also prioritizing employee well-being, customer satisfaction, and developing a distribution network. Amore plans to target middle class consumers aged 20 to 65 by offering quality products at reasonable prices.
Amore is a new cosmetic company owned by Ray Babber and Avinash Sharma. The company will produce herbal, chemical-reduced skin and body care products for sensitive skin. The company aims to provide high quality products through research and manufacturing while also prioritizing employee well-being, customer satisfaction, and developing a distribution network. Amore plans to target middle class consumers aged 20 to 65 by offering quality products at reasonable prices.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Amore is a new cosmetic company owned by Ray Babber and Avinash Sharma. The company will produce herbal, chemical-reduced skin and body care products for sensitive skin. The company aims to provide high quality products through research and manufacturing while also prioritizing employee well-being, customer satisfaction, and developing a distribution network. Amore plans to target middle class consumers aged 20 to 65 by offering quality products at reasonable prices.
Copyright:
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AMORE
THE COSMETIC COMPANY
intro.to management 1 LOGO & MOTIVE
THE TREND BEGIN’S HERE
intro.to management 2 INTRODUCTION
The company is 100% owned by Ray Babber & Avinash
Sharma. The board will consist 7 members. The products are made exclusively for sensitive skin. Herbal products are being used in the formation of our products. The products are less chemical based and are also water proof
intro.to management 3 OBJECTIVES High quality manufacturing and research.
A creative marketing and PR programme
Well being of employees
Customer satisfaction
Development of wholesale and distribution network by 3 rd quarter
of 2009 intro.to management 4 EXECUTIVE SUMMARY
AMORE is a cosmetic company which will be
dedicated to provide high customer satisfaction by rendering excellent service , quality products at an acceptable price / value relationship. We will also maintain a friendly , fair ,and creative work environment , which would represent diversity ideas and hard work
intro.to management 5 ACKNOWLEDGEMENT
WE would like to express our gratitude to all those who
helped us complete this presentation.
We are deeply indebted to our PROF. SANJANA whose
help ,stimulating suggestions and encouragement helped us all through our research and making of this presentation. And I would also like to thank our classmates who helped us giving some suggestions.
intro.to management 6 PRODUCTS TO BE MADE Skin and body care products will be developed.
Within the skin care line we will offer a wide array of
products including eye makeup removers, cleansing creams, facial scrubs and masks, and body lotions.
Future product opportunities and growth will not only be
Use of Innovative ideas in development of our products.
Manpower
Quality product.
intro.to management 9 MARKET ANALYSIS The size of India's colour cosmetics is Rs 250 cr. That of fragrances is Rs 85 cr while the skin care market size is larger at Rs 400 cr . While lipsticks account for nearly Rs 90 – 100 cr
The market for nail enamels is estimated at around 110 cr.
Products that are too specialized have yet to be successful
in Indian market
intro.to management 10 MARKET SEGMENTATION Major cosmetics companies profess the need to tap the upper market segment and create exclusive products, but market studies reveal that most cosmetic users do not buy these exclusive products
So we will target the middle class segment by providing
quality products at reasonable prices
intro.to management 11 TARGETED MARKET
Young and fascinating youth
High class women and the day to day working middle
class women.
Mostly user would be between the ages of 20 and 65 as
they form most young section of our society.
intro.to management 12 CONCLUSION This is how we would be conducting our whole production process and would be taking our whole working process on the path of development and earning of profits in the near future.
