Business Plan
Business Plan
Business Plan
Squash Corner
Bachelor of Science in Tourism Management 3A
PRESENTED BY:
GLICO, EDJIE E.
CUPAG, JERSON A.
SUBMITTED TO:
Instructor
May 2023
TABLE OF CONTENTS
Introduction
unique, and nutritional food snack to the market, specifically to the people within the
neighboring provinces and islands of Surigao City. The business provides a different
and nutritional food that will cater to clients of all ages, especially children, who are
likely to enjoy the products served by Squash Corner, and it offers their two main
start-up or initial products, which are purely made from vegetables, specifically
squash.
The proponent group crafted and designed a food business that caters to the
concerns of the parents, initiated by new entrepreneurs who, along with their interest
in responding to parents who are having a hard time getting their children to eat
vegetables because the flavor tastes bad, believe the product will solve that problem.
Squash is known only as a vegetable that will be served on the plate as part of a menu.
But with the interest of venturing into other businesses and offering a new product to
the market, the entrepreneurs are willing to get into a business using squash as one
of the leading snacks to offer as chips and muffins. As a result, the new entrepreneurs
are proudly opening a physical store for dine-in and take-out service, Squash Corner,
Company History
through trade shows; the recently created Squash Corner is dedicated to serving as a
and social enterprise in local communities. The company provides delicious, nutritious,
clean, and quality products that can satisfy the needs of the customers. Today, Squash
Corner provides the best squash chips and muffins in Surigao City, and every
VISION
snacks to the community and will enable parents to realize that the child's health could
MISSION
relationships through bonding and sharing over our nutritious and delicious Chips and
Muffins. Also, increasing customer's satisfaction by assuring that we offer the quality
product in a friendliest and cleanest environment; and to help citizens live a happy and
CUSTOMERS
INTERNAL
1. To ensure that the employees are appealing to encourage more buyers and to
2. The company shall reach out to the market by using social media as a way of
3. To improve the product's quality by conducting research and ensuring that it stays
Squash Corner is managed by the four (4) co-owners, who will oversee all
-Mr. Glico will be the Sales and Marketing Manager, who will manage external
research and coordinate all internal sources of information; develop, execute, and
evaluate new plans for increasing sales and the growth of the business.
-On the other hand, Mr. Cupag will be the operation manager, who will be responsible
for managing daily activities in the snack bar, ensuring that the bar facilities are in tip-
top shape and conductive enough to welcome customers, and attending to customer
-Mr. Lipao will be the financial manager, responsible for preparing financial reports,
- And lastly, Mr. Quiban will be the production manager, who will oversee the
production process and coordinate all activities to ensure enough resources are on
hand.
ORGANIZATIONAL STRUCTURE
III. INDUSTRY ANALYSIS
MARKET OPPORTUNITIES
Caraga Region. In fact, as part of the city's fiesta celebration, a night market is set up
on the city's boulevard. It is also the capital city of the province of Surigao del Norte,
islands, making it ideal to start a business with uniquely-made products that would
influence the province and its neighboring cities. The boulevard has many business
opportunities because it is the gathering place for many people who have come to
enjoy the beautiful scenery. As a result, a greater number of visitors, both local and
international, will have inherent market potential for many capitalists, particularly at
Squash Corner.
GROWTH PROJECTION
The customers shall be satisfied with the price and quality of products so that
the sold products increase every month; this can be done by having a quarter-end
Squash Corner is a kind of a snack bar which is new to the city who are offering
nutritious snacks like Chips and Muffins which is purely made by Squash. The
business considered other snack bars to be competitors, but as we all know, Squash
• A good place to hang out where a sea breeze and scenery with fresh air are offered
• And also use online tools to better engage customers, allowing them to reserve
and pay online as well as create individual profiles regarding their favorite snacks.
COMPETITORS
Squash Corner identified that there is no other business offering this kind of
product in the target locations, especially since it offers new and uni que products to
the market. But chips and muffins exist in the market by offering the same products,
and they are called indirect competitors like Fel Bakeshop, Homebaker, and other
bakeries that make and offer muffins in a traditional way. Also, there are snack houses
like Potato Corner, and a lot more that consider themselves competitors. But even with
profitable and has an edge in the market because it simply offers a snack house and
an offering with a healthy product’s that customers will love to look to.
IV. MARKET ANALYSIS
TARGET MARKET
The target market for the Squash Corner are the common Filipino people. In
other words, it is aimed at both children and adults who are living in and around
Surigao City, the provincial capital, had a population of 118,534 comprising 24.62
percent of the total population of the province, had the largest and Neighboring
provinces Its population as determined by the 2020 Census was 10,621. This
represented 8.29% of the total population of Dinagat Islands province, or 0.38% of the
overall. It shows that the population based on the PSA it reported that 174,906 with a
2.22% annual growth rate thus, Surigao city alone. It expects that more of the target
market the people from neighboring provinces and to the in and out of tourists.
