STRATEGIC MANAGEMENT PLAN

Table of Contents
Cover Page
Logo
Business Contact
Team Structure
Title Page
Dedication
Table of Contents
Introduction of Beneficiary
Executive Summary
Proposed Logo
Proposed Mission and Vision Statements
Core Values
Organizational Structure
Employee Duties and Responsibilities
External Assessment
Economic Forces
Political Forces
Social-Demographic Forces
Legal Forces
Competitive Profile Matrix
SWOT Analysis
EFE Matrix
Internal Assessment
Company Culture and Rites
Management
Marketing
Operation/Production
Research Development
Financial Statement
Income Statement
Balance Sheet
Statement of Cash Flow
Statement of Changes in Equity
IFE Matrix
Critical Strategic Issues
Proposed Objective and Strategies
Goals, Objectives and Strategies
Short-term and Long-term Goals
Curriculum Vitae

DEDICATION
In reverent acknowledgment, we express profound gratitude to the Almighty God. Your
boundless love and guidance have been the guiding light on our journey. In moments of challenge
and triumph alike, we find solace and strength in your divine presence. We are grateful for the
blessings that enrich our lives, and we humbly recognize your hand in every step we take.
Our heartfelt appreciation goes to our esteemed instructor, Gerly Radam. With passion and
dedication, you have shaped our learning experience, imparting not only knowledge but also fostering
a spirit of curiosity and resilience. Your guidance has been a beacon, illuminating the path to growth
and enlightenment. We are grateful for your unwavering commitment to our education and the
inspiration you instill in each of us.
A special note of appreciation is extended to Jezreel Declarado, the creative mind behind
Kamalig Food House. Your culinary artistry has transformed meals into exquisite experiences,
tantalizing our taste buds and creating cherished memories. We appreciate your dedication to
excellence and the warmth with which you welcome patrons into the world you've crafted with passion
and skill.
As recipients of divine blessings, educational enlightenment, and culinary delights, we pledge
to carry the spirit of gratitude forward. The lessons learned, the wisdom gained, and the joy
experienced will remain etched in our hearts. With gratitude to the Almighty, Gerly Radam, and
Jezreel Declarado, we embark on the next steps of our journey with renewed dedication, inspired by
the profound impact of these guiding forces in our lives.
TABLE OF CONTENTS
INTRODUCTION OF THE BENEFECIARY
We extend our heartfelt appreciation to the BSBA students of Biliran Province University for
choosing Kamalig Food House as the focal point for their strategic management plan. It is an honor to
be recognized and considered as a case study in your academic pursuits.
 Your decision to explore the strategic aspects of Kamalig Food House reflects a keen
understanding of real-world business challenges and opportunities. We are grateful for the time,
effort, and intellectual dedication you are investing in examining our establishment. Your thoughtful
analysis holds the potential to provide valuable insights that can contribute to the continuous
improvement and growth of Kamalig Food House.

Collaborations between academia and industry are essential for mutual learning and progress.
We welcome the fresh perspectives and innovative ideas that the BSBA students bring to the table.
Your commitment to understanding and strategically managing business dynamics is commendable,
and we are confident that your endeavors will not only contribute to your academic success but also
offer practical benefits to the business community.

As you delve into the intricacies of Kamalig Food House for your strategic management plan,
we offer our full support. Feel free to reach out for any additional information, insights, or assistance
you may require. Together, we can foster an environment where theoretical knowledge meets
practical application, benefiting both the academic community and the business landscape.

