CIE Team 68 Week 11

Week 11: Week 11 - Discovering your Strengths, Passions, building your
personal brand
TEAM 68
Abhinav Joshi
Adesewa Popoola
Angie Daniela Acevedo Lozano
Archanaben Oza
Hyunjeong Cho
Kevin Joshua Edwin Demalo
Humber College, IGS

Instructor. Vjola Knomi
July 24th, 2023

1. Review your IKIGAI reflections and the 5 Elements that Make up a Personal Brand Strategy.
2. Share your Personal Brand Strategy with your team in a short paragraph (150-200 words).
Reflect on your responses in the Purpose in Life (Ikigai) Exercise and/or your responses to the
questions under each of the 5 elements.
What do you love?
What are you good at?
What can you get paid for?
What does the world need?
Kevin: I’m into collaborating with others and bringing ideas to life. I am skilled in graphic design and
storytelling, which allows me to create visually captivating content. I can get paid for my creative
services, including designing branding materials and marketing campaigns. The world needs innovative
and eye-catching visual communication, and I am passionate about filling that need. My purpose in life is
to use my creativity to connect people, ideas, and businesses, helping them communicate effectively
and leave a lasting impact.
Archanaben: I really love helping people unlock their full potential and achieve their goals. I
have a talent for motivational speaking and life coaching, empowering individuals to overcome
challenges and develop a growth mindset. I can get paid for my coaching services, offering one-
on-one sessions and workshops. The world needs compassionate mentors who can guide and
inspire others to lead fulfilling lives. My purpose in life is to be the catalyst for positive change,
supporting individuals on their journey towards self-discovery and personal transformation.
Daniela: What I love the must living a sustainable lifestyle and finding eco-friendly solutions. I
am skilled in sustainable product research and have expertise in environmental science. I can
get paid for my knowledge by offering consulting services to businesses on adopting sustainable
practices and promoting eco-friendly products. The world needs environmentally conscious
individuals who can drive sustainable change and protect our planet. My purpose in life is to be
an advocate for sustainability, educating others, and making a significant impact on the global
effort to preserve the environment.
Abhinav: I love exploring the latest technology trends and finding solutions to complex
problems. I excel in programming and data analysis, making me proficient in developing
software applications and providing data-driven insights. I can get paid for my expertise by
offering software development services and consulting. The world needs tech-savvy individuals
who can bridge the gap between cutting-edge technology and real-world applications. My
purpose in life is to leverage my technical skills to drive innovation and improve efficiency in
various industries.
Adesewa: I love promoting physical and mental well-being. I am proficient in yoga instruction,
nutrition, and mindfulness practices. I can get paid for my expertise by offering health coaching
sessions and wellness retreats. The world needs dedicated wellness mentors to guide
individuals in achieving a balanced and healthy lifestyle. My purpose in life is to inspire and
empower others to prioritize their health, helping them discover the profound connection
between body and mind for a fulfilling and joyful life.
Hyunjeong: I love exploring new cultures and experiencing the wonders of the world that’s why
I chose Canada. I am skilled in photography and storytelling, capturing and sharing my travel
experiences. I can get paid for my expertise by offering travel photography services and
creating travel guides. The world needs passionate travel influencers who can inspire others to
embark on their own adventures and foster a deeper appreciation for diverse cultures. My
purpose in life is to connect people through travel, encouraging them to step out of their
comfort zones and embrace the beauty of our planet.
To define what aspects, we should consider the most with our personal brand building we ask the below
questions:
• What aspect of your personal brand strategy excites you the most? How can you leverage that
excitement to fuel your journey?
• How will you communicate your unique value proposition to your target audience effectively?
• Are there any specific challenges or doubts you're facing with your strategy? How can you
overcome them or seek support to move forward?
• How will you measure the success of your personal brand strategy?
• What milestones or goals do you want to achieve along the way?
• Have you identified any specific platforms or channels to showcase your brand? How can you
maximize your presence on those platforms to reach a broader audience?
After answering the questions, we shared an encouraging word to each other to get it better with:
Embrace your uniqueness: Your personal brand is what sets you apart from others. Embrace your
individuality and let your authentic self shine through in everything you do.
Stay persistent: Building a personal brand takes time and effort. Stay committed to your vision and keep
pushing forward, even during challenging times.
Share your expertise: Because all of us have valuable skills and knowledge to offer the world, then we
agree to share our expertise generously, and people will recognize our value.
Connect with the audience: It helps Building a strong personal brand involves connecting with your
target audience genuinely. Engage with them, listen to their needs, and build meaningful relationships.
Embrace growth and learning: Personal branding is an ongoing process. Continuously seek opportunities
to learn and grow, both personally and professionally.
Remember, building a personal brand is not just about self-promotion; it's about creating a positive
impact on others' lives and leaving a lasting impression. Embrace your passion, be persistent in your
efforts, and continuously evolve to make your personal brand strategy a success. If you ever need
guidance or assistance, don't hesitate to seek advice from mentors or professionals. Best of luck on your
exciting journey of personal branding!

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Week 11: Week 11 - Discovering your Strengths, Passions, building your

Humber College, IGS

July 24th, 2023

What do you love?

What are you good at?

What can you get paid for?

What does the world need?

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