Shaheed Sukhdev

College of Business
Studies
presents

Playground of prodigies

Proposed Date & Venue: Presented By:

24 - 25 Jan ’08 The Spartans
Shah Auditorium, Civil Lines S.S.C.B.S
CONTENTS
CRESCENDO 4

VISION ’08 5

ANALYSING OTHER FESTS 6

PROPOSED VENUE 8

OTHER PROPOSED VENUE 9

MASCOT 10

ASSOCIATION WITH MCD 12

FORMAL EVENTS 14

INFORMAL EVENTS 18

FILLERS 23

MEGA EVENTS 25
 CONTENTS
BREAK UP OF EVENTS 28

SCHEDULE 29

ALL ROUNDER C2K8 31

ALTERNATIVE EVENTS 32

BUDGETING 34

SPONSORS & ASSOCIATES 37

CATERING 40

PUBLICITY 41

PLAN OF ACTION 50

USPs 52

CRESCENDO CREW 54
 Cre·scen·do [kri-shen-doh, -sen-doh; It. kre-shen-daw]
CRESCENDO
1. Music
a. A gradual, steady increase in loudness or force.
b. A musical passage characterized by such an increase.
c. The performance of a crescendo passage: The crescendo by the violins is too
abrupt.
2. A steady increase in force or intensity.
3. The climactic point or moment in such an increase; peak.
4. Gradually increasing in force, volume, or loudness.
5. To grow in force or loudness.

Crescendo signifies continuous and steady growth in strength, energy and vigor, a tenet of our
institute. It symbolizes enthusiasm, excitement, anticipation, zeal, and intensity.

The festival provides a supportive and intellectually stimulating environment as it offers a stage
for students from different milieus to come forward, interact and contribute. A stage where the
leaders of tomorrow let loose in the quest for actualizing their young fuelled visions.

Each year, it witnesses a zealous participation across a gamut of talents, be it the curious and
inquisitive quizzers, the vivacious and lithe dancers, the harmonious singers, the confident and
capable young actors, the wannabe corporate czars of tomorrow, or the youthful collegians who
just wan to come and enjoy, you name it.

At the same time, Crescendo is an opportunity for the corporate houses to connect with the youth
and build brand equity. Our goal would be to create a holistic blend which will inculcate all that
Crescendo is and all that Crescendo holds the potential to become. At the same time, we will not
just rest on the past laurels of our seniors but constantly work towards building upon the
already eternal spirit of Crescendo.
 VISION ’08
“Growth is the only evidence of life”
-John.H.Newman
“In the dynamic environment of CBS, the only constant that exists is change.
Every year at our college is a transition phase and this period is no exception.
Last year as first years to Crescendo, we were introduced to a grand college fest
by our worthy seniors. It was their efforts that Crescendo rose to a new
echelon. The heroic success of Crescendo'07 is a benchmark that would enable
us to function in an effective manner. This year we only hope that this version
of Crescendo lives up to its christening. Crescendo signifies acceleration.. We
realize how essential it is to carry forward the legacy we have innate from our
able seniors. We aspire to present Crescendo as a brand that enables our college
to reach mounting heights. The endeavor is to make CBS Crescendo a tradition
that will follow suite. With the introduction of several new events the event
dawns upon an opportunity to recreate the magic. This year's Crescendo
beckons us to live up to the Glory.”
 If we have a look at the festivals in different colleges of the country, we find that there is an inter-
ANALYSING OTHER FESTS
linkage in the reputation of the college and their annual festivals. The top institutes like IITs,
IIMs, SRCC, St. Stephens, NIFT are known for huge extravaganzas. Whether it is Rendezvous of
IIT-Delhi, Chaos of IIM-A, Unmaad of IIM-B or Crossroads of SRCC; all of them have managed
to carve a niche for themselves and their festivals have the participation by students from all
over the country.

IIT DELHI –RENDEZVOUS

Rendezvous, the 4-Day cultural fest of IIT-Delhi, comprises
of wide range of competitions held simultaneously in the
college campus.

All the mega events at Rendezvous are well attended and attracted participation from the best of
the best. It attracts talents from colleges all over the country.

ASTITVA -the plethora of intoxicating music is one of the most popular events of Rendezvous,
which showcases the biggest names in the music industry. Competitive events such as STREET
PLAY, CLASH OF THE TITANS, KOMBAT- the quizzing league, PIECE OF REALITY-an
abstract photography event were the highlight of the festival this season. Moreover, thundering
events like THITHOLI: The Hasya Kavi Sammelan, SPECTRUM: The Group Dance, DHOOM:
The Professional Nite and Blitzkrieg were the major crowd pullers.

IIM AHMEDABAD –CHAOS

Planned and executed by a team of 150 students from
IIMA, CHAOS the annual cultural extravaganza of IIM
Ahmedabad lasts for four nights and three days. Chaos is a grand celebration and a change to let
one's creativity, talent and enthusiasm loose… The mix of events at Chaos ensures that there is
something in it for everyone. Some may find their bliss in dramatics, others in dance and music;
still others would like to spend their time attacking managerial problems. The events include
dramatics, fine arts, choreographed dances, musicals, fashion shows and literary events. The
evenings can be spent away swaying to the latest strains from rock bands like Jal, Strings and
Sivamani. For the classically inclined, there are performances by Amaan and Ayaan Ali Bangash.

It's an inter-college cultural fest that consists of various competitions, fun games, and hosts
eating stalls and what not. So all in all, it's a fun place to be in. All this happens in the day time,
and after 6:00 pm, takes place something called a 'celebrity night', where music bands perform
for a huge audience. Each of the four nights sees different music stars take the centre-stage.
IIM BANGALORE – UNMAAD

ANALYSING OTHER FESTS

Unmaad, where minds congregate to create and
conquer, is a school of thought propagated to
revolutionize, reinvent and recreate new
dimensions to education, learning and perspective.
It is about recognizing the excellence in each individual. In the beginning of February
every year IIM BANGALORE holds its annual 3 day fest, UNMAAD providing a
unique blend of entertainment and intellect.

The fest witnesses all types of events such as Drama, Street Play, Solo Dance, Pot Pourri, Fashion
Show, Unmaad Nights etc. providing a perfect platform to the students to perform.

BITS PILANI GOA – WAVES

The annual cultural fest of BITS-Pilani, Goa campus (BPGC),
started in 2005 is today considered the biggest inter college
cultural meet in Goa. It has grown from being an intra-college
fest in '05 to going fully inter college in the second year itself.
In the third year of the college, Waves was made an intra-state festival. 12 colleges from all over
Goa had come to participate in the cultural extravaganza. There were a wide variety of events to
cater the students of all interests. From Music, Dance, Fashion to Debating, WAVES '07 had it all.
There was also a professional rock night. Big names such as Motherjane, Half Step Down and
Bhayank Maut rocked the ground. It was a grand success in the entire Goa college scene.

Henceforth, we took a look at some of the best cultural festivals in the country. We tried to
find out what makes them the best, and how we can learn and improvise and hence take
CRESCENDO to newer heights.
 SHAH AUDITORIUM
PROPOSED VENUE
Civil Lines, New Delhi - 110054
Ph. No. - 011 - 23971365
Seating Capacity = 704
Person Contacted - Mr. Abdhesh Kumar
Cost/Unit Qty. Total
Auditorium Charges 24000 2 Days 48000
Foyer Charges 16000 2 Days 32000
Conference Room 1300 2 Days 2600
Total 82600
Tax @ 12.36% 10209.36
Net Charges 92809.36

ADVANTAGES
Proximity to Metro Stations
Shah Auditorium being 0.8, 1 & 3.6 Km from Kashmere Gate, Civil Lines & North Campus
Metro Stations respectively makes it easily accessible.
Strategic Location
The auditorium being extremely close to North Campus gives us an opportunity to attract a
large audience from nearby colleges. It is also a very well known and famous location within
the area that spans from Kashmere Gate to North Campus.
Ample Space
With a capacity of 704 people inside the auditorium and two large foyers (1600 sq. ft. and
3200 sq. ft. respectively), the auditorium can house a large gathering very easily.
FICCI AUDITORIUM

OTHER PROPOSED VENUE

Tansen Marg, New Delhi - 11001
Ph. No. - 011 - 23738760
Seating Capacity = 581
Person Contacted - Mr. R. P Sharma (+91-9810413306)

Amount (Rs)
8 Hrs 30000 + 6000 (Sound & Light Charges)
12 Hrs 40000 + 8000 (Sound & Light Charges)
Outer Open Space Charges 7000 (Foyer 1) + 5000 (Foyer 2)+ 40000 (Water,
Electricity & Generator Charges) + 1000 (Per Stall)
Tax 12.36%

ADVANTAGES
Proximity to Metro Stations
FICCI Auditorium being extremely close to the Mandi House Metro Station makes it easily
accessible & easy for people to travel till the venue.
Good Brand Value
FICCI enjoys an excellent reputation for holding such events and thus it shall pass on some
brand value and to Crescendo as well.
Comfortable Accommodation
With a capacity of 581 people inside the auditorium and two a large foyer, the auditorium can
house a large gathering very easily.

