1

“ENHANCING ENVIRONMENTAL CONSERVATION FOR SUSTAINABLE

TOURISM: A STUDY OF ADIANGAO, SAN JOSE CAMARINES SUR’S
TOURIST SITES IN RELATION TO VISITORS’ SATISFACTION”

A Research Proposal/ Thesis

Presented to the Bachelor of Science in

Tourism Management

In Partial Fulfillment of the Requirements in

TPC10 – Research in Tourism

Apellido, Christine B.

Duazo Joy

December 31
 2

ACKNOWLEDGEMENT

This study was successfully made through the aid of significant persons who guided

and helped the researchers throughout the completion of this study.Our utmost grattude is

given to the following individuals who helped broaden our perspectives as we went through

thisstudy.

To our parents, who patiently supported us financally, morally, and spiritually

from the time we started conducing the study until its completion. Those support boosted

our morale and spirit in finishing what we have started. We would also like to commend

them for their endless understanding and tireless motivations.

We place on record, our sincere gratitude to Dr. Ricky P. Laureta, Dean of the

Faculty, for the continuous encouragement. We are extremely thankful and indebted to him

for sharing his expertise. To our research professor, Ms. Ariane Pesimo Abundabar who

willingly extended her wholesome ideas to guide us along the way. To our research adviser,

Mr. Sean A. Sierra, to our Statistics Adviser, Mr. Emmanuel Onsay and English

Grammar Editor, Joy L. Sales, thank you for supervising us throughout this entire research.

To our panel of examiners, Mr. Niño P. Rebuya, Mr. Kier P. Gasga and Ms.

Faye Bigtas for their insightful comments and suggestions for the best outcome of this

research paper.

And foremost, to the Almighty God, for the magnificent guidance and strength He

bestowed us all the way as we accomplish this research project.

The Researchers
 3

ABSTRACT

The preservation of environmental integrity at tourist destinations plays a pivotal

role in enhancing visitor experiences and fostering sustainable tourism practices. Adiangao

in San Jose, Camarines Sur, known for its tourist allure, faces the challenge of balancing

environmental conservation efforts with the expectations of visitor satisfaction.

Understanding the relationship between environmental conservation practices and visitor

satisfaction is crucial for ensuring the longevity of tourism sustainability in the region.

This study focuses on identifying the currently implemented environmental

conservation practices at Adiangao, San Jose Camarines Sur’s tourist sites, identifying the

factors contribute to visitors’ satisfaction while exploring the environmental conservation

efforts and visitors’ overall satisfaction level, evaluating the relation between the perceived

effectiveness of the currently implemented environmental conservation practices at

Adiangao’s tourist sites and visitors' overall satisfaction and proposing key

recommendations to optimize environmental conservation practices while ensuring the

enhanced visitor satisfaction at Adiangao’s tourist sites.

The researchers use descriptive and correlation design and conclude that Waste

Reduction Practice is the currently implemented environmental conservation practices at

Adiangao, San Jose, Camarines Sur’s tourist sites. On the other hand, the factor that

contributes to the visitors’ satisfaction while exploring the existing environmental practice

is the Natural Beauty and Attractive Value. The level of effectiveness of the currently

implemented environmental conservation practice is Very Effective and the level of

satisfaction of the visitors is Very Satisfied. The researchers also conclude that there is a
 4

significant relationship between the perceived effectiveness of the currently implemented

environmental conservation practices at Adiangao’s tourist sites and visitors' overall

satisfaction. Moreover, the researchers also conclude that key recommendation plans for

LGU and BLGU of San Jose shall be imposed to optimize environmental conservation

practices while ensuring the enhanced visitor satisfaction at Adiangao’s tourist sites.
 5

Table of Contents

Title Page……………………………………………………………………...……..….1

Acknowledgement……………………………………………………………….……...2

Abstract……………………………………………………………………………..…..3

Table of Contents…… …………………………..……………………………..............5

List of Tables……………………………………………………………….……...…...6

List of Figures…………………………………………...……………….….……....…8

List of Appendices………………………………………………..……..………......…9

List of Acronyms and Abbreviations………………………………………….…….…9

Chapter 1. The Problem and Its Setting

Background of the Study……………………...………..…………….………11

Statement of the Problem………………...……………………………….….13

Assumptions………………………………………….……...….……….……14

Significance of the Study……………………………….……..….……….….15

Scope and Delimitation…………………………………..………..……….…16

Locale of the Study……………………………………………….………..…18

Chapter 2. Review of Related Literature and Studies

Themes:

Sustainable Tourism Conservation ………………..………………………….18

Visitor Experience and Satisfaction………………………….….………..........20

Environmental Conservation Policies and implementation…………….……...22

Synthesis ……………………….…………………………………..…………..24
 6

Gap Bridged by the Study…….……………………………………….…….25

Theoretical Framework ………………………………………………..…....28

Conceptual Framework ……………………………………………………..29

Definition of Terms………………………………………………………….30

Chapter 3. Research Methodology

Research Design……………………………………………….…..….……..32

Respondents of the Study………………………………………….………...33

Research Instruments …………………………………………..…………....33

Data Gathering Procedure……………………………………….…………,,.34

Statistical Treatment of Data ………………………….…………………,,…35

Chapter 4. Results and Discussion………………………………………….……,,…37

Chapter 5. Summary, Findings, Conclusions, and Recommendations

Summary ……………………………………..……………….…..…………53

Findings……………………………………………………….…………..….54

Conclusions ……………………………………………………..………...…56

Recommendations………………………………………………....…………57

References……………………………………………………..……….…….58

Curriculum Vitae ..………………………………………………………...…87

 7

List of Tables

SAMPLE :

Table 1. Verbal Interpretation Level of Effectiveness ………………..………..…….,..36

Table 2. Verbal Interpretation Level of Satisfaction……………………………………36

Table 3. Age of the Respondents …………..………………..…………….…..……….38

Table 4. Sex of the Respondents………..……………..…………..……………...…....39

Table 5. Marital Status of the Respondents………………………..……………..…….39

Table 6. Religion of the respondents………………..………………………..…….…. 40

Table 7. Monthly Income of the Respondents…………………..……………….... ….42

Table 8. Occupation of the Respondents…………………..…………..………………42

Table 9. Face-to-face Interview Tally of Responses.………………………………….44

Table 10. Level of Effectiveness of the Currently Implemented Environmental

Conservation Practices at Adiangao’s Tourist Sites ………………………………....…44

Table 11. Factors Contribute to Visitors' Satisfaction while exploring the environmental

conservation practices at Adiangao’s tourist sites…………………………..…..….........45

Table 12. Level of Visitors’ Satisfaction while exploring the environmental conservation

practices at Adiangao’s tourist sites…..…………………………………….…..………45

Table 13. Respondents’ response if they believed that Environmental Conservation

Efforts Contribute to Region’s Sustainability………………………………….……….46

Table 14. Relationship between the Perceived Effectiveness of the Currently

Implemented Environmental Conservation Practices at Adiangao’s Tourist Sites and

Visitors' Overall Satisfaction ……….………….………………………………………..47

 8

Table 15. Key Recommendations to Optimize Environmental Conservation Practices

while Ensuring the Enhanced Visitors Satisfaction at Adiangao’s Tourist Sites ……….48

List of Figures

SAMPLE :

Figure 1. Location map of Adiangao, San Jose , Camarines Sur ………………..…18

Figure 2. Theoretical Paradigm.......………………..……………….………………28

Figure 3.Conceptual Paradigm………..………………………..……………………29

 9

List of Appendices

SAMPLE :

Appendix A. Communication Letters

Request letter for Adviser…………………………………………………….70

Request Letter for Title Approval…….………………………………………71

Request Letter for Map of Adiangao……………….......…………………….72

Letter to Municipality of Data Gathering …………………………………....73

Letter to English Grammar Editor………………………………………..…..74

Appendix B. Survey Instruments

Consent Form to Participate……………………………………………………64

Worksheets…………………………………………………………………..…67

Survey Questionnaire………………………………………………………..…67

Appendix D. Documentation……………………………………………………….…75

Appendix E. Curriculum Vitae………………………………………………………..76

 10

List of Acronyms and Abbreviations

DOT Department of Tourism

UNWTO United Nations World Tourism Organization

SD Sustainable Development

STD Sustainable Tourism Development

WTO World Tourism Organization

 11

Chapter 1

The Problem and its Setting

Background of the Study

Tourism destinations have experienced significant and quick expansion in recent

years. A country's economy is impacted by the worldwide business that tourism has

become. Tourist loyalty has been correlated with customer satisfaction, motivation, and

experience as a marketing principle. (Buena et., al 2022)

A well-known tourist attraction, Bicol has a lengthy cultural and historical history.

It is among the city of pilgrimage and one of the most frequented pilgrimage sites in the

Philippines. In reality, the Bicol region, where Our Lady of Virgin Peñafrancia is located,

is crucial because of the abundance of religious sites and activities for pilgrimage travel

(Rebuya et al., 2020). From Paladan's research (2020), it was reported that due to its

alluring beaches, Camarines Sur is one of the places that tourists usually visitsuch as those

on the island of Caramoan.

According to Buena & Borbon (2022), it is very important to the tourist the value

of a destination image that focuses on the environment, as well as the perceived value, and

the accessibility of tourist attractions. Tourists are attracted differently to different tourist

attractions, and this is because they have different levels of tolerance for tourism

experiences. Some people choose destinations where they can unwind their daily routine

life while others look for destinations that can offer life adventure. The choice of a

destination can sometimes be linked to tourists' personality traits. Individual characters are

usually seeking for arousal from unexpected and surprising stimuli (Ryan, 1997), they are

outgoing, confident, relatively anxiety free, like to feel in control, prefer to visit new
 12

destinations, desire to explore the world around them and are moderately risk takers (Plog,

1973, 1974).