Once again, thank you for selecting Kamalig Food House for your strategic management plan.
We look forward to the outcomes of your research and hope that this collaboration marks the
beginning of a positive and enduring relationship between Biliran Province University and Kamalig
Food House.
EXECUTIVE SUMMARY
Founded in 2022, Kamalig Food House has swiftly risen to prominence as a distinguished seaside
restaurant offering an unparalleled dining experience. Nestled by the open sea and framed by
majestic mountains, Kamalig Food House seamlessly blends comfort, tranquility, and culinary
excellence. This executive summary provides a glimpse into the journey of Kamalig Food House, now
a fully blooming business and a sought-after tourist attraction.
Kamalig Food House distinguishes itself by providing a comfortable and inviting ambiance, creating
an oasis of tranquility for patrons. The restaurant's strategic location offers panoramic views of the
open sea and picturesque mountains, providing a serene backdrop for an unforgettable dining
experience. The carefully curated interior design enhances the sense of comfort and relaxation,
making Kamalig Food House a preferred destination for those seeking a peaceful retreat by the
seaside.
The heart of Kamalig Food House lies in its culinary prowess. The menu boasts an array of
extraordinary dishes crafted with precision and passion. From locally inspired delicacies to
international flavors, the culinary offerings cater to diverse palates. The commitment to quality
extends to the beverage selection, featuring a curated list of refreshing concoctions and a carefully
chosen wine collection. Each dish is a culinary masterpiece, reflecting the dedication to providing an
unparalleled gastronomic journey.
Since its inception in 2022, Kamalig Food House has evolved from a vision to a fully blooming
business. The journey has been marked by unwavering dedication, innovative thinking, and a
commitment to customer satisfaction. The restaurant's growth is a testament to the successful
implementation of strategic business plans, effective management practices, and a keen
understanding of market trends.
Beyond being a culinary gem, Kamalig Food House has become a notable tourist attraction. The
scenic location, paired with exceptional food and hospitality, draws visitors from near and far. The
restaurant has become a destination for both locals and tourists seeking a memorable experience,
making it an integral part of the region's tourism landscape.

In conclusion, Kamalig Food House stands as a testament to the harmonious fusion of comfort,
culinary excellence, and natural beauty. From its humble beginnings in 2022, it has grown into a fully
realized business, captivating the hearts of patrons and earning its place as a must-visit tourist
attraction. The journey of Kamalig Food House is a story of success, innovation, and a commitment to
creating extraordinary moments for every visitor.
PROPOSED LOGO
BROWN - In its earthly richness, brown embodies the essence of nature's grandeur and the
breathtaking symphony of landscapes. This warm and grounded hue mirrors the unimaginable
scenery that unfolds in the natural world, carrying profound significance in its tones.
YELLOW - In the vibrant spectrum of colors, yellow emerges as the radiant embodiment of the
sunlight that graciously bathes Kamalig Food House in its warm glow. This cheerful hue mirrors the
pleasant and inviting atmosphere of this culinary haven, capturing the essence of the sunlit beauty
and compelling environment that defines the unique charm of Kamalig Food House.
RED - The resplendent hue of passion and opulence, serves as a captivating emblem that elevates
Kamalig Food House to its well-deserved glory. This rich color not only adorns the establishment but
symbolizes the essence of the culinary symphony that unfolds within its walls, creating an immersive
and unforgettable experience.
PROPOSED MISSION AND VISION STATEMENTS
MISSION
To enchant customers by providing an exquisite dining experience that transcends mere
sustenance, creating a culinary paradise where doubts, worries, problems, and insecurities dissipate,
leaving patrons refreshed and uplifted.
VISION
We strive to be the epitome of culinary excellence, where every customer encounter
transforms into a blissful journey, cleansing doubts, worries, problems, and insecurities, and leaving a
lasting imprint of joy and satisfaction.
CORE VALUES
Kinship: At Kamalig Food House, it signifies the creation of a familial atmosphere, fostering a sense
of warmth and connection among patrons, where every guest feels like a cherished member of the
culinary family.
Aspiration: Kamalig Food House represents the continuous pursuit of excellence, innovation, and
elevated culinary experiences, aiming to exceed not only culinary expectations but also the
aspirations of every diner seeking an extraordinary dining encounter.

Mindfulness: Embodies the intentional creation of a tranquil environment at Kamalig Food House,
encouraging patrons to be present in the moment, savoring not just the delectable flavors but also the
overall serenity that cleanses doubts and worries.

Authenticity: The commitment to genuine and distinctive flavors at Kamalig Food House, ensuring
that every dish reflects the true essence of culinary artistry, providing a unique and unforgettable
dining experience for each guest.

Luxuriance: Captures the opulence and richness of the culinary offerings at Kamalig Food House,
where every meal is a luxurious indulgence, elevating the dining experience and enveloping patrons
in an atmosphere of lavish comfort.

Innovation: The driving force at Kamalig Food House, manifesting in creative culinary endeavors that
surprise and delight patrons, ensuring that the dining experience remains fresh, exciting, and at the
forefront of culinary trends.