DISADVANTAGES
Relatively Expensive
High Miscellaneous Expenses
Relatively less Auditorium & Foyer Space
MASCOT

BABBAN,,
The Raging BULL

The bull is a fascinating creature, not merely for its

potency and authority but most notably for its
potency and authority but for sheer clout.

The bull is a metaphor for power, strength, control, influence, supremacy. For superiority, dominance and
control, might, muscle, energy and vigor.

More than anything, the bull is symbolic of optimism. Of confidence, poise, self assurance,
growth, development and of triumph.

Rage, on the other hand, is figurative of rigor, zeal, energy, aggression, firmness, of enthusiasm, passion
and a undying commitment towards the purpose.

Accordingly, the raging bull acquires all of the above traits. It relentlessly and single mindedly
moves towards accomplishment and progress. It inspires strength, agility, concentration,
restlessness and a 'never say die attitude' which is why a positive scenario is often described as
bullish.

We realize the significance and symbolism behind the raging bull, which is certainly the reason
our college chose the raging bull as this year's annual college theme.
 MASCOT
Keeping all the above in mind, we propose the introduction of a new member in our Crescendo
team, Babban, the raging bull and our official mascot.

The prime purpose of attaching a mascot to our college festival is to create brand identity and
evoke recall. The intent is to brand Crescendo and carve a separate identity for it, which remains
etched in each one's mind. Moreover, ours is a business school and the first thing which comes to
one's mind on hearing BULL is BUSINESS. Consequently, the raging bull fits well with the image
and public opinion our college wishes to project and build and hence works

“The thing ain't the ring, it's the play. So gimme a stage, where this bull here can rage.”
（Raging Bull, a 1980 Robert De Niro movie)

The stage is Crescendo. The time is now.

ALTERNATIVE MASCOT

SHEROO,
The Tiger

SHEROO signifies the pride, strength, aggressiveness, power, superiority, class, and an
authority which is all present in each one of the members to make “CRESCENDO” a larger than
life event.
ASSOCIATION WITH MCD

BABBAN Meets SHERA

This will truly be a first for any college festival. The Municipal Corporation of Delhi has
graciously agreed to use the platform of CRESCENDO' 08 to unveil its plans for
Commonwealth Games 2010.
The lamp-lighting session of the festival would be graced by a top notch speaker from the
MCD (most probably the Mayor or the Standing Committee Chairman) who would use the
dais to put forth the Promotion and Marketing Strategy that MCD has in mind for the 2010
Commonwealth Games . The speaker would also encourage youth participation to ensure
that the Games are a resounding success and set an example for the world to follow.

Benefits to Crescendo' 08 -:

1) Media Coverage
Since the MCD would kick off its Marketing campaign for the games, a lot of media
attention is inevitable. As a result, a positive word would spread about Crescendo' 08
indirectly.
2) Logistics
MCD has also agreed to help out with the Logistics such as providing security guards,
sweepers, ropes, ladders, etc at the venue.

Benefits to MCD -:

1) Youth Connect
MCD would access the platform to build trust and connect with the youth whose
participation and enthusiasm is bound to play a huge role in the success of the
Commonwealth Games 2010.
2) Awareness
Crescendo' 08 would be an ideal platform for MCD to make people in general and youth in
specific aware of its various schemes and policies. It would also make one-on-one
ASSOCIATION WITH MCD
 RANGMANCH: THE DRAMATICS COMPETITION
FORMAL EVENTS
Rangmanch provides the theatrically gifted a platform to bring their
stories and epics alive. Teams from various colleges have to enact a
play on a subject of their choice. We intend inviting a judge from the
film industry for the same & are currently in talks with the famous
producer & director - Mr. Mahesh Bhatt to come and grace the occasion.

PRIZES:
Best Team Prize: 6000
Second Best Team Prize: 3000
Best Director Prize: 2000
Best Actor(M): 2000
Best Actor(F): 2000
Miscellaneous: 5000
TOTAL COST: Rs.20000

SPANDAN: THE CHOREOGRAPHY COMPETITION

Spandan attracts teams from different colleges to express life and realism through the art of
dance, and instrumental music. Teams are free to pick their desired themes.

PRIZES:
Best Team: 12000
Runners Up: 8000
Miscellaneous: 2000
TOTAL COST: Rs.22000
 FORMAL EVENTS
MRIDANGA: THE MUSIC COMPETITION

'Music is the soul of language'

Mridangâ is the melodious musical extravaganza bringing together brilliant yet disparate
musical influences ranging from Hindustani Classical to Dream Pop under one roof.

PRIZES:
INDIAN
Best singer: 4000
Runners up: 2500

WESTERN
Best Singer: 4000
Runners Up: 2500
Best group: 8000
Runners Up: 4000
Miscellaneous: 4000
TOTAL COST: Rs.29000

BIG FIGHT: THE DEBATING COMPETITION

The Big fight, an event organized by the Debating Society of our college to recognize and reward
great debating skills, has always been a much awaited event at our annual fest. It showcases a
heated debate among participants on any field of choice- political, economic, social etc. A debate
will be carried out on a randomly chosen topic. The most eloquent speaker with best debating
skills wins the contest.

PRIZES:
Winner: 5000
Runner Up: 2500
Miscellaneous: 3000
TOTAL COST: Rs.10500
 MARKETING KAUFMANN
FORMAL EVENTS
The basic theme of this event is that of
the reality show “THE APPRENTICE”.
The event is to test the business skills of
all the participants. The following is the
arrangement of the event:

PRELIMINARY ROUND:

The prelims will be a quiz that will contain a few questions about the TV show apprentice
and some general business news and events.

ROUND I

After the Prelims, 12 participants would be selected and 2 teams of 6 would be made. These
teams would be given a business-oriented task; the task will be basically to test their selling
and marketing skills. The losing team will be eliminated.

ROUND II

Now the remaining 6 would be split into 2 teams of 3 and they would be again given a
business oriented task and again the losing team would be eliminated.
These tasks challenge the candidates to use innovative thinking, superior people skills, and
good old-fashioned hard work to be successful to perform and then the team that loses will
be eliminated.

ROUND III
The remaining 3 hit the boardroom and there ensues a boardroom battle and the three will
defend the jobs they have done in the earlier 2 tasks and explain to “Donald Trump” why
they are better than their competition and why they should be the Apprentice. Then the final
decision will be taken and an apprentice will be “hired”.

PRIZES:
Winner: 5000
Runners up: 2500
Miscellaneous: 4000
TOTAL COST: Rs.11500
 LOGUS – THE CASE-STUDY COMPETITION

FORMAL EVENTS
This will be an intensive case study analysis competition to challenge the intellect and reasoning
skills of the contestants. It will test their general business knowledge as well as their logic and
understanding of business cases.

Th preliminary round shall include a test to judge the participant's logic and analytical skills. Ten
teams of two will be selected. Subsequently, in the final round, the teams will have to interpret and
analyze a case study with a marketing problem.

PRIZES:
Winner: 4000
Runners up: 2000
Miscellaneous: 2000
TOTAL COST: Rs.8000

CORPORATA – THE HUNT FOR FUTURE MANAGER

The hunt for future managers begins from here and this event is definitely going to test the
participant's mettle about their business awareness, group dynamics & interview skills.
Prelims:
A questionnaire that contains 5-10 questions regarding corporations and businesses shall be
circulated. There shall also be a case study which shall require a solution to be given on the
part of the participant for a specific problem pertaining to a specific industry.

Round I:
nd
On the basis of the prelims, 20 participants shall be selected for the 2 round. In this round,
participants shall speak extempore for 2 minutes on specific topics dealing with generic
corporate situations and problems.

Round II:
nd
10 students will be selected on the basis of the 2 round to take part in a Group Discussion.

Round III:
5 students will be short listed for the finals on the basis of the GD. These 5 shall be personally
interviewed by the judge. Winner shall be decided on the basis of the interview.