Visitor satisfaction was significantly and positively related to destination loyalty,

validating previous research on the predictors of destination loyalty (Matsuoka et al.,

2017). Jebbouri et., al (2022), the study of tourist destination image and placement is

significant and well-researched from both a theoretical and practical aspect. Many tourism-

related firms lack the requisite knowledge to conduct structured tourist research. Based on

visitor motivation research, studies on assessing tourist motivation, stressing the relevance

of destination imagery. Discussing personal travel reasons is challenging because there is

no scientific consensus on what motivates people. There is a shortage of research on travel

motivation, according to Tang et al (2022).

This study focuses on identifying the currently implemented environmental

conservation practices at Adiangao, San Jose Camarines Sur’s tourist sites, identifying the

factors contribute to visitors’ satisfaction while exploring the environmental conservation

efforts and visitors’ overall satisfaction level, evaluating the relation between the perceived

effectiveness of the currently implemented environmental conservation practices at

Adiangao’s tourist sites and visitors' overall satisfaction and proposing key

recommendations to optimize environmental conservation practices while ensuring the

enhanced visitor satisfaction at Adiangao’s tourist sites.

 13

Statement of the Problem

The preservation of environmental integrity at tourist destinations plays a pivotal

role in enhancing visitor experiences and fostering sustainable tourism practices. Adiangao

in San Jose, Camarines Sur, known for its tourist allure, faces the challenge of balancing

environmental conservation efforts with the expectations of visitor satisfaction.

Understanding the relationship between environmental conservation practices and visitor

satisfaction is crucial for ensuring the longevity of tourism sustainability in the region. The

following are the research questions for this study:

1. What is the socio-demographic profile of the respondents in terms of:

a. Age

b. Sex

c. Marital Status

d. Religion

e. Income

f. Occupation

2. What is/are the currently implemented environmental conservation practices at

Adiangao, San Jose Camarines Sur’s tourist sites?

3. What factors contribute to visitors’ satisfaction while exploring the environmental

conservation efforts and visitors’ overall satisfaction level?

4. Is there a relation between the perceived effectiveness of the currently implemented

environmental conservation practices at Adiangao’s tourist sites and visitors' overall

satisfaction?
 14

5.What are the key recommendations to optimize environmental conservation practices

while ensuring the enhanced visitor satisfaction at Adiangao’s tourist sites?

Assumptions

1. The respondents have certain demographic profile in determining visitor

satisfaction.

2. Adiangao, San Jose, Camarines Sur’s tourist sites environmental Conservation

practices are related to Education and Awareness, Policy and Regulations,

Protection and Conservation of Natural Resources, Waste Reduction or Waste

Management.

3. The factors such as Natural beauty and Attractive value, Local Culture and Heritage

Preservation, Local government Implementation of Environmental Conservation

Practices and Recreation Opportunities could be the factors that contribute to the

visitors’ satisfaction while exploring the environmental conservation efforts and

visitors’ overall satisfaction level.

4. There is a relation between the perceived effectiveness of the currently

implemented environmental conservation practices at Adiangao’s tourist sites and

visitors' overall satisfaction.

5. The key recommendations to optimize environmental conservation practices while

ensuring the enhanced visitor satisfaction at Adiangao’s tourist sites will be

proposed by the researchers and will be devised to LGU San Jose.

 15

Significance of the study

The result of this study may benefit the following:

LGU San Jose. This study can help develop sustainable tourism strategies that ensures

tourism growth which does not harm the local environment.

San Jose DENR. This study lies in its potential to inform targeted conservation policies,

foster community engagement, and promote eco-friendly tourism, ensuring the sustainable

preservation of San Jose's natural resources and enhancing both environmental quality and

visitor satisfaction.

Tourism Sites Stakeholder. This study can help promote positive environmental practices

that can attract eco-conscious tourists leading to higher customer satisfaction.

Residents of the Barangay Adiangao. The results of this may provide them an

opportunity to actively participate in sustainable tourism efforts.

Tourist. This study will satisfy tourists and have them precommend the tourist sites in

Adiangao to others cpontributing to positive word-of-mouth promotion.

Tourism Students. This study will provide students' knowledge about environmental

conservation practices and relationship satisfaction of the tourists.

Researchers.This study will be beneficial to the researchers by supplying them the

knowledge and information regarding the environmental conservation of tourist sites in

Adingao, San Jose and its relationship on visitors' satisfaction. This knowledge will be

useful for their course and instruction as tourism students and future stakeholders by

holding the specific business and visitor satisfaction.

Future Researcher.This study may help the future researchers as a guide and gain

information for their future studies in providing additional informative data on the factors
 16

evaluating environmental conservation and its relationship visitors' satisfaction.This

research will help future researchers better understand consumer behavior. This paper will

be helpful to future researchers as a model or basis for more in-depth research on the same

topic.

Scope and Delimitation

The study will focus on identifying the currently implemented environmental

conservation practices at Adiangao, San Jose Camarines Sur’s tourist sites, factors

contribute to visitors’ satisfaction while exploring the environmental conservation efforts

and visitors’ overall satisfaction level, evaluate if there is a relation between the perceived

effectiveness of the currently implemented environmental conservation practices at

Adiangao’s tourist sites and visitors' overall satisfaction and proposing key

recommendations to optimize environmental conservation practices while ensuring the

enhanced visitor satisfaction at Adiangao’s tourist sites.

Locale of the Study

This study will be conducted in Barangay Adiangao, Municipality of San Jose,

Camarines Sur, Philippines.Adiangao is the province of Camarines Sur's lone coastline

barangay in San Jose. Adiangao is located on the island of Luzon at roughly 13.71727

degrees latitude and 123.7000 degrees longitude. It is located in the southern region of the

island of Luzon. Adiangao features 11 tourism spots that are currently operational.

Adangiao is a beautiful barrio with lots to view and enjoy. Visitors can get here either by

riding jeepney in Goa Jeepney Terminal towards Presentacion, Garchitorena or Caramoan,

 17

or by boat from Barangay Sabang estimating 45 minutes to one-hour ride. Here are some

tourist spots in Adiangao: (1) Adiangao Cave located in Adiangao San Jose, the entrance

to this cave is on the side of a small hill overlooking the sea, (2) Tagithi Falls is around

two hours away from Adiangao, (3) Pamaypay Falls, also known as Abaniko Falls in

English, are about 1 mile from Barangay Adiangao. The falls are located near Barangay

Ayugao. (4) Libtong Falls is located 50 meters from Adiangao. This is the children's

favorite swimming location at Adiangao Cawa Falls which is named because the falls

resemble a large cooking pot. (5) Adiangao Cawa Falls, (6) Busdak Beach, (7) Suhuton

Beach, (8) Star Falls, (9) Gipangpang River, (10) Talidtidon Falls, and (11) Paglinawan

Falls.
 18

Figure 1.Location map of Adiangao, San Jose , Camarines Sur

Note: This map was produced by the MPDO (Municipal Planning and Development
Office), Municipality of San Jose, Province of Camarines Sur, Philippines
 18

Chapter 2

Review of Related Literature and Studies

This chapter presents the related literature and studies as well as the synthesis,

conceptual framework, theoretical framework, and the definition of terms.

Sustainable Tourism and Conservation

According to Baloch et al., (2022), sustainability attempts to acknowledge all

impacts of tourism, reduce the negative ones, and increase the positive ones. Maintaining

the possible ecological support for the tourist environment on and around the destination

is another goal of sustainable tourism. Sustainable tourism is a form of ecotourism that is

based on natural resources and emphasizes the development of low-impact travel

opportunities as well as environmental education, conservation, and thoughtful

consideration of the welfare of the local people.

According to the report of Tugba Kiper entitled “The Role of Ecotourism in

Sustainable Development” published last July 1, 2013, ecotourism encourages visitors to

become aware of the environment, care about it, and actively engage in the preservation of

the natural world and cultural traditions. Consequently, ecotourism encompasses

sustainable tourism, whereas the priorities of sustainable tourism include the following

duties: the maintenance, preservation, and protection of the environment, of natural

resources, of biodiversity, and of wildlife; ensuring the socioeconomic well-being of

residents in and around tourism areas ;locating, restoring, protecting, and promoting

cultural and historical assets to provide educational opportunities for visitors; bringing

together visitors and local organizations for mutual gain; creating accessible and extensive
 19

opportunities for travelers. Sustainable tourism is defined by the World Travel and Tourism

Organization as a mode of travel which will meet the needs of travelers, industry,

environment and host communities in full respect of its existing and upcoming economic,

social and environmental impacts.

According to United Nations World Commission on Environment and

Development (WCED) Sustainability is defined by them as meeting the needs of the

present without compromising future generations' ability to meet their own needs.

Sustainable tourism development requires a thorough examination of the environmental,

social and cultural impacts that may arise from tourist activities at destination sites

according to Sayuti (2023). According to Aydin et., al 2020, sustainable tourism practices,

as well as the training of tourists in cultural sensitivities and proper behavior must be

promoted by destination marketing organizations and tour operators. Adapting

sustainability to their marketing strategies and product offering can influence the choice of

tourists, encouraging them to take part in an environmentally friendly tourism experience.

In the development of sustainable tourism, local communities are an essential partner. Last

December 2018, Dolma Eco-Tourism published a report entitled “Local Community

Participation in Tourism Development” which states that ensuring that they are listened to,

their needs met, and the preservation of their culture is helped by engaging with rural

communities in decision making processes.

A study by Amira Fathimath (2015) , collaboration of stakeholders in the tourism

sector and local communities can lead to cobbling together experiences that are both

authentic and sustainable. To promote sustainable tourism, the role of visitors themselves

is very important. Socially responsible consumerscan promote local businesses andcan

 20

adhere to local cultures and traditions to reduce their impact on the environment. Tourists

may consult with responsible travel agents, participate in community tourism activities and

learn. In addition, the development of tourism hadan impact on traditional culture and had

changed the livelihoods of local people even though tourism is an effective way to reduce

poverty by providing economic benefits to local communities. Local people suffer negative

impacts on social, cultural and environmental factors at an early stage of tourism

development instead of benefiting from economic benefits. (Ferreira et al., 2020).

