Schools Division Office

City of Mandaluyong
Mandaluyong High School
S.Y. 2023-2024

PASTIL DE MANDA

A BUSINESS PROPOSAL
PRESENTED IN ABM
OF SENIOR HIGH SCHOOL DEPARTMENT
MANDALUYONG HIGH SCHOOL

IN PARTIAL FULFILLMENT OF ACADEMIC TRACK

OF ACCOUNTANCY BUSINESS MANAGEMENT STRAND

PRESENTED BY:
GROUP 4 - 12 - ABM C

MR.NESTOR U. ESQUIBEL
S.Y 2024-2025
ACKNOWLEDGMENT

First of all, we would like to express our gratitude and honor our Almighty God
who gives us enough strength and knowledge in preparing this business plan.

To Mr. Pompio B. Floro Jr., Principal-In-Charge of Mandaluyong High School, for

his concern and support to finish our requirements in Business Ethics and Social
Responsibility and Work Immersion Subject.

To Mr. Nestor Esquibel, our Business Ethics and Work Immersion teacher. Thank
you for your unending support and patience as well as for broadening our
knowledge in this aspect.

To our Leader, Margarette Anne N. Calosor for successfully leading the group and
fair judgment to every member.

To our parents who supported us in every way possible, thank you very much.
Lastly, to those people who showed their support and shared their knowledge in
improving this business plan, we are beyond grateful for your help.

To our Members, Janelle Ignacio, Cassandra Kate Solero, Cypren Carcillar, John
Michael Peñaflor, Ella Villaceran and Kristina Cassandra Tabanao. For their
cooperation throughout in doing this output and for their knowledge and support to
make this business plan successful.
 CHAPTER 1

BUSINESS PROPOSAL

1.1 Business Name

1.2 Business Logo
1.3 Business Tag Line
1.4 Product Line
1.5 Vision and Mission of our Business

1.1 BUSINESS NAME

Our group came up with the business name called “Pastil de manda” to showcase a
unique style of pastil. Pastil is a savory food famous in the Philippines. While de
manda came up because we are based and a proud mandalenos. Our pastil de
manda is showcase in a sushi style with the hint of filipino taste. We made our
product aesthetically pleasing to attract customers. Moreover, our product is
visually and taste appealing.

1.2 BUSINESS LOGO

We have designed a detailed logo called "Pastil de Manda," inspired by

Mandaluyong City. It features a unique sushi pastil and rice in a cup, topped with
delicious mayonnaise, and can be customized with additional toppings like spam or
egg.

1.3 BUSINESS TAGLINE

“Pastil de manda steals your heart”
The tagline "Pastil De Manda steals your heart" in the context of when you taste
our pastil it will take you around the world of flavors; just a single bite is enough.
We have made a secret formula that consists of fresh sushi and the richness of
pastil to leave lasting memories in your mind. You are a student who is looking for
quick cheap lunch breaks during lessons or a teacher who wants something out of
the ordinary for their day? Here is where you should be. Be prepared to fall in love
with our yummy pastil that has deep traditions and very cheap sushi pastil and rice
in a cup with mayonnaise on top that can be garnished with spam and eggs.

1.4 PRODUCT LINE

Our freshly prepared chicken pastil rice in a cup and sushi pastil is made using a
unique secret recipe. Topped with mayonnaise, spam, and egg, ensuring a
memorable culinary experience. Each bite offers a delightful mix of flavors,
making it an excellent option for a speedy lunch. Ideal for students and busy
professionals, our Rice in a Cup with Mayonnaise is a convenient and budget-
friendly choice. The addition of our special mayonnaise enhances the overall taste.

1.5 VISION AND MISSION

VISION

Our vision is to be the top choice for students and teachers at Mandaluyong High
School by offering unique and high-quality sushi pastil and rice-in-a-cup options
that are both delicious and affordable.

MISSION
•Provide students and teachers at Mandaluyong High School with promotional
sushi pastil and rice in-a-cup options that are made with the highest quality
ingredients and prepared fresh daily. •Allow customers to add toppings like spam
or egg and customize their lunch.

•Create a warm and welcoming atmosphere where students and teachers can spend
their lunch break relaxing and enjoying delicious, affordable food.

CHAPTER 2

MANAGEMENT PLAN
 2.1 ORGANIZATIONAL STRUCTURE
2.2 KEY PERSONNEL FUNCTIONS
2.3 PROFILE OF THE ENTREPRENEUIRS

2.1 ORGANIZATION STRUCTURE

2.2 KEY PERSONNEL FUNCTIONS

MANAGER
Manager of Pastil de Manda they possess exceptional leadership skills and are
responsible for overseeing the entire operations of the restaurant. With their strong
strategic thinking and decision-making abilities, they ensure that the restaurant
runs smoothly and efficiently.
STORE MANAGER
A store manager is an individual responsible for overseeing the daily operations of
a retail establishment. They are typically in charge of managing the store's staff,
ensuring customer satisfaction, and achieving sales targets.
CASHIER
Cashier at Pastil de Manda is the friendly face that greets customers and handles
financial transactions with efficiency and accuracy. They possess excellent
mathematical skills and are responsible for processing payments, issuing receipts,
and balancing the cash register at the end of the shift. They work closely with the
rest of the team to maintain a clean and organized front-of-house area, and they are
an integral part of creating a positive and enjoyable dining atmosphere.
CHEF
Chef at Pastil de Manda is a culinary visionary who brings passion and creativity
to the kitchen. The chef is highly skilled in food preparation, ensuring that each
dish is cooked to perfection and reflects the restaurant's commitment to quality.
SERVICE CREW
It refers to a group of individuals employed in the service industry, particularly in
sectors like restaurants, fast-food chains, cafes, and similar establishments. The
service crew members are responsible for various tasks related to customer service,
food preparation, and maintaining the cleanliness and efficiency of the
establishment.
2.3 PROFILE OF THE ENTREPRENEURS

