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    B6 UDC 2003 - Perniagaan Antarabangsa

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    djayaram144
    This document provides course information for the current semester, including: 1. The course code is UDC 2003, titled "Perniagaan Antarabangsa", with instruction in Malay and English. 2. Learning strategies include lectures, tutorials, and e-learning over 42 face-to-face hours and 8 non-face-to-face hours, with 110 hours of student preparation time. 3. Assessment is based on continuous assessment (50%), a test (20%), a country screenshot project (20%), and a presentation (10%), along with a final exam (50%).

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    B6 UDC 2003 - Perniagaan Antarabangsa

    Uploaded by

    djayaram144
    12 views4 pages
    This document provides course information for the current semester, including: 1. The course code is UDC 2003, titled "Perniagaan Antarabangsa", with instruction in Malay and English. 2. Learning strategies include lectures, tutorials, and e-learning over 42 face-to-face hours and 8 non-face-to-face hours, with 110 hours of student preparation time. 3. Assessment is based on continuous assessment (50%), a test (20%), a country screenshot project (20%), and a presentation (10%), along with a final exam (50%).

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    This document provides course information for the current semester, including: 1. The course code is UDC 2003, titled "Perniagaan Antarabangsa", with instruction in Malay and English. 2. Learning strategies include lectures, tutorials, and e-learning over 42 face-to-face hours and 8 non-face-to-face hours, with 110 hours of student preparation time. 3. Assessment is based on continuous assessment (50%), a test (20%), a country screenshot project (20%), and a presentation (10%), along with a final exam (50%).

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    12 views4 pages

    B6 UDC 2003 - Perniagaan Antarabangsa

    Uploaded by

    djayaram144
    This document provides course information for the current semester, including: 1. The course code is UDC 2003, titled "Perniagaan Antarabangsa", with instruction in Malay and English. 2. Learning strategies include lectures, tutorials, and e-learning over 42 face-to-face hours and 8 non-face-to-face hours, with 110 hours of student preparation time. 3. Assessment is based on continuous assessment (50%), a test (20%), a country screenshot project (20%), and a presentation (10%), along with a final exam (50%).

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 4

    MAKLUMAT KURSUS UNTUK SEMESTER/PENGGAL SEMASA

    COURSE INFORMATION FOR CURRENT SEMESTER/TERM

    Sesi Akademik
    2024/2025
    Academic Session
    Semester/Penggal
    6
    Semester/Term
    Kod Kursus
    UDC 2003
    Course Code
    Tajuk Kursus
    Perniagaan Antarabangsa
    Course Title
    Bahasa Pengantar
    Bahasa Melayu dan Bahasa Inggeris
    Medium of Instruction
    Rujukan Utama 1. Cavusgil, Knight & Riesenberger (2020), International Business: The New
    Main Reference Realities, 5th Edition, Pearson Education Limited.
    2. Daniels, Radebaugh & Sullivan (2018), International Business:
    Environments & Operations, 16th Edition, Pearson Education Inc.
    3. Wild, J.J. & Wild, K.L. (2019), International Business: The Challenges of
    Globalization, 9th Edition, Prentice Hall.
    Strategi Pembelajaran
    Kuliah, tutorial dan e-pembelajaran
    Learning Strategies
    Masa Pembelajaran Pelajar Bersemuka /Face to face: 42 jam
    Student Learning Time
    Tidak Bersemuka / Non Face to face: 8 jam
    Masa Persediaan Pelajar / Student Preparation Time: 110 jam

    Kemahiran Boleh Pindah


    Tiada
    Transferable Skills
    Pensyarah /Lecturer
    Puan Norshahirah Mohd Noor
    Bilik /Room Aras 2A, CV23
    Telefon/e-mel [email protected]
    Telephone/e-mail
    Sesi Kuliah /Lecture Session:

    Hari/Masa / Day/Time Rujuk jadual waktu mengikut sesi yang berkaitan

    Tempat /Venue
    Sesi Tutorial/Amali:
    Tutorial/Practical Session:
    Rujuk jadual waktu mengikut sesi yang berkaitan
    Hari/Masa / Day/Time

    Tempat / Venue
    Perincian Pemberatan Penilaian Penilaian Berterusan / Continuous Assessment : 50%
    Detail of Assessment Weightage Ujian/Test : 20% (Minggu/ Week 5)
    Country Screenshot Project : 20% (Minggu/ Week 8)
    Pembentangan/Presentation : 10% (Minggu/ Week 9)
    Peperiksaan Akhir / Final Examination : 50%

    UM-PT01-MQF-BR006-S00
    MAKLUMAT KURSUS UNTUK SEMESTER/PENGGAL SEMASA
    COURSE INFORMATION FOR CURRENT SEMESTER/TERM

    Jadual Pengajaran /Teaching Schedule

    Minggu Topik & Aktiviti Rujukan


    Week Topic& Activities References
    Introduction: What Is International Business?
    ● Key concepts in international business
    ● How international business differs from domestic business
    ● Who participates in international business
    ● Why firms internationalize

