Assignment 2

Mass Media Research

Submitted By Assigned By
Name: Jash Modi Name: Dr. Meenakshi Upadhyay
Course: BAJMC Department: SOJMC
Batch & Sem: 2021-24 (SEM-5)
Assignment 2: You have to do an industry analysis of your chosen internship field. Do a
SWOT analysis based on secondary and primary data. Speak to mentors at the agency for
primary data. Date of submission is 14th November. All secondary data from the internet
will require citation as discussed earlier. No citations will not be marked. No sourcing
from Chat GPT as it doesn't give any references. Be careful before using any AI tools.
SWOT ANALYSIS
Strengths:
• Creativity and Innovation
• Storytelling Skills
• Adaptability
• Collaborative Skills

Weakness:
● Risk of Burnout
● Subjectivity in Creativity
● Dependency on Trends

Opportunities:
● Audience Interaction
● Cross-Media Promotion

Threats:
● Competition
● Controversies
● Economic Factors
Overview of the topic:
REALITY SHOW

Reality shows in India have emerged as a dominant force in the entertainment landscape,
captivating audiences with a diverse array of genres. Ranging from singing and dancing
competitions to adventure and talent showcases, these shows have become a staple in
Indian television. The appeal lies not only in the talent on display but also in the
emotional narratives and relatable stories of the participants. Reality shows have provided
a platform for ordinary individuals to showcase their exceptional skills, creating
household names and inspiring millions. With the advent of digital platforms and the
proliferation of regional variations, reality shows in India continue to evolve, reflecting
the country's rich cultural diversity and serving as a powerful medium for talent
discovery and audience engagement.

Post COVID-19

The rise of COVID-19 was a major contribution in bringing about numerous major
changes in the reality TV industry. Though reality shows were quite popular even before
COVID, they saw a humongous growth in their TRP numbers in the post COVID era. As
the film industry set back badly and took a lot of time for new films to be made, this
setback made it possible for reality TV to make a grand entrance yet again in the lives of
people. Reality shows now could easily be made and the people who said bored in the
four walls of their homes could yet again be entertainment. Reality shows were made
quite easily in comparison to films which took a lot of time. Also an additional point
under this was that reality shows offered new episodes in quite less intervals which kept
people glued to their screens

Future of Client servicing

This industry now had to navigate down on a whole new path hesitantly, but they did so
quite successfully and now have developed a system to work remotely and try to provide
the same level of satisfaction as before.
Technological impact on the Client Servicing Industry:
With the rise of several AI tools and platforms, the client serving industry has seen quite
a lot of changes in their work process and the authenticity of their working. Thus, in
today’s times it's important for any client servicing representative to have knowledge of
all the technological developments around them.

The way businesses engage with their clients has changed in recent years. The industry
has seen a rapid transformation because of technology, which has contributed to a major
rise in the use of chat-bots, social media platforms and other AI tools. As a result,a
variety of digital skills are required in order to interact with clients efficiently across
many channels and deliver a smooth, customized experience.

While one of the most important contributions of technology has led to self service
options, enabling customers to find answers to their questions directly without a third
party influence and giving a chance to client servicing representatives to work on other
complex issues, this development has also resulted in a lot of problems for the workers.
This includes maintaining consistently across various different platforms, navigating
through different softwares and a lot more.

