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    Group-2 05 Lab Worksheet 1

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    Pauline Ocampo
    The document contains a knowledge check with three questions about event planning topics. The first question differentiates between quantitative and qualitative research in events. The second question asks about the necessity of giveaways at events today and justifies the answer with an example. The third question describes how sponsorship happens in events.

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    Group-2 05 Lab Worksheet 1

    Uploaded by

    Pauline Ocampo
    30 views1 page
    The document contains a knowledge check with three questions about event planning topics. The first question differentiates between quantitative and qualitative research in events. The second question asks about the necessity of giveaways at events today and justifies the answer with an example. The third question describes how sponsorship happens in events.

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    The document contains a knowledge check with three questions about event planning topics. The first question differentiates between quantitative and qualitative research in events. The second question asks about the necessity of giveaways at events today and justifies the answer with an example. The third question describes how sponsorship happens in events.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    30 views1 page

    Group-2 05 Lab Worksheet 1

    Uploaded by

    Pauline Ocampo
    The document contains a knowledge check with three questions about event planning topics. The first question differentiates between quantitative and qualitative research in events. The second question asks about the necessity of giveaways at events today and justifies the answer with an example. The third question describes how sponsorship happens in events.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    TH1905

    Name: Group 2 Date: 03/25/2024


    Dejino, Remalyn
    Ocampo, Pauline Mae
    Rivera, Juliana Mae
    So, Justin Theodore
    Toraja, Shaine
    Section: BSTM 2.2A
    KNOWLEDGE CHECK
    Instruction: Answer the following items in no more than five (5) sentences. Write your responses on the space
    provided. (3 items x 10 points)
    Base your responses on the following rubric:
    EARNED POINTS
    CRITERIA PERFORMANCE INDICATORS POINTS
    #1 #2 #3
    Content Provided pieces of evidence, supporting details, and factual scenarios 7
    Organization of Ideas Expressed points in a clear and logical arrangement 3
    TOTAL 10

    1. Differentiate quantitative research and qualitative research in events.


    While qualitative research focuses on words and meanings, quantitative research works with figures and data.
    Quantitative research in events typically involves gathering numerical data through methods like surveys,
    questionnaires, or data analysis. It focuses on quantifying phenomena and examining relationships between
    variables, often aiming for statistical significance. It is useful for determining trends and averages, formulating
    hypotheses, examining causality, and extrapolating findings to larger populations. Qualitative research in events,
    on the other hand, emphasizes understanding the underlying motivations, perceptions, and experiences of
    participants. It relies on techniques like interviews, observations, and content analysis to gather rich, descriptive
    data, often exploring meanings and contexts.

    2. In your perspective, are giveaways still necessary in events today? Justify your answer with an example.
    Yes, giveaways can still be necessary in events today, especially for marketing purposes and to enhance
    attendee engagement. Giveaways can accomplish a number of goals, including boosting engagement, thanking
    guests, and raising brand exposure. For example, in a tech conference, a giveaway of the latest gadgets can
    attract more attendees and generate buzz around the event. It also provides an opportunity for sponsors to
    showcase their products and services, leading to potential partnerships and business opportunities. Also,
    giveaways can create a positive experience for attendees, leaving them with a lasting impression of the event
    and encouraging them to return in the future.

    3. Describe how sponsorship happens in events.


    When a business contributes to an event by giving money in return for something of value, it is known as event
    sponsorship. This value could be in the form of discounted event tickets, speaking opportunities, access to
    attendee data, or improved brand exposure. In order to provide cash or in-kind support in exchange for
    marketing opportunities and brand visibility, event organizers and sponsoring organizations enter into a
    partnership. By offering resources, financial support, and experience, sponsors are essential to the success of
    events. Event sponsorship can take various forms, such as monetary contributions, provision of goods or
    services, and strategic partnerships.

    05 Laboratory Worksheet 1 *Property of STI


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