Business Plan Course Outline - 2022-24 Batch

PROGRAMME : MBA (FB&E)
Batch: 2022-24 Term – V & VI

Course Code & Title 7MF902 : Business Plan
Credit Hours 3
Faculty Guide Respective Mentors
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I. Course Overview
A well thought out and carefully structured business plan is the key to the long-term
success of any business as it decides the future of any enterprise irrespective of its size
be it a small, medium or a large one. A business plan is necessary to raise finance for
new or existing venture. It provides a blueprint for management in the future. Without
such a plan no financial institution, be it a bank or a venture finance company, will
consider the financing any new venture or further expansion or diversification of an
existing enterprise. Thus, a business plan assumes the most important step in launching
any new venture or expanding an existing one and preparing such a plan requires
specialized skills. The course is aimed to take students through the process of
conceiving, creating, managing and selling a business plan. The goal is to provide
students with a solid background of relevant applications and important concepts for
making their own business plans.
II. Course Learning Outcomes (CLO)
At the end of the course, the students shall be able to:

1. Explain the important market opportunities relevant to new ventures / business
plans
2. Apply appropriate tools and frameworks to develop a new business or expanding
the existing one
3. Analyze appropriate models and information for setting up new business or
expanding the existing one
4. Formulate a detailed business plan strategies
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III. Assessment
Each student will have to submit a business plan in different stages for the assessment.
A Project Examination Committee (PEC) will do the assessment. The PEC would consist
of two to three members. The student shall be assessed based on the Defense of
Proposal (weightage 20%), First Draft of Report and its Presentation (weightage
50%), and Revision of the Draft as per comments from Faculty / Industry Panel i.e.
Final Report (weightage 30%). The business plan should not be less than 10,000
words, excluding annexure.
Each member of the PEC will give individual assessment. The same will then be
weighted with 50% weight assigned to Faculty Guide’s grade/marks, and 25% each to
grade/marks of other two members of the PEC.
IV. Suggestive Structure of the Business Plan Report
1. Cover Page 9. Competitive Analysis

2. Acknowledgement 10. Management Team
3. Undertaking 11. Role and Responsibilities of student
4. Letter of Approval 12. Operational Plan
5. Executive Summary 13. Financial Projections
6. Table of Contents 14. Risk Factors
7. Mission & Vision 15. Exit Strategy
16. Learning from and Contribution
8. Company Description
of Business Plan
9. Product & Services 17. References
10. Industry Analysis 18. Appendices
11. Target Market
12. Marketing/Sales Plan
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V. Assessment Criteria of the Business Plan Report
A. Proposal
1 Describe the project / problem specifically and meaningfully
2 Make Conceptual clarity in specifying objectives and project deliverables,

, Innovativeness of the idea, Feasibility of the Project
3 Literature Review (preliminary)
4 Define Approach to Study/Research Methodology (scientific,

appropriateness of design and techniques, realistic action steps,
sampling plan where required)
5 Specify Data Requirement and Sources of Data
6 References (preliminary)
B. First Draft of Report and Report Presentation
B.1 Report
1 Written Report, Structure (introduction, body, conclusion), logic,

flow, continuity
2 Described the project / problem specifically and meaningfully
3 Conceptual clarity reflected in specifying objectives and project

deliverables, Innovativeness of the idea, Feasibility of the Project
4 Literature Review (extensive)

(relevant, has explored different dimensions, reflects past and
contemporary thinking in the field, written in own language)
5 Research Methodology / Defined approach to study (scientific,

appropriateness of design and techniques, realistic action steps,
sampling plan where required)
6 Data (as Annexure)
7 Data analysis and level of integration
8 Discussion and recommendations
9 Learning from and contribution of the business plan project
10 References (extensive and exhaustive)
11 Other Relevant Annexures
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B.2 Report Presentation
1 Business Plan
 Business Model & Financials
 Plan Feasibility, Innovativeness of the Idea
 Research Efforts
2 Presentation Skills
 Structure (introduction, body, conclusion), logic, flow and continuity
 Presentation (speech clarity, rapport with audience)
 Quality of slides (visual appeal, clear, precise)
3 Handling of Questions
 Clarity, confidence, correctness
C. Final Report
1 Revision of the Draft Report incorporating all suggestions made

during Report Presentation
2 Written Report, Structure (introduction, body, conclusion), logic,

flow, continuity
3 Quality of Findings , Contribution to the organization / Body of Knowledge
VI. Time Table (tentative):
B-Plan Orientation Sessions Conducted in Term V
B-Plan Title Registration November 08, 2023
Business Plan Proposal Submission (Two copies to

