Disciplines and Ideas in The Social Sciences

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DISCIPLINES

AND IDEAS
IN THE
SOCIAL
SCIENCES
DISCIPLINES & IDEAS IN THE SOCIAL SCIENCES

Rational
Choice Theory
Ms. Marie Christine Pajanil
LEARNING OBJECTIVES:
At the end of the lesson, the students are expected to
be able to:
Predict the social consequences of decision making based
on scarcity.
Describe the significance placed on individual by rational
choice.
Analyze the basic concepts and principles of Rational
Choice Theory and apply its importance in examining socio-
cultural, economic, and political conditions.
Rational Choice Theory
It is the view that people behave as they do because they
believe that performing their choice actions has more
benefits than costs.

It is a principle in economics that theorizes that people will


always try and make the most economic and efficient
decision when given a choice between one or more things.
Rationality means that you're choosing, selecting, and
acting as if you are weighing the cost and benefits that
would serve your goals and pursuits in life.

Rationality is a pattern of choices, not just one


choice.
In Filipino, we call this 'sulit'. We hope to 'makasulit'
in whatever we buy or purchase. "Getting more or
less" is an indication of you being smart.
COST - an amount that has to be paid or spent to
buy or obtain something.
BENEFIT - an advantage or profit gained from
something.

So where does Rational Choice Theory come from?


Much of the ideas can be traced back to the economies
Adam Smith.
Rational Choice Theory was developed further by an
American Sociologist George Homans, who in 1961
laid the basic framework for Exchange Theory.
Considered as the pioneer of the rational choice
theory.

Exchange Theory is an application of rational


choice theory to social interactions.
Another main proponent of rational choice theory is
James Coleman (1931-1995).

It is always worth considering whether action is rational


or not.

The main assumption behind rational choice theory is the


idea that everything people do is fundamentally rational.
Assumptions of Rational Choice Theory
Source: (Pasion 2018)

1. Individualism - it is the ability of individual to


ultimately take actions.
2. Optimality - individuals choose their actions
optimally, given their individual preferences as
well as the opportunities or constraints with
which the individuals face.
Assumptions of Rational Choice Theory
Source: (Pasion 2018)

3. Structures - these structures and norms that


dictate a single course of action are merely special
cases of rational choice theory.
4. Self-Regarding Interest - the action of an
individual is concerned entirely with his/her own
welfare.
5. Rationality - it is the most predominant
assumption of the rational choice theory.
Strengths of Rational Choice Theory
Source: (Pasion 2018)

1. Generality - this means that one set of


assumptions is compatible with any set of
assumptions about the environmental setting in
which the actor is present.
2. Parsimony - the common knowledge of
rationality assumption.
Strengths of Rational Choice Theory
Source: (Pasion 2018)

3. Predictive - whose predictions about the


measurable real world phenomena rule out a much
larger set of outcomes that what is already general.
PROS OF RATIONAL CHOICE THEORY

Helpful in explaining individual and collective


behaviors.
All theories attempt to give meaning to the things
we observe in the real world.
Can help to explain behavior that seems irrational.
CONS OF RATIONAL CHOICE THEORY

Individual do not always make rational decisions.


In reality, people are often moved by external
factors that are not rational, such as emotions.
Individuals do not have perfect access to the
information they would need to make the most
rational decision every time.
CONS OF RATIONAL CHOICE THEORY

Lastly, the rational choice assumption that almost


everything humans do is rational is problematic,
since not all human actions are rational.
THANK YOU!

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