Project Work

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INTRODUCTION

PROFILE
Name of the company: Godrej Consumer Products Limited

HISTORY: Godrej Consumer Products Limited (GCPL) was founded in the year 1897. It
roots in Indians Independence and Swadeshi movement The founder of the Godrej
Consumer Products Limited is Ardeshir Godrej.

Godrej is over 125 years young company It is an Indian Multinational consumer goods
company based in Mumbai , India . Godrej Consumer Products Limited, products include
soap, hair colourants , toiletries and liquid detergent.

The consumer products business was a former of Godrej Soaps limited and was demerged
into a Godrej Consumer Products Limited in April 2001. It operates both in domestic and
international markets .

1918: Godrej launched “Chavi ”the First soap in the world to be made without animal fat.

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1952 : GCPL launched Cinthol soap along with Godrej No 1.1

1974: First hair colour product, a liquid hair dye . Hair care playing a major role in Africa,
Asia and Latin America.

2001: Godrej Soaps is demerge into a chemical business, Godrej chemicals and a focused
FMCG business.

2005: GCPL has bought out foreign companies such as Keyline brands limited[UK ]

2006 :Rapidol (PTY) Limited .

2007: Godrej Global Mid East FZE. Agrencos in Argentina.

2010: GCPL entered the Indonesian market by acquiring P.T Megasari Makmur a leading
home and personal care.

2013: Initiated into Air care with Godrej aer , a premium innovation for cars and homes.

2016: Acquired USA based Strength of Nature with a significant presence in Africa and the
Carribbean.

2017: Launched the first Indian professional hair ranges .

2018: The world’s first power -to-liquid handwash.

2019: Launch of Good knight Gold flash – India’s most powerful liquid vaporiser with visible
flash vapours..

2023: Launched the Good knight Mini vapouriser.

LOGO

The logo of the GCPL is the signature of the company’s founder Ardeshir Godrej.

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Owner : Adi Burjorji Godrej

Born : 3 April 1942 ( Age 82), Bombay,

Bombay residency, British India.


Alma mater: St Xavier’s College, Mumbai,

MIT Sloan School of Management.

Occupation: Chairman of Godrej group

Career: He has been president of several

Indian trade and Industrial bodies and association .

Chairman of the Indian School of Business from

April 2011- 2018.

Member of the dean’s advisory council of the

MIT Sloan of Management.

Awards: Received Rajiv Gandhi Award 2002.

Vision : To be the leading emerging markets focused multi local FMCG player.

Mission: To provide outstanding quality and time delivery taking care of operational as well
as environmental safety.

Location: C-101,247 Park , LBS Marg, Vikhroli West Mumbai -400 083

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Organisational structure

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