Moreover, customers can buy our products directly from our store at City Boulevard,
Surigao.
V. PRODUCTS AND SERVICES
PRODUCT DESCRIPTION
Chips and muffins are made purely of squash that is why Squash Corner surely
delivered to the market the healthy snacks and it is different from the other snacks that
the people are always taking. Chips are made in squash that the customers would like
to taste differently with lots of flavors to choose. Unopened package of chips will
generally stay for about 2 to 3 weeks after the date on the package. For Muffins, it is
also made of squash that in every bite will taste a great experience than the other
muffins by having more choices of toppings. It will generally stay fresh for about 2 days
when stored in a refrigerator. The management ensures that the product is adhere to
the government's food and safety regulation standards for the safety of the customers.
Squash Chips
Squash Muffins
Making of Squash Chips
Process
1. Slice and peel the pumpkin, and cut pumpkin into small pieces
2. Boil pumpkin until tender in low to medium heat, when it became soft drain and
3. In the mixing bowl put the boiled pumpkin. Put ¼ tbsp. of chicken powder, ½ tbsp.
4. Add 1/3 cup water or as needed and mix well. And gradually add 2 cups cornstarch
and mix.
6. Get some of the pumpkin dough and use cornstarch to prevent the dough from
7. Boil pumpkin dough until it floats in low to medium heat. Once the dough floats,
8. After 20 minutes, drain the pumpkin dough and let it cool down. And then after
9. After chilled overnight, slice the dough thinly as long as you can.
10. Transfer pumpkin chips in a bamboo tray or container to sun dry. Dry it for 2 days.
11. After 2 days of sundried, it is ready to fry. Heat oil in the pan, fry pumpkin crackers
in low heat.
12. Once it floats and expands mix a bit and then removes the pan.
Process
1. Preheat the oven to 375 degrees and place 12 paper liner into each well of a
2. In a bowl measure out 1 ¾ cups all- purpose flour, 1 cup white sugar, ½ cups dark
3. Whisk together until nice and smooth and no brown sugar lumps.
4. Then in a separate bowl crack 2 eggs, use one whole 15-ounce pumpkin puree, ½
5. Whisk these ingredients together until nice and smooth and add them to the dry
7. Bake the muffin for 20 to 22 minutes or u ntil toothpick inserted into the center
8. Ready to serve.
SERVICE DESCRIPTION
Squash Corner will cater the customer through its dining and take out services,
for the customer who wants to experience the physical store with a good ambiance
and environment friendly that everybody will enjoy the boulevard sea scenery. To
engage customer to operation, the management also offers some activities and lots of
freebies that catch the attention of every customer to dine and order healthy products
In making the squash chips the total raw materials per inventory cost of ₱53.00
per serving. In which it can make 7 serving of chips and it cost of ₱7.57 per serving
and with a target mark-up of 50% added to the cost price so the SRP will be ₱15.00
per serving.
Ingredients Price
2 cups mashed squash ₱25.00
2 cups corn starch ₱11.50
2 chicken cubes ₱12.50
½ tsp. Garlic powder ₱2.00
¼ tsp. Salt ₱2.00
Total ₱53.00
For the squash muffins based on the per serving of raw materials it cost of
₱130.50 in which there are 13 muffins will be make and it cost of ₱10.03 each muffin’s
and with a target mark-up of 50% each so its SRP will be ₱20.00 each.
Ingredients Price
2 cups mashed squash ₱25.00
2 cups all-purpose flour ₱20.50
1 cup brown sugar ₱23.00
1 cup white sugar ₱21.00
1/2 tsp. salt ₱2.00
2 tsp. cinnamon ₱5.00
1/4 tsp ground cloves ₱5.00
1/4 tsp nutmeg ₱5.00
1/2 cup coconut oil ₱19.00
1 teaspoon vanilla extract ₱5.00
Total ₱130.50
Funds needed to renovate business venue: 10,000.00
Funds needed to Purchase Furniture’s and other long terms Assets: 60,000.00
Total 400,000.00
VI. MARKETING AND SALES STRATEGIES
MARKETING STRATEGY
For individuals, social media is used to keep in touch with friends and extended
family. Some people will use social media applications to network for job opportunities,
connect with people all over the world who share similar interests, and share their
thoughts, feelings, insights, and emotions (Investopedia. com, 2019). Due to this, the
company's advertising will be done through the use of social media, especially on
Facebook, Instagram, and YouTube. The company will make a page and website to
promote their products and services. The page and website that will be made available
can be messaged tor pre-orders. The company will partner with schools and install
stalls in order to further promote and widen the scope of the products and servi ces.
