BSBPMG430 Undertake Project Work

BSB50620 DIPLOMA OF
MARKETING & COMMUNICATION

A30057 MARKETING PROJECTS
BSBPMG430 Undertake project work
Assessments
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2
Contents
Introduction �� 3
Assessment 1�� 4
Assessment 2�� 10
A30057 Marketing Projects | BSB50620 Diploma of Marketing and Communication | Assessments v1.1
3
Introduction
This subject A30057 Marketing Projects, in the BSB50620 Diploma of Marketing &
Communication, comprises two Assessments� The following table summarises the
information about each assessment�
Assessment 1 Assessment 2
Session 5 Session 8
Due Date
(Week 5) (Week 8)
Weighting 50% 50%
Grading Method Rubric Rubric
Submission Method Students are required to submit their assessments to myAPC�hub�
The results will be available within 7 days after the due date of
Feedback
the assessment�
APC is using Rubric for assessment marking� A rubric is a tool used to interpret and grade
students’ work against a set of criteria�
Instructions
1� Assessments should be completed as per your trainer’s instructions�
2� Assessments must be submitted by the due date to avoid a late submission penalty�
3� Plagiarism is copying someone else’s work and submitting it as your own� You must
write your answers in your own words and include a reference list� You are required to
run the plagiarism report on your assessments prior to the submission, and ensure
that the plagiarism score is below 30%� A mark of zero will be given for any
assessment or part of an assessment that has been plagiarised�
4� You may discuss your assessments with other students, but submitting identical
answers to other students will result in a zero mark� Your answers must be yours alone�
5� All the assessments must be submitted to myAPC�hub�
6� You must attempt all questions in the assessment�
7� You must get satisfactory results on both assessments to pass the subject�
8� All assessments are to be completed in accordance with WHS regulatory requirements�
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Assessment 1
Qualification BSB50620 Diploma of Marketing and Communication
Subject Marketing Projects
Assessment method Portfolio
Weighting 50%
Unit of Competency BSBPMG430 Undertake project work
******IMPORTANT******
The following table summarises the relationship between the Assessment and Performance
Criteria (PC) and Knowledge Evidence (KE) outlined in the rubric�
Questions in the
Performance Criteria (PC) & Knowledge Evidence (KE)
Assessment
The student has demonstrated knowledge of:
1�1 Identify project scope Activity 2 part 1
1�2 Define project stakeholders Activity 2 part 2
1�3 Seek clarification from delegating authority of issues Activity 3

related to project and project parameters
1�4 Identify responsibilities of relevant stakeholders and Activity 2 part 2 a)
reporting requirements
1�5 Clarify relationship of project to other projects and Activity 2 part 1
to the objectives of the organisation
1�6 Identify availability and access of resources Activity part 2 b)
for undertaking the project
2�1 Identify risks and develop a risk management plan Activity 4
for project, including Work Health and Safety (WHS)
2�2 Develop project budget and timeframe and Activity 5, Activity 6 a)
seek approval from relevant stakeholders
2�3 Consult team members and apply their views in Activity 6 b) c)
planning the project
2�4 Identify and access appropriate project management Activity 5, Activity 6 a) & d)
tools
2�5 Develop project plan according to project parameters Activity 6 a)
and deliverables
2�6 Finalise project plan and gain necessary approvals Activity 7
to commence project according to documented plan
PE 1 undertakes project work on a minor project or Activity 1 to 7
a section of a larger project�
5
PE 3 consult and communicate with relevant stakeholders to Activity 2, Activity 6b

generate input and engagement in planning, implementing
and reviewing the project
KE1 project management tools Activity 6 a) c)
KE 2 types of documents and other sources of information Activity 2, activity 6 a)

commonly used in defining the parameters of a project
KE 3 mission, goals, objectives and operations of the Activity 1
organisation
KE 4 relevant legislation and regulations, including work Activity 6 d)
health and safety (WHS) requirements, for project
planning
KE 5 project management processes according to policies
and procedures of the organisation and including
KE 5�1 lines of authority and approvals Activity 3; activity 2 part 1
KE 5�3 human resources Activity 2
KE 5�4 budgets and finance Activity 2 part2, Activity 5
KE 5�5 risk management Activity 4
Assessment 1 – Portfolio
Choose one of the following brands listed below and answer the activities and questions
accordingly�
(Hint: you can choose one product line for the brand you choose, example: Samsung TV).
H&M Starbucks
7eleven Okami restaurant
Arnott’s Samsung
The company is facing a drop in sales since the COVID-19 lockdowns; accordingly senior
management decided to launch a new advertising campaign to increase sales and improve
their profitability�
You are the brand manager responsible for one of the company lines� Your responsibility
is to manage the new advertising campaign project�
For this project you will have a cross-functional team to work together on the project
from the planning phase until the finalisation phase� The team is diverse, and members
are from the following departments:
• marketing
• finance
• IT
• sales
• legal
As well a freelance designer will be on board until project finalisation�
Externally you are consulting with an advertising agency as they will be responsible for
the media bookings� To prepare for the project you need to complete the following
tasks/ activities – follow the instruction / template given when applicable�
6
Activity 1 – Brand or Company details

