Updated Principles of Design
Updated Principles of Design
Updated Principles of Design
Jose, MBA)
UNITY and HARMONY
Proport
FOCAL POINT ion
BALANCE
SCALE Focal
Point
PROPORTION
RHYTHM
VARIETY
Variety
UNITY
Occult (asymmetrical)
Dissimilar objects is seen on both side vertical axis.
More casual and less contrived in feeling, but more
difficult to achieve.
Radial symmetry
Symmetry resulting from the arrangement of similar,
radiating parts about a center point or central axis.
SCALE AND
PROPORTION
Absolute Proportion
Relation between the different parts of the
whole or the relation of the whole to each
separate part, like the ratio of windows in a
façade.
“Golden Mean” is a classical method of deriving
proportion of a rectangle. It is constructed by making
the long sides of the rectangle equal to the diagonal of
the square based upon the short sides.
Triangular Arrangement
The Classical Orders based its proportions on the
diameter of the column at the base. The principal
module of measurement is equal to one-half the column
diameter – MODULAR
Arch openings of the classical and renaissance buildings
are equal to two diameters in height.
GOLDEN MEAN OR GOLDEN SECTION
TRIANGULAR ARRANGEMENT
GOLDEN MEAN OR GOLDEN SECTION
CLASSICAL
ORDER
BASED ON
MODULAR
Type of Materials
Mode of Construction
Function or requirements
Traditional usage or precedence
Location and environment
Appearance
Desired character
RHYTHM
- Harmonious repetition of
treatment or details.
- Movement characterized by a
patterned repetition or
alternation of formal elements
or motifs in the same or a
modified form.
RHYTHM
- Harmonious repetition of
treatment or details.
- Movement characterized by a
patterned repetition or
alternation of formal elements
or motifs in the same or a
modified form.
To provide similarity for the easy
comprehension
It gives harmony to composition
It gives significance to a part in relation to
larger elements.
Rhythm must be controlled otherwise it will
defeat its purpose for organization.
The arrangement of details should enhance
the composition rather than the motifs.
An accent properly located discourages
monotony.
Repetition is the use of the same element more than once
throughout a space. You can repeat a pattern, color,
texture, line, or any other element, or even more than one
element.
Progression is taking an element and increasing or
decreasing one or more of its qualities. The most obvious
implementation of this would be a gradation by size.
Alternation of rhythm creates a slightly more complex
system of design by alternately changing the elements
of the design. Fabric with a pinstriped pattern creates an
alternating rhythm, as do more naturalistic alternations
such as the zebra’s black and white stripes.
Transition is a little harder to define. Unlike repetition
or progression, transition tends to be a smoother
flow, where the eye naturally glides from one area to
another. The most common transition is the use of a
curved line to gently lead the eye, such as an arched
doorway or winding path.
Contrast is fairly straightforward. Putting two
elements in opposition to one another, such as black
and white pillows on a sofa, is the hallmark of this
design principle. Opposition can also be implied by
contrasts in form, such as circles and squares used
together.
VARIETY