Ways in which technology has impacted the client servicing industry:**

The entertainment industry is undergoing a transformative shift, with two major trends
poised to redefine the consumer experience. The integration of virtual and augmented
reality (VR and AR) is expected to revolutionize various entertainment realms, from
gaming and live events to film and television. As technology advances, audiences can
anticipate more immersive and interactive encounters, such as VR concerts and
participatory narratives in film and television. Additionally, the industry is witnessing a
continued focus on personalization, fueled by AI and machine learning. Streaming giants
like Netflix and Amazon Prime have set the precedent by leveraging algorithms to tailor
content recommendations and targeted advertising based on individual preferences. This
emphasis on personalization is anticipated to expand further, with AI-generated avatars
and virtual news anchors becoming commonplace, offering lifelike, engaging
presentations tailored to diverse demographics and languages, thereby enhancing the
overall entertainment experience.
Balancing innovation and privacy concerns is a delicate task in the evolving landscape of
technology and data-driven solutions. On one hand, innovation fuels progress, leading to
breakthroughs that enhance efficiency, convenience, and overall quality of life.
Technologies like artificial intelligence, machine learning, and data analytics have the
potential to revolutionize industries, providing personalized experiences and addressing
complex challenges. However, this innovation often involves the collection and
processing of vast amounts of personal data, raising significant privacy concerns.

Striking the right balance involves implementing robust privacy frameworks, ethical
guidelines, and transparent practices to protect individuals' sensitive information.
Companies and innovators must prioritize data security, adopt anonymization techniques,
and obtain informed consent from users regarding data usage. Regulations such as the
General Data Protection Regulation (GDPR) and others globally aim to safeguard privacy
rights by imposing stricter standards on data collection, processing, and storage.

Moreover, fostering a culture of responsible innovation involves continuous dialogue

between technology developers, policymakers, and the public. Open discussions about
the ethical implications of emerging technologies, the potential misuse of data, and the
societal impact of innovations are crucial for finding common ground.

**Content referenced from - https://www.tomorrow.bio/post/beyond-screens-how-

technology-will-change-the-entertainment-industry-2023-08-4917438506-
futurism#:~:text=Technology%20has%20played%20a%20transformative,immersive%20
and%20personalized%20entertainment%20experience.

https://www.leewayhertz.com/ai-in-media-and-
entertainment/#:~:text=AI%20analyzes%20scenes%2C%20objects%2C%20and,genre%2
C%20cast%2C%20and%20crew.
Self Experience:

For the past month I have been working as an intern in the creative department, it was my
first experience in a reality show. As I started my internship, my seniors gave me a brief
of how the creative team functions. I got to know that all the trivia and the hook points
during the show were drafted by the creative team, and we worked and researched on
drafting scripts. I got to know about the hierarchy and different job profiles in the creative
team that included the assistant producer, associate creative director, etc that have
different roles to play in the creative team. My main role was to research different guests
who were coming to the show, find trivia, pitch ideas during the ideation of the episodes,
etc. One of the biggest learnings during this one month was that no matter how advanced
AI tools enter the market, nothing can replace human intelligence in the creative field.
When it comes to reality shows, the Internet does not solve the purpose of finding
relevant ideas and concepts, that's where human creativity and intelligence comes into
play. During my tenure at Jhalak Dikhhla ja, I have made quite a lot of mistakes but those
were my biggest learning opportunities. Over here I came to know the importance of time
management and completing the work within the given deadline.

Mentor questions:

1. What do you think is the right way for someone to navigate in this sector?

To navigate the reality show industry in India, aspiring individuals should begin by
identifying their unique talents and passions. Researching and choosing the right platform
aligned with their skills is crucial, followed by the preparation of a strong portfolio
showcasing their abilities. Attending auditions, networking within the industry, and
staying updated on trends are key steps. Building a presence on social media platforms
can attract attention, while seeking guidance from professionals and being patient and
persistent in the face of challenges are essential. Success in the competitive reality show
industry often requires a combination of talent, hard work, adaptability, and a strategic
approach to opportunities.
 2. What is the future of TV industry?

The future of the TV industry in India looks dynamic as it embraces new technologies
and changing viewer habits. With the rise of streaming services and smart TVs, people
can expect more personalized and on-demand content. Interactive shows, augmented
reality experiences, and diverse storytelling formats are likely to become popular,
providing viewers with engaging and immersive entertainment. Additionally, increased
internet access will continue to shape the industry, making it easier for audiences to enjoy
a wide range of content beyond traditional television channels.