You are required to visit the selected brand or company website and briefly explain
the following:
Brand or company Samsung

selected:
Increase the sale of the TV Samsung because the sale drop down
Mission:
since start the lockdown for the Covid 19
Develop a marketing campaign to advertising the TV to increase
Goals & objectives:
the sale and with that improve the profit
Operations of the According to the plan for the marketing campaign, the operation
organisation: for develop the campaign contemplate:
• Marketing
• Finance
• IT
• Sales
• Legal
Activity 2 – Establish Project Parameters

Identify Project Scope – Part 1
Scope Comments
Develop a marketing campaign for TV Samsung
Title
During the lockdown for the Covid 19 the sale decrease and now it
Background/Context
is necessary to develop a marketing campaign to promote the TV
Samsung to increase the sale and profitably for the company
Develop a campaign to advertising the TV to increase the sale and
Objective
with that improve the profit
Current customer, the target for Samsung TV
Target outcomes
Sex: Female-Male
Age: 18-70
Income: $40,000
Most of our customer looking for a quality product to watch the
game, series or movies with a great image and high definition,
including the lasts technology like magic control.
7
Identify Project Scope – Part 2
a� Throughout the project, you are expected to communicate with several stakeholders;
you might need to consult, inform, get their input, and allow them to review the
process� Accordingly, in the table below, you are required to identify the
stakeholders, their roles and responsibility� Identify the reporting / communication
expected�
Stakeholders Role & responsibility Communication

Approval of plan Final plan for approval
Example: CEO Overseeing progress & Monthly progress report
results Final evaluation report
• Marketing Develop a marketing plan Daily communication with all
according to company parties involved in the
definition to reach the project to review the actions
customer with the campaign and monitoring the activities
and also product & Service
• Finance Define the budget and how to Approve the budget and the
spend the money according deviation / Variation for the
to the marketing campaign marketing campaign
and monitoring the profit for
the promotion
• IT Upload the marketing Validate the plan to upload
campaign in the website and the campaign in different
digital channel the company form (Video, Photo, Flyer) in
have to spread the promotion the social media and website
marketing
• Sales Monitoring the sale and profit Review and approve the sale
during the marketing estimation plan develop in
campaign and help to the the marketing plan and
sale representative to offer monitoring the daily sale to
to the customer the product reach the objectives
to meet their expectation according company definition
8
b� Allocate resources
Identify the resources needed for the project and specify whether these resources
are available or need to be purchased/acquired�
Availability
Resource type Details
Yes / No
Transportation for the printer material Yes
Physical Resources
Storage for the printer material
Budget for run the marketing campaign Yes
Financial Resources
IT programmer Yes
Technological Resources
Data Center / Memory & Computer No
Technological Resources
Activity 3 – Delegating Authority

As a team manager you are required to make several decisions, as well as delegate to
your team some authorities�
In the table below are some situations� You need to identify if you or your team
members have the authority to decide or if you will seek clarification from a higher
managerial level to ask for approval or delegating the authority�
Situation Action
As the project team you are not allowed
Example: the cost of the project
to approve additional costs – you need to
is exceeding the budget.
seek management approval.
You received from the designer 3 options The authority from the team is to develop a
which you don’t know how to choose from� check list and compare the 3 options and
The team suggested doing a quick internal
research at no cost� then give this information to the marketing
manager, who is making the decision
according to the information suggest from
the team members
There is a powerful competition campaign The marketing manager need to evaluate
running now – you prefer to postpone your the situation in the market, and if it not the
campaign to make sure you grab consumer
attention and not get confused with right time to run the campaign at the same
competition� time with the powerful competitor; need to
explain to the manager who have the final
decision.
A team member resigned and you need a In this case the HR Manager need to find the
new member to replace him/her� right person to replace the team member as
soon as possible to don’t affecting the job
in the marketing campaign and after that
when they have the right candidate, the
Marketing Manager need to make the
decision who is the correct person.
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Activity 4 – Risk Management

