Riya MGN

COURSE CODE : MGN303
COURSE TITLE : BUSINESS ENVIRONMENT

COURSE INSTRUCTOR : AKASHDEEP SIR
ACADEMIC TASK : 02
ACADEMIC TASK : EFFECT OF COMPETITION / MERGERS
AND ACQUISITIONS ON MEDIA / ENTERTAINMENT
DATE OF ALLOTMENT : 11/ 10/2020
DATE OF SUBMISSION : 26/10/2020
STUDENT’S ROLLNO : RQ2009B49
STUDENT’S REG.NO : 12011412
INTRODUCTION
The Indian Media and Entertainment {M&E} industry is a sunrise sector for the
economy and is making signification strides. Proving its resilience to the world,
Indian M&E industry is on the cusp of a strong phrase of growth, backed by rising
consumer demand and improving advertising revenue. The industry has largely
been driven by increasing digitisation and higher internet usage over the last
decade. Internet has almost become a mainstream media for entertainment for
most of the people. Media is consumed by audience across demographics and
various avenues such as television, films out-of –home {OOH}, radio, animation,
and visual effect {VFX}, music, gaming, digital advertising, and print. By 2021,
Indian media and entertainment industry will reach Rs 2.35 trillion. India ranks
15 in the world in the music industry and is expected to enter the top 10 music
markets by 2022.
The news media or news industry are forms of mass media that focus on
deliversing news to the general public or a target public. These includes print
media {newspapers, newsmagazines}. News media are forms of media that are
computational and rely on computer for redistribution. Unless they contain
technological that enable digital generative or interactive processes.
Explain in detail the applicability of Competition / Mergers and Acquisations on the media
and entertainment industry.
The media sector has witnessed merger waves during the past two decades in response to
deregulation and technological development. The Entertainment and Media {E&M}
industry is witnessing a transition to mobile access and content offerings in the midst of
a digital environment. The changing nature of the industry, with a strategic shift toward
digital media, strong corporate cash reserves and proliferation of private equity firms, has
acted as the key catalyst for deal activity in the media sector. According to the PWC
publication Global Entertainment and Media Outlook 2011-2015, increased activity in
future. Improved economic condition have played a major role in the recovery of E&M
spending, which rose by 4.6 percent . PwC estimated that aggregate E&M global
spending will rise to $1.9 trillion by 2015.
Top Mergers and Acquisitions in Media and Entertainment Industry in India
1. AT&T acquires Times Warner

2. Sony Pictures Networks India acquires Ten Sports from Zee
3. Dish TV-Videocon D2H merger
4. Zee Media acquires Anil Ambani owned RBNL’s radio and television biz
5. NZME’s proposed merger with Fairfax
6. Zee buys UAE’s oldest radio station Hum 106.2 FM
Explain in detail the challenges / opportunities in the media and entertainment
industry with respect to the Competition /Mergers and Acquisition.
Challenges
* Lack of Transparency
* Lack of Clarity in Invoicing
* Compliance with Regulations
* Slow and Manual Processes
* Reporting Challenges
* Problems Obtaining a Full Financial Overviews
* Maximizes Advertising Revenue by Understanding Industry Challenges
* Cross Media Ownership
* Tax Treatment of Foreign Broadcasting Companies
* Lack of Uniform Media policy for Foreign Investment
Opportunities
Media and Entertainment can be further categories into television and
digitalsation, radio, newspaper, and internet sand mobiles entertainment.
Traditional business models are evolving for the better as a host of new
opportunities emerges. There are multiple career options in the field such as
anchoring, radio, jockeying, disc jockeying, video editing, print, graphics and
websites designing, event planning etc. A career in some of these areas might
even constantly keep you on your toes . The best opportunities brought from the
news media . These are the benefits of having a lawyer for the help and guidance
for the solutions of the problems when you are facing it .
* Millions of data all over the world presented.
* Faster productivity
* More access to information
* The business model is evolving

1 . Media and Entertainment companies need to adopt to news to realities
2 . Customers are empowered and crave new experiences
3. Companies need to mitigates cyber risks
4. There’s a battle on far the best content
5. Both horizontal and vertical scale are key
6. The marketplace is accelerating
7. Technology is reinventing the tax model
8. International operations are key
Explain in Detail the Suggestions / Recommendations / Strategy for the Media and Entertainment
Industry in India with respect to Competition / Mergers and Acquisition .
The media and entertainment field are quite very powerful . But the execution of
the power by the media is always regulated and controlled by various kinds of
laws . In this democratic society the media have a great role in the development of
the economy of the country. Having a startup business is a very wonderful idea
and skillful . The main things to remember is that there are many problems to face
while building any business . You have to care for your future while dealing with
legal work for your business.
Media & Entertainment is a very vivid and versatile industry and the scope of a
career in this field is vast and varied. Thus , there is no dearth of media &
entertainment industry jobs. These unique jobs not only offer promising future but
also provide immense creative satisfaction . This industry will continue to grow in
double digits which translate into more option and better pay packages.
In terms of employment, an estimated 6 million people earn their livelihood
from the entertainment industry and this number is all set to grow. Presently,
India has the third largest television market in the world behind only china and
the USA.

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COURSE CODE : MGN303

COURSE TITLE : BUSINESS ENVIRONMENT

1. AT&T acquires Times Warner

* More access to information

* The business model is evolving

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