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MIMBAR PENDIDIKAN :
Indonesian Journal for Educational Studies
Journal homepage: https://ejournal.upi.edu/index.php/mimbardik
1. INTRODUCTION
The development of information and communication technology has become the main
driver in the transformation of the business world, including in Indonesia (Tulungen, 2022).
The phenomenon of e-commerce, or electronic commerce, has become one of the most
prominent manifestations of this digital revolution. With increasing internet access and
mobile device penetration, e-commerce has experienced incredibly rapid growth in recent
years (Syarif et al., 2023). For example, various e-commerce platforms such as Tokopedia,
Bukalapak, and Shopee have become an inseparable part of Indonesian people's daily lives,
providing various products and services easily and efficients (Wijaya & Panchar, 2021). The
data on the use of e-commerce transaction values in Indonesia for 2018-2024 is as follows.
(Source: ResearchGates)
Figure 1. Value of E-Commerce Transactions in Indonesia
However, behind the rapid growth of e-commerce, it turns out that there are big
challenges that need to be overcome, especially related to aspects of tax revenue. The
Indonesian government has an interest in ensuring that taxes from e-commerce transactions
can be collected effectively, so as to support state finances and overall economic
development (Sudrajat, 2020). However, given the cross-border nature of e-commerce
businesses, regulating and collecting taxes from this sector is complex and requires a careful
approach (Wijaya & Utamawati, 2018). Currently, the government has attempted to increase
state revenues by making regulations for business actors that were previously untouched by
taxes, for example e-commerce. Among other things, in May 2020 the government issued the
latest regulations regarding the collection of Value Added Tax through trading via an
electronic system as stated in PMK No.48/PMK.03/2020 (Ridho, 2021).
In this context, it is important to explore tax revenue optimization strategies for the
development of e-commerce in the digital economy era in Indonesia. This article aims to
analyze the challenges and opportunities associated with tax regulation in the context of e-
commerce, as well as present solutions that enable governments and business actors to
achieve an optimal balance between fulfilling tax obligations and supporting the sustainable
growth of the e-commerce industry. By understanding in depth the challenges faced and the
potential solutions available, it is hoped that this article can make a meaningful contribution
to thinking and policy in the field of e-commerce taxation in Indonesia.
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2. LITERATURE REVIEW
2.1. Tax
Based on the Law on General Provisions and Tax Procedures (UU KUP), the definition of
tax is a mandatory contribution to the state that is owed by an individual or entity that is
coercive based on the law, without receiving direct compensation and is used for state needs
in the amount of -great prosperity of the people (Directorate General of Taxes, 2007).
Another definition of tax as stated by Mardiasmo in his book entitled "Taxation", tax is a
contribution that must be paid by the people to the state which can be enforced and
regulated based on law, without receiving direct remuneration, used by the state to the
maximum extent possible. people's interests (Mardiasmo, 2016). RRA Seligman, an expert
from abroad, believes that taxes are a source of power for the government to cover costs that
arise related to community needs and without providing special benefits (Wijaya, 2023).
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Taxes certainly have a significant role in state life, especially development. Taxes are a
source of state income to finance all necessary expenditures, including expenditures for
development. So taxes have several functions, including :
1. Budget Function (Budgetair). The budget function means that taxes are a source of state
income which will be used to finance state expenses in carrying out routine state tasks and
implementing development (Tutiek & Cahyadi, 2021).
2. Regulating Function (Regulerend). The regulatory function means that the government can
regulate economic growth through tax policy, including regulating the rate of inflation,
encouraging export activities, providing protection or protection for domestically
produced goods, and attracting capital investment to help the economy become more
creative (Ramadhani, 2023).
3. Stability Function (Stabilizer). The stability function means that with taxes, the government
has funds to carry out policies related to price stability so that inflation can be controlled
(Djufri, 2022).
4. Income Redistribution Function. The redistribution function means that taxes that have
been collected by the state will be able to increase people's income because these taxes
are used to finance all public interests and finance development so that they can open up
employment opportunities (Kevin et al., 2022)
Based on Law of the Republic of Indonesia Number 36 of 2008 (2), tax subjects are as
follows (Directorate General of Taxes, 2008) :
a. 1 private person;
2 undivided inheritances as one unit replace the rightful;
b. entity; And
c. permanent form of business.
The object of tax is stated in Law of the Republic of Indonesia Number 36 of 2008 (4),
namely everything received or obtained by a Taxpayer which increases economic capacity,
whether originating from Indonesia or from outside Indonesia, which can be used to increase
the wealth of the Taxpayer concerned or to consumption, by name and in any form
(Directorate General of Taxes, 2008).
2.2. E-Commerce
Circular Letter of the Directorate General of Taxes Number: SE-62/PJ/2013, part A, explains
that e-commerce is a trade transaction for goods and/or services carried out by business
actors and consumers through an electronic system. e-commerce began to develop in
Indonesia in 2010 with the emergence of Tokopedia and Gojek. The presence of these two
types of e-commerce was followed by other e-commerce such as Tiket.com, Traveloka,
Shopee, Bukalapak in the following year and their growth continues to increase to this day.
Dr. Muhammad Edhie Purnawan stated that e-commerce is "a business transaction activity
carried out online via the internet by utilizing information and communication technology"
(Purnawan, 2015). Meanwhile, according to Prof. Dr. Budi Rahardjo e-commerce is "the use
of information and communication technology to carry out business transactions, both
between companies and companies (B2B), companies and consumers (B2C), or between
consumers and consumers (C2C)" (Rahardjo, 2012).