Complete the risk register below to identify risks and develop a risk management plan
for the project, including Work Health and Safety (WHS)�
Action to mitigate risk

Likelihood Impact
Risk Description Action to reduce the
Unlikely / Likely / Very High / Medium / Low
Likely likelihood or the impact
Lack of Very Likely High In this case the company
motivation need to explain to the
staff member the
importance to threat the
customer according to
their expectations and
answers all questions
promptly and faster,
because this is the most
important actions to
continue in the business,
keep the sale and
customer satisfaction.
The regular
communication with the
staff help to involve
them
Difficulty training Likely High The company need to
skilled organise the training plan
in different stage, for
the people in low,
medium level of the skill
to work exactly in what
they need to get, for
that reason is so import
have the monitoring and
evaluation performance
all the time to complete
the project and also
reinforce in the daily
activities to guideline the
process to have the
knowledge and the skill
to be in the role
10
Customer Service
Representative
Poor Likely High The company need to run
communication a survey every month to
with the ask to a random
customer customer about the
communication between
the customer service
representative and
customer, evaluate the
services and quality of
the answers also the
promptly information
they receive when they
have some questions,
after that to work in the
situation still create
some issues with the
customer and develop
the actions with the staff
member to solve and
improve the
communication
A30057 Marketing Projects | BSB50620 Diploma of Marketing and Communication | Assessment v1.1
11
Activity 5 – Develop project budget, Prepare a budget

To manage the project, you need a budget to support the preparation of the campaign
as well as the campaign itself� This budget is expected to cover the staff payment, the
freelance staff and the agency as well as the cost of the campaign development and
material needed e�g�: posters, flyers, social media�
a� Develop your project budget – you can add rows as needed�
Budget item Unit cost / Per hour rate Total unit /hours Total budget
Staff payment 25 80 $2,000
Freelance staff 20 70 $1,400

member
Agency 22 120 $4,640
Digital Material - - $1,000
Print Material - - $1,660
Staff for flyer 18 40 $800
Metrics (Agency) - - $500
$10,000
Total:
b� Write a message to the CEO, explaining the budget and asking for his approval�
TO: CEO
FROM: ASSESOR
SUBJET: Review for approval de budget
Dear CEO:
As you know during the lockdown for the Covid 19 the sale decrease and now it is necessary to
develop a marketing campaign to promote the TV Samsung to increase the sale and profitably for
the company, for that reason I develop a marketing budget with all the item contemplate in this
campaigns for your review and approval.
Budget item Unit cost / Per hour rate Total unit /hours Total budget
Staff payment 25 80 $2,000
Freelance staff 20 70 $1,400

member
Agency 22 120 $4,640
Digital Material - - $1,000

12
Print Material - - $1,660
Staff for flyer 18 40 $800
Metrics (Agency) - - $500
$10,000
Total:
Is so important your review as soon as possible to continue with the next stage, if you need to
analyse each item or more information about that, please don’t hesitate to contact me.
Regards,
Assessor
Activity 6 – Develop time frame

a� Develop a project plan by creating a Gantt Chart showing the project activities &
time frame�
SCHEDULE MARKETING CAMPAIGNS
TASK WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8 WEEK 9
Approve the Marketing Material
Hire the staff (Part time for Flyer)
Add marketing campigns social media
Distribute the Print Material
Monitoring and Evaluation
Add marketing social media phase II
Distribute the Print Material phase II
Develop a report Marketing Agency
Anayse the Marketing Campaigns
b� Explain how you will consult with team members and why you would consider
their views in planning the project�
In this case is important to develop a power point to explain every item to involve
for the marketing campaign, including the actions plan in a general meeting with
all staff member and then every manager need to organise with their team the
actions and plan need to develop, including the role and responsibilities with the
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time frame.
Is important in this stage consult with the team members if every definition/plan
and actions are according to the mail goal in this case increase the sale of TV
Samsung
If something come up, it is necessary analyse and evaluate, because is so relevant

to develop a marketing campaigns according to reach the customer and achieve
the plan.
c� Formulate an email to the marketing manager to consult with them about the
project breakdown (the Gantt chart)
From: studentname@companyname�com�au
To: marketingmanager@companyname�com�au
Date:29.10.23
Subject: project
breakdown Hi team
member:
As you know during the lockdown for the Covid 19 the sale decrease and now it is
necessary to develop a marketing campaign to promote the TV Samsung to increase the
sale and profitably for the company, for that reason we develop a marketing Gantt Chart
with all the item contemplate in this campaigns for your review and approval.
As a mention before for the company is so relevant to run a successful campaigns to