Gratitude: The cornerstone value at Kamalig Food House, expressing sincere appreciation to every
patron for choosing the establishment as their culinary haven, recognizing the privilege of cleansing
doubts, worries, problems, and insecurities through the joy of shared meals and cherished moments.
ORGANIZATIONAL CHART
DUTIES AND RESPONSIBILITIES
CEO (Chief Executive Officer):
Strategic Leadership: Develop and communicate the restaurant's vision, mission, and overall
strategy.
Decision-Making: Make high-level decisions, set goals, and ensure the organization's success.
Financial Oversight: Manage financial performance, budgets, and investments to maximize
profitability.
Stakeholder Relations: Build and maintain relationships with stakeholders, investors, and partners.
Policy Development: Establish organizational policies and procedures to ensure smooth operations.
Manager:
Operational Oversight: Oversee day-to-day restaurant operations to ensure efficiency and quality
service.
Staff Management: Recruit, train, and manage staff, fostering a positive and productive work
environment.
Customer Service: Ensure exceptional customer service, handle complaints, and address customer
needs.
Inventory and Supplies: Manage inventory levels, order supplies, and maintain stock control.
Marketing and Promotion: Develop and implement marketing strategies to attract and retain
customers.
Waiter:
Customer Interaction: Provide excellent customer service, take orders, and address customer
inquiries.
Order Processing: Relay orders to the kitchen, ensure accuracy, and coordinate with the chef and
kitchen staff.
Table Maintenance: Set and clear tables, ensure a clean and welcoming dining environment.
Menu Knowledge: Have a thorough understanding of the menu, including ingredients and preparation
methods.
Upselling: Suggest additional items or specials to enhance the dining experience and increase sales.
Chef:
Menu Planning: Develop and update the menu, incorporating seasonal ingredients and culinary
trends.
Food Preparation: Oversee kitchen staff, ensure food quality, and maintain consistency in recipes.
Inventory Control: Manage kitchen inventory, control food costs, and minimize wastage.
Safety and Hygiene: Enforce food safety standards, maintain a clean kitchen, and ensure compliance
with health regulations.
Creativity: Innovate and create new dishes to keep the menu fresh and enticing.
Maintenance Group:
Facility Maintenance: Ensure the physical upkeep of the restaurant, addressing any maintenance
issues promptly.
Equipment Management: Regularly inspect and maintain kitchen equipment, HVAC systems, and
other facilities.
Safety Measures: Implement and oversee safety protocols for both staff and customers.
Cleaning Procedures: Coordinate and execute cleaning schedules for both front and back-of-house
areas.
Repairs and Renovations: Plan and execute repairs, renovations, or upgrades to enhance the overall
ambiance and functionality of the restaurant.
EXTERNAL ASSESSMENT
An external assessment, also known as an external analysis, is a systematic evaluation of the
external factors and influences that impact an organization. It involves analyzing the external
environment in which the organization operates to understand potential opportunities and threats. The
purpose of an external assessment is to gather relevant information, identify key trends, and assess
the external forces that can affect the organization's performance and strategic decisions.
External assessments typically consider a range of factors, including:
Market Trends: Examining current trends and shifts in the industry to understand consumer
preferences, competitor strategies, and overall market dynamics.
Economic Factors: Analyzing economic conditions, such as inflation rates, interest rates, and overall
economic stability, to gauge the potential impact on the organization.
Regulatory Environment: Assessing laws and regulations at the local, national, and international
levels that may affect the organization's operations.
Technological Advances: Considering advancements in technology that could impact the industry,
as well as the organization's ability to innovate and adapt.
Social and Cultural Influences: Understanding societal and cultural factors that may influence
consumer behavior, such as demographic shifts, lifestyle changes, and cultural preferences.
Demographics: Analyzing the characteristics of the organization's target market, including age,
income levels, and other demographic factors.
Supplier and Partner Relationships: Evaluating relationships with suppliers and other business
partners to ensure reliability and sustainability in the supply chain.
Customer Feedback and Reviews: Monitoring customer feedback and reviews on various platforms
to understand perceptions and identify areas for improvement.
Environmental Sustainability: Assessing the organization's impact on the environment and
considering sustainability practices in response to growing environmental awareness.
Global Events: Considering global events, such as pandemics, economic crises, or geopolitical
changes, that may have significant implications for the organization.
By conducting an external assessment, organizations can gain insights into the opportunities and
challenges present in their external environment. This information is crucial for developing strategic
plans, making informed decisions, and staying adaptive in a dynamic business landscape.
ECONOMIC FORCES
Consumer Disposable Income:
Consumer disposable income is a key economic factor for restaurants. The level of disposable
income directly influences consumers' ability to dine out. During economic downturns or periods of
reduced disposable income, customers may cut back on restaurant spending, opting for more cost-
effective dining options. Conversely, during economic upswings, consumers may have more
discretionary income, leading to increased restaurant visits and spending.
Inflation Rates
Inflation rates can impact the cost structure of a restaurant. Rising inflation may lead to increased
prices for ingredients, labor, and operational expenses. Restaurants often need to adjust menu prices
to reflect these increased costs, potentially affecting consumer affordability and overall sales.
Employment and Unemployment Rates:
Employment and unemployment rates are crucial economic indicators for the restaurant industry. Low
unemployment rates typically indicate a strong job market, potentially leading to higher consumer
confidence and increased dining out. Conversely, high unemployment rates may result in reduced
consumer spending on non-essential goods and services, including restaurant visits.