Visitor Experience and Satisfaction

According to the study of Streimikiene et., al (2020), tourism is the largest

perspective and dynamic business in the world. It is of great significance to plan and to

develop tourism purposefully and sustainably through the search of compromises between

environmental, economic and social aims of society. Tourism, which values and respects

the economic, social and environmental needs of local communities, is therefore a priority

for sustainable tourism. In response to a growing tourism sector that has too often damaged

the environment and society, this concept was developed by some of the earliest exponents

of sustainable tourism, (Bramwell & Lane, 2000). Maintaining high levels of satisfaction

with tourists' needs, ensuring a significant consumer experience and raising awareness on

sustainable tourism issues as well as promoting the practice of sustainable tourism should

be kept in mind when managing sustainable tourism development. The same objective is

to promote responsible and sustainable tourism. There is a major difference between the

two concepts of responsible tourism and individual's behavior must be considered when it

comes to sustainable development. The impact of their actions needto be considered by

 21

every tourism organization, business, product owner, operator, industry association and the

government as well; not just one tourist. Responsible people make decisions on what is

best for the natural environment and host communities in the medium term, to ensure that

they can have an impact of some kind throughout the trip (Cohen, 2021b).

According to Juandi et al. (2018),the focus of research on sustainable tourist

development is the location. Resource availability for the future is ensured through

management effort. Only a small amount of inquiry into the studies linking the idea to the

satisfaction of the tourist. Also, the foundation of enhancing tourist experiences through

tourism development is to generate positive visitor experiences. Consequently, the purpose

of this study is to identify sustainable tourism and to enhance visitor experience through

the creation of cultural tourism offerings. Tourism, in view of its benefits for travelers and

local communities within cities and suburbs, is deemed to be a pillar of soundness. The

tourism development process, considering the interests of a specific or mixed segment of

visitors in each region or destination, is to create and to sustain an enterprise. Tourism

development refers to an entire planning process with a range of strategies aimed at

creating, developing, supporting and encouraging tourism in specific areas or destinations

(Baloch et al., 2022b). According to (Winter & Azizov, 2017) In terms of change, which

is the transition from one state or situation to another, sustainable development and tourism

are both examples. Depending on the initial standards used to evaluate change, a shift like

this can be either beneficial or negative. Strong political leadership is needed to ensure

widespread engagement and consensus building in sustainable tourism, as well as the

informed participation of all pertinent stakeholders. Implementing the necessary preventive

and/or corrective steps as needed is required to achieve it. To increase tourists'

 22

understanding of sustainability issues and encourage the use of sustainable tourism

practices, sustainable tourism should also maintain a high level of visitor satisfaction and

guarantee a meaningful experience (World Tourism Organization, 2001). According to an

organization (WTO, 2001), sustainable development is best described as: the needs of

current tourists are met through sustainable tourism development, and host regions while

preserving and boosting future opportunity. Itis intended to result in the management of all

resources in a manner that it is possible to balance the needs of the economic, social, and

aesthetic biological diversity, fundamental ecological processes, cultural integrity, and

systems that maintain life. (Butler& Dowling 1999b; Page & 2002)

Environmental Conservation Policies and implementation

The implementation and operation dimension of the same variable is connected to

planning because it entails carrying out the first stage's conclusions. In this regard,

Barabash et al. mentioned that implementation and operation are processes in which all the

pre-established actions in an institution's action plan are carried out, taking into account

that there may be variations that require prompt decisions in order to minimize risks and

guarantee compliance with an objective. Similar to this, Maund et al., contended that

implementation and operation in businesses are the most crucial phases for environmental

management because it requirethree essential components to be successful: adequate

financial resources, effective communication, and constant activity control. In this context,

Studies in Ukraine revealed that effective communication amongst development groups

has a big impact on how projects are implemented and run since it makes sure there aren't

many hazards involved.

 23

According to CrescentRating on their blog entitled “Sustainable Tourism

Development: Preserving Local Cultures and Empowering Communities”, governments

shall play a major role in the development and implementation of policies and regulations

aimed at supporting sustainable tourism development. They can help encourage enterprises

to adopt responsible behavior, invest in infrastructure development and protect cultural

heritage sites. Funding program for community based tourism initiatives and capacity

building efforts may also be supported by the government to change the livelihoods of local

people. Local people suffer negative impacts on social, cultural and environmental factors

at an early stage of tourism development instead of benefiting from economic benefits.

According to Winter & Azizov (2017) In terms of change, which is the transition from one

state or situation to another, sustainable development and tourism are both examples.

Depending on the initial standards used to evaluate change, a shift like this can be either

beneficial or negative. Strong political leadership is needed to ensure widespread

engagement and consensus building in sustainable tourism, as well as the informed

participation of all pertinent stakeholders. Implementing the necessary preventive and/or

corrective steps as needed is required to achieve it. To increase tourists' understanding of

sustainability issues and encourage the use of sustainable tourism practices, sustain In the

world's top economies, tourism is recognized as one of the most important sectors.

According to RevFine.com on their blog posted last September 7, 2023,

Responsible tourist techniques that limit negative effects while producing the best results

for local communities and the environment must be prioritized. Governments must play a

significant role in developing and implementing laws and regulations to support

Sustainable Tourism Development. They can urge businesses to be more responsible,

 24

invest in infrastructure development, and conserve cultural heritage places. Even if tourism

is an efficient approach to relieve poverty by giving economic advantages to local

communities, the government may support funding programs for community-based

tourism initiatives and capacity building efforts. Local people experience negative

consequences on social, cultural, and environmental elements early in the development of

tourism rather than benefiting from economic gains.

More about the customs practices of a destination, Gispert & Clavé (2020).In the

world's top economies, tourism is recognized as one of the most important sectors. The

travel and tourism sector grew by 3.9% in 2018 compared to the global economy, which

grew by 3.2% for the eighth consecutive year.

According to the World Travel and Tourism Council 2020. Travel & Tourism has

become the best partner of governments for job creation over the past 5 years, with one in

five jobs added within this sector. Tourism is the largest perspective and dynamic business

in the world. It is of great significance to plan and develop tourism purposefully and

sustainably through the search for compromises between environmental, economic and

social aims of society. Maintaining high levels of satisfaction with tourists' needs, ensuring

a significant consumer experience and raising awareness on sustainable tourism issues as

well as promoting the practice of sustainable tourism should be kept in mind when

managing Sustainable Tourism Development.

 25

Synthesis

With the related literatures and studies reviewed on the books and social media

resources, the following differences and similarities were noted.

According to this study (Gispert & Clavé, 2020) underlines the importance of

community involvement, ensuring that local voices are heard, their needs are met, and their

cultural heritage is preserved. Collaboration among stakeholders, including the tourism

sector and local communities, is identified as crucial in creating authentic and sustainable

tourism experiences. According to (Sustainable Development | UNWTO, n.d.) the role of

tourists themselves are being socially responsible consumers. Tourists can contribute

significantly by patronizing local businesses, respecting local cultures, and engaging in

eco-friendly practices. Responsible tourism, in this context, involves considering the long-

term impact of individual actions and aligning them with the broader goals of sustainable

development .

The study (Butler & Dowling, 1999; World Tourism Organization, 2001)

recognizes the challenges posed by tourism development, such as environmental

degradation and disruption of local communities. While tourism can provide economic

benefits, it often comes at a cost. Therefore, it is imperative to strike a balance, to ensure

economic growth while preserving cultural integrity and ecological systems.

 26

Gap Bridged by the Study

Most of the reviewed literature and studies focused on community involvement,

responsible tourist behavior, and the delicate balance between economic benefits and the

preservation of culturaland the studies stress the role of tourists as socially responsible

consumers, encouraging them to support local businesses, respect local cultures, and

engage in eco-friendly practices.

None of the reviewed related literature and studies focused on the study of

identifying environmental conservation practices of famous tourism sites in Adiangao,

San Jose , Camarines Sur and its relationship with visitors’ satisfaction and environmental

preservation in terms of; (pollution, habitat preservation and waste management).Thus, this

gap provides researchers an idea to study the environmental conservation practices in

famous tourist spot in Adiangao San Jose Camarines Sur. At the end of this study, the

researchers will then encourage future researchers to further enhance and expand the scope

and coverage of this study.

 27

Theoretical Framework

The theoretical framework consists of a theory that supports the present study.

Theory of Relationship Between “Green” Practices, Satisfaction, WOM, and revisit

intention (2018).

According to (Moise et al., 2018)there is a positive relationship between "green"

practices and customer satisfaction, and in turn provides evidence of the effect of

environmental measures, both direct and mediated through satisfaction, on the intention to

return and the WOM developed by guests.

Theory of Customer Satisfaction. (2003)

Customer satisfaction is defined as "the degree to which someone is happy or

disappointed with the observed performance of a product in relation to his or her

expectations" Kotler & Keller (2008, p. 80), building on the definition provided by

Thomassen (2003, p. 69) as "the perception of the customer as a result of consciously or

unconsciously comparing their experiences with their expectations." Customers get

unhappy when performance falls short of expectations, while customers become satisfied

when performance meets expectations (Kotler & Keller, 2003, p. 80). Zeithaml and Bitner

(2003, p. 86) offer a definition that differs slightly from Thomassen's. According to their

theory, "customer fulfillment response is satisfaction." Thus, Zeithaml and Bitner's

emphasis is on achieving a certain satisfaction in regards to purchasing. It is a judgment

that a feature of a product or service, or the product of service itself, delivers a satisfying

level of consumption-related fulfillment. Given the emphasis it places on unconscious

perception, Thomassen's concept is the most pertinent to the goals of this investigation.

Zeithaml and Bitner do not distinguish between conscious and unconscious comparisons,
 28

even though they, like Thomassen, asserts that consumer satisfaction is a response to the

experience received.

According to the notion of planned behavior, an individual's perceptions determine

behavior norms. Individual conduct is not totally autonomous and is frequently impacted

by external events. Environmental and policy views can have an impact on ecologically

responsible behavior. Residents and tourists who encounter a beautiful natural environment

will develop a desire to protect it and consider the environmental impact of their actions.