increase the sale for the TV, for that reason your feedback is vital for this process and
reach the goals.
I attach the Gantt Chart in this email.
If you need more detail or extra information, don’t hesitate to contact me inmediatly.
Regards,
Assessor
14
d� Identify appropriate project management tools and explain the benefit of using it�
e� Explain relevant legislation and regulations including work health and safety
(WHS)
requirements for project planning�
The appropriate tool for project management is a Gantt Chart, with this tool all those involved
in the project will be able to know in detail the actions and tasks that must be developed in
each instance of the marketing campaign and also allow monitoring of each action that people
develop and with that follow up on the following stages generating total control of the
project, where in addition each person involved can add their notes, complete their tasks or
indicate non-compliance, which may be due to time, not available resources, the important
thing is that everyone has access to this and in this instance it is super important to generate a
follow-up of each action to ensure that the project advances according to the definitions
established at the beginning of the project, in addition to this tool allowing it to be shared by
all those who participate in the project
In this case the relevant legislation for develop a marketing advertising campaigns is:
• Australian Human Rights Commission Act 1986

• Age Discrimination Act 2004
• Disability Discrimination Act 1992
• Racial Discrimination Act 1975
• Sex Discrimination Act 1984
• Code of ethics (Internal)
• Code of Conducts (internal)
• Ethical Principles in the Workplace (Internal)
• Codes of practice
• The Privacy Act 1988 (Privacy Act) and Australian Privacy Principles (APPs)
• Occupational Health and Safety Act 2004
• Work Health and Safety Act 2011
The company needs to take care for all staff member and at the same time to protect them in
every action the company takes in this marketing advertising promotion
Activity 7 – Finalise project plan and gain necessary approvals to
commence project according to documented plan
Write an email to seek approval from the senior management, briefly explaining the
project scope including the objectives, resources needed in the project plan and the
budget�
The email should be composed in a professional manner to ask for the approval to start the
implementation�
You can use the format below:
From:
studentname@companyname�com�au To:
CEO@companyname�com�au
Date:30.10.2023
Subject: Advertising project details for approval
Hi;
As you know during the lockdown for the Covid 19 the sale decrease and now it is
necessary to develop a marketing campaign to promote the TV Samsung to increase the
sale and profitably for the company, for that reason we develop a marketing
promotional campaigns to reach our goal as a company and complete the financial plan
to define in the strategy.
For that campaigns the budget is $10,000 and the resources involve in the campaign
contemplate:
• Marketing
• Finance
• IT
• Sales
• Legal
The campaign is going to run for 9 week and including different stage to attract the
customer and increase the sale.
Please review all the relevant information to attach in this email: Marketing Plan,
Marketing Promotional Campaigns strategy plan, Financial report (Sale), Gantt Chart
and resources involve.
For us is so vital your analysis, review and approval to continue with this plan for
increase the sale.

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BSB50620 DIPLOMA OF

MARKETING & COMMUNICATION

Weighting 50% 50%

Grading Method Rubric Rubric

Submission Method Students are required to submit their assessments to myAPC�hub�

Subject Marketing Projects

Assessment method Portfolio

Unit of Competency BSBPMG430 Undertake project work

The student has demonstrated knowledge of:

1�1 Identify project scope Activity 2 part 1

1�2 Define project stakeholders Activity 2 part 2

1�3 Seek clarification from delegating authority of issues Activity 3

PE 3 consult and communicate with relevant stakeholders to Activity 2, Activity 6b

KE 2 types of documents and other sources of information Activity 2, activity 6 a)

KE 5�3 human resources Activity 2

KE 5�4 budgets and finance Activity 2 part2, Activity 5

KE 5�5 risk management Activity 4

Activity 1 – Brand or Company details

Brand or company Samsung

Activity 2 – Establish Project Parameters

Stakeholders Role & responsibility Communication

Activity 3 – Delegating Authority

Activity 4 – Risk Management

Action to mitigate risk

Activity 5 – Develop project budget, Prepare a budget

Freelance staff 20 70 $1,400

Digital Material - - $1,000

Print Material - - $1,660

Staff for flyer 18 40 $800

Metrics (Agency) - - $500

Freelance staff 20 70 $1,400

Digital Material - - $1,000

Print Material - - $1,660

Staff for flyer 18 40 $800

Metrics (Agency) - - $500

Activity 6 – Develop time frame

SCHEDULE MARKETING CAMPAIGNS

If something come up, it is necessary analyse and evaluate, because is so relevant

As a mention before for the company is so relevant to run a successful campaigns to

I attach the Gantt Chart in this email.

• Australian Human Rights Commission Act 1986

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