PRIZES:
Winner: 5000
Runners-Up: 2500
Miscellaneous: 2000
TOTAL COST: Rs.9500
 MIKE KAA LAAL: THE RJ HUNT
INFORMAL EVENTS
This event will be a search for “Mike Kaa Laal” or the best RJ. This event will be organized by
our Radio Partner & an RJ from the respective radio partner will be the judge.

PRIZES: Provided by the Radio Partner

AD-ULATION: THE AD MAKING COMPETITION

A quest to find our own Prahalad Kakkars and Prasoon Joshis, ad-hilation is one of the most
engaging and captivating portions of our annual festival. Ad-Hilation tests the participant's
talents and knowledge about the advertising world. This year we hope to make this event an
intense competition to thoroughly judge the talent and reward the best. The contestant will be
made to recognize, interpret, and create as well as enact advertisements. The structure of the
event will be as following:

PRELIMINARY ROUND

This will be a business quiz based on basic knowledge and interesting factoids about advertising
and marketing. Based on the quiz 10 teams of 2 will be selected.

ROUND I

In the first round the teams would have to interpret some TV commercials. They will be
provided some international advertisements, some abstract in their meanings. Hence the
contestants will really have to apply their wits to decipher their hidden implications. In this
round 5 teams will be selected.

ROUND II

The five teams that enter this final round will be given products, real or fictitious and they will be
asked have to prepare an advertisement and a Radio Jingle which they will enact on stage. And
the winners will be chosen.

PRIZES:
Winner: 3000
Runners up: 1500
Miscellaneous: 2000
TOTAL COST: Rs.6500
LOGOmotion: LOGO

INFORMAL EVENTS
DESIGNING

This is a brain storming and stimulating

event, where the participant teams
comprising of 2 individuals will be asked to
make an eye-catching logo appended by a
captivating slogan for the title sponsor &
co-sponsors of Crescendo.
Teams will be given half an hour to showcase
their creativity.

PRIZES:
Winner: 1500
Runners up: 1000
Miscellaneous: 1000
TOTAL COST: Rs.3500

GRAFFITI
This event would act as a platform to present
their creativity & an ability to use vibrant
colors in the weirdest manner. Students will
be using spray paints on a special artificial wall
(wooden board) created specially for the event.
The promotion of this event will be undertaken
by Camlin / Stic as we would be using
products of these companies.

PRIZES:
Winner: 2000
Runners up: 1000
Miscellaneous: 3000
TOTAL COST: Rs.6000
 SPECTRUM: A CANVAS WITHOUT COLOURS IS A LIFE WITHOUT ENTHUSIASM
INFORMAL EVENTS
“Color on a canvas is like enthusiasm in life”
This event will invite students to come and express themselves through the paint brush and
truly arouse their artistic senses in the t-shirt painting segment of Rainbow.
Students will be participating in teams of two. This event will attract sponsorship and support
from CRY as the painted T-shirts will be donated to them.

PRIZES:
Winner: 1000
Runners up: 750
Miscellaneous: 3000
TOTAL COST: Rs.4750

WAR OF PJs

Why should we always reward good humour? Here it will be the opposite. The “poorest
joke” will win & will be awarded & rewarded.
If you've got a poor sense of humour, this event is yours!

PRIZES:
Winner: 1000
Runners up: 750
Miscellaneous: 1000
TOTAL COST: Rs.2750

HASGULLA; THE LAUGHTER CHALLENGE

After all…………Comedy is a serious business!!! Isn't it?
Rules:
· Maximum two persons per team.
· Time limit: 5+3 mins.
· No props will be provided by the college.

PRIZES:
Winner: 2500
Runners up: 1500
Miscellaneous: 1000
TOTAL COST: Rs.5000
 LOGO QUIZ

INFORMAL EVENTS
Logos distinguish one company from the other & also it acts as an identification mark for a
brand. So this quiz is for all the brand & logo freaks to test their knowledge & awareness about
brands & logos.

PRIZES:
Winner: 1000
Miscellaneous: 1000
TOTAL COST: Rs.2000

BLUFF MASTER

It's a game of wits and brains. The main aim is to earn money by answering the questions. The
bluff master knows the answers but has to be sly enough to hide the fact from other teams
which have to catch the bluff master. If bluff master gets caught, rest of the teams gain and if
bluff master escapes, all teams lose heavily. The game requires a catchy anchor and a team of
people to do quick calculations. This informal event will be held in the main auditorium in the
presence of a large audience.

PRIZES:
Winner: 3000
Miscellaneous: 2000
TOTAL COST: Rs.5000

MIXED EMOTIONS

If public speaking is a good art, then presenting formal speeches in a humorous & snazzy
manner will prove to be of great fun. Students will be free to take up any topic and present in a
manner just opposite to what conventionally it should be like.

Prizes
Winner: 1000
Runners up: 500
Miscellaneous: 500
TOTAL COST: Rs.2000
 FILMI CHAKKAR
INFORMAL EVENTS
This is going to be an extremely intriguing and crowd
pulling game as its going to be a first of its kind. Some
teams will be short listed on the basis of the prelims
which will have questions based on Bollywood. Finals
will have a “clock like wheel” with names of Bollywood
stars on the circumference of the wheel & a ticker will
be moving on the wheel like the minute and hour
hands of the clock. The finalists will have to sing a song
from the movie of the combination of the 2 Bollywood
stars at which the ticker points.

PRIZES:
Winner: 2000
Miscellaneous: 1000
TOTAL COST: Rs.3000
DAREDEVILS

FILLERS
“Have will, will win.”
Students will be made to Check out their Dare Quotient on our Daredevil which lets them do the
“do not try this at home” things. If they do what they are asked to, conquer their fear factor then
they will be declared as winners.

PRIZES: 6 Prizes of Rs. 500 each

Cost: 2000
Miscellaneous: 1000
TOTAL COST: Rs.6000

PERIODIC EVENTS
To keep the atmosphere sparked up and pulsating we plan to have periodic events where
Riddles, Logical Problems, Brain Teasers, Sudoku etc. will be put up on the notice board every
half an hour and the person who solves them correctly and firstly gets a cash prize. Also
tongue twisters will be asked by going to people and challenging them face to face.

PRIZES: 10 Prizes of Rs. 500 each

Miscellaneous: 500
TOTAL COST: Rs. 5500

60 SECONDS CURRY
Act, mime, sing, dance, do whatever you want...just entertain the crowd in 60 seconds.

PRIZES:
Winner: 1000
Runners up: 500
Miscellaneous: 250
TOTAL COST: Rs.1750

JARGON
How many words can you think of that have the letters 't h m' occurring in exactly that order?
Can you un-jumble words, idioms or wrack your brains on twisting word to suit your need??
Good at this? Then try out our Literary
PRIZES:
Winner: 1000
Miscellaneous: 250
TOTAL COST: Rs.1250
 SHOOT OUT AT CBS
FILLERS
Shootout at CBS is a photography event, which tests your creativity, innovation & your
capturing skills. Participants will click pictures in & around the venue in a stipulated time of 1.5
hrs. and they will have to submit their pictures in the given time. The most interesting/hilarious
picture will win.
PRIZES:
Winner: 1000
Runners up: 750
TOTAL COST: Rs.1750

NUKKAD NAATAK: THE STREET PLAY

Crescendo is hitting the streets this year. So its time you too got down to the streets and struck a
social note with a mix of music, song, dance and drama.
Humor and sarcasm hidden between music and rhyme.
THEME: SOCIALLY RELEVANT TOPIC LIKE AIDS, DOWRY, ETC.

PRIZES:
Best Team Prize: 10000
Second Best Team Prize: 6000
Best Director Prize: 3000
Best Actor: 3000
Best Actress: 3000
Miscellaneous: 5000
TOTAL COST: Rs.30000

5 POINT SOMEONE
A good memory and quick mind is all what is needed to conquer this event in which participants
will have to guess the name of the personality by understanding the hints given to them. The
hints will be any five characteristics of that personality and the participant who guesses it right
will be awarded. In case more than 1 participant guesses the right answer they'll be further given
hints about some other personality. This will go on until we get a clear cut winner

PRIZES: 10 Prizes of Rs. 500 each

Miscellaneous: 500
TOTAL COST: Rs. 5500
STRATEGEM - THE B-PLAN COMPETITION

MEGA EVENTS
Where a union takes place between creativity & entrepreneurship.

An arena where only the best compete, where the intent is to use the zeal and creativity of
budding entrepreneurs for the greater good. This event is all about providing an excellent
platform for the participants to showcase their intellect, originality and innovative thinking.
This competition requires teams to build a business plan for a conspicuous business idea.