Individuals in the environment will consciously obey the practice of protecting the

environment if people in the scenic region model environmentally responsible behavior

and protect the environment. There is a link between inhabitants' and tourists' ideas of

environmental responsibility and their actions toward the environment. (Wang et., al 2023)

This theory centers on the idea of Environmental Conservation Practices of Tourist

Sites in Adiangao,San Jose Camarines Sur and has a relationship to visitor satisfaction.

Figure 2. Theoretical Paradigm

Environmental
Conservation Practices
Theory of Relationship
of Tourist Sites in
between “green”
Adiangao, San Jose Theory of Customer
practices, Satisfaction,
Camarines Sur and Its Satisfaction (2003).
WOM, and revisit
Relationship to Visitor
intention (2018).
Satisfaction.
 29

Conceptual Framework

This framework provides a clear path from evaluating environmental conservation

practices to measuring the satisfaction level of the visitors. From the figure, socio

demographic profile serves as moderating variables, environmental conservation practices

is the independent variable in the study and visitors satisfaction level is the dependent

variables. After analyzing the relationship between environmentalconservation practices

and visitors satisfaction.The researchers want to propose an action recommendation plan

for tourist sites in Adiangao, San Jose, Camarines Sur to develop their environmental

conservation practices.

Socio Demographic Profile

Independent Variable Dependent
Environmental Conservation
variable Visitor Satisfaction
Practices

Natural beauty and

Waste Reduction
attractive value

Figure 3. Conceptual Paradigm

Local culture and

Heritage preservation

Recreation
Opportunities

Propose Key recommendations to optimize

environmental conservation practices while
ensuring the enhanced visitor satisfaction at
Adiangao’s tourist sites
 30

Definition of Terms

The following terms are used in this study for the purpose of clarity and better

understanding.

Habitat Conservation- In site, habitatconservation is the conservation of endangered or

threatened species and the natural environment features they need to survive.

Tourist Sites - According to Callejon-Gomez et.,al (2021), Tourist Sites are tourist

destination that draws visitors for its inherent or demonstrated natural or cultural worth,

historical significance, natural or architectural beauty, and ability to provide entertainment

and leisure.

Waste Management- According to SafetyCulture.com, a waste management system or

waste disposal is a streamlined process that organizations use to dispose of, reduce, reuse,

and prevent waste.

Visitor Satisfaction - According to timedatasecurity.com, visitor satisfaction focuses on

visitors' expectations of, and satisfaction with, particular components (or all) of the range

of products, services, activities, places, and infrastructures that contribute to their visitor

experience.

Landscape Conservation- According to the network lanscape conservation, it is an

approach that brings people together across geographies, sectors, and cultures to

collaborate on conserving our important landscapes and the myriad ecological, cultural,

and economic benefits they provide. This highly collaborative practice embraces the

complexity of working at scale to connect and protect our irreplaceable landscapes – across

public and private lands, and from our cities to our wildest places.
 31

Local culture and heritage preservation-In this study, local history and culture

preservation define as one of the main indicator of how the BLGU preserve the local history

as well as the culture of the place and how it affects the visitor's satisfaction.

Ecological conservation-According to ecology.ucdavis.edu,is the branch of ecology and

evolutionary biology that deals with the preservation and management of biodiversity and

natural resources. It is a discipline that is emerging rapidly as a result of the accelerating

deterioration of natural systems and the worldwide epidemic of species extinctions.

Local government Implementation of Environmental Conservation Practices-In this

research, Local Government implementation of environmental conservation practices is

define as the locally implemented conservation practices that helps conserve the beauty of

some tourist destination in Adiangao San Jose Camarines Sur.

Educational Awareness – In this study research, Educational Awareness plays a crucial

role in fostering Conservation Awareness and promoting sustainable practices. By

engaging individuals in hands-on learning experiences, Environmental Education

programs aim to inspire a sense of responsibility towards the environment and encourage

active participation in conservation efforts.

Natural Beauty and attractive value-In this study research, Natural beauty and attractive

value is a serious motivator, stronger even than abstract beliefs about what is right and thus

aesthetics can be particularly useful in protection of the environment. The fact that

environmentalists and environmental organizations focus on nature’s beauty supports this

contention. In addition, restoration is partly driven by concern for beauty.

 32

Chapter 3

Methodology

This chapter is a presentation of method procedure, the research instrument and

statistical tools. It also provides process on how the study will be conducted and answers

why the research method was used.

Research Methodology

This chapter is a presentation of method procedure, the researcher instrument and

statistical tools. It provides the process on how the study will be conducted and as well as

the reason why the research used such methods.

A study's research methodology is a vital and integral aspect of the entire process,

explaining how science contributes to goals. Analytic parameters can characterize

respondents' behavioral approaches, such as expectations, evidences, observations,

understanding of reality, and individual point of view. The assurance of objectivity in the

scientific process is required, according to James and Vinnicombe (2002). Furthermore,

society considers a perspective stressing social variables to be necessary for practical

implications (Blaikie, 2007). Label research is being led by their creative discoveries and

interpretation. (Zhoe et., al, 2021)

Research Design

This study will use descriptive and correlation design since it focuses on identifying

the currently implemented environmental conservation practices at Adiangao, San Jose

Camarines Sur’s tourist sites, identifying the factors contribute to visitors’ satisfaction
 33

while exploring the environmental conservation efforts and visitors’ overall satisfaction

level, evaluating if there is a relation between the perceived effectiveness of the currently

implemented environmental conservation practices at Adiangao’s tourist sites and visitors'

overall satisfaction and proposing key recommendations to optimize environmental

conservation practices while ensuring the enhanced visitor satisfaction at Adiangao’s

tourist sites.

Respondents of the Study

This study will utilize 20 tourists, 30 local residents and 10 barangay officials

ofAdiangao, San Jose, Camarines Sur. As per the number of respondents, the Barangay

Local Government Unit of Adiangao San Jose Camarines Sur states that there is an average

visitor of 60 persons.

Research Instrument

To answer the currently implemented environmental conservation practices at

Adiangao, San Jose Camarines Sur’s tourist sites, the researchers will employ documentary

analysis and face-to-face interview with the 10 barangay officials of Adiangao. To justify

the result, the researchers will be taking down notes plus the survey questionnaire.

Furthermore, to answer the socio-demographic profile of the 50 selected respondents

(combined visitors and local residents), a survey questionnaire will be utilized, the same

with identifying the factors that contribute to the visitors’ satisfaction while exploring the

environmental conservation efforts and visitors’ overall satisfaction level. Rating Scale

will also be utilized in identifying the respondents’’ overall satisfaction and effectiveness.
 34

Data Gathering Procedure

Before the conduct of the study, the researchers seek permission from the Campus

Dean and Instructor to conduct the research study. Upon approval, the researchers proceed

to LGU San Jose Camarines Sur to disseminate the Guide Question. The research

instrument was validated by tourism experts and language instructor.

Statistical Treatment of Data

To produce an appropriate analysis and interpretation of the collected data, the

following statistical techniques will be used:

Documentary Analysis.A research which involves documents as the data. Instead of

talking to a person to find out about their views or experiences, the researchers find and

analyze things that people have written.

Descriptive Statistics: Summarize and organize characteristics of a data set. A data set is a

collection of responses or observations from a sample or entire population.

Frequency Count. The calculation of how many people fit into a certain category or the

number of times a characteristic occurs. This calculation is expressed by both the absolute

(actual number) and relative (percentage) totals

Percentage Technique. The percentage can be found by dividing the value by the total

value and then multiplying the result by 100.

 35

Formula:

%=f/N×100

Where:

%= the Percentage

f= frequency

N= total value of sample

Weighted mean. This statistical tool will be used to treat the data obtain in frequency of

use and perception of the respondents.This will also be used in treating the rating of the

respondents pertaining to their perceptions along environmental conservation practices and

its relationship to visitor satisfaction in Adiangao, San Jose, Camarines Sur by rating the

level of effectiveness and level of satisfaction. Questions on the verbal scale will follow a

converted numerical scale.

Formula:
 36

Likert Scale. This will be utilized to find the accruable level interpretation of quantitative

data.

Table 1. Level of Effectiveness:

Verbal Interpretation Scale Range

5 5 - 4.21 Very Effective

4 4.20 – 3.41 Effective

3 3.40 – 2.61 Neither Effective and

Ineffective
2 2.60 – 1.81
Ineffective
1 1.80- 1.00
Very Ineffective

Table 2. Level of Satisfaction

Verbal Interpretation Scale Range

5 5 - 4.21 Very Satisfied

4 4.20 – 3.41 Satisfied

3 3.40 – 2.61 Neither Satisfied or

Dissatisfied
2 2.60 – 1.81
Dissatisfied
1 1.80- 1.00
Very Dissatisfied
 37

Chi-Square. This is a statistical test that is used to compare observed and expected

frequencies of data. It is a method of hypothesis testing that can be applied to categorical

data and contingency tables. The researchers will use this to examine the relationship

between the perceived effectiveness of the currently implemented environmental

conservation practices at Adiangao’s tourist sites and visitors' overall satisfaction

Formula:

Or df = (NColumns-1)*(NRows-1)
 38

Chapter 4

Results and Discussion

This chapter presents the results, the analysis andthe interpretation of data gathered

from the answers to the questionnaires distributed to the field. The said data were presented

in tabular form in accordance with the specific questions posited on the statement of the

problem.

SOCIO-DEMOGRAPHIC PROFILE OF THE RESPONDENTS

Table 3. Age of the Respondents (n=60)

AGE FREQUENCY PERCENTAGE

10-19 3 8%
20-29 20 33 %
30-39 11 18 %
40-49 11 18 %
50-59 7 11 %
60-69 7 11 %
70-79 1 1%
TOTAL: 60 100 %

The table above shows the age categories of respondent who took part in the

completion of the questionnaires. The percentage in this table shows that the allocation of

questionnaires to various groups was in no way influenced by bias. It is a true reflection of

the researcher’s impartiality in the distribution of questionnaires.

 39

Individuals who are older tend to have a dual age identity, which pertains to both

their age group and generation, according to Weiss & Lang (2012). It also demonstrates

how generation identification can be used as a way to make up for losses, particularly in

later life. Additional discussion is had regarding the dual age identity's protective role as

well as the fluid and dynamic character of identification.