MANAGER
Name: Margarette Anne N. Calosor
Age: 17
Gender: Female
Civil status: Single
Personality Profile: Generous, talkative, soft hearted,
serious person
Interest: Traveling,Music.
Hobby: editing video, Netflix
Educational background:
✰ Mandaluyong high school
✰ Mandaluyong elementary school
Leadership experience:
◆ Class officer (S.Y. 2022- 2023)

STORE MANAGER
Name: John Michael R. Peñaflor
Age: 18
Gender: Male
Civil status: Single
Personality Profile: Friendly and Loyal
Interest: Sports
Hobby: Playing Basketball
Educational background:
✰ Mandaluyong High School
✰ Renato R. Lopez Elementary School

CASHIER
Name: Ella Charize S. Villaceran
Age: 18
Gender: Female
Civil status: Taken
Personality: joyful, friendly, hardworking, responsible
Hobby: watching movies, playing volleyball and badminton, singing and dancing
Interest: listening music, resting
Educational background:
Primary school:
✰ Plainview Elementary School (2012-2018)
Secondary school:
✰ Mandaluyong High School(2018-present)

CHEF 1
Name: Janelle Charlise T. Ignacio
Age: 17
Gender: Female
Civil status: Single
Personality Profile: friendly, kind and responsible.
Interest: cooking and painting scenery.
Hobby: reading wattpad, watching movies, playing online games and cooking.
Educational Background:
Secondary School:
✰ Mandaluyong High School S.Y. 2017-Present
Primary School
✰ Doña Pilar C. Gonzaga Elementary School- 2011-2017

CHEF 2
Name: Cassandra Kate Solero
Age: 18
Gender: Female
Civil status: single
Personality Profile: mabait, mahiyain
Interest: volleyball
Hobby: dancing
Educational background:
✰ Mandaluyong High School
✰ San Andres Vocational School
✰ Batong Paloway Elementary School

CREW
Name: Cypren G. Carcillar
Age: 17
Gender: Male
Civil status: Single
Personality Profile: Humble, cute, loyal, good person
Interest: Study
Hobby: Playing instruments
Educational background:
✰ Mandaluyong High School
✰ Plainview Elementary School

CREW
Name: Kristina Cassandra S. Tabanao
Age: 18
Gender: Female
Civil status: Single
Personality: Kind
Hobby and Interest: Reading Novels
Educational Background:
✰ Mandaluyong High School
✰ Mandaluyong Elementary School
 CHAPTER 3
MARKETING PLAN

3.1 Product Description

3.2 Business Location
3.3 Target Market
 3.4 Comparison of products with its
competitors
3.5 Marketing Mix- 4ps
3.6 Product Pricing

3.1 PRODUCT DESCRIPTION

Sushi Pastil is a fusion delicacy that combines the flavors of traditional Japanese
sushi with the comfort of Filipino pastil. It features sushi rice and traditional
Filipino pastil toppings like shredded chicken wrapped in a leaf called seaweed.
The result is a unique experience that combines the best food. The cokefloat, on
the other hand, is a classic drink with a twist. It starts with a base of Coca-Cola,
poured over a scoop or two of creamy vanilla ice cream, creating a refreshing and
indulgent drink perfect for any occasion. The contrast of the fizzy cola and the
smooth ice cream creates a delightful taste that appeals to both children and adults.
Together, Sushi Pastil and Cokefloat offer a tantalizing combination of flavors and
textures, satisfying food lovers looking for something innovative and delicious.

3.2 BUSINESS LOCATION

Pastil de Manda will be located at Mandaluyong High School, Rev. Aglipay,
Poblacion, Mandaluyong City. We are so happy that we can offer you a food
choice that will satisfy your hunger and keep your energy up for the rest of the day.
Introducing “Pastil de Manda,” a sushi with a twist inspired by Filipino flavors.
The idea behind our concept was to serve sushi with a Filipino twist by
incorporating mayonnaise and including fillings such as spam or egg toppings. We
assume that this combination of tastes will be interesting for different palates of
students and teachers at Mandaluyong High School.

3.3 TARGET MARKET

The target market of our business, Pastil De Manda is the students, teachers, and
non-teaching personnels in Mandaluyong High School.

3.4 COMPARISON OF PRODUCTS WITH ITS COMPETITORS

PASTIL QUEEN- offer visually appealing with its dark brown color. When it
comes to the taste, it leans more on how a Chicken Adobo would taste. I also love
that strong aroma you get from the soy sauce.

RYAN CHICKEN PASTIL Ryan chicken pastil offers a aforfable price and also
have a spicy one the spiceness level is only mild. It is placed in a small jar.

Our product is affordable price and the flavor is salty and savory compare to other
pastil. Our pastil is newly because its wrapped with seaweed so thats we called
sushi pastil.

3.5 MARKETING MIX 4ps

Product: Homemade Savory taste Quality ingredients.

Place -Accessible and convenient since it is located in our school, Mandaluyong

High School.

Price - Affordable especially for the students

Promotion – Buy 2 sushi pastil get free lemonade.

- Buy 2 rice in a cup get free coke float for the first 10 customers.
3.1 PRODUCT PRICING