RULES:
· The maximum number of participants allowed per team is 3.
· Authentic and innovative ideas will be preferred.
· The teams will be judged on the way their ideas are presented, organized and
conceptualized.
· Teams whose entries are selected will be notified by email.
· Any team found seeking professional help in making their plans stands disqualified.

PRELIMS:
· The participating teams are required to submit a brief synopsis / report of their business
plan (max. 3000 words).
· 6-10 teams will be short listed for the final round on the basis of the prelims and the
marks obtained will also be considered in the evaluation of the final results for the
teams qualifying for the next round.
FINALS:
· Each team would be given 10 minutes to present their idea. This will be followed by a
question and answer session of 3 minutes of duration.
· The presentation content bears no restriction. The whole team should be involved in the
presentation and should be thorough with the content of the plan.

Each team must submit four hard copies and one soft copy of their final B plan and
presentation.

PRIZES:
Winner: 15000
Runners up: 9000
Miscellaneous: 4000
TOTAL COST: Rs.28000
 LORD OF THE JUNGLE: THE TREASURE HUNT
MEGA EVENTS
One of the most engaging and pulsating events, this treasure hunt spreads the teams across the
shopping malls, crowded markets, busy streets, and narrow lanes of Delhi. The event will cover
every nook and corner of the city requiring the teams to travel throughout the day, find out the
clues dispersed along their paths, decode them and reach to the final clue within the stipulated
time. The last team to reach every pit stop shall be eliminated. The team which completes the
race first within stipulated time wins the heavy prizes.

PRIZES:
Winner: 25000
Runner Up: 15000
Refreshments: 3000
Miscellaneous Expenditure: 5000
TOTAL COST: Rs.48000

Q-RIOSITY: THE BUSINESS QUIZ

Charge up your batteries n get your Grey Cells to work because we are ready to blast off a
Corporate Quiz that can be decrypted by only those who have a proper synchronization
between their cerebral & ocular armory. So what are you waiting for??
Let the questions roll & here we go!!!

The Quiz will be open for Corporates as well.

Also we intend to have 5 online business quizzes, each at a gap of 4 days which will be
uploaded on the Crescendo website a month before Crescendo in the form of a word
document (.doc). Participants will have to download that document from the Crescendo
website and fill in their details & answers and send it to the given email address.
These business quizzes will basically target B-school students & quizzers and will help in
creating a buzz about Crescendo.

PRIZES:
Winner: 15000 + 1000*5
Runners up: 10000 + 500*5
Miscellaneous: 4000
TOTAL COST: Rs.36500
EUPHORIA NIGHT

MEGA EVENTS
Members of the famous Hindi Pop Band - Euphoria have been invited to judge Mridanga : The
Music Competition & have also agreed to perform for us. If college authorities permit, it is
proposed to have a full fledged Euphoria Night, where the band shall stage their regular concert
performance.

Staging a Euphoria concert can be beneficial to Crescendo in many ways, namely:

- The famous band shall surely attract a very large audience thus providing Crescendo a lot
of added publicity.
- Brand value enjoyed by Euphoria shall be shared with Crescendo as well.
- The Hindi Pop Concert shall fulfill the purpose of a star night, musical performance and
make the event more meaningful without making any chaos as in the case of a Rock Night.

Furthermore, we are in talks with MTV regarding sponsorship & coverage of the event & the
company is showing a keen interest.
Formal Total I II Misc.

BREAK UP
- Dramatics 20000
- Choreography 22000 12000 8000 2000
- Music 29000
- Debating 10500 5000 2500 3000
- Marketing Kaufmann 11500 5000 2500 4000
- Case Study 8500 4000 2000 2000
- Corporata 9500 5000 2500 2000

Informal
- Ad-making 6500 3000 1500 2000
- Logo Designing 3500 1500 1000 1000
- T-shirt painting 4750 1000 750 3000
- War of PJs 2750 1000 750 1000
- Laughter 5000 2500 1500 1000
- Logo Quiz 2000 1000 1000
- Bluffmaster 5000 3000 2000
- Mixed Emotions 2000 1000 500 500
- Graffiti 6000 2000 1000 3000
- Filmi Chakkar 3000 2000 1000
- Fillers Events 21750*
- Street Play 30000

Mega
- Biz Quiz 36500 15000+1000*5** 10000+500*5** 4000
- Treasure hunt 48000 25000 15000 8000
- B-plan 28000 15000 9000 4000

*Prizes for filler events will include prizes in kind.

**1000*5 & 500*5 are prizes for Online Quizzes.

Total = Rs.3,15,750
 Incorporating all the events proposed and giving them sufficient time, the schedule gets
SCHEDULE
spread over 2 days. The following is the schedule for the event along with a detailed agenda
for each day.

DAY 1 DAY 2

LORD OF THE JUNGLE STRATEGEM - AUDI

RANGMANCH - AUDI SPANDAN - AUDI

MRIDANGA - AUDI EUPHORIA NIGHT - AUDI

THE BIG FIGHT - AUDI MARKETING KAUFMANN

LOGUS - CONFERENCE ROOM CORPORATA

Q-RIOSITY - AUDI AD-ULATION - AUDI

HUSGULLA; LAUGHTER CHALLENGE WAR OF PJ’S

LOGO QUIZ MIXED EMOTIONS

BLUFFMASTER - AUDI GRAFITTI

MIKE KAA LAAL FILMI CHAKKAR

SPECTRUM BRAND ELEVATION

NOTE: The events that will require use of the auditorium have been indicated. The informal
events are in italics.
 In order to select an all rounder of CRESCENDO 2008, the following point system has been
created.
ALL ROUNDER C2K8
Each event will carry a three tier point system, that is, the winner will be given gold points, the
first runners up will be silver points and the second runners up will be given bronze points.

The GOLD, SILVER and BRONZE points will be different for different events as per the
participation of the students. The categorization is as follows:

FORMAL EVENTS

GOLD SILVER BRONZE

MEMBERS POINTS MEMBERS POINTS MEMBERS POINTS
1 150 1 100 1 50
2 250 2 150 2 80
3-6 360 3-6 210 3-6 105
7-10 560 7-10 350 7-10 175
11< 660 11< 385 11< 105

INFORMAL EVENTS

GOLD SILVER BRONZE

MEMBERS POINTS MEMBERS POINTS MEMBERS POINTS
1 125 1 75 1 40
2 200 2 100 2 60
3-6 225 3-6 120 3-6 75
7-10 350 7-10 175 7-10 140
11 < 440 11 < 220 7-10 0

FILLERS

GOLD SILVER BRONZE

MEMBERS POINTS MEMBERS POINTS MEMBERS POINTS
1 100 1 50 1 30
2 150 2 80 2 50
3-6 180 3-6 90 3-6 60
7-10 280 7-10 140 7-10 70
11< 0 11< 220 0 0

MEGA EVENTS (ONLY BUSINESS PLAN & BUSINESS QUIZ)

GOLD SILVER BRONZE

MEMBERS POINTS MEMBERS POINTS MEMBERS POINTS
1 200 1 150 1 100
2 300 2 200 2 100
WORKING:

ALL ROUNDER C2K8

When a team of say 'x' team members wins a particular event, the gold point of that event will be
divided by 'x', that is, the number of members and each member will be allotted that much of time.
Each winning member has to approach to the registration desk every time he wins some or the
other game and get his points updated. In the end the person whose points will be the maximum
will be declared as the all rounder or “Mr. CRESCENDO 2008”

This system would also not stop the members to participate with different teams/individually in
different events. And moreover the students who came the first day will turn up the next day too
and participate in maximum of events possible in order to make up/increase their points.

EXAMPLE:
There are 5 people A, B, C, D, and E. They participated in various events using different
partners each time.

1. Group of A, C won a mega event.

2. Group of A, B, E won a formal event.
3. Group of E, D, C won an informal event.
4. B won a filler
5. E, D stood second in an informal event.

Points Allotted will be as follows:

1. 300/2 (150 each to A and C)
2. 360/3 (120 each to A, B and E)
3. 225/3 (75 each to E, D and C)
4. 300/3 (100 each to A, D, and C)
5. 100 point to B
6. 100/2 (50 points each to E and D)

So now the total of each of the participant is:

A: 370POINTS
B: 220 POINTS
C: 325 POINTS
D: 225 POINTS
E: 245 POINTS

So, according to the above division and analysis, A is the winner, A is the All Rounder C2K8

The All Rounder C2k8 shall be awarded in kind. We are currently in talks with Microsoft
X-Box who have shown interest in sponsoring the event.
 BAR BRAWL
ALTERNATE EVENTS
Ever been convicted of murder? Or treason...or robbery?
Try being a convict…or a lawyer defending or prosecuting one in this one of a kind event that
will simulate a real courtroom with all the tension and drama added. Two rounds…two
cases…one winning team.
If you've got the wit, speaking ability and the ability to convince, this event is yours!