Table 4. Sex of the Respondents (n=60)

SEX FREQUENCY PERCENTAGE

MALE 29 48%

FEMALE 31 52%

TOTAL: 60 100%

The table above shows that the female respondents are 52% while the male

respondent are 48%. Therefore majority of the respondent are female because it has 52%.

According to the (Handbook of Individual Differences in Social Behavior, n.d.)

gender roles are accepted by individuals, there are internalized into their self-concepts

Table 5. Marital Status of the Respondents (n=60)

MARITAL STATUS FREQUENCY PERCENTAGE

SINGLE 23 38%

MARRIED 33 55%

WIDDOW 4 7%
TOTAL: 60 100
 40

The table above represents the respondents’ marital status. Of the respondents,

38% (23) were single; 55% (33) were married, and widowed are 7 % (4).

This paper investigated the relationship between married status and reported life

satisfaction in South Africa, per (Google Scholar, n.d.). The 2008 National Income

Dynamics Survey reveals a diverse association between life happiness and married status.

Married people in the sample as a whole report have much better life satisfaction than

widowed people, and married people are happier than people in any other marital status.

Married persons are happier than people in all other marital status groups, both in the

overall and female populations. Overall, married men are not substantially more contented

than men in other marital positions. Women's life satisfaction is positively correlated with

marriage, whereas men's is not.

Table 6. Religion of the respondents (n=60)

RELIGION FREQUENCY PERCENTAGE

CATHOLIC 45 75%

IGLESIA NI CRISTO 6 10%

AGLIPAYAN 9 15%

TOTAL: 60 100%

The table above shows that 75% (45) were Catholic, 10 % (6) were Iglesia Ni Cristo

and 15% (9) were Aglipayan.

According to (Liro, 2023), tourist satisfaction was defined by assessing fulfilment

expectations from travel and visit. Respondents with religious motivations were more

satisfied with religious and spiritual expectations, those related to happiness and belonging
 41

to the church community, whereas less with cognitive, social and cultural expectations

(Tab.4). Those with tourist motivations fulfilled cognitive and cultural expectations, to a

greater extent, whereas religious, spiritual expectations and those related to belonging to

the church community, to a lesser extent. Respondents with recreational motivations were

more satisfied with their cognitive expectations, related to spending time with family and

friends, resting and recreation, but less in religious and spiritual. Participants with cultural

motivations were more satisfied with cognitive and cultural aspects. Those with social

motivations fulfilled religious and spiritual expectations to a lesser extent. Respondents

with commercial motivations were less satisfied by religious, spiritual, emotional and

individual expectations and those related to happiness.

According to (Liro, 2023) the degree to which travelers' expectations were fulfilled

served as a proxy for their level of satisfaction. Religious travelers were happiest when

their expectations regarding their spiritual experiences and religion were met, along with

their sense of belonging to the church community. They expressed less satisfaction with

the cultural, social, and cognitive components of their travels, nevertheless. Conversely,

leisure travelers were less satisfied with religious and spiritual components of travel but

more satisfied with meeting cognitive expectations, such as spending time with family and

friends. When their cultural and cognitive expectations were satisfied, cultural tourists were

at their happiest. Religious and spiritual experiences did not satisfy those who were driven

by social considerations as much. Commercially motivated individuals were less content

when Their expectations in terms of happiness, feelings, individual experiences,

spirituality, and religion were met.

 42

Table 7. Monthly Income of the Respondents (n=60)

MONTHLY INCOME FREQUENCY PERCENTAGE

5000 Below 11 18%
5,500-10,000 0 0

10,500- 15,000 0 0
20,000 Above 1 2%

Unemployed 48 80%

TOTAL: 60 100%

The respondents indicated their sources of income as follows: 18% (11) incomes

5,000 below that was inadequate to buy basic needs and other resources; 2% (1) is getting

20,000 above;and 80 % (48) are unemployed including the students.

According to (Rind et al., 2015), likelihood of making an active trip among the

lowest income group appeared unaffected by physical Lack of environmental pollution; in

the least and most polluted regions, 15.4% of their no reactivity trips were active. In the

case of active travel, the income difference continued to be steep at environmentally-

deprived areas because those in the highest income groups were marked less and likely to

choose active travel when physical environment was ‘good’, compared to those on the

lowest incomes (OR = 0.44, 95% CI = 0.22 to 0.89).

 43

Table 8. Occupation of the Respondents (n=60)

OCCUPATION FREQUENCY PERCENTAGE

BRGY.CAPTAIN 1 2%
BRGY.KAGAWAD 8 13 %
BRGY.SECRETARY 1 2%
GOVERNMENT 1 2%
EMPLOYEE
FISHERMAN 2 3%
PAINTER 5 8%
TOURIST 10 17 %
STUDENT 10 17 %
HOUSEWIFE 11 18 %
UNEMPLOYED 4 7%
TOTAL: 60 100%

Based from the table above, the occupation of our respondents with 2% (1) was

Brgy. Captain; 5% (5) were Brgy. Kagawad; 13% (8) was Brgy.Secretary ;2% (1) from the

Government Employee ;2 % (1) were painters ;10% (5) were tourists ;17% (10) were only

students; 17% (10) were Housewives; and 7% were unemployed that summed up the total

of the 60 respondents.

According to (Saks & Ashforth, 1997), they suggest a typology of "career anchors"

that can be used to understand career motivations. Schein's work suggests that there are

important differences between a person's initial choice of occupation and the subsequent

formation of a career identity while early career decisions are often based on inaccurate

information about career paths.After several years in the workforce, individuals develop

more accurate assessments of their abilities, needs, and values, Schein labels these stable

job preferences as "career anchors," suggesting that they set reasonable strong parameters

within which future career decisions will be made.

 44

ENVIRONMENTAL CONSERVATION PRACTICES CURRENTLY

IMPLEMENTED AT ADIANGAO, SAN JOSE CAMARINES SUR’S TOURIST
SITES

The researchers employed documentary analysis and face-to-face interview with

the 10 barangay officials of Adiangao The researchers looked for their written document

but they just provide supporting documents to the existing environmental practices that

present in their place. The researchers have been taking down notes also base from the

face-to-face interview. Upon doing the research methods, the researchers found out that

the LGU of San Jose and BLGU of Adiangao has only one environmental conservation

practice and that is “Waste Reduction Practice.”

Table 9. Face-to-face Interview Tally of Responses (n=10)

Environmental No. of Responses Percentage

Conservation Practices
Education and Awareness 0 0

Policy and Regulations 0 0

Protection and Conservation of 0 0

natural resources
Waste reduction 10 100%

The table above shows that out of 10 (100%) respondents, the currently

implemented environmental conservation practices was Waste Reduction. None of them

answered Education and Awareness, Policy and Regulations and Protection and

Conservation of Natural Resources.

 45

Table 10. Level of Effectiveness of the Currently Implemented Environmental

Conservation Practices at Adiangao’s Tourist Sites (n=10)

Indicators Very Effective Neither Ineffective Very In Descriptive RANK

Effective Effective or effective Rating
Effective

(5) (4) (3) (2) (1)

PART II (Q2) f f(x) f f(x) f f(x) f f(x) f f(x)
2 10 7 28 1 3 0 0 0 0 Very Effective 2
(5)

For you, what

is the Level of Effective 1
Effectiveness (4)

of the
Currently Neither 3
Implemented Effective or
Environmental Effective
(3)
Conservation
Practices at
Adiangao’s Ineffective 0
Tourist Sites? (2)

Very In 0
effective
(1)
Overall Weighted Mean 4.1

The table shows the level of effectiveness of the currently implemented

environmental conservation practices at Adiangao’s tourist sites. Out of 10 Barangay

Officials, 7 answered Effective, 2 answered Very Effective and 1 answered Neither

Ineffective of Effective. Therefore, the weighted mean is 4.1 which means Very Effective.
 46

FACTORS CONTRIBUTE TO VISITORS' SATISFACTION WHILE

EXPLORING THE ENVIRONMENTAL CONSERVATION PRACTICES AT
ADIANGAO’S TOURIST SITES

Table 11. Factors Contribute to Visitors' Satisfaction while exploring the environmental
conservation practices at Adiangao’s tourist sites (n=50)

FACTORS FREQUENCY PERCENTAGE

Environmental Conservation Practices 0 0%
Natural beauty and Attractive Value 46 92%
Cultural Attractions 0 0%
Recommendation from others 0 0%
Cleanliness and maintenance 3 6%
Staff and friendliness 1 2%
TOTAL:50 100%

The table shows the factors contribute to visitors' satisfaction while exploring the

environmental conservation practices at Adiangao’s tourist sites. From a sample of 50

respondents, 46 (92%) chose natural beauty and attractive value, 3 (6%) opted for

cleanliness and maintenance while (1) 2% selected employees and friendliness.

 47

Table 12. Level of Visitors’ Satisfaction while exploring the environmental conservation
practices at Adiangao’s tourist sites (n=50)

Indicators Very Satisfied Neither Dissatisfied Very Descriptive RANK

Satisfied Dissatisfied Dissatisfied Rating
or Satisfied

(5) (4) (3) (2) (1)

PART III (Q2) f f(x) f f(x) f f(x) f f(x) f f(x)

For you, what 31 124 0 0 19 57 38 76 0 0 Very Satisfied 1
(5)
is the Level of
Visitors’
Satisfaction Satisfied 0
(4)
while
exploring the
environmental Neither 3
Dissatisfied or
conservation Satisfied
practices at (3)
Adiangao’s
tourist sites? Dissatisfied 2
(2)

Very 0
Dissatisfied
(1)

Overall Weighted Mean 5.14

The table shows the level of visitors ‘satisfaction while exploring the environmental

conservation practices at Adiangao’s tourist sites. Out of 50 respondents, 31 answered

Very Satisfied while 19 answered Neither Dissatisfied of Satisfied. Therefore, the majority

were satisfied of the factors that contributes to their satisfaction while exploring the

environmental conservation practices at Adiangao’s tourist sites. The overall weighted

mean is 5.14 which means in a descriptive rating is Very Satisfied.