And also encourage the use of word-of-mouth publicity from loyal customers and the
distribution of fliers and handbills in target areas in and around the neighborhood.
VII. OPERATIONS AND MANAGEMENT
Business Logo
people and work of an organization. The owners will seek to improve efficiency and
increase profits while managing the overall operations. Their task is to oversee daily
Location
Squash Corner will be located at the heart of the city, on the city boulevard in
Surigao City, Surigao del Norte. The place is such a good and relaxing place where
the air is refreshing with the sea breeze scenery. The business has a better chance
for the coming in and going out of people and tourists because it is located near
Surigao City's port, which connects to the nearby provinces and islands.
MAP
Daily Operations
Squash Corner operates hours every day from Monday to Saturday (9:00am to
11:00am and 5:00pm to 9:00pm). The Business anticipated more customers between
Management Policies
In order to foster discipline and harmony among partners and staff, Squash
Corner has established rules, policies, and regulations. Policies are in the place to
ensure that the business operations are efficient, that employees are not taken
advantage of, and that everyone is able to perform their own responsibilities.
FINANCIAL PROJECTION
The place, equipment, and supplies needed for the Squash Corner to operate
are contributed by the owners of the business, which they have shared to produce the
products and put up a physical store with a total projected start-up capital of
INCOME STATEMENT
Revenues
NET: 609,720.00
Year 0
Inflows
Outflows
Inflows
Outflows
Year 1
Cash Flow from Operating Activities
Inflows
Cash received from customer: 1, 350,720.00
Outflows
Cash paid for Raw Materials: 741,000.00
Cash paid for Purchase and supplies: 2,744.00
Cash paid for Salaries: 56,200.00
Cash paid for Delivery and Maintenance: 36,600.00
Cash paid for Utilities: 196,188.00
Cash paid for LPG: 27,600
Cash paid for Regulatory fees: 4,535.00
Cash paid for Advertising Expense: 16,884.00
Cash paid for Annual Rent: 120,000.00
Cash paid for Taxes:
Total Cash Flows from Operating activities: 148,969.00
Cash flow from investing activities
Inflows
-
Outflows
-
Cash flow from Financing activities
Inflows
-
Outflows
-
Total Cash flow from Financing Activities:
Add: Cash Beginning: 222,175.00
Cash Ending: 371,144.00
Year 0
ASSETS
Current Assets
Cash: 222,175.00
Supplies: -
Non-current Assets
Current liabilities
Year 1
ASSETS
Current Assets
Cash: 371,144.00
Supplies: -
Non-current Assets
Current liabilities
Break-even Analysis
This particular section of the financial Statements Analysis chapter shows how
much consumer demand is needed in order that the company can neither enjoy profits
OPERATINGBUDGET
SCHEDULE 1
SCHEDULE 2
SCHEDULE OF REVENUES
SCHEDULE 3
SCHEDULE 4
FIRST YEAR
SCHEDULE 5
YEAR 1
BEGINNING BALANCE
ADD. TAX EXPENSES 28,571.00
TOTAL 28,571.00
LESS: PAYMENTS -
ENDING BALANCE 28,571.00
TIMELINE
FUTURE PRODUCT
Squash Corner plans to have a greater variety of flavors in its chips and muffins,
aside from the squash that was originally offered in the market. The management also
intends to launch new products that the market will undoubtedly enjoy. Also, the
management envisions opening more stores and stalls so that the market can assure
its dedication to delivering healthy foods to the people in Surigao City and the whole
IX. APPENDIX
https://www.statista.com/statistics/1121850/malnutrition-cases-caraga-region-by-province-philippines/
https://www.thethriftypinay.com/2021/01/23/how-to-make-a-balance-sheet-for-beginners/
https://bench.co/blog/accounting/cash-flow-statements/
https://www.investopedia.com/terms/b/balancesheet.asp
https://www.fundingcircle.com/uk/
https://www.smartsheet.com/content/small-business-balance-sheet-templates
https://basicaccountinghelp.com/financial-statements-for-a-small-business.html
https://www.freshbooks.com/hub/reports/sample-balance-sheet-and-income-statement-small-business
https://www.financestrategists.com/wealth-management/financial-statements/?gclid=CjwKCAjw9pGjBhB-
EiwAa5jl3GV8SBCy4K2qHFwiaUcCkctqpZQL49zYU61wXtu9OP-UAUV5IFkw7RoCcpcQAvD_BwE
https://www.financestrategists.com/wealth-management/financial-statements/debt-vs-equity/
https://online.hbs.edu/blog/post/how-to-prepare-a-balance-sheet