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    Mktg1-Performance Task-2q

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    Jaireh Gonzales
    This document outlines a performance assessment task for a Principles of Marketing class. Students will create an STP strategy for a product of their choice by formulating segmentation, targeting, and positioning strategies. They must identify the target market and its characteristics, and develop at least three marketing strategies to establish a unique selling proposition for the product. Students will complete a template with their STP strategies and submit it through Google Drive by December 7, 2023. Their work will be evaluated based on their identification of the target market and marketing objectives.

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    Mktg1-Performance Task-2q

    Uploaded by

    Jaireh Gonzales
    45 views3 pages
    This document outlines a performance assessment task for a Principles of Marketing class. Students will create an STP strategy for a product of their choice by formulating segmentation, targeting, and positioning strategies. They must identify the target market and its characteristics, and develop at least three marketing strategies to establish a unique selling proposition for the product. Students will complete a template with their STP strategies and submit it through Google Drive by December 7, 2023. Their work will be evaluated based on their identification of the target market and marketing objectives.

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    MKTG1-PERFORMANCE TASK-2Q

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    This document outlines a performance assessment task for a Principles of Marketing class. Students will create an STP strategy for a product of their choice by formulating segmentation, targeting, and positioning strategies. They must identify the target market and its characteristics, and develop at least three marketing strategies to establish a unique selling proposition for the product. Students will complete a template with their STP strategies and submit it through Google Drive by December 7, 2023. Their work will be evaluated based on their identification of the target market and marketing objectives.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views3 pages

    Mktg1-Performance Task-2q

    Uploaded by

    Jaireh Gonzales
    This document outlines a performance assessment task for a Principles of Marketing class. Students will create an STP strategy for a product of their choice by formulating segmentation, targeting, and positioning strategies. They must identify the target market and its characteristics, and develop at least three marketing strategies to establish a unique selling proposition for the product. Students will complete a template with their STP strategies and submit it through Google Drive by December 7, 2023. Their work will be evaluated based on their identification of the target market and marketing objectives.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    OUR LADY OF FATIMA UNIVERSITY

    Senior High School Department


    Antipolo City Campus

    Performance Assessment Matrix

    I. Subject: Principles of Marketing


    II. Grade Level: 12
    III. Title: STP
    IV. Performance Task: #1
    V. Specific Objectives:
    a. Define and understand STP.
    b. To understand how SEGMENTATION, TARGETING AND POSITIONING help marketers
    to sell products.

    VI.Rationale: (Explain the PT, relevance to the topic/s and the outcomes) It should be
    based and aligned on the objectives.
    Each student will create their own STP strategy for their product/business (based on
    their entrep PT). Each student needs to formulate at least three (3) marketing strategies to
    show the UNIQUE SELLING PROPOSITION of their product.

    VII. Procedure: (How the students will execute the PT)


    1. Each student will formulate STP strategies for their product (based on their PT in
    entrep).
    2. Each student will formulate at least three (3) marketing strategies to show the UNIQUE
    SELLING PROPOSITION of their product.
    3. The students should use the template provided to them.
    4. Accomplished template should be saved in Google Drive.

    VIII. Target Date: Dec 7, 2023

    IX. Materials Needed: Laptop or CP

    XI. Cost: N/A

    X. Schedule of Practice: N/A

    XI. Rubrics:

    Target Market/ Segment (50%) - An outstanding assessment that clearly identifies the
    target market, its characteristics and needs, and utilizes secondary sources to support this
    assessment.
    Marketing Objectives (50%) - The marketing objectives are clearly stated. At least three or
    more marketing strategies are presented concisely that will establish an effective unique selling
    proposition.
    TOTAL – 100%
    OUR LADY OF FATIMA UNIVERSITY
    Senior High School Department
    Antipolo City Campus

    Prepared by:

    MA. ANGELIQUE R. AGUILA


    ABM-Faculty

    Approved by:

    DR. ROLANDO L. PALAD


    ABM-Coordinator

    Noted by:

    MR. JULIETO C. COMENDADOR JR.


    Principal
    OUR LADY OF FATIMA UNIVERSITY
    Senior High School Department
    Antipolo City Campus

    MARKETING - 2ND QUARTER PERFORMANCE TASK

    NAME:
    SECTION:
    PRODUCT NAME:
    BRIEF DESCRIPTION OF THE PRODUCT:

    SEGMETATION TARGETING POSITIONING


    *explain the segmentation *justify the selected target *explain how the product will
    process used market establish its unique selling
    proposition

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