    Cavusgil, Knight &


    1 Globalization of Markets and the Internationalization of the Firm
    Riesenberger (2020)
    ● Market globalization as an organizing framework
    ● The driving forces of globalization
    ● The dimensions of market globalization
    ● Firm-level consequences of market globalization:
    Internationalization of the firm’s value chain
    ● Societal consequences of globalization
    Cultural Environment
    ● Culture and Cross-Cultural Risk
    ● Dimensions of Culture
    ● Role of Language and Religion in Culture
    ● Culture’s Effect in International Business
    ● Models and Explanations of Culture
    Cavusgil, Knight &
    2
    Riesenberger (2020)
    Theories of International Trade and Investment
    ● Why Nations Trade
    ● How Nations Enhance Their Competitive Advantage
    ● Why and How Firms Internationalize
    ● How Internationalizing Firms Can Gain and Sustain
    Competitive Advantage
    Political and Legal Systems in National Environments
    ● Political and Legal Environments in International Business
    ● Political Systems
    ● Legal Systems
    ● Participants in Political and Legal Systems
    ● Types of Country Risk Produced by Political Systems
    ● Types of Country Risk Produced by Legal Systems
    ● Managing Country Risk
    Cavusgil, Knight &
    3
    Riesenberger (2020)
    Government Intervention and Regional Economic Integration
    ● The nature of government intervention
    ● Instruments of government intervention
    ● Evolution and consequences of government intervention
    ● How firms can respond to government intervention
    ● Regional integration and economic blocs
    ● The leading economic blocs
    ● Advantages and implications of regional integration
    4 Strategy and Organization in the International Firm Cavusgil, Knight &
    UM-PT01-MQF-BR006-S00
    MAKLUMAT KURSUS UNTUK SEMESTER/PENGGAL SEMASA
    COURSE INFORMATION FOR CURRENT SEMESTER/TERM

    ● Strategy in international business.


    ● Building the global firm.
    ● The integration-responsiveness framework.
    ● Strategies based on the integration-responsiveness framework.
    ● Organizational structure in international business.
    ● Foreign market entry strategies.

    Global Market Opportunity Assessment Riesenberger (2020)


    ● Analyzing organizational readiness to internationalize
    ● Assessing the suitability of products and services for foreign
    markets
    ● Screening countries to identify target markets
    ● Assessing industry market potential
    ● Choosing foreign business partners
    ● Estimating company sales potential
    Exporting and Global Sourcing
    ● Exporting as a foreign market entry strategy
    ● Managing export-import transactions
    ● Identifying and working with foreign intermediaries Cavusgil, Knight &
    5
    ● Outsourcing, global sourcing, and offshoring Riesenberger (2020)
    ● Benefits and risk of global sourcing

    Test (20%)
    Foreign Direct Investment and Collaborative Ventures
    ● International investment and collaboration
    ● Characteristics of foreign direct investment
    Cavusgil, Knight &
    6 ● Motives for FDI and collaborative ventures
    Riesenberger (2020)
    ● Types of foreign direct investment
    ● International collaborative ventures
    ● The experience of retailers in foreign markets
    Licensing, Franchising, and Other Contractial Strategies
    ● Contractual Entry Strategies
    ● Licensing as an Entry Strategy
    Cavusgil, Knight &
    7 ● Advantages and Disadvantages of Licensing
    Riesenberger (2020)
    ● Franchising as an Entry Strategy
    ● Advantages and Disadvantages of Franchising
    ● Other Contractual Entry Strategies
    8 Understanding Emerging Markets Cavusgil, Knight &
    ● Advanced Economies, Developing Economies, and Emerging Riesenberger (2020)
    Markets
    ● What Makes Emerging Markets Attractive for International
    Business
    ● Assessing the True Potential of Emerging Markets
    ● Risks and Challenges of Emerging Markets
    ● Success Strategies for Emerging Markets
    ● Corporate Social Responsibility, Sustainability, and the Crisis
    of Global Poverty

    UM-PT01-MQF-BR006-S00
    MAKLUMAT KURSUS UNTUK SEMESTER/PENGGAL SEMASA
    COURSE INFORMATION FOR CURRENT SEMESTER/TERM

    Country Screenshot Project (20%)


    The International Monetary and Financial Environment
    ● Exchange Rates and Currencies in International Business
    ● How Exchange Rates are Determined
    ● Emergence of the Modern Exchange Rate System Cavusgil, Knight &
    9
    ● The Monetary and Financial Systems Riesenberger (2020)
    ● Key Players in the Monetary and Financial Systems

    Presentation (10%)
    Cavusgil, Knight &
    10 Revision
    Riesenberger (2020)

    UM-PT01-MQF-BR006-S00

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