POLITICAL FORCES
Government Regulations and Policies:
Restaurants are subject to various regulations and policies imposed by governments at local,
regional, and national levels. These may include health and safety standards, food handling
regulations, licensing requirements, and labor laws. Changes in these regulations can impact
operational practices, staffing, and compliance costs for restaurants.
Taxation Policies:
Taxation policies, including sales tax, value-added tax (VAT), and corporate income tax, can directly
affect a restaurant's financial performance. Changes in tax rates or policies may impact menu pricing,
profitability, and overall financial viability. Additionally, tax incentives for certain types of foods or
sustainability practices may influence menu choices and business decisions.
SOCIAL-DEMOGRAPHIC
Age Demographics:
The age distribution of the restaurant's target market can impact menu preferences, dining habits,
and overall atmosphere. For example, a restaurant targeting a younger demographic may focus on
trendy and casual dining experiences, while a restaurant catering to an older demographic may
emphasize comfort, ambiance, and classic menu options.
Income Levels:
The income levels of the target customer base are crucial for determining pricing strategies and the
overall positioning of the restaurant. Higher-income demographics may be more inclined towards fine
dining experiences, premium ingredients, and specialty cuisines, while budget-conscious consumers
may prefer more affordable dining options.
Cultural Diversity:
The cultural diversity of the community or region where the restaurant is located can influence menu
offerings and the overall dining experience. A diverse population may appreciate a broad range of
international cuisines, accommodating various dietary preferences and cultural tastes. Understanding
and embracing cultural diversity can contribute to the restaurant's appeal and customer satisfaction.
LEGAL FORCES
Health and Safety Regulations:
Restaurants are subject to stringent health and safety regulations to ensure the well-being of
customers and staff. Compliance with food safety standards, sanitation practices, and occupational
safety guidelines is essential. Failure to adhere to these regulations can result in fines, closures, or
damage to the restaurant's reputation.
Licensing and Permits:
Restaurants must obtain various licenses and permits to operate legally. This includes licenses for
food handling, alcohol service (if applicable), and compliance with zoning regulations. Keeping
licenses up to date and in adherence to local laws is crucial to avoid legal repercussions.

Employment Laws:
Restaurants must comply with employment laws that govern aspects such as wages, working hours,
overtime pay, and employee rights. This includes adherence to anti-discrimination laws, providing a
safe work environment, and addressing issues related to employee contracts and benefits.
Intellectual Property Protection:
Intellectual property laws, including trademarks and copyrights, are relevant for restaurant
businesses. Protecting the restaurant's branding, logo, and unique menu items is essential to prevent
unauthorized use by competitors.
Contractual Obligations:
Restaurants often enter into contracts with suppliers, landlords, and service providers. Understanding
and fulfilling contractual obligations is crucial to avoid legal disputes. This includes lease agreements,
vendor contracts, and agreements with third-party delivery services.
Accessibility Compliance:
Ensuring that the restaurant is accessible to individuals with disabilities is a legal requirement.
Compliance with accessibility standards, such as the Americans with Disabilities Act (ADA) in the
United States, is essential to avoid legal challenges and provide an inclusive dining environment.
Data Protection and Privacy Laws:
With the increasing reliance on digital systems for reservations, customer data, and online
transactions, restaurants must adhere to data protection and privacy laws. Safeguarding customer
information and ensuring compliance with data privacy regulations is critical.
Alcohol Regulations:
If the restaurant serves alcohol, it must comply with specific regulations governing the sale and
service of alcoholic beverages. This includes obtaining the necessary licenses, ensuring responsible
alcohol service, and adhering to legal drinking age requirements.
COMPETITIVE PROFILE MATRIX