 48

Table 13. Respondents’ response if they believed that Environmental Conservation

Efforts Contribute to Region’s Sustainability. (n=50)

CHOICES NO. OF RESPONSES PERCENTAGE

YES 50 100%
NO 0 0%
NOT SURE 0 0%
Total: 50 100%

The table shows the responses for environmental conservation efforts to contribute

region sustainability. This table shows the total sample size where 100% (50) of the

respondents affirmed for Yes and 0% (0) for No. These 100 % of the respondents that

environmental conservation efforts at Adiangao positively contribute in the region's

sustainability.

RELATIONSHIP BETWEEN THE PERCEIVED EFFECTIVENESS OF THE

CURRENTLY IMPLEMENTED ENVIRONMENTAL CONSERVATION
PRACTICES AT ADIANGAO’S TOURIST SITES AND VISITORS' OVERALL
SATISFACTION

Table 14. Relationship between the Perceived Effectiveness of the Currently

Implemented Environmental Conservation Practices at Adiangao’s Tourist Sites and
Visitors' Overall Satisfaction (n=60)
NATURAL BEAUTY AND ATTRACTIVE VALUE
Very Satisfied Neither Dissatisfied Very Total
Satisfied Satisfied or Dissatisfied
Dissatisfied
Very 45 8 0 0 0 53
Effective
Effective 5 2 0 0 0 7
WASTE Neither 0 0 0 0 0 0
REDUCTION Effective
PRACTICE or
Ineffective
Ineffective 0 0 0 0 0 0
Very 0 0 0 0 0 0
Ineffective
Total 60
 49

The table above shows the number of responses of the respondents. By using Chi-

square test formula:df = (NColumns-1)*(NRows-1), the researchers found out that the P-

Value is .000023. That means the result is significant at p < .05. The researchers used Waste

Reduction Practices and Natural beauty and attractive value as the variables to determine

the relationship between the Environmental Conservation Practices and the Visitors’

satisfaction.

KEY RECOMMENDATIONS TO OPTIMIZE ENVIRONMENTAL

CONSERVATION PRACTICES WHILE ENSURING THE ENHANCED VISITOR
SATISFACTION AT ADIANGAO’S TOURIST SITES

Table 15. Key Recommendations to Optimize Environmental Conservation Practices

while Ensuring the Enhanced Visitors Satisfaction at Adiangao’s Tourist Sites.

Since the LGU of San Jose, Camarines Sur is just imposing one environmental

conservation practices which is the waste reduction practice, the researchers will propose

an action or recommendation plan to add other environmental conservation practices to

develop the tourism sites in Adiangao and in connection with the satisfaction of the visitors.

The table below will show our recommendations together with their descriptions.

KEY AREAS OBJECTIVE SPECIFIC CONCERNED

ACTIONS AGENCY/DEPART
MENT/KEY
PARTNERS
 Volunteer  Create a volunteer  Create an  LGU San
Tourism tourism advisory ongoing Jose
Advisory committee to take tourism
Committee for lead on advisory
effective implementing committee
implementation effective and
of the more
Environmental Environmental
Conservation Conservation
Practices at Practices.
Adingao’s tourist
sites.
 50

 Visitor/Tourist  Create  Inventory  Council,

Information Visitor/Tourist existing Tourism
Resources Information tourism assets Advisory
Resources that and events Commitee
highlight  Create a
Adiangao, San tourism
Jose’s tourist sites brochure/visit
Environment ors guide
Conservation  Develop a
website for
the Adiangao
tourist sites’
visitors and
tourists.
 Partner with
community
groups in the
development
of a tourism
website for
Adiangao ‘s
tourist sites
 Opportunities  Explore  Create an  LGU,
and Expansion of Opportunities to inventory of DENR
Waste Reduction create new existing
Management environmental environmenta
conservation l conservation
practices and practices
expanding the  Plot a plan
existing efforts for new
like Waste environmenta
Reduction l conservation
Management practices
 Create an
action to
sustain and
enhance the
existing and
new
environmenta
l conservation
practices
 Partnership with  Strengthen  Create an  City,
organizations partnerships ongoing Council,
with an between the City tourism DENR,
advocacy in the and other advisory NGO’s, Pos
environment. organizations that committee
have concerns in which include
conserving the representative
environment and s from key
natural resources tourism
stakeholders
in San Jose
Camarines
Sur’s tourist
 51

sites
 Explore
opportunities
for inclusive
forums and
events that
bring
community
partners
together
 Enhancing  Enhance Existing  Develop  Local
Environmental Environmental comprehensiv Environmen
Policies Policies e policies for tal Agencies
environmenta and
l conservation Organizatio
beyond ns
Waste
Management
 Conduct
Awareness
Campaigns to
educate
residents and
visitors on the
existing and
new policies.
 Improving  Improve Tourism  Invest in  Government
Tourism Site Site Facilities developing , NGO’s,
Facilities necessary Pos,
facilities such Tourism
as stores, Department,
public toilets, Sponsors
signage, etc,.
 Collaborate
with local
businesses for
amenity
establishment
to enhance
visitor
experience.
 Waste  To strengthen  Enhance  Waste
Management Waste recycling and Managemen
Programs Management trash t, Council
Programs management
program
 Implement
effective
waste
segregation
initiatives
 Engage the
community in
waste
reduction
 52

efforts
through
awareness
campaigns
 Community  Promote  Organize  Council,
Awareness Community regular Tourism
Initiatives Awareness workshops Advisory
Initiatives and seminars Committee,
on DENR
environmenta
l issues
 Encourage
community
participation
in
conservation
projects and
initiatives
 Enhancement of  Enhance visitors’  Collect  LGU,
Visitors’ satisfaction by regular Committee
Satisfaction providing good feedback for
services and from visitors Collecting
others to identify Feedback
areas for
improvement
 Marketing and  Market and  Use social  Marketing
Promotion Promote media and Team, Local
Adiangao’s tourist other Influencers
sites and its channels to
existing showcase
environmental success
conservation stories and
practices positive
environmenta
l impacts.
 Community  Be engage in the  Organize  Community
Engagement community community leaders,
meeting to Event
discuss Planning
recreational Committee
preferences.
 Establish
community
driven events
committee
 Environmental  To sustain the  Integrate eco-  Environmen
Sustainability environment friendly tal
practices into Committee,
recreational Event
events Organizers

 Stakeholders  Be engaged with  Engage key  Tourism

Engagement and Stakeholders and stakeholders, Managemen
Education Education including t Agency,
local Environmen
 53

communities, tal Experts

business and
government
agencies.
 Conduct
awareness
campaigns on
the
importance of
environmenta
l conservation

 Sustainable  To sustain  Develop and  Sustainable

Tourism Tourism implement Tourism
Guidelines Guidelines guidelines for Committee,
sustainable Local Law
tourism Enforcement
practices. , Tourism
 Collaborate Associations
with tourism
associations
to promote
and enforce
guidelines.
 Sustainable  To attain  Introduce a  Certification
Tourism sustainable certification Committee,
Certification Tourism program for Tourism
Certification business Associations
adhering to , LGU
sustainable
tourism
practices
 Water  To practice Water  Impose  LGU San
Conservation as policies, Jose
Conservation one of the new strategies and Tourism
suggested Department
activities to
environmental and
conservation sustainably Officials,
practices at manage the BLGU of
Adiangao’s tourist natural Adiangao
sites. resource of
fresh water,
to protect the
hydrosphere,
and to meet
the current
and future
human
demand.
 Environmental  To formulate and  These work  LGU San
to protect Jose
Policies and impose land, air, Tourism
Department
water, and
and Officials
 54

Regulations Environmental soil.

Negligence of
Policies and these laws
results in
Regulations
various
punishments
like fines,
community
service, and
in some
extreme
cases, jail
time.
 Education and  To give education  This works to  LGU San
and awareness encourage Jose
Awareness about changes in Tourism
environmental Department
behavior to
conservation. and Officials
protect
natural
resources.
 Tourism  To impose  Develop and  Local
enforce Government
Planning and Tourism Planning sustainable Tourism
boards
tourism plans.
Regulations and Regulations Environmen
tal agencies
 55

Chapter 5

Summary of Findings, Conclusions, and Recommendations

This chapter is presented in four sections. The first contributes to overall summary

of the study followed by the summary of the finding and their conclusions. Subsequent to

this are the implication of the study and followed by the recommendations for future

research.

Summary of the Study

Environmental conservation practices are strategies implemented to

minimize the environmental impact of the tourism activities, preserving the natural

resources. Visitor will balance their conservation to remain it a sustainable tourism. The

objective of this study is to identify the currently implemented environmental conservation

practices at Adiangao, San Jose Camarines Sur’s tourist sites, determine the factors that

contribute to visitors’ satisfaction while exploring the environmental conservation efforts

and visitors’ overall satisfaction level, evaluate if there is a relation between the perceived

effectiveness of the currently implemented environmental conservation practices at

Adiangao’s tourist sites and visitors' overall satisfaction and proposing key

recommendations to optimize environmental conservation practices while ensuring the

enhanced visitor satisfaction at Adiangao’s tourist sites. Descriptive and correlation

method were used as the research design and the respondents were the 20 tourists, 30 local

residentsand 10 barangay officials of Adiangao, San Jose, Camarines Sur.

 56

Findings

Based on the results in Chapter 4, the following findings were made:

SOP1:

Respondents Socio-Demographic Profile

The Income Distribution and Demographics,22% earned below 5,000 monthly, 2% earned

20,000 and above, with 76% unemployed (including students); Gender distribution: 48%

female, 52% male; indicating a slight majority of male respondents; Religious Affiliations

with 80% Catholic, 12% Iglesia Ni Cristo, 8% Aglipayan. Occupations vary, with 22%

housewives, 8% unemployed, and other roles such as Brgy.Captain, Brgy.

Kagawad,painter, tourist, and student.