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(Source: Tax.com)
Figure 2. Development of Regulations and Tax Optimization in E-Commerce
Based on the Circular Letter of the Directorate General of Taxes Number: SE-62/PJ/2013,
the taxes imposed on e-commerce transactions are Income Tax, and Value Added Tax and
Sales Tax on e-commerce transactions (Ministry of State Secretariat, 2013). In 2017,
Presidential Regulation Number 74 of 2017 concerning the National Electronic-Based Trading
System Road Map (E-Commerce Road Map) for 2017-2019 was stipulated. The Road Map
contains information related to fulfilling tax obligations, equal tax treatment, and registration
procedures for e-commerce business actors (Claudia, 2023).
As a continuation of the 2017-2019 National Electronic Trading System Road Map, in 2018
Minister of Finance Regulation (PMK) Number 210/PMK.010/2018 concerning Tax Treatment
of Trade Transactions through the system was formed. Electronic (e-commerce) which
contains obligations for traders and service providers to notify the Taxpayer Identification
Number (NPWP) to the marketplace platform provider. If traders or service providers do not
yet have a NPWP, they can immediately arrange it by registering online on the application
provided by the Directorate General of Taxes or by providing their Population Identification
Number (NIK) to the marketplace platform provider (Rahadatul, 2021).
The imposition of tax on e-commerce based on Minister of Finance Regulation (PMK)
Number 210/PMK.010/2018 officially came into effect on April 1 2019. The implementation
of this tax on e-commerce actors raises pros and cons in society. The Minister of Finance, Sri
Mulyani finally withdrew this regulation by enacting Minister of Finance Regulation no.
31/PMK.010/2019 concerning the revocation of Minister of Finance Regulation Number
210/PMK.010/2018 concerning Tax Treatment of Trade Transactions via Electronic Systems
(E-Commerce) (Rahadatul, 2021).
In 2020, the government passed Law Number 2 of 2020 concerning the Establishment of
Government Regulations in Lieu of Law Number 1 of 2020 as an effort to maintain the State's
financial stability. Article 6 of the Law discusses tax treatment in trading activities via
electronic systems (PSME), which is further regulated in Minister of Finance Regulation
Number 48/PMK.03/2020. The Regulation of the Minister of Finance contains procedures for
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appointing collectors, collecting and depositing, as well as reporting value added tax on the
use of intangible taxable goods and/or taxable services from outside the customs area within
the customs area through trading via an electronic system. Implementation of the applicable
provisions in the Minister of Finance Regulation Number 48/PMK.03/2020 is regulated based
on the Director General of Taxes Regulation Number PER-12/PJ/2020 (Claudia, 2023).
2.3.3. Tax Obligations of e-commerce Business Actors
The following are the main tax obligations of traders or service providers who deliver goods
and/or services electronically as regulated in the Minister of Finance Regulation
(PMK.210/2018) (Ayuningtias, 2021).
Business actors who carry out trading activities in goods and services through online retail,
classified ads, daily deals and social media are required to comply with provisions relating
to VAT, PPnBM and PPh in accordance with applicable regulations.
3. METHODS
This research uses a qualitative approach with a literature study method. This approach
was chosen to understand the challenges and solutions related to optimizing tax revenues
from the e-commerce sector in Indonesia as a whole. Data was collected through searching
and analyzing various relevant information sources, such as academic journals, government
reports, industry publications, and policy documents related to tax and e-commerce in
Indonesia. After that, the data was analyzed in depth to identify factors that influence tax
revenues from the e-commerce sector.
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5. CONCLUSION
The development of information and communication technology has changed business
patterns in Indonesia, especially in the electronic commerce or e-commerce sector. However,
despite the rapid growth of e-commerce, tax collection from this sector remains a challenge.
The following are some of the conclusions we found from the discussion of this research.
First, the development of e-commerce and the digital economy has changed the business
landscape significantly, affecting transaction patterns and tax structures. Therefore, adjusting
tax policies is important to overcome new challenges that arise. Second, the challenges in e-
commerce tax collection, such as regulatory incompatibility between countries, the
complexity of multinational company structures, tax violations that are difficult to detect, so
require collaborative strategies between governments, business actors and international
institutions. Apart from that, taxpayer awareness and compliance in paying taxes on e-
commerce transactions is also a significant challenge. Third, the strategy for optimizing tax
revenues from the e-commerce sector must be based on international cooperation in terms
of harmonization of tax regulations and exchange of information in dealing with tax regulation
problems between countries, investment in developing IT infrastructure for the effective
application of tax technology, increasing taxpayer awareness and compliance, as well as
cooperation between the government and the e-commerce industry. This strategy is
expected to help the government face the rapidly changing dynamics of the e-commerce
business and ensure fairness in the tax system.
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6. RECOMMENDATIONS
After going through the discussion results of this study, the following are
recommendations for consideration by the government and business players in the e-
commerce industry.
● For the Government:
1. The government can provide incentives to e-commerce business actors who comply
with paying taxes. This could include cutting administrative costs or reducing tax rates
for companies that have fulfilled their tax obligations.
2. The government needs to collaborate with other countries to develop consistent tax
regulations in the context of cross-border e-commerce. This will help overcome the
problem of obstacles in tax collection.
3. The government can allocate a budget for the development and implementation of
effective tax technology. This includes the use of integrated tax information systems
and data analysis to support monitoring of e-commerce transactions and detection of
potential tax avoidance.
● For Business People:
1. Businesses in the e-commerce industry need to increase awareness about their tax
obligations and the importance of compliance. This can be done through internal
training or collaboration with a professional tax service provider.
2. E-commerce business players need to maintain transparency in tax reporting and
openness in interactions with tax authorities. This will help build trust with the
government and minimize the risk of tax audits.
3. E-commerce business actors can participate in dialogue with the government regarding
the formation of fair and effective tax policies. Through constructive collaboration, they
can provide valuable input and influence policy changes that support the growth of the
e-commerce industry.
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