Kamalig Food Kabayan Food Jaysens Food

Critical Success House Haus Haus
Weight
Factor Weight Weight Weight
Rating Rating Rating
Score Score Score

Food Quality 0.15 5 0.75 2 0.30 5 0.75

Food Service 0.12 4 0.48 2 0.24 5 0.60

Pricing Strategy 0.10 4 0.40 3 0.30 3 0.30

Location 0.10 5 0.50 3 0.30 1 0.10

Menu Variety 0.08 4 0.32 4 0.32 4 0.32

Ambience and
0.10 5 0.50 4 0.40 2 0.20
Atmosphere
Online Presence and
0.12 3 0.36 3 0.36 4 0.48
Marketing
Cleanliness and
0.10 4 0.40 4 0.40 4 0.40
Hygiene
Innovation and Special
0.13 4 0.52 3 0.39 5 0.65
Offering

TOTAL 1.0 4.23 3.01 3.80

Key:
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent

A Competitive Profile Matrix (CPM) is a strategic analysis tool that helps businesses compare their
strengths and weaknesses against those of their competitors. The matrix assigns weights to various
critical success factors and rates each competing entity on these factors. Here's a simplified example
of a Competitive Profile Matrix for a restaurant business and three hypothetical competitors, Kamalig
Food House, Kabayan Food Haus and Jaysens Food Haus.

SWOT
S- Unique Culinary Offerings
Scenic Location
Strong Online Presence
Exceptional Customer Service
Cultural Authenticity
W- Limited Seating Capacity
Dependence on Seasonal Tourism
Price Sensitivity
O- Diversification of Menu
Collaborations and Events
Expansion of Online Delivery Services
Community Engagement
T- Competition from Nearby Establishments
Economic Downturn
Supply Chain Disruptions
Changing Consumer Preferences

A sanctuary of taste, a haven by the shore.

EXTERNAL FACTOR EVALUATION

 Weighted
Key External Factor Weight Rating
Score

Opportunities

Growing Tourism in the Region 0.10 4 0.40

Emerging Culinary Trends 0.08 3 0.24

Expansion of Online Delivery Services 0.09 4 0.36

Collaborations with Local Events 0.08 3 0.24

Increasing Trend in Cultural Authenticity 0.07 4 0.28

Threats

Intensifying Competition in the Area 0.10 3 0.30

Economic Downturn 0.09 2 0.28

Dependency on Seasonal Tourism 0.08 3 0.24

Supply Chain Disruptions 0.08 2 0.16

Shifting Consumer Preferences 0.07 3 0.21

TOTAL 1.00 2.41

An External Factor Evaluation (EFE) Matrix is a strategic management tool used to analyze and
evaluate the external factors affecting an organization. Here's an example of an EFE Matrix for
Kamalig Food House.

INTERNAL ASSESSMENT
COMPANY CULTURE
At Kamalig Food House, our culture is rooted in a deep appreciation for culinary artistry, cultural
authenticity, and the joy of bringing people together. We believe in creating more than just a dining
experience; we strive to craft moments of delight and connection that linger in the hearts and
memories of our guests.
Core Values:
Culinary Excellence: We are committed to delivering an unparalleled culinary experience,
showcasing a fusion of traditional flavors and innovative gastronomy.
Hospitality: Our warm and welcoming ambiance extends beyond our scenic location. Every member
of our team is dedicated to providing exceptional service, ensuring our guests feel like cherished
members of our extended family.
Cultural Authenticity: We celebrate diversity and authenticity, weaving cultural elements into our
ambiance, menu, and traditions. Each visit to Kamalig is an opportunity to embark on a journey
through flavors and traditions.
Innovation: Embracing a spirit of continuous improvement, we encourage creativity and innovation in
both our culinary offerings and overall guest experience.

