Tim Hortons 2

Personality Trait:
Personality traits are inner psychological characteristics that distinguish one individual from
other individuals.
5 Personality Traits
 Neuroticism
 Extroversion
 Agreeableness
 Conscientiousness
 Openness
Neuroticism:
A tendency to easily experience unpleasant emotions such as anxiety, anger, or depression. Extroversion:
Energy, surgency, and the tendency to seek stimulation and the company of others.
Agreeableness:
A tendency to be compassionate and cooperative rather than suspicious and antagonistic towards others.
Conscientiousness:
A tendency to show self-discipline, act dutifully, and aim for achievement.
Openness:
Appreciation for art, emotion, adventure, and unusual ideas; imaginative and curious
Summary
Tim Hortons is a North American restaurant chain operating in the quick service segment.
Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of
consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks
(including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked
goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food
products. Tim Hortons has more than 4,700 system-wide restaurants located in Canada, the
United States and around the world.
Tim Horton and 5 big personality traits
Tim Horton is gifted with natural leadership and the capacity to accumulate great wealth. He has
great talent for management in all walks of life, especially in business and financial matters,
where he contributes the greater vision, purpose, and long-range goals. He understands the
material world, and intuitively knows what makes virtually any enterprise work. Business,
finance, real estate, law, science (particularly history, archeology, and physics), publishing, and
the management of large institutions are among the vocational fields that suit Tim best. He is
naturally attracted to positions of influence and leadership, and politics, social work, and
teaching are among the many other areas where his abilities can shine.(Extraversion)
Tm Horton’s training program is focused on supporting their
unique and award winning culture to forge ahead the business through constructing and
maintaining these three main goals; capability, performance and consistency. The
training works around teaching its employees how to speak and treat customers, how to
improve their time management skills, how to stay consistent with their work efforts and
quality and lastly how to gladly stay committed to their job timings and duties.(Agreeableness)
Tim Hortons has a warm, likable brand personality. It shows through consistent brand voice in
its advertising and graphic design. Ad messaging is distinctly Canadian and comes across in a
friendly way, feeling like a relationship with a good neighbor. (Conscientiousness).
High Day Sales Inventory: The time it takes for items to be bought and sold are higher than the
business normal, implying that Tim Hortons develops on stock adding superfluous expenses for
the business. (Neuroticism).
We respect all life experiences and backgrounds, and are committed to providing equal
opportunity for employees, volunteers, sponsors and talent, whatever their race, ethnicity,
national origin, religion, age, sexual orientation, gender identity, education or ability.
(Openness)
How to make customers loyal
Tim Hortons, owned by Restaurant Brands International, is one of the world’s largest quick
service restaurant companies. Tim Hortons, known as Tims, sells eight out of 10 cups of coffee
in Canada and wanted to maintain these high levels of loyalty, as well as improve its market
share in Canada and beyond.
Today’s consumers want smooth and speedy service. Quick service restaurant company, Tim
Hortons, understood it needed exceptional services to further grow its relevance with guests.
Driving loyalty among existing guests and new ones, particularly millennials, would be key to
defending its dominant position in the Canadian coffee market. A new loyalty program and
advanced digital capabilities could help Tims identify the most valuable customers and
encourage guests to return. Developing the analytics capabilities to create personalized offers
and rewards would also help Tims fulfill its purpose to build one of the most-loved restaurant
brands in the world.
Table of contents:
1- Personality traits 1
2- 5 big personality traits 1
 Neuroticism
 Extroversion
 Agreeableness
 Conscientiousness
 Openness
3- Summary ____________________________ 2
4- Tim Hortons and 5 big personality traits __________________ 3
5- loyal customers ________________________ 4

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Personality Trait:

A tendency to show self-discipline, act dutifully, and aim for achievement.

Tm Horton’s training program is focused on supporting their

2- 5 big personality traits 1

4- Tim Hortons and 5 big personality traits __________________ 3

5- loyal customers ________________________ 4

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