SOP2:

Environmental Conservation Practices CURRENTLY Implemented at Adiangao, San

Jose Camarines Sur’s tourist sites

One-hundred percent (100%) of the respondents responded that the currently implemented

environmental conservation practices at Adiangao, San Jose, Camarines Sur’s tourist sites

was Waste Reduction.

Level of Effectiveness of the Currently Implemented Environmental Conservation

Practices at Adiangao’s Tourist Sites

The level of effectiveness of the currently implemented environmental conservation

practices at Adiangao’s tourist sites is Very Effective, it has a weighted mean of 4.1.
 57

SOP3:

Factors Contribute to Visitors' Satisfaction while exploring the environmental

conservation practices at Adiangao’s tourist sites

Ninety-two Percent (92%) of the respondents answered that one of the factors that really

contribute to visitors’ satisfaction while exploring the environmental conservation

practices at Adiangao’s tourist sites was the Natural Beauty and Attractive Value.

Level of Visitors’ Satisfaction while exploring the environmental conservation practices

at Adiangao’s tourist sites

The level of visitors ‘satisfaction while exploring the environmental conservation practices

at Adiangao’s tourist sites is Very Satisfied, it has a weighted mean of 5.14.

Respondents’ response if they believed that Environmental Conservation Efforts

Contribute to Region’s Sustainability.

One-hundred percent (%) of the respondents believed that Environmental Conservation

Efforts contribute to the Region’s Sustainability.

SOP4:

Relationship between the perceived effectiveness of the currently implemented

environmental conservation practices at Adiangao’s tourist sites and visitors' overall
satisfaction

There is a significant relationship between the currently implemented conservation

practices at Adiangao’s tourist sites and visitors’ overall satisfaction.

 58

SOP5:

Key Recommendations to Optimize Environmental Conservation Practices While

Ensuring the Enhanced Visitor Satisfaction at Adiangao’s Tourist Sites

As an outgrowth of this research study, an action plan was devised which will be proposed

to LGU San Jose and Brgy. Adiangao to facilitate necessary actions intended to enhance

the environmental conservation practices of the locale that will directly affect the quality

of tourist sites or destination and the visitors’ or tourists’ satisfaction.

Conclusions

The researchers conclude that Waste Reduction Practice is the currently

implemented environmental conservation practices at Adiangao, San Jose, Camarines

Sur’s tourist sites. On the other hand, the factor that contributes to the visitors’ satisfaction

while exploring the existing environmental practice is the Natural Beauty and Attractive

Value. The level of effectiveness of the currently implemented environmental

conservation practice is Very Effective and the level of satisfaction of the visitors is Very

Satisfied. The researchers also conclude that there is a significant relationship between the

perceived effectiveness of the currently implemented environmental conservation

practices at Adiangao’s tourist sites and visitors' overall satisfaction. Moreover, the

researchers also conclude that key recommendation plans for LGU and BLGU of San Jose

shall be imposed to optimize environmental conservation practices while ensuring the

enhanced visitor satisfaction at Adiangao’s tourist sites.

 59

Recommendations

Based on the finding, it is highly recommended that LGU San Jose needs to provide

updated policies and regulation in tourist sites of Barangay Adiangao to promote

sustainability since it has only environmental conservation practice, the Waste Reduction.

It is advisable that other aspects of sustainability be prioritized by the local government

such as the economic, social and environmental. Moreover, Barangay Adiangao should

provide facilities and amenities such as eateries and stores that can be utilized by the local

residents and tourists. Hence, a safe and organized environment will be ensured and tourist

satisfaction will be achieved. It is also recommended for the Adiangao and local

government unit of San Jose to make more promotions of tourist spots in Adiangao, San

Jose. Through this, less-known sites will be known to tourists giving new spots to explore

and to tour around. Lastly, based on the sites of Adiangao, they can add some twist on the

place like recreational activities to encourage tourists to keep coming back.

 60

References
Abdou, A. H., Hassan, T. H., Salem, A. E., Albakhit, A. I., Almakhayitah, M. Y., &
Salama, W. (2022). The Nexus between Environmentally Sustainable Practices, Green
Satisfaction, and Customer Citizenship Behavior in Eco-Friendly Hotels: Social
Exchange Theory Perspective. Sustainability, 14(19), 12791.
https://doi.org/10.3390/su141912791

Adiangao, San Jose, Camarines sur profile – PhilAtlas. (1990, May 1).
https://www.philatlas.com/luzon/r05/camarines-sur/san-jose/adiangao.html

Alcaraz-Quiles, F. J., Navarro‐Galera, A., & Ortiz-Rodríguez, D. (2019b). The

contribution of the right to information laws in Europe to local government transparency
on sustainability. International Environmental Agreements: Politics, Law and
Economics, 20(1), 161–178. https://doi.org/10.1007/s10784-019-09461-8

Alegre, J., & Garau, J. (2010). TOURIST SATISFACTION AND DISSATISFACTION.

Annals of Tourism Research, 37(1), 52–73. https://doi.org/10.1016/j.annals.2009.07.001

Aregay, F. A., Zhao, M., Li, X., Xia, X., & Chen, H. (2016b). The Local Residents’
Concerns about Environmental Issues in Northwest China. Sustainability, 8(3), 226.
https://doi.org/10.3390/su8030226

Armitage, D., De Loë, R., & Plummer, R. (2012). Environmental governance and its
implications for conservation practice. Conservation Letters, 5(4), 245–255.
https://doi.org/10.1111/j.1755-263x.2012.00238.xAydın, B., & Álvarez, M. D. (2020).
Understanding the tourists’ perspective of sustainability

Buena, D. P., & Borbon, N. M. D. (2022). Towards a strategic action plan: An

interrelationship of destination image, tourists’ motivation, experiences on visiting
attractions in Bicol Region, Philippines. International Journal of Research Studies in
Management, 10(5). https://doi.org/10.5861/ijrsm.2022.56
 61

Eco-Tourism, D. (n.d.). Local Community participation in Tourism development.

www.linkedin.com. https://www.linkedin.com/pulse/local-community-participation-
tourism-development-dolma-eco-tourism

Essoo, N., & Dibb, S. (2004b). Religious Influences on shopping behaviour: an

Exploratory study. Journal of Marketing Management, 20(7–8), 683–712.
https://doi.org/10.1362/0267257041838728

Falleth, E. I., & Hovik, S. (2009). Local government and nature conservation in Norway:
decentralisation as a strategy in environmental policy. Local Environment, 14(3), 221–
231. https://doi.org/10.1080/13549830802692849

Fathimath, A. (2015). The role of stakeholder collaboration in Sustainable Tourism

Competitiveness: The case of Auckland,
New.ResearchGatehttps://www.researchgate.net/publication/294493932_The_Role_of_S
takeholder_Collaboration_in_Sustainable_Tourism_Competitiveness_The_Case_of_Auc
kland_New_Zealand

Handbook of Individual Differences in Social Behavior. (n.d.-b). Google Books.

https://books.google.com/books?hl=en&lr=&id=67xcAgAAQBAJ&oi=fnd&pg=PA109
&dq=gender+identity&ots=DWbwHQsYzJ&sig=TmU5T_gycY40TcrYMjNEUdaGPqE

Improving environmental quality through the use of local ordinances and regulations.
(n.d.). Google Books. https://books.google.com/books?hl=en&lr=&id=_rS6cwnAJ-
oC&oi=fnd&pg=PR2&dq=Local+Government+Implementation+of+Environmental+Con
servation+Practices+policies+and+ordinances+&ots=MrbnJ-
rJuj&sig=o8accHx3_QcHjMFpsp-S4mucH0

Jebbouri, A., Zhang, H., Imran, Z., Iqbal, J., & Bouchiba, N. (2022). Impact of
destination image formation on Tourist Trust: Mediating role of Tourist satisfaction.
Frontiers in Psychology, 13.https://doi.org/10.3389/fpsyg.2022.845538
 62

Juma, L. O., Bakos, I. M., & Khademi-Vidra, A. (2020). Nature Interpretation and Visitor
Management Objectives: A survey of tourist attitudes at Maasai Mara National Reserve,
Kenya. Sustainability, 12(18), 7246. https://doi.org/10.3390/su12187246

Jurdana, D. S., & Frleta, D. S. (2016). Satisfaction as a determinant of tourist

expenditure. Current Issues in Tourism, 20(7), 691–704.
https://doi.org/10.1080/13683500.2016.1175420

Kara, N., & Mkwizu, K. H. (2020). Demographic factors and travel motivation among
leisure tourists in Tanzania. International Hospitality Review, 34(1), 81–103.
https://doi.org/10.1108/ihr-01-2020-0002

Kempiak, J., Hollywood, L., Bolan, P., & McMahon‐Beattie, U. (2017). The heritage
tourist: an understanding of the visitor experience at heritage attractions. International
Journal of Heritage Studies, 23(4), 375–
392.https://doi.org/10.1080/13527258.2016.1277776

Kiper, T. (2013). Role of ecotourism in sustainable development. In InTech eBooks.

https://doi.org/10.5772/55749

Lau, F. (2017, February 27). Chapter 12 Methods for correlational Studies. Handbook of eHealth

Evaluation: An Evidence-based Approach - NCBI Bookshelf.

https://www.ncbi.nlm.nih.gov/books/NBK481614/

Lončarić, D., Prodan, M. P., & Dlačić, J. (2021b). MEMORABLE TOURISM

EXPERIENCES INSPIRED BY THE BEAUTY OF NATURE. Tourism Hospitality
Management, 27(2), 315–337. https://doi.org/10.20867/thm.27.2.
 63

Matsuoka, K., Hallak, R., Murayama, T., & Akiike, A. (2017). Examining the effects of
perceived quality, value, satisfaction, and destination loyalty in Shiogama, Japan.
Tourism Review International, 21(1), 3–16.
https://doi.org/10.3727/154427217x14858894687432

Mi-Hee, K., & Moscardo, G. (2006). Exploring Cross-cultural Differences in Attitudes

towards Responsible Tourist Behaviour: A Comparison of Korean, British and Australian
Tourists. Asia Pacific Journal of Tourism Research, 11(4), 303–320.
https://doi.org/10.1080/10941660600931143