PRIZES:
Winner: 1000
Runners Up: 500
Miscellaneous: 1000
TOTAL COST: Rs.2500

SPIN A YARN
An event that judges the participant's analytical & presentation skills and speaking ability. Each
team will be given a situation – the beginning and the end of which will be given. Each team will
be given a time limit to present themselves. Both Hindi and English is permitted but the content
and substance is what will be the deciding factor along with fluency. The audience can prove to
be the deciding factor in case there's a state of confusion. The team which presents the situation
the best and makes up the best story out of the given situation wins the game.

PRIZES:
Winner: 2500
Runners Up: 1500
Miscellaneous: 1500
TOTAL COST: Rs.5500

BATTLE D RAP
Do you have it in you to compose a song?? Are you the future industry lyricist?? Test your skills
now. Each participant is required to prepare and submit the lyrics of A rap song on the spot. It
must contain an intro, minimum of 1 verse & an outro. Originality will be preferred. Use of
abusive language will lead to immediate disqualification. The participants whose lyrics are
good enough will qualify to the finals, where they will have to sing the rap. The best one wins.

PRIZES:
Winner: 5000
Runner Up: 2500
Miscellaneous: 2000
TOTAL COST: Rs.9500
 ULTA PULTA (TURN-COAT)

ALTERNATE EVENTS
Yes/no/yes/no/yes…… yes this is the game in which you have to speak on a particular topic /given
situation for and against as per the buzzer in a given time slot. The buzzer would be rung as per the
discretion of the anchor in a random manner. Short listed participants move to the second round
where a different situation will be given. The participants should lay emphasis on creating
humorous situation. They are allowed to use Hindi, English as well as Slang.

PRIZES:
Winner: 2500
Runners Up: 1500
Miscellaneous: 1500
TOTAL COST: Rs.5500

JAM
“Speak your mind, 60 seconds is your time”
A minute to think for a minute of speech, that's what 'Just a Minute' is all about. Crispy, fresh,
current topics make things easier and interesting. Students will be free to participate after
registration in order to avoid unnecessary chaos. Judging criteria will be presentation, content
and confidence.

PRIZES:
Winner: 1000
Runners Up: 750
Miscellaneous: 500
TOTAL COST: Rs.2250

FOLD UR STEPS
A team of 2 members is allowed. The team can be of a boy and a girl / both boys / both girls. The
team has to dance to the tunes played on the spot on a piece of paper.While dancing the team has to
maintain their balance on the paper, the team stepping off the paper will be out. After every round
the paper will be folded to its half and the teams have to dance on the folded paper. The last team
standing will be declared as winners.

PRIZES:
Winner: 2000
Runners Up: 1000
Miscellaneous: 1000
TOTAL COST: Rs.4000
BUDGETING
Particulars Cost/Unit(Rs.) Qty. Total

Venue: Shah Auditorium

(Inclusive of P.A.S)

Auditorium charges 24000 2days 48000

Foyer charges 16000 2days 32000
Conference Room 1300 2days 2600
Total 82600
Tax ( @12.36% ) 10209.36
Security 6000
Net Charges for Venue 98809.36

Qty.(2
Cost/Unit(Rs.) Days) Total
Additional Costs (Foyer)

Stage (Takht) 50 25 2500

Tables 35 40 1400
Carpet(5*15 ft) 50 35 1750
Tent(15*15)-Ceiling 200 6 2400
Tent(Side Walls) 400 6 4800
Stall umbrellas 100 4 800
Table sheet 15 40 1200
Frills for tables 15 40 1200
Chairs 10 100 2000
White light 200 8 3200
Smoke Emitter 600 4 2400
Labour Charges - Per Person 150 10 3000
Waiters(With Tie) 160 10 3200

29850
Publicity charges

BUDGETING
Promo Van 30000 2 for 15days 60000
Posters (30x21 inch) 5 2000 10000
Flyers 0.3 20000 6000
Rickshaw charges 10 200 2000
Radio Partner Free(FM station) 50000
Print ads Free(Delhi Times) 50000
Internet marketing Free(Pagalguy.com) Implicit Cost 95000
Brochures(3 pager, 2 fold)(19*12cm) 6 2500 15000
5 (10x15 sq
Backdrop(at Rs.25/sq ft +iron frame) 3750 ft) 18750
Banners on stands(at Rs.25/sq ft +iron frame) 600 10(8x3 sq ft) 6000
1(10x15 sq
Balcony Banner(at Rs. 12/sq ft w/o frame) 1800 ft) 1800
Seat Caps 6 704 4224
Special Crescendo Flags 4 400 1600
Special Crescendo plates (including printing) 0.4 30000 12000
Special Crescendo glasses (including printing) 0.25 30000 7500
Air Balloon 2000 3 6000
Metro Ads:

METRO TV ADS (70 times a day) 30000 15 days 30000

10ft by 5ft ad at Kashmiri Gate, Rajiv Chowk &
DU 2700 5 13500
12ft by 10ft ad(hanging from pillar)(for 15 days) 6000 5 30000
Posters inside the train(for 15 days) 700 10 7000

Vending Kiosk (to be provided by the sponsor)

Stickers (8x4 inch) 1 20000 20000
SMS CAMPAIGN 0.4 100000 40000
Total 486374

Prize Reserve
Amount set aside for Sponsorship 30% 0.3*315750 90825
(30% of Total Prize Money)

P.A.Systems

LCD(3000 Lumens) TO BE PROVIDED BY LG DEALER

Projection Screen(12*9 ft.)(for 2 days) 3 1000 6000
Sound System(Provided at Venue)
Total 6000
 Website
BUDGETING
Formation 6000
Maintainance 3000
Misc. 2000

Total 11000

Others
Plastic ID cards (Organisers) 9 15 + 30(WC) 405
Bouquets 60 30 1800
Certificates 10 60 600
Special Crescendo Sweat shirts(Organisers) 350 15 + 30(WC) 15750
Mementos 100 100 10000
Transportation charges 15000
Handmade bags 25.5 300 7650
Money Coupons 0.4 5000 2000
Invitation Cards with envelope 5.8 150 870
Misc. 2000
Total 56075

Total 778933.36
Less-Associate Sponsors 195000.00
Grand Total 583933.36

While planning for event, our primary aspiration was to build upon on last year’s
commendable endeavor and make Crescendo 08 even bigger, better and more exhilarating.
Our idea was to lay the saplings for Crescendo to go on and acquire the cult status of a
national college festival in the years to come. This is precisely why we dreamt big and
deliberately stretched our limits in expanding our solicited funds. Ours’ is a no holds bar
approach to make Crescendo 08 not just a destination but a milestone in the glorious history
of our college.
We have managed to raise cash sponsorships exceeding Rs. 5,50,000 which has been established

SPONSORS & ASSOCIATES

through our direct contacts. We have also approached few other companies who have shown keen
interest in sponsoring our event. As our proposal was in the initial stages, we are quite optimistic
that once it is accepted we can get further sponsorship raises which can help us enhance our
publicity plans and carry out the event on a much larger scale.

Further, we have also managed to raise sponsorships worth approximately Rs. 200000 in the form
of newspaper advertisements, radio advertisements, travel partners etc.

The following companies have consented to sponsor the event. Please find attached the letters of
intent towards the same.