RITES
Sunset Ritual: As the sun sets over the open sea, we gather to appreciate the beauty of nature and
express gratitude for the day. It's a moment for reflection, setting a positive tone for the evening.
Culinary Showcases: Regular culinary showcases and events allow us to share our passion for food
with our patrons, inviting them to explore new tastes and cultural experiences.
Community Engagement: We actively engage with the local community through sponsorships,
collaborations, and events. Kamalig Food House is not just a restaurant; it's a community hub.
Sustainability Practices: We are dedicated to sustainable and responsible practices, sourcing
locally when possible and minimizing our environmental footprint.
Our Commitment:
Kamalig Food House is more than a dining destination; it's a haven where cultures converge, and
flavors harmonize. We are committed to creating a haven where doubts, worries, problems, and
insecurities are cleansed, and every guest leaves with a heart full of satisfaction and joy.
MANAGEMENT
Management and Leadership
Evaluate the effectiveness of the management team, including their leadership style, communication,
and decision-making processes.
Assess the alignment of management objectives with the overall business strategy.
Review the delegation of responsibilities and accountability within the management structure.
Operational Efficiency
Analyze the efficiency of day-to-day operations, from kitchen processes to front-of-house activities.
Evaluate the utilization of resources, including staff, equipment, and facilities.
Identify areas for improvement in workflow and process optimization.
Financial Performance
Review financial statements, including income statements, balance sheets, and cash flow statements.
Analyze key financial ratios to assess profitability, liquidity, and solvency.
Identify trends in revenue, costs, and expenses to make informed financial decisions.
Customer Satisfaction
Gather and analyze customer feedback through surveys, reviews, and direct interactions.
Evaluate the effectiveness of customer service and assess staff interactions with patrons.
Identify areas for improvement in addressing customer concerns and enhancing overall satisfaction.
Marketing and Branding
Review current marketing strategies, including online and offline efforts.
Analyze the effectiveness of branding initiatives and their impact on customer perception.
Assess the restaurant's online presence and engagement on social media platforms.
MARKETING
Brand Positioning:
Clarity and Alignment: Assessing the clarity of Kainan sa Kamalig's brand positioning involves
evaluating how well the brand identity aligns with the target market and effectively communicates the
unique value proposition. This ensures that the brand's message is clear, resonates with the intended
audience, and distinguishes the restaurant in a competitive market.
Consistency Across Channels: Analyzing the consistency of branding across various channels,
such as signage, menus, online presence, and promotional materials, is crucial. Consistent branding
fosters brand recognition and reinforces the desired image, creating a unified and memorable brand
experience for customers.
Online Presence:
Website Optimization: Reviewing the restaurant's website for user-friendliness, mobile
responsiveness, and accuracy is essential. An optimized website contributes to a positive user
experience, facilitates information accessibility, and reflects the professionalism of Kainan sa
Kamalig.
Social Media Effectiveness: Evaluating the effectiveness of social media platforms in engaging with
the audience includes analyzing the quality and frequency of posts, customer interactions, and
follower growth. A strong social media presence enhances brand visibility, fosters community
engagement, and supports marketing objectives.
Online Listings Visibility: Assessing the visibility and accuracy of online listings, including review
sites and Google My Business, ensures that potential customers can easily find and access
information about Kamalig Food House. Accurate listings contribute to local search visibility and
credibility.

Digital Marketing Strategies:

Campaign Performance: Evaluating the performance of digital marketing campaigns, such as social
media advertising, email marketing, and online promotions, involves analyzing key performance
indicators (KPIs) like click-through rates, conversion rates, and return on investment (ROI). This
assessment ensures that digital efforts align with overall business goals and generate measurable
results.
Alignment with Business Goals: Assessing the alignment of digital marketing strategies with overall
business goals is critical. This evaluation ensures that digital initiatives contribute directly to the
restaurant's overarching objectives, whether they involve increasing brand awareness, driving
customer engagement, or boosting sales.
Traditional Marketing Channels:
Effectiveness of Channels: Reviewing the effectiveness of traditional marketing channels, such as
print advertisements, local sponsorships, and community events, provides insights into their impact
on reaching the local community. This assessment helps determine the continued relevance and ROI
of these traditional methods.
Local Community Reach: Assessing the reach and impact of offline marketing efforts within the
local community ensures that Kamalig Food House effectively connects with its target audience
through traditional channels. Understanding the local market dynamics is crucial for successful offline
marketing strategies.
OPERATION/PRODUCTION
Kainan sa Kamalig is systematically evaluating various facets of its operations to enhance efficiency
and overall performance. In terms of Operational Efficiency, the restaurant is scrutinizing day-to-day
activities, identifying workflow bottlenecks, and optimizing the utilization of resources to ensure
optimal efficiency. The Quality Control assessment focuses on maintaining consistency and high
standards in food preparation, hygiene practices, and effective measures to meet customer
expectations. Supply Chain Management is under review, emphasizing the efficiency of sourcing
ingredients, supplier relationships, and opportunities for cost reduction. Menu Management involves
analyzing the popularity and profitability of current offerings, ensuring menu flexibility, and exploring
innovative options to cater to changing preferences. Staff Training and Development assessments
aim to enhance the workforce's skill levels and competency through effective training programs.
Technology Integration is being examined for its role in streamlining operations and improving
customer service, with potential upgrades on the horizon. Customer Service and Experience
evaluations are centered on policies, feedback analysis, and overall dining experiences, while Health
and Safety Compliance ensures adherence to regulations and maintains a safe dining environment.
Environmental Sustainability initiatives, including waste reduction and eco-friendly practices, are also
being appraised, with an eye on further integration. Operational Budgeting and Financial
Management practices are under scrutiny to identify opportunities for cost savings and efficiency
improvements. Lastly, assessments of Adaptability and Continuous Improvement focus on the
restaurant's ability to respond to market dynamics, incorporate feedback loops, and identify areas for
innovation to stay competitive in the industry.
RESEARCH AND DEVELOPMENT
Menu Innovation and Culinary Excellence:
Rationale: The heart of any restaurant is its menu, and continuous innovation is crucial to staying
relevant in the competitive food industry. Kainan sa Kamalig should invest significantly in research
and development focused on menu innovation and culinary excellence. This includes regularly
introducing new and unique dishes, experimenting with flavors and ingredients, and staying attuned
to emerging food trends. Collaborating with experienced chefs and conducting tastings can elevate
the restaurant's culinary offerings, attracting new customers and retaining existing ones. Additionally,
an emphasis on quality control ensures that each dish consistently meets the high standards set by
the restaurant.
Operational Efficiency and Technology Integration:
Rationale: Streamlining operations through the integration of technology is imperative for enhancing
overall efficiency and customer experience. Kainan sa Kamalig should prioritize research and
development efforts in adopting advanced point-of-sale systems, efficient kitchen management
software, and seamless online ordering platforms. Automation in order processing, inventory
management, and reservation systems can lead to quicker service and reduced operational costs.
Additionally, investing in training programs for staff to adapt to technological changes ensures a
smooth transition and maximizes the benefits of technology integration. This approach not only
enhances efficiency but also positions the restaurant as technologically savvy and customer-focused
in a rapidly evolving industry.
INTERNAL FACTOR EVALUATION

Kamalig Food House

Key Internal Factors Weight
Rating Weight Score
Food Quality 0.15 5 0.75
Food Service 0.12 4 0.48
Pricing Strategy 0.1 4 0.4
Location 0.1 5 0.5
Menu Variety 0.08 4 0.32
Ambience and Atmosphere 0.1 5 0.5

Online Presence and Marketing 0.12 3 0.36

Cleanliness and Hygiene 0.1 4 0.4

Innovation and Special Offering 0.13 4 0.52

TOTAL 1 4.23

CRITICAL STRATEGIC ISSUES

Kainan sa Kamalig faces several strategic challenges and opportunities that are critical to its long-
term success. One key challenge is the increasing competition in the local market, prompting the
need for the development of a unique selling proposition (USP) to stand out from competitors. In the
realm of customer satisfaction and retention, the challenge lies in maintaining high levels of customer
satisfaction, which presents an opportunity for the implementation of customer feedback systems,
personalized services, and loyalty programs. Additionally, the restaurant must address the challenge
of meeting changing customer preferences and dietary trends through regular updates and
diversification of the menu with innovative and appealing food options.