December 01, 2023
the Programme Office )
Defense (presentation) of Project proposal December 05, 2023
Business Plan Draft Report Submission

January 20, 2024
(Two copies to the Programme Office)
Business Plan Draft Report Presentations January 30 - 31, 2024
Business Plan Final Report Submission

February 19, 2024
(Two copies to the Programme Office)
Viva : Business Plan Final Report March 04-05, 2024
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VII. Reference
 Barrow, C., Barrow P. and Brown R. (2004), “The Business Plan Workbook”, Kogan
Page Ltd. London.
 David H., Bangs, Jr. (2002), “The Business Planning Guide – Creating a Winning Plan
for Success”, Dearborn Trade Publishing, Chicago.
 Edward Blackwell (1998), “How to Prepare a Business Plan”, Kogan Page Ltd.,
London.
 Joseph R, Mancuso (1985), “How to Write a Winning Business Plan”, Simon &
Schuster Inc. New York.
 Matthew Record (1999), “How to Prepare Business Plan”, Jaico Publishing House,
Mumbai.
Internet Resources:
 http://www.bplans.com/
1) 60 free samples on business plans
2) Business Planning Tools such as, Cash-Flows, Conversion Rate, Starting
Costs, Discounted Cash, Break Even, ROI, Investment Offering, More
Calculators, etc.
3) Expert Advice – How to Write a Business Plan
 http://www.paloalto.com/ps/bp/?affiliate=pas
Business Plan Software – Business Plan Pro 2005, Giving step by step Easy
Plan Wizard and 450 + Sample Business Plans
 http://www.myownbusiness.org/outline.html
Online Business Plan Courses, Sample Business Plans, Example of Business Plans
and templates.
 http://www.businesstown.com/planning/creating.asp
Business Planning – Creating Plans
 http://www.planware.org/software.htm?index=3
Business Planning Software
 http://www.planware.org/freeware.htm
Free Business and Financial Planning Software
 http://www.bizplanit.com/vplan.html: Free Business Planning Resources and
Virtual Business Plan
Page 5 of 5

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PROGRAMME : MBA (FB&E)

Batch: 2022-24 Term – V & VI

II. Course Learning Outcomes (CLO)

At the end of the course, the students shall be able to:

IV. Suggestive Structure of the Business Plan Report

1. Cover Page 9. Competitive Analysis

12. Marketing/Sales Plan

1 Describe the project / problem specifically and meaningfully

2 Make Conceptual clarity in specifying objectives and project deliverables,

3 Literature Review (preliminary)

4 Define Approach to Study/Research Methodology (scientific,

5 Specify Data Requirement and Sources of Data

B. First Draft of Report and Report Presentation

1 Written Report, Structure (introduction, body, conclusion), logic,

2 Described the project / problem specifically and meaningfully

3 Conceptual clarity reflected in specifying objectives and project

4 Literature Review (extensive)

5 Research Methodology / Defined approach to study (scientific,

6 Data (as Annexure)

7 Data analysis and level of integration

8 Discussion and recommendations

9 Learning from and contribution of the business plan project

10 References (extensive and exhaustive)

11 Other Relevant Annexures

1 Revision of the Draft Report incorporating all suggestions made

2 Written Report, Structure (introduction, body, conclusion), logic,

3 Quality of Findings , Contribution to the organization / Body of Knowledge

VI. Time Table (tentative):

B-Plan Orientation Sessions Conducted in Term V

B-Plan Title Registration November 08, 2023

Business Plan Proposal Submission (Two copies to

Defense (presentation) of Project proposal December 05, 2023

Business Plan Draft Report Submission

Business Plan Draft Report Presentations January 30 - 31, 2024

Business Plan Final Report Submission

Viva : Business Plan Final Report March 04-05, 2024

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