SPONSORSHIP IN CASH

i. Vikas Jewelers - a well established jeweler in Karol Bagh.

ii. Just Dial - a well known telephonic helpline will provide us a substantial amount plus
coverage through the phone calls attended by them.
iii. Panasonic
iv. PEPSI- A Cola Giant
v. Elite wealth. Management - A well recognized name in the mutual fund industry. They
have shown interest in sponsoring the event and have also given us some other vital
contacts.
vi. AK Plywood - A big brand in the plywood industry.
vii. Jaypee Capital Services: A well recognized name in the financial industry.
viii.Omaxe – A leading real estate developer across the nation.
ix. Hertz India – India's premier taxi service provider.
x. Hero Honda – an established brand in the 2-wheeler segment.
xi. Corporation Bank – the no.1 public sector bank in India.
xii. Alchemist
 SPONSORSHIP IN KIND
SPONSORS & ASSOCIATES
i. E4M - exchange4media is a single stop information platform for the entire industry. Be it
news, views, analytical information, in depth analysis of events or trend forecasting,
exchange4media publications have a credible and loyal following.
ii. Indian express – Our Print Partner, one of the premier newspaper houses in India.
iii. S1 Corporation, Our Television Partner delivers customer interaction software for
financial and payment services. Worldwide, more than 3,000 customers use S1 software
solutions, which are comprised of applications that address virtually every market
segment and every delivery channel.
iv. NDTV – Our Television Partner, is a leading television news network providing a large
array of news channels.
v. Luxor – Our Printing Partner, is the prime manufacturer of pens and other writing
instruments all over the world.
vi. Pagalguy.com – Our Online Partner, providing us online marketing.
vii. Creative Solutions - Our I.T Partner, one of the first companies to develop a G4 site.
viiiCampus18.com - is a web portal launched by the network 18 group as an online virtual
campus.
ix. .Student Inc. - A highly circulated and well-known fortnightly newsletter for the youth.
OTHER PROSPECTIVE SPONSORS

SPONSORS & ASSOCIATES

 We comprehend the paramount need of having good and hygienic refreshments for all the
CATERING
attendees at CRESCENDO'08. Continuing on this endeavor we have got in touch with
various food caterers. They have agreed to share their revenue as follows.

i. Domino's- 15% of total revenue

a. We need not emphasise the brand value or popularity
of Domino's among the youth of today. Realising the
same, we have had advanced talks with the group,
who are willing to set up shop at the venue and share
15% of the total revenue with us.

ii. Om Ji Om- A caterer of repute across the city will also set up a vending kiosk and are
willing to revert back 20% of their total sales

iii. Brown Sugar – A popular name in the southern part of the capital, Brown Sugar was
also eager to retail its items for consumption, and have promised a 20% cut off their
sales

We are also in negotiations with the following list of food companies for the same:

i. Bikanerwala
ii. Bengali Sweets
iii. Nizam's
OBJECTIVES

PUBLICITY
1. Participation at Crescendo:
The bottom line for the success of any event is participation. Participation is the ultimate goal
driving all decisions at any fest. The purpose behind promoting Crescendo is not mere
awareness or hype, but to draw people to the fest.

2. Mileage for Crescendo's Partners:

The other objective would be to bring to the fore our partners/sponsors who are supporting
us in organizing the fest. It is a priority for us to provide publicity of equitable value to our
partners quid pro quo the sponsorships and benefits provided by them.

3. Mileage for College:

Last but not the least, our objective is also to give a boost to the college image and to take it up
a few more notches and draw attention to the mega event of the 'college'.

Greater participation at the fest, to an extent, adds to the mileage that our partners draw for
Crescendo. Thus, the three objectives are inter-related and can be achieved simultaneously.

TARGET GROUP
Crescendo is an Annual Fest organized for students and in a more general expression, young
people. Since the basic objective is to draw participation, the Targeted Audience for all promotions
is young students.

PROMOTION SCHEDULE
Promotion for Crescendo would be carried out in two phases. The month long campaign has been
divided into two phases.
PHASE I:
The first phase would be a Teaser Campaign. This year's Crescendo will mark a number of
changes in the way the event is organized. Thus, a teaser campaign would be run to create hype
about Crescendo. The campaign would hit off in the latter half of December and would be
st
carried out for two weeks till 31 December. All media engaged in this phase would not
provide any information regarding what Crescendo is but just the mascot, tagline, logo,
website address and title sponsors will be revealed.
The media involved in this stage:
1. Teaser posters at targeted colleges.
2. 1st round of e-mails.
st
3. 1 round of SMSs.
4. Car stickers
 PHASE II:
PUBLICITY
The curtains would be raised at the dawn of the New Year. The website, mailers and flyers
from the previous phase would be supplemented with those that provide complete
information.
This phase would involve all the media listed later. This phase would kick off in full swing as
soon as colleges re-open after the winter vacations in January.

MEDIA/TOOLS OF PROMOTION

I. Print and TV Advertisements:

Indian Express has confirmed to associate with Crescendo'08 in the capacity of an associate print
partner. They will provide us 2 – 3 ads in the week preceding the event and follow it up with post
event coverage which involves publishing a half-page article giving review and happenings of
the fest.
Network 18 (TV18, Web18) has also consented to cover our event on its network as our contact
happens to be a CBS Alumni.
We are also in talks with the ABP group, publishers of Business World, India's highest selling
business magazine for pre event awareness about the event. We are in talks with HT Live In
Media Ltd and Exchange4Media for a 360 degree branding solution as well.

II. Radio Advertisements

92.7BIG FM is most likely to associate with Crescendo in the capacity of an associate radio
sponsor.
A. Targeted Audience:
People of all kinds listen to the radio. This includes the youth and college students. Thus
radio is undoubtedly an appropriate medium to promote Crescendo and to generate
enthusiasm.
B. Details:
1. 92.7 BIG FM has quoted 30 seconds slots 6 times a day, well spread through the
length of the day.
2. The campaign would start about a week's time before the event.
3. The advertisements would be professionally made with 104 FM's assistance.
III. Advertisements at Metro Stations (Hoardings and LCD screens)

PUBLICITY
Considering the scale of the fest, hoardings at Metro stations would be required to create
awareness at a mass level, also we would be displaying Crescendo ads at LCD screens at metro
stations for 10 seconds at 46 screens, 70 times a day for 15 days.

These advertisements would have a lasting impact at our audience metro stations advertisements
for a college fest do not have any precedent.

We would be advertising at the Connaught Place and Kashmere Gate Stations as they are
undoubtedly the busiest stations. The Delhi University Station and Central Secretariat would
also be very strategic.

Kashmere Gate Station

A. Targeted Audience:
It is the junction that connects the underground Metro with the one above the ground.
Thousands use this junction every day. With regard to our targets, most college students from
North and East Delhi use the metro to reach their colleges. They have to necessarily change
trains or deboard at this station.
a. North Campus (Delhi University) students have to change trains and board the
underground metro that heads to the Delhi University station.
b. South Campus (Delhi University) students who use the metro change and board the
underground metro that heads to Central Secretariat and then use public transport to
reach South Campus.
c. Indraprashtha University students have to deboard the metro at this station as their
campus is a walk from this station. There are IP colleges in Rohini and these students
deboard at the Rohini (East and West) stations. Kashmere Gate advertisements would hit
students from 47 of the 60 operational Metro stations. (as students boarding from the
north side of the Kashmere Gate Station would not be covered).

B. Details:
In the light of the potential of this station in terms of reach and hits we will be advertising
extensively at this station.
1. Escalator: One 10 by 10 feet hoarding at the main escalator that connects the
ground (entrance) floor and the platform.
2. McDonalds: One 6 by 4 feet hoarding next to McDonals's. McDonald's is the
only fast food joint at the station, which has an entry from inside the station, i.e.
deboarding is not required to eat at McDonald's. Consequently it runs
successfully and throngs of students are seen in and around the restaurant.
3. Platform: Two 6 by 4 feet hoardings at the platform (one above the ground).
 Connaught Place (Rajiv Chowk) Station
PUBLICITY
A. Targeted Audience:
It is the junction that connects the underground metro to the Pragati Maidan - Dwarka line,
which is the longest metro line. All students from West Delhi use this line and change to the
underground metro to reach their respective colleges.

Also, it enjoys proximity to the Inner Circle of Connaught Place and Palika Bazaar. Hoards of
young people use the metro to travel to these destinations for shopping, eating, spending
time with friends and other reasons.
B. Details:
One 10 by 5 feet hoarding. It is located in the central dome of the station.
It is visible to people coming from both platforms of the junction. Moreover, since the
Kashmere Gate station has been extensively covered, a single hoarding at this station would
suffice.

Delhi University Station

A. Target Audience: This is the destination for all North Campus students, which constitutes
about half of the total college going population. Moreover, since students who reside in
rented accommodations around the campus use the metro for most of their traveling, it
covers almost every student enrolled in North Campus.
A. Details: Three 6 by 4 feet hoardings will be put up. These would be sufficient as (a)
it is relatively small in terms of size and (b) it is the terminal station for the
underground metro currently and would continue to be till the time of the fest.
The hoardings shall be displayed near the escalators as the visibility factor is
greater, the second and third hoarding would be placed near the exit area or the
area which opens out towards the North Campus, this location is ideal as it would
catch the attention of students heading towards north campus and those heading
out of it.