Ensuring consistent quality of ingredients and preparation is another challenge, but Kainan sa
Kamalig can seize the opportunity by implementing rigorous quality control measures and providing
training programs for kitchen staff. Rising food and operational costs pose a financial challenge, but
the restaurant can respond by implementing cost-saving measures, negotiating with suppliers, and
optimizing operational efficiency. Adapting to technological trends in the restaurant industry is a
challenge that presents the opportunity for Kamalig Food House to implement online ordering
systems, digital marketing, and utilize technology for operational efficiency.

Building and maintaining a strong brand presence is a challenge in marketing and branding, but the
restaurant can capitalize on the opportunity by investing in effective marketing strategies, maintaining
a robust social media presence, and engaging with the community. Staff training and development
pose a challenge in ensuring a skilled and motivated workforce, but the opportunity lies in providing
ongoing training, fostering a positive work culture, and recognizing employee contributions.
Addressing environmental concerns and consumer demand for sustainable practices is a challenge in
sustainability practices, offering an opportunity to implement eco-friendly initiatives, source locally,
and communicate sustainable efforts to customers.
PROPOSED OBJECTIVES
Increase Market Share
Enhance Customer Satisfaction
Innovate Menu Offerings
Implement Quality Assurance Programs
Optimize Cost Management
Embrace Technological Advancements
Strengthen Brand Presence
Invest in Employee Development
Promote Sustainability Practices
Ensure Regulatory Compliance
Build Supply Chain Resilience
Enhance Financial Performance
These proposed objectives should align with Kainan sa Kamalig’s overall strategic vision and provide
a roadmap for achieving sustainable growth and success in the competitive restaurant industry.
Adjustments can be made based on the specific context, priorities, and timelines of the business.
PROPOSED STRATEGIES
Differentiation through Culinary Innovation
Regularly collaborate with chefs and culinary experts to create distinctive dishes, incorporating locally
sourced, high-quality ingredients. Implement seasonal menus to keep offerings fresh and exciting.
Digital Transformation and Online Presence
Integrate an efficient online ordering system, establish a user-friendly website, and leverage social
media platforms for marketing. Implement digital marketing campaigns to reach a broader audience
and encourage online reservations.
Operational Excellence and Cost Management
Conduct regular operational audits to identify areas for improvement. Negotiate favorable contracts
with suppliers, implement energy-saving practices, and invest in staff training to enhance productivity.
Monitor key performance indicators to track cost-effectiveness.
Brand Building and Community Engagement
Invest in strategic marketing campaigns to highlight Kamalig Food House's unique offerings. Engage
with the local community through sponsorships, events, and partnerships. Encourage user-generated
content on social media to create a sense of community around the brand.
GOALS, OBJECTIVES AND STRATEGIES
Goal 1: Culinary Excellence and Innovation
Objective 1: Develop a Reputation for Culinary Excellence

Strategies:
Collaborate with renowned chefs and culinary experts to create signature dishes that showcase
innovation and local flavors.
Introduce seasonal menus and limited-time offerings to keep the culinary offerings fresh and aligned
with changing customer preferences.
Conduct regular tastings and gather customer feedback to refine and improve menu items.

Goal 2: Digital Transformation and Enhanced Online Presence

Objective 2: Strengthen Online Engagement and Ordering

Strategies:
Implement an efficient and user-friendly online ordering system to enhance convenience for
customers.
Revamp the website to ensure mobile responsiveness, accurate information, and an appealing
interface.
Utilize social media platforms for targeted digital marketing campaigns, promotions, and engaging
content.
Encourage online reviews and testimonials to build a positive online reputation.

Goal 3: Operational Excellence and Cost Management

Objective 3: Optimize Operational Efficiency

Strategies:
Conduct regular operational audits to identify areas for improvement in kitchen and front-of-house
processes.
Negotiate cost-effective contracts with suppliers and explore bulk purchasing discounts.
Implement energy-saving practices and train staff to enhance productivity.
Monitor key performance indicators (KPIs) such as table turnover rates and order fulfillment times.

Goal 4: Brand Building and Community Engagement

Objective 4: Enhance Brand Awareness and Loyalty

Strategies:
Invest in strategic marketing campaigns to highlight Kamalig Food House's unique offerings and
values.
Engage with the local community through sponsorships, events, and partnerships with local
businesses.
Encourage user-generated content on social media, such as food photos and reviews, to create a
sense of community.
Implement a customer loyalty program to reward repeat customers and incentivize return visits.