Moore, S. A., Rodger, K., & Taplin, R. (2013b). Moving beyond visitor satisfaction to
loyalty in nature-based tourism: a review and research agenda. Current Issues in Tourism,
18(7), 667–683. https://doi.org/10.1080/13683500.2013.790346

O’Rourke, D., & Macey, G. P. (2003b). Community environmental policing: Assessing

new strategies of public participation in environmental regulation. Journal of Policy
Analysis and Management, 22(3), 383–414. https://doi.org/10.1002/pam.10138

Raacke, J. (2008). MySpace and Facebook: Applying the Uses and Gratifications Theory
to exploring Friend-Networking Sites. https://www.semanticscholar.org/paper/MySpace-
and-Facebook%3A-Applying-the-Uses-and-Theory-Raacke-Bonds-
Raacke/9df77827a3573fcafb4b32aa086db4709da425a8

Selfa, T., & Endter‐Wada, J. (2008b). The Politics of Community-Based Conservation in

Natural Resource Management: a focus for international comparative analysis.
Environment and Planning A: Economy and Space, 40(4), 948–965.
https://doi.org/10.1068/a39160

Štreimikienė, D., Švagždienė, B., Jasinskas, E., & Simanavičius, A. (2020). Sustainable tourism

development and competitiveness: The systematic literature review. Sustainable Development, 29(1),
 64

259–271. https://doi.org/10.1002/sd.2133

Szell, A. B. (n.d.). Attitudes and perceptions of local residents and tourists toward the protected area

of Retezat National Park, Romania. ScholarWorks at WMU.

https://scholarworks.wmich.edu/masters_theses/59/

Tang, H., Wang, R., Jin, X., & Zhang, Z. (2022). The effects of motivation, destination image and
satisfaction on rural tourism tourists’ willingness to revisit. Sustainability, 14(19), 11938.
https://doi.org/10.3390/su141911938

Wang, W. (2015). Visitor Perception, Interpretation Needs, And Satisfaction of Eco-

Tourism: The Case of Taijiang National Park, Taiwan. Enlightening Tourism: A
Pathmaking Journal, 5(2), 180–200.https://doi.org/10.33776/et.v5i2.2719

Wang, Y., Zhao, R., Yan, Z., Wang, M., Pan, Y., & Wu, R. (2023). A comparative study
of environmental responsibility behavior in ecotourism from the perceptions of residents
and tourists: A case of Qilian Mountains National Park in China. PLOS ONE, 18(2),
e0281119. https://doi.org/10.1371/journal.pone.0281119

Weiss, D., & Lang, F. R. (2012b). The Two Faces of Age Identity 1Action editor of
this article was Dieter Ferring. GeroPsych, 25(1), 5–14. https://doi.org/10.1024/1662-
9647/a000050What is Tourist Destination | IGI Global. (n.d.). https://www.igi-
global.com/dictionary/tourist-destination/39274

Wilson, D. (n.d.). Global Waste Management Outlook - White Rose Research Online.
https://eprints.whiterose.ac.uk/99773/
 65

Zhang, G., Higham, J., & Albrecht, J. N. (2021b). Ecological restoration and visitor
experiences: insights informed by environmental philosophy. Journal of Sustainable
Tourism, 31(5), 1252–1270. https://doi.org/10.1080/09669582.2021.1922424
Khalid, S., Ahmad, M. S., Ramayah, T., Hwang, J., & Kim, I. (2019). Community
Empowerment and Sustainable Tourism Development: The mediating role of community
support for tourism. Sustainability, 11(22), 6248. https://doi.org/10.3390/su11226248
 66

CONSENT TO PARTICIPATE

Republic of the Philippines

PARTIDO STATE UNIVERSITY
Camarines Sur

Study Title: “EVALUATING THE ENVIRONMENTAL CONSERVATION

PRACTICES OF FAMOUS TOURIST SITES IN ADIANGAO,SAN
JOSE, CAMARINES SUR AND ITS RELATIONSHIP TO
VISITOR SATISFACTION”

Students/Researchers: DUAZO, JOY

[email protected]/ 09566023046

APELLIDO,CHRISTINE B.
[email protected]/09068877551

PURPOSE OF THE STUDY. The purpose of the study is to Evaluate the

Environmental Conservation Practices of Famous Tourist Sites in Adiangao, San Jose
Camarines Sur and the Relationship to Visitor Satisfaction.
BENEFITS AND COMPENSATION. There is no compensation involved in this
undertaking, participation of the respondents to this study is voluntary.

PERSONAL INFORMATION TO COLLECT. Respondent’s profile includes: name

(optional), address/residence, age, gender.

PURPOSE OF COLLECTING PERSONAL INFORMATION. The collection of

personal information is primarily for research purposes and for validating and qualifying
each response with the guide questions. There is no other use or personal intention
that the researcher has to be made with the respondents’ personal profile.

CONFIDENTIALITY. The survey questionnaire assures that the respondents’ profile

will be treated with utmost confidentiality. Each identity and individual information will
not be revealed and all information gathered/collected will be coded, keep confidential,
and presented collectively.

RETENTION. The researcher will keep the personal information until the paper has
been successfully approved by internal evaluators of the university, presented to
 67

conferences/fora and published in a journal. Each accomplished survey questionnaire will

then be shredded to avoid access by other individuals and to protect each respondents’
confidentiality.

VOLUNTARY PARTICIPATION. The respondent’s participation in this study is

voluntary; hence, respondents may decide whether to decline or participate in this
survey.

RIGHTS.In any case, where you believe that there is a violation of the use of your
personal information, you can exercise your rights as stated in Republic Act 10173 or the
Data Privacy Act of 2012.

CONSENT

I have read and understood the provided information and have the opportunity to ask
questions. I also understand that my participation is voluntary; and that I am free to
withdraw at any time, without giving any reason and/or any cost. I will also be given a
copy of this consent form and voluntarily agree to take part in this study and provide the”
necessary information for the purposes of research.

Naesplekar sakuya ning maayos, gamit ang lengwahe na sakuyang nasasabutan,

☐
ang mga mensahe na nakasurat sa itaas.

Signature : _________________________________

Name of Respondent : _________________________________

Date : _________________________________
 66

Republic of the Philippines

PARTIDO STATE UNIVERSITY
Camarines Sur

Dear Respondents,

Greetings!
We, the researchers of Bachelor of Science in Tourism Management
(BSTM) and current students of Partido State University, San Jose are currently
undertaking a thesis entitled “Evaluating Environmental Conservation of Famous Tourist
Sites in Adiangao, San Jose, Camarines Sur and It’s Relationship toVisitor Satisfaction this
Aademic Year 2023-2024.
In this regard, we would like to ask permission from you to allow us to gather
data on the aforementioned research.
Your full cooperation on the success of this study will be appreciated.
Thank you so much and Mabuhay!

The Researchers
-----------------------------------------------------------------------------------------------------------

“EVALUATING ENVIRONMENTAL CONSERVATION PRACTICES OF

FAMOUS TOURIST SITES IN ADIANGAO, SAN JOSE,CAMARINES SUR AND
ITS RELATIONSHIP TO VISITOR SATISFACTION “.
 67

SURVEY QUESTIONNAIRE

PART I. Respondents’ Profile

Instruction: Please fill-out and check the blank provided in each item. (Punan ang
mga nasa patlang.

Name of Respondent (Pangalan):

_____________________________________________________

Age (Edad): _____________

Sex: (Kasarian) M__ F___

Marital Status (Estado Civil): ________________

Income (Buwanang Kita): __________________

Occupation (Trabaho : _____________________

Religion (Relihiyon):_______________________

PART II. (For Barangay Officials)

Please put a check on the blank that corresponds to your answer.

1. What is/are the currently implemented environmental conservation practices at

Adiangao, San Jose Camarines Sur’s tourist sites?

_____Education and Awareness

_____Policy and Regulations

_____Protection and Conservation of natural resources

_____Waste reduction
 68

2. For you, what is the Level of Effectiveness of the Currently Implemented Environmental
Conservation Practices at Adiangao’s Tourist Sites?

_____5-Very Effective

_____4-Efffective

_____3-Neither Ineffective of Effective

_____2. Ineffective

_____1.-Very Ineffective

PART III. (For Visitors and Residents)

Please put a check on the blank that corresponds to your answer.

1. What factors contribute to visitors’ satisfaction while exploring the environmental

conservation efforts and visitors’ overall satisfaction level?

_____Environmental Conservation Practices

_____Natural Beauty and Attractive Value

_____Cultural Attractions

_____Recommendation from others

_____Cleanliness and maintenance

_____Staff and friendliness

2. For you, what is the Level of Visitors’ Satisfaction while exploring the environmental
conservation practices at Adiangao’s tourist sites?

_____5-Very Satisfied

_____4-Satisfied

_____3-Neither Dissatisfied or Satisfied

 69

_____2. Dissatisfied

_____1.-Very Dissatisfied

3. Do you believe that Environmental Conservation Efforts Contribute to Region’s

Sustainability?

_______YES ________NO _________NOT SURE

4. If possible, what are your key recommendations to optimize environmental

conservation practices while ensuring the enhanced visitors’ satisfaction at Adiangao’s

tourist sites?

__________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

_________________________________________________________________.

__________________________________

SIGNATURE OF THE RESPONDENTS

70
71
72
73
 74

Republic of the Philippines

PARTIDO STATE UNIVERSITY
Camarines Sur

CERTIFICATION OF ENGLISH EDITING

This is to certify that the Undergraduate Thesis titled,

“EVALUATING ENVIRONMENTAL CONSERVATION PRACTICES OF FAMOUS
TOURIST SITES IN ADIANGAO, SAN JOSE , CAMARINES SUR AND IT’S
RELATIONSHIP TO VISITOR SATISFACTION “

submitted by Duazo,Joy and Apellido, Christine B. has been edited and corrected for

language and grammar. I certify that my corrections have been incorporated in the final

output.

Joy L. Sales
__________________________
Editor’s name and signature

November 21, 2023

__________________________
Date
 75

DOCUMENTATION
76
77