Central Secretariat Metro Station

Target Audience: Although this location wasn't chosen for promotion last time but however it is
an apt location as all the students of South Delhi use it who commute by the Metro. So a major
chunk of the South Delhi students can be targeted here.
Details: One 10 by 5 hoarding at the main lobby of the C-Sect is justified as it's a small metro
station and also a terminating one.
 IV. Promo Van

PUBLICITY
The Promo Van really matches the scale at which we intend to host the event. Since the Promo Van
is being used for a college fest, it will create huge enthusiasm & fervor about the event.
The Van would have an eye-catching & creative banner on both sides. Running it in the correct
areas, it would remarkably hit the fest's target audience.
1. The Promo Van campaign would run for 8 days before the fest.
2. The Van's route has been worked out keeping in mind the distance and the aptness. Two
routes have been worked out. Both will be followed on alternate days for 8 days.
· Route 1: Jamia Univ-GK1(LSR).-Aurobindo Marg-Qutub Institutional area-JNU-IIT-
Munirka-Vasant Vihar-Paschim Marg-South Campus
· Route2 -North Campus-Kamla Nagar-Civil lines-Kashmere gate-Chandni Chowk-CP

After college hours, the Van would be run in areas like:

a. Popular hangout spots like Kamla Nagar market;
b. Markets of colonies like Greater Kailash, South Extention, Khan Market, etc;
c. Outside Malls;
d. Other popular areas.

V. Internet Based Marketing: WEB SITE

If you're not on the web, you're out of business.

Complying by Bill Gates' rule, a web site would be launched for the fest. Besides serving as a
marketing tool, the web site would serve the other benefits providing information, online
registrations, helping in events like Logus (case-study), online quizzes and getting feedback
among others.
The website would be designed in an interactive way so that it gets people involved. All the
information about the fest would be made available. It would be regularly updated so that the all
updates are incorporated and people want to visit the website again. For this we have got an IT
partner, cSolz. It's a new company involved in software development and have recently started
making 4th generation websites. cSolz has shown a keen interest to become our IT partner. For a
sample of the work of the company, you can go to the fest web site of Fore School of Management –
www.foregenesis.com.
Further, we also have an online partner - www.pagalguy.com. A link to Crescendo's web site
would be put up on their portal. It's a very popular B-school portal & a favourite among B-school
students also. It has more about 1,37,500 registered users who are either MBA students, MBA
aspiring students or B-school alumni. Since our fest is a management-cum-cultural fest, it will
provide us an ideal platform to publicize our fest on the Internet media.
,
 Today, most of us have access to the Internet. The website URL would be advertised on every
PUBLICITY
medium. It would also be mentioned in the teaser campaign.
The web site would be launched about a month before the fest. The information provided by the
web site would follow suite with the Publicity Phase.
1. In the Teaser Phase, the web site would not provide any concrete information about the fest. It
would have a countdown timer for the time (days : hours : minutes : seconds) left for the fest and
one for the time left for launching the website. It would be attractively designed and should
create an interest to revisit.
2. In the Second Phase, it would provide all information. The focus in this phase would shift
from creating hype regarding the fest to registrations, information, clarifications/queries, online
prelims (for the few events that require them), etc.
3. The website would be registered on popular search engines like Google, Yahoo, etc. Thus the
website appears worldwide in search results.

VI. Internet Based Marketing: MAILERS

In an endeavor to create & sustain the brand image we would create an e-mail viral wherein all
the students from various college & b-schools would be sent mails. This would enable a better
turnaround & more informed attendees. Mailers would be sent at regular intervals to create
awareness/provide information about the fest. Online communities like Orkut, Hi5 and others
will be used for the same as it does not involve any cost or procurement of licenses. Also,
www.pagalguy.com, our online partner would send mailers to the database of its users.
The people who receive the mailers sent through our personal networks and forwards there
from would largely be B-school & College students and thus represent our target group.
A regular interval would be decided and followed to exhibit consistency. The information
provided on the mailer would confirm to the Publicity Phase, as in the case of the web site. These
mailers would not be too frequent as it will get irritating and annoying with respect to the
content of the mailer.

VII. Posters
Eye catching posters providing pertinent information about Crescendo shall be splashed at
strategic youth hangouts# across both the campuses and the capital. They will catch the
attention of our target audience, i.e. the college students and create elaborate awareness about
the Crescendo 08.
# Furthering the same, we have already negotiated rates with many popular youth joints
including Tom Uncle's Maggi joint, Momo Point, Omlettes among others.
VIII. Flyers

PUBLICITY
Attractive flyers providing information about the fest would be circulated among college
students at tactical places. Further, they would also be distributed at the following places:

1. The colleges being invited: at their fests, parking lots, outside college, etc.
2. At coaching/tuition centers
3. Typical hangout spots# of college students, the wall of democracy, street side vendors
etc.
We also intend to entail a strategic partnership with any of the popular coffee joints such as Barista
Coffee Company Ltd, Café Coffee Day etc, whereby flyers will be circulated at their outlets in
return of an associate partner status including targeted actions to promote our partner.

IX. Public Transport Campaign

An innovate and successful idea implemented last year, attention-grabbing posters would be
put at the back of public transport (rickshaws and three-wheelers) operating in the select areas
in order to effectively strike our the youth.
In accordance of the same, we have talked to rickshaw unions who are willing to put Crescendo
posters at the back of all their rickshaws at nominal rates. As already seen, these will be highly
effective in reaching our target market at extremely economical prices. Rickshaws plying in and
around North Campus , Kamla Nagar, Civil Lines and even Rohini would be employed for the
same.

X. Word of mouth
Word of mouth is one of the most commonly used and undoubtedly most effective means of
publicity. Aided through personal networks, it is the most reliable and fastest as well as credible
medium of passing information as well as getting feedback. We, a team of 15 and a college of 600
through our large network spread over numerous institutes, would be undertaking this very
intensively.

XI. AIESEC at Delhi IIT

We are in talks to tie-up with AIESEC Delhi IIT who would promote the fest within their circles
thus making it a very efficient way to reach out to our target market.
 XII. Plates and Glasses
PUBLICITY
We hereby propose to have 30,000 plates and glasses each bearing the Crescendo'08 logo
along with the names of our sponsors. These will be distributed free of cost in the canteens of
the targeted colleges. The students will be exposed to the advertisement while having food
or drinking any kinds of beverages. This will increase awareness for our college fest and
imprint the phrase 'Crescendo'08' in the minds of the target market.
XIII. SMS

PUBLICITY
In order to have a successful event we need to be mindful of both creating and reinforcing a
positive brand image. As a result we have chalked out a plan of action that would see multiple
rounds of SMS's being sent to the target audience. For this purpose we have contacted an agent
for the same. Also a special highlight would be the fact that the SMS's would be sent in a manner
such that the sender would be the College or/ the event name. For example- CBS Crescendo'08 .

XIV. Society Heads

We would ensure participation by various colleges for this year's event. The plan of action for
the same is that we would approach society heads of various colleges accompanied by the
society heads of our own college and this would ensure greater participation. Also the society
heads of our college would already by knowing people in other colleges in the same field and we
can leverage the same for facilitating great participation.

XV. Stickers with LOGO

We would get stickers printed with the LOGO of the event. These stickers would be then flood
strategic locations across the city be it major markets, car bumpers or even rickshaws. This
would then create a buzz about the same and further build brand awareness, recall and equity.
 In order to work in a more proficient, effective and professional manner the entire team is
PLAN OF ACTION
divided into various other heads namely:
· Financial Executives (Budgeting)
· The Bankers (Handling Sponsorship Money)
· The Marketeers (Marketing)
· The Embossers (Printing and Stationery)
· The Coordinators (coordination)
Each team consists of members who are responsible for the various functions which their team is
performing. The detailed description of the team's functioning and organisation related is given
below:
FINANCIAL EXECUTIVES
This team will be responsible for budgeting. The functions of the team members will be, to
prepare a full-fledged cost sheet/budget discussing how the money will be raised, what will be
the expenses, etc. The objective of the team is not only to prepare a cost sheet but also to justify
the quotes mentioned. They need to get the lowest quote and then work accordingly in order to
help utilization of money efficiently in the later stages. It will also help us to ascertain the exact
number of various items such as stationery, etc. required. In other words this team will act as a
backbone for the entire work.

THE BANKERS
From where are the funds coming? Where are they going? Who is giving us the money?
This team will answer all these questions. Money managers will be solely responsible for
handling the sponsorship money. They will keep records of all expenses and revenues. They will
be responsible for tracking down each single penny to enable proper allocation and
transparency in operation. In essence, they will handle the sourcing and disbursing of funds.

THE MARKETEERS
Market Flyers will basically focus on various marketing aspects. All the marketing functions will
be performed by this team. Their main job is to develop various marketing strategies which
would include all possible methods of publicity, involvement of media partners, web partners,
putting up posters in various colleges, all sorts of advertisement such as metro advertisement,
ads in various magazines and newspapers, putting up banners, hoardings, teaser campaigns,
and various tie-ups, if needed. For all these promotional activities a working committee will be
formed comprising of first years which will be approximately 10-15 in number. They all would
work in coordination and as per the guidelines of the core team. In other words we can say that
this team would perform all the functions related to marketing of our fest that is
CRESCENDO'08, forming a core of our fest.
THE EMBOSSERS

PLAN OF ACTION
As we know that printing and stationery is the most important task to be performed at the time of
organising any event. Keeping this in mind a team named “THE PUBLISHER” is formulated
which is responsible for all the activities related to printing and stationery. The activities to be
performed by this team includes printing of brochures, posters, teasers, magazines, bookmarks,
badges for the organizers, folders, stationery items such as pen, pencil, etc. The responsibility of
this team is also to ensure that the work is done cost effectively. We are the future managers and at
least we should know how to perform best at lowest possible cost. After all this is only
“MANAGING TASKS”.

THE COORDINATORS
After dividing the entire task among the members, now it's the time to form a team to coordinate
with the earlier established ones. This team is responsible for coordinating with various teams.
Some of the responsibilities attached to this team are taking feedback from all the teams,
providing necessary assistance to other teams, etc. Other miscellaneous tasks are also handled by
this team. In other words, ensuring everything goes right is the objective coupled with this team.

NOTE:
All these teams are formulated keeping in mind the work to be done at the time of organising such
a huge event. Although everyone is capable of doing everything, but still delegation and division
of work ensures better functioning of the group. Also, though the people are divided into various
groups/teams, this doesn't mean that they will restrict their functioning only to their team's
objective. They will still be working on all the other areas, in which they can contribute. None of
the teams will be working in isolation. After all it's a team effort. The combination of efforts of all
these teams will only lead to a successful event that is CRESCENDO 2008. Hence, we can say that
these teams form the core of CRESCENDO 2008
 SHERA MEETS BABBAN
USPs
The MCD has decided to support our proposal towards Crescendo '08 and
is very keen on associating with us. The MCD primarily wants to fulfill two
objectives, namely:

- Connecting with the Youth

- Unveiling its plans for Commonwealth Games 2010

This strategic partnership is going to be extremely beneficial for both, the

festival and the college, seeing as The MCD has agreed to provide as much assistance as it can to
endorse and promote Crescendo '08. Association with an organization such as the MCD also acts
as a magnet for both the media and the sponsors and ultimately makes it a win - win situation.

CORPORATE SOCIAL RESPONSIBILITY

We realize our responsibility towards society and thus intend
to associate Crescendo '08 with a good cause. Consequently,
we have approached an NGO – Akshaya Patra for the same.

Akshaya Patra is a pioneering school meal program that addresses

hunger and illiteracy among underserved children in India since
the year 2000. Currently, they are catering 721,519 children daily in
4127 government schools in 12 locations across India and expect
to reach a million children by 2010.

Akshaya Patra, headed by Mrs. Sudha Murthi is principally based in South India and looking to
expand its operations in the northern region as well. Thus, at Crescendo '08, we propose to
provide them complimentary publicity methods which shall help the NGO to reach out to the
youth and create a positive image in this part of the country as well.

It is also proposed to associate Crescendo with PetaDishoom (TheYouth are of People for Ethical
Treatment of Animals - PETA) as well, by simply providing them with a kiosk. PetaDishoom
representatives shall simply give out brochures, free t shirts/caps etc. at the venue.

VIJEYTA - THE POINTS SYSTEM

Crescendo '08 is proposed to have a title, the 'All Rounder C2K8' and
thus all the events have been allocated points based on their scale.
The participant with the highest points tally shall be declared as the
Crescendo All Rounder. The points system not only encourages
greater participation across events, it also helps in sustaining
participation on the second day.
OUR 16th MEMBER

USPs
Our 16th member, Babban, the raging bull, who is also our mascot,
shall indeed play a very vital role during Crescendo. The prime purpose
of attaching a mascot to our college festival is to create brand identity
and evoke recall. The intent is to brand Crescendo and carve a separate
identity for it, which remains etched in each one's mind. Moreover, ours
is a business school and the first thing which comes to one's mind on
hearing BULL is BUSINESS. Consequently, the raging bull fits well with
the image and public opinion our college wishes to project and build.

PROFESSIONAL ORGANIZATION MODEL

The Crescendo Organization model was formulated to give a complete feel of the venue to the
different event organizers while sitting in college. The model consists of a bird's eye view of the
venue and systematically takes you through the course of events over the two days. This model
shall really help us in deciding who & what is supposed to be where & when thus making the
operations of the event even more efficient. We also propose taking all the event organizers to visit
the venue prior to the event.

UNIQUE PROMOTION METHODS

The sine qua non for Crescendo is participation. For achieving the same, we have devised an
innovative marketing and publicity plan. The guiding rule is not just to create a buzz about the
event but to actually draw people to Crescendo 08. At the same time, care shall be taken to meet the
sponsor’s expectations as well as push brand CBS.

We have left no stone unturned in the quest for the above and intent to flood the youth market with
unique promotion techniques be it promo vans, stickers, metro hoardings or even plates and
glasses at college canteens.
 AADHAR AGGARWAL
CRESCENDO CREW
BBS - 2C
4506
–
Volunteer - Crescendo ’ 07

KARAN AHUJA
BBS - 2C
4511
–
Organized 'Dare Devil' at Crescendo '07
Organized 'Sudoku' at Crescendo '07
Organized 'Guess Who' at Crescendo '07
Working Committee - Reminiscence ’06
Working Committee - Convergence ’07
Working Committee – Finwiz '07

NAMRATA GAMBHIR
BBS - 2C
4527
–
Volunteer - Crescendo ’ 07

PARAKH JAIN
BBS - 2C
4500
–
Working Committee - Crescendo '07
Organizer - 60 Seconds Curry at Crescendo ’07
 RAKHI ARORA

CRESCENDO CREW
BFIA - II
15747
–
Volunteer - Crescendo ’ 07

RACHNA BIYANI
BBS - 2B
4479
–
Volunteer – Crescendo '07
Organiser - Treasure Hunt

RISHAB SAREEN
BBS - 2B
4461
–
Working Committee – Crescendo '07
Raised Sponsorships worth Rs 25000/- at Crescendo '07
Compered Crescendo ’07
Organiser - Ad-Hilation, Ad Making Competition
Working Committee – Finwiz '07

RISHABH BANTHIA
BBS - 2A
4408
–
Organiser - Megabucks, Intra College Quizzing League
CRESCENDO CREW
RITIKA MALINI
PGDCA
–
Established Rugrarabbits, Children’s Club
Organiser - Entrepreneur & Small Business Workshop
PGDCA Class Representative

SATYAM ARORA
BBS - 2A
4440
–
Volunteer - Crescendo ’07
Working Committee - Reminiscence ’06
Working Committee – Finwiz '07
Organiser - Orientation Session

SHERUL PORWAL
BBS - 2B
4471
–
Organized 'Dare Devil' at Crescendo '07
Organized 'Sudoku' at Crescendo '07
Organized 'Guess Who' at Crescendo '07
Core Committee - Reminiscence ’07
Organiser Ad-Hilation, Ad Making Competition
Working Committee – Finwiz '07

SIDHARTH DHAWAN
BBS - 2A
4408
–
Working Committee - Crescendo ’07
Compered Crescendo ’07
Organiser - Words of Bizdom
Core Committee - Reminiscence ’07
Working Committee – Finwiz '07
Organiser - Orientation Session
 TAPISH BHATT

CRESCENDO CREW
BBS - 2B
4448
–
Working Committee - Crescendo ’ 07

UDIT JAIN
BBS - 2B
4443
–
Core Committee - Convergence ’07
Working Committee - Convergence ’06
Organiser - Sagacity, Case Analysis Competition

VARUN MADAN
BBS - 2A
4407
–
Compered Crescendo ’07
Core Committee – Reminiscence '07
n

THE SPARTANS

5 48734 86743 3