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    Elements and Principles of Design

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    Dessa Gerremy P. Velez

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    © All Rights Reserved
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    Elements and Principles of Design

    Uploaded by

    Dessa Gerremy P. Velez
    5 views18 pages

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    5 views18 pages

    Elements and Principles of Design

    Uploaded by

    Dessa Gerremy P. Velez

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 18

    Elements of Art

    and Principles of Design

    DDP/IED
    ELEMENTS OF ART

     The Elements Of Art are the building blocks


    of art creation. They can be analyzed,
    organized, and manipulated by artists. They
    are the VISUAL LANGUAGE of art.
    Line
     an element of art that refers to a mark made on a
    surface that shows the movement/path of a dot
    through space. Line can differ in physical and
    directional qualities. Lines can be real or implied,
    they can be 2-dimensional or 3-dimensional.
    Combinations of lines can suggest pattern, texture,
    and value. Lines that connect will create shapes.
    There are 5 main categories of line: horizontal,
    vertical, diagonal, curved and zigzag.
    Color

     an element of art that refers to the reflection


    of light on an object. Color has 3 qualities:
    hue (the color name), value (how light or
    dark/tints and shades) and intensity (how
    bright or dull).
    Shape

     an element of art that identifies an enclosed


    area. It can be geometric or organic/free
    form.
    Form

     An element of art that appears three-


    dimensional and encloses volume such as
    a cube, sphere, cone or cylinder.
    Value

     an element of art that refers to the lightness


    or darkness of a color. You can mix values
    by making tints and shades of a color.
    Texture

     an element of art that refers to how the


    surface of an object feels, or look as though
    it might feel when touched. Texture can be
    actual (tactile) or implied (visual). Texture
    can be rough, smooth, shiny or dull
    (matte)
    Space

     element of art that refers to the area around


    between, above, below or within objects.
    Shapes (2-dimensional) and forms (3-
    dimensional) are defined by space around
    and within them.
     Space can be
    positive or negative
    Principles of Design

     concepts used to organize or arrange the


    structural elements of design. Again, the way
    in which these principles are applied affects
    the expressive content, or the message of
    the work.
    Balance

    is the concept of visual equilibrium


    Symmetrical or Formal Balance can be described
    as having equal "weight" on equal sides of a
    centrally placed fulcrum
     Asymmetrical or Informal Balance

    involves placement of objects in a


    way that will allow objects of varying
    visual weight to balance one another
    around a fulcrum point.
    Emphasis

     referred to as point of focus, or


    interruption. It marks the locations in a
    composition which most strongly draw the
    viewers attention.
    Proportion

     refers to the relative size and scale of the


    various elements in a design.
     is the relationship between objects, or parts,
    of a whole.
    Unity/Harmony

     summarizes all of the principles and


    elements of design. It refers to the coherence
    of the whole, the sense that all of the parts
    are working together to achieve a common
    result; a harmony of all the parts.
    Rhythm / Movement

     Rhythm shows movement through the artists'


    repetition of certain Elements Of Art. Just as
    in music when a beat is repeated over and
    over, an artist will use an Element of Art such
    as Color and repeat it over and over in a
    work of art.
    Contrast

     in art and design occurs when two related


    elements are different. The greater the
    difference the greater the contrast. Contrast
    adds variety to the total design and creates
    unity.
    Repetition

     states that you repeat


    some aspect of the design
    throughout the entire piece.
    Great Links:

     http://desktoppub.about.com/od/
    designprinciples/Principles_of_Design.htm
     http://char.txa.cornell.edu/language/principl/
    principl.htm
     http://www1.moe.edu.sg/edsoftware/ir/files/
